10 ideas that inspired me at the 2013 PRSA International Conference from Brian Solis, Vernice Armour, Elise Mitchell, Geno Church, Guy Kawasaki, David McCulloch and others

1. 10
Takeaways
from
the
PRSA
Interna7onal
Conference
2013
#prsaicon
sandra
fathi,
president,
affect
affect.com
techaffect.com
sfathi@affect.com
@sandrafathi

2. “I
love
receiving
blind
pitches
and
press
releases.”
-­‐
Nobody
Brian
Solis
(@briansolis)
reminds
us
that
as
PR
people,
we
have
a
responsibility
to
treat
reporters
with
respect,
build
rela7onships
and
take
the
7me
to
invest
in
geNng
to
know
them,
their
publica7on
and
their
interests.

3. “People
will
forget
what
you
said.
People
will
forget
what
you
did.
But
people
will
never
forget
how
you
made
them
feel.”
-­‐
Maya
Angelou
Brian
channels
Maya
Angelou
to
remind
us
that
we
have
an
opportunity
to
make
every
customer
engagement
special
and
unique
every
7me
we
interact.

4. “As
a
brand,
the
highest
compliment
is
being
treated
like
friends
and
family.
We
want
to
make
it
onto
the
refrigerator.”
-­‐
Geno
Church
Geno
Church
(@genochurch)
of
Brains
on
Fire
helps
brands
ac7vate
their
fan
base
and
connect
with
customers
on
a
truly
emo7onal
and
personal
level.

5. “You
can’t
see
the
picture
when
you
are
standing
in
the
frame.”
-­‐Vernice
Armour
Vernice
“Fly
Girl”
Armour
(@vernicearmour),
the
first
African
American
female
combat
pilot
reminds
us
to
step
back
to
see
the
big
picture.
You
need
the
right
perspec7ve
to
see
the
full
truth.

6. “Acknowledge
the
obstacles
but
don’t
give
them
power.”
-­‐Vernice
Armour
We
all
meet
obstacles
and
challenges
on
a
daily
basis
but
we
can’t
let
a
single
one
derail
or
paralyze
us.
We
need
to
find
the
solu7ons
and
power
through.

7. “As
a
leader,
it’s
okay
if
you
don’t
know
the
answer.
But
you
must
do
everything
in
your
power
to
find
out.”
-­‐
Elise
Mitchell
Elise
Mitchell
(@elisemitch)
teaches
us
that
leadership
is
not
about
knowing
everything,
it’s
about
commiNng
to
do
everything
you
can
to
find
answers
and
solu7ons.

8. “Focus
on
your
priori7es.
Only
do
what
adds
value.”
-­‐
David
McCulloch
David
McCulloch
(@davidmccullouch)
of
Cisco
shares
the
comeback
story
of
the
company
and
how
they
repriori7zed
a
mul7-­‐billion
dollar
organiza7on
down
to
5
priori7es.
Whatever
didn’t
serve
those
5
objec7ves
was
eliminated.

9. “The
10.20.30
principle:
10
slides
20
minutes
30
point
font”
-­‐
Guy
Kawasaki
Mike
Neumeier
of
Arke7
Group
reminds
us
the
great
ideas
don’t
need
a
lot
of
explaining.

10. “Give
it
all
away.
Empower
your
team.”
-­‐
Elise
Mitchell
Elise
explains
how
giving
away
all
the
work
that
only
you
can
do,
challenges
your
team
and
allows
them
to
rise
to
the
opportunity.
Give
away
all
of
the
good
stuff
so
you
can
concentrate
on
the
things
only
you
can
do.

11. “Invest
in
yourself.
Invest
in
things
that
inspire
you.”
-­‐
Sandra
Fathi
In
all
of
your
hard
work,
don’t
forget
to
work
on
yourself.
Always
invest
in
con7nuous
learning
and
making
7me
for
the
things
that
rejuvenate
you
and
fuel
your
passions.