This document discusses the power of visual content and Instagram. It notes that 80% of the brain is dedicated to visual processing and photos are the most shared type of content on Facebook. It provides statistics on Instagram such as having over 300 million users, with 70% outside the US. 70 million photos are shared on Instagram daily. It then gives tips for businesses on using Instagram, such as engaging influencers, using relevant hashtags and geotags, and going beyond just Instagram with content.