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Twitter Immersion Course: From Novice to Expert

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Sandra Fathi
Sandra Fathi

The document discusses a 2-hour Twitter immersion course that covers topics such as the history and basics of Twitter, how to find followers and engage with the Twitter community, leveraging Twitter for business purposes like marketing and customer service, and guidelines for effective use of Twitter. It provides examples of how organizations are using Twitter and resources for learning more about using Twitter. The presentation aims to bring attendees from novice to expert level understanding and use of Twitter.

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Twitter Immersion Course: From Novice to Expert in a 2-Hour Workshop #TweetNY Sandra Fathi President, Affect Strategies PRSA-NY Workshop, February 25, 2008, New York Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Microblogging » Blogging in short form » Similar to texting » Ability to send and receive messages » Ability to follow and be followed » Archive information » Multiple delivery mechanisms » Conversations and interactivity Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Microblogging: Twitter Image Source: Caroline-Middlebrook.com Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Plurk Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Jaiku Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Yammer Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
A Little Birdie is Born » Side project of Jack Dorsey’s in March 2006 while at Obvious » Prototype within 2 weeks » Public launch in Aug 2006 co- Twitter co-founders Evan Williams, Jack » Twitter Inc. May 2007 Dorsey, and Biz Stone. Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Twitter Traffic Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Tweet Stats 70% of Twitter users joined in 2008 5-10,000 new accounts opened per day 35% of Twitter users have 10 followers or less 9% of Twitter users follow no one at all Strong correlation between number of people you follow and number that follow you Source: Hubspot ‘State of Twittersphere Dec. 2009’ Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Defining Moments March 2007: Authorities use Twitter to help track California wildfires. The LAFD now routinely Twitters major events as online public service announcements. Recent example: L.A.'s July 29 earthquake. April 2007: The Obama campaign begins sending quot;tweetsquot; to supporters. Messages are mostly updates about events, speeches, etc. No word on whether the Senator personally Twitters. T- June 2008: Jon Stewart says the T-word. The TV host/generational icon utters a throwaway line to set up some joke about news ubiquity (quot;Twitter, which I'm told is a real thing ...quot;), thus validating a new era in communications. Source: Fortune Magazine Aug. 2008 Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
10 Reasons to Tweet 1. Generate Awareness 2. Seek & Create Media Opportunities 3. Foster Customer Loyalty 4. Launch Viral Marketing Campaigns 5. Manage Reputations 6. Promote Products and Services 7. Network with Customers 8. Extend Event Participation 9. Monitor Trends & Breaking News 10. Recruiting Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
The Tweet is Born Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
The Basics Tweet: Message – 140 Characters Twitter Handle: @sandrafathi Retweet (RT): Resending a message from someone else to your followers Message: Direct message (private) from one Twitterer to another Nudge: Prompt someone to Tweet Hashtag: #eventname Easy search for events/topic Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Finding Friends Search for people Search for keywords Search for geography Import contacts Follow who your friends follow #Fridayfollow Third-party applications Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Twitterverse Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Twitter Tourettes Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Twitter Addiction Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
What you say…. Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Twitter Drives Traffic: TechAffect.com Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Rules of Engagement » Why are you tweeting? » Do you have an agenda? » Who are you listening to? » Why are your talking to? » Do they care? » How will you keep them engaged? » How are you leveraging your Twitter activity? Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Beyond the Tweet » Listening, Learning » Brand Building » Customer Service » Crowd Sourcing Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Twitter Guides Brian Solis: PR 2.0 http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm Pistachio Consulting: Twitter for Business http://www.pistacioconsulting.com Affect Strategies: 10 Reasons Why You Need to Tweet http://www.affectstrategies.com/main.php?page=pr_twitter Caroline Middlebrook: The Big Juicy Twitter Guide http://www.caroline-middlebrook.com/blog/twitter-guide/ Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
Contact Information & Resources: Sandra Fathi sfathi@affectstrategies.com 212 398 9680 web: www.affectstrategies.com blog: www.techaffect.com twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

