Google+ -

1. Google+ & PR:
What it means for you and your company?
PRSA –NY
September 27th, 2011
Sandra Fathi Email: sfathi@affect.com
President, Affect Twier: @sandrafathi
President, PRSA New York Chapter LinkedIn & Google+: Sandra Fathi
Slideshare: Slideshare.net/sfathi
PROPRIETARY & CONFIDENTIAL

2. Affect Strategies PROPRIETARY & CONFIDENTIAL 9/27/11

3. Google+ = A New Social Network
This Social Network Creates A New Social Order
Google+ has the potential to become:
Listening Platform
Research Platform
Brand & Marketing Platform
Sales Platform
Advertising Platform
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

4. Let’s Take a Tour
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

5. » Add & Organize People You Know – Circles
» Video Chat with up to 9 Contacts– Hangout
» Share & Read Content from Your Contacts & the Public - Streams
» Share Photos & Mobile Uploads – Photos
» Fill Out Your Profile & Contact Info – Profile
» Find Topics of Interest - Sparks
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

6. Circles
Circles
Add Contacts,
Organize Contacts &
Create Communities
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

7. Create Groups (Circles) based on areas of
Circles interest or association. (This is how you
choose to share and/or receive
information from specific contacts. )
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

8. Share a link, a post, a video, a location or
Streams even a Circle (up to 250 contacts)
View updates and
posts by everyone or
filter by Circles
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

9. Create and instant Hangout for up to 9
contacts to join. Make it public and more
Hangouts folks can listen in but not participate.
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

10. Google+ Profile
Fill out your profile
and link to other
social media sites
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

11. Google+ Profile
All of your activity on
Google+ and linked
networks are stored
here
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

12. Photos & Videos
Download the Google+
app and upload from
your mobile phone
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

13. Additional Features
Huddle = IM/Group Chat
Sparks = Areas of Interest
Games
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

14. Tips & Tricks
• Customize your Profile view by Circle or by individual
• Customize your Notifications (in Account Seings) for email, SMS,
Google+ Bar and Mobile
• Filter your Stream view by Circle
• Sharing publically may appear in search results
• Share with someone not on Google+ via email
• Lock a post (to prevent 1-click sharing) or disable comments
• Use #hashtags – just like on Twier
• Block people or ignore them – they won’t be notified, but it may limit
their ability to interact with you
• Mention/Tag people with a +Name, @Name or Email
• There is no limit to the number of people you can chat with
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

15. Formaing & Shortcuts
• Underscore = Italics _italics_
• Asterisks = Bold *bold*
• Hyphens = Strikethrough -strikethrough-
• +Name or @Name = Tag +Natalie or +natalie@gmail.com
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

16. Brands on Google+
• Already in beta (Ford)
• Expected limited rollout within 2 weeks
• Get Ready
• Prepare your Circles (customer/contact databases)
• Appoint an administrator/community manager
• Create an editorial calendar
• Curate content
• Follow Google+ Community Managers
• Alert other Google property managers within your organization
• Prepare to collaborate
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

17. The Possibilities
• CRM – Google+ could become your CRM tool
• Search - Google+ could be central for Google Algorithms
• Advertising – Google+ feeds the data monster for Adwords and
more
• Advertising – Google+ is the new targeted advertising platform
• Personalization – Google+ knows who you are and customizes all
Google services
• Shopping – Integration of Circles into shopping and opinion sites
• Privacy – Forfeited for services and content customization
Affect PROPRIETARY & CONFIDENTIAL 9/27/11

18. Contact Information & Resources:
On Slideshare – www.slideshare.net/sfathi
Sandra Fathi
Affect
989 Avenue of the Americas, 6th Floor
New York, NY 10018
sfathi@affect.com
212 398 9680
Twier: @sandrafathi
Web: www.affect.com
Blog: www.techaffect.com
PROPRIETARY & CONFIDENTIAL