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Women's Leadership Conference: Changing Perceptions to Change Reality

How Female Business Leaders are Viewed. Presentation given by Sandra Fathi, President, Affect and Barri Rafferty, CEO & President, Ketchum

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Women's Leadership Conference: Changing Perceptions to Change Reality

  1. 1. Changing Perceptions to Change Reality: How Female Business Leaders are Viewed Women’s Leadership Conference April 30, 2019 Sandra Fathi President, Affect sfathi@affect.com www.affect.com @sandrafathi Barri Rafferty CEO & President, Ketchum Barri.Rafferty@ketchum.com www.ketchum.com @barrirafferty
  2. 2. Female Leadership: What it looks like today
  3. 3. Embrace authentic leadership traits
  4. 4. Source: Saul Loeb/AFP/Getty Images
  5. 5. Source: Kelsey/NASDAQ
  6. 6. Source: The Silicon Review
  7. 7. Words & Numbers: The Origins of Gender Bias
  8. 8. Survey Says Most valued: Strength and ambition for men Compassion, kindness responsibility for women Source: Pew Research
  9. 9. Representation: % Employees by Level 2018 Source: LeanIn.org & McKinsey & Co.
  10. 10. Empower Yourself: Everyday actions
  11. 11. 11 Embrace authentic leadership traits
  12. 12. Leading By Example Communicating in an Open And Transparent Way Admitting Mistakes Bringing Out the Best in Others Handling Controversial Issues or Crises Calmly and Confidently Making Tough Decisions Consumers Who Said Males Leaders Perform Best Attribute (With Overall Importance to Great Leadership) Consumers Who Said Females Leaders Perform Best 43% 38% 34% 39% 52% 63% 57% 62% 66% 61% 48% 37%
  13. 13. Seite 13 Female leaders perform best on top 4 of most important leadership communication attributes LEADING BY EXAMPLE COMMUNICATIONS IN AN OPEN AND TRANSPARENT WAY ADMITTING MISTAKES BRINGING OUT THE BEST IN OTHERS
  14. 14. 14 Make the business case
  15. 15. 15 Build a diverse group of mentors
  16. 16. 16 Balance personal and professional goals
  17. 17. Challenge unconscious bias
  18. 18. Empower Your Company: Organizational for gender parity and diversity
  19. 19. 1. Get the basics right – set targets, reporting and accountability 2. Ensure that hiring and promotions are fair 3. Make senior leaders and managers champions of gender parity and diversity 4. Foster an inclusive and respectful culture 5. Make the ‘only’ experience rare 6. Offer flexible work solutions
  20. 20. Seite 20 Changing Perceptions to Change Reality: How Female Business Leaders are Viewed Sandra Fathi President, Affect sfathi@affect.com www.affect.com @sandrafathi Barri Rafferty CEO & President, Ketchum Barri.Rafferty@ketchum.com www.ketchum.com @barrirafferty

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