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Twitter Immersion Course: From Novice to Expert

  • 1. Twitter Immersion Course: From Novice to Expert in a 2-Hour Workshop #TweetNY Sandra Fathi President, Affect Strategies PRSA-NY Workshop, February 25, 2008, New York Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 2. Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 3. Microblogging » Blogging in short form » Similar to texting » Ability to send and receive messages » Ability to follow and be followed » Archive information » Multiple delivery mechanisms » Conversations and interactivity Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 4. Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 5. Microblogging: Twitter Image Source: Caroline-Middlebrook.com Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 6. Plurk Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 7. Jaiku Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 8. Yammer Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 9. A Little Birdie is Born » Side project of Jack Dorsey’s in March 2006 while at Obvious » Prototype within 2 weeks » Public launch in Aug 2006 co- Twitter co-founders Evan Williams, Jack » Twitter Inc. May 2007 Dorsey, and Biz Stone. Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 10. Twitter Traffic Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 11. Tweet Stats 70% of Twitter users joined in 2008 5-10,000 new accounts opened per day 35% of Twitter users have 10 followers or less 9% of Twitter users follow no one at all Strong correlation between number of people you follow and number that follow you Source: Hubspot ‘State of Twittersphere Dec. 2009’ Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 12. Defining Moments March 2007: Authorities use Twitter to help track California wildfires. The LAFD now routinely Twitters major events as online public service announcements. Recent example: L.A.'s July 29 earthquake. April 2007: The Obama campaign begins sending quot;tweetsquot; to supporters. Messages are mostly updates about events, speeches, etc. No word on whether the Senator personally Twitters. T- June 2008: Jon Stewart says the T-word. The TV host/generational icon utters a throwaway line to set up some joke about news ubiquity (quot;Twitter, which I'm told is a real thing ...quot;), thus validating a new era in communications. Source: Fortune Magazine Aug. 2008 Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 13. 10 Reasons to Tweet 1. Generate Awareness 2. Seek & Create Media Opportunities 3. Foster Customer Loyalty 4. Launch Viral Marketing Campaigns 5. Manage Reputations 6. Promote Products and Services 7. Network with Customers 8. Extend Event Participation 9. Monitor Trends & Breaking News 10. Recruiting Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 14. Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 15. The Tweet is Born Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 16. The Basics Tweet: Message – 140 Characters Twitter Handle: @sandrafathi Retweet (RT): Resending a message from someone else to your followers Message: Direct message (private) from one Twitterer to another Nudge: Prompt someone to Tweet Hashtag: #eventname Easy search for events/topic Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 17. Finding Friends Search for people Search for keywords Search for geography Import contacts Follow who your friends follow #Fridayfollow Third-party applications Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 18. Twitterverse Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 19. Twitter Tourettes Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 20. Twitter Addiction Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 21. What you say…. Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 22. Twitter Drives Traffic: TechAffect.com Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 23. Rules of Engagement » Why are you tweeting? » Do you have an agenda? » Who are you listening to? » Why are your talking to? » Do they care? » How will you keep them engaged? » How are you leveraging your Twitter activity? Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 24. Beyond the Tweet » Listening, Learning » Brand Building » Customer Service » Crowd Sourcing Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 25. Twitter Guides Brian Solis: PR 2.0 http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm Pistachio Consulting: Twitter for Business http://www.pistacioconsulting.com Affect Strategies: 10 Reasons Why You Need to Tweet http://www.affectstrategies.com/main.php?page=pr_twitter Caroline Middlebrook: The Big Juicy Twitter Guide http://www.caroline-middlebrook.com/blog/twitter-guide/ Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
  • 26. Contact Information & Resources: Sandra Fathi sfathi@affectstrategies.com 212 398 9680 web: www.affectstrategies.com blog: www.techaffect.com twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

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