PRx is a conference hosted by the PRSA Tri-State District. It took place on October 21, 2014 at the Yale Club in NYC. Speakers included: Fred Cook, President and CEO, Golin @fredcook Barri Rafferty, Senior Partner and CEO of North American Ketchum @barrirafferty Richard Galant, Senior Editor, Opinion, CNN Digital @richny Chris Allbritton, Senior Editor, The Daily Beast, & Freelance Writer @chrisallbritton Steve Barrett, Editor in Chief, PR Week @Steve_J_Barrett Brendan Lewis, Director of Communications, Foursquare @bplewis Laura Covington, Communications Manager, Foursquare @lpc Megan Hess, Assistant Editor, Mashable @mhess4 Sandra Fathi, President, Affect @sandrafathi

1. #PRx
Pla(num
Sponsors:
Sponsors
&
Media
Partners

2. Please
use
our
complementary
WiFi
Network:
Yale
Club
Password:
6N43X3
If
ac(ve
on
TwiJer
please
follow
along
and
use
our
hashtag:
#PRx
#PRx

3. PRSA
Chapters
_________________________________________________________________________
#PRx

4. #PRx
Fred
Cook
CEO
Golin
Interna(onal
T@fredcookT
"Improvise:
Unconven(onal
Career
Advice
from
an
Unlikely
CEO"
Session
Topic:

5. Email:
fcook@golinharris.com

7. Expose Yourself

13. Drive a Drunk

19. Guide a Tour

24. Make the Rules

28. Begin applying TODAY! www.golin.com/unternship

30. Make It Special

31. #PRx
Barri
Rafferty
CEO
Ketchum
North
America
T@barriraffertyT
"Gender
&
Racial
Diversity
in
the
Execu(ve
Ranks"
Session
Topic:

45. #PRx
Richard
Galant
Senior
Editor,
Opinion;
CNN
Digital
T@richny
Session
Topic:
"Opinions:
How
Contributed
Content
has
Changed
the
News
Media"
Q&A
Hosted
by
Sandra
Fathi,
President,
Affect

46. #PRx
Please
enjoy
our
short
break
If
ac(ve
on
TwiJer
please
follow
along
and
use
our
hashtag:
#PRx

47. #PRx
Chris
AllbriJon
Senior
Editor,
The
Daily
Beast,
and
Freelance
Writer
T@chrisallbriJon
"An
Unconven(onal
Path
to
the
Future"
Session
Topic:

48. #PRx
Megan
Hess
Assistant
Editor,
Mashable
@mhess4
Session
Topic:
"The
News,
But
in
Fewer
Words:
The
Rise
of
Visual
Storytelling"

50. MASHABLE: WHO WE ARE
• 40 million monthly uniques
• 20 million social followers (Twitter, Facebook, Instagram, etc.)
• 7.5 million shares per month – that’s 3 shares per second.
• Our sweet spot: Telling stories in an inherently social way. If you
see people talking about it on Twitter or Facebook, it’s a story we
should be telling.

51. WHERE WE ARE
• 50/50 U.S. and International
• Largest Markets: New York City, San Francisco, Los Angeles,
Chicago, Toronto, London and Southeast Asia.

52. Or, if you’re a visual learner:

53. THE SNOWFALL EFFECT: LONGFORM
• Not adding bells and whistles for the sake of adding bells and whistles
• 38% more time spent with longform pieces than with a story in the
regular template on Mashable
• Our first foray into longform: The Ballad of Kiwi Gardner

54. BUILDING A VISUAL NARRATIVE
• Picking and choosing worthy subjects and optimizing for mobile
• The iPhone 6 Review and the iPhone 6 Plus Review

55. FIRST AND FOREMOST: ENGAGEMENT
• Iterate, experiment, fail – then again – with new products
• It’s not just on your website: Building communities on new,
emerging platforms and integrating them into stories

56. IT’S NOT JUST FOR STORIES ABOUT CUTE CATS
• Maps, charts and graphs to more clearly paint a narrative in Gaza
or Ukraine, or pulling Instagrams from the ground during the
World Cup in Brazil

57. • Or using Vine videos to illustrate
global warming or the path of a
hurricane’s destruction.

58. At the end of day, it comes down to:
How can you best tell your story so
that people not only read it, but
share it and come back for more?

59. "How
to
Manage
Communica(ons
in
a
State
of
Constant
Change"
#PRx
Brendan
Lewis
Director
of
Communica(ons,
Foursquare
T@BPLewisT
Laura
Covington
Communica(ons
Manager,
Foursquare
@lpc
Session
Topic:
Interviewed
by
Steven
BarreJ,
Editor
in
Chief,
PR
Week

60. #PRx
Sandra
Fathi
President,
Affect
Closing
Remarks
T@sandrafathiT
Thank
you
for
joining
us!

61. #PRx
Pla(num
Sponsors:
Sponsors
&
Media
Partners