Women's Leadership Conference: Changing Perceptions to Change Reality
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How Female Business Leaders are Viewed. Presentation given by Sandra Fathi, President, Affect and Barri Rafferty, CEO & President, Ketchum
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Women's Leadership Conference: Changing Perceptions to Change Reality
- 1. Changing Perceptions to Change Reality: How Female Business Leaders are Viewed Women’s Leadership Conference April 30, 2019 Sandra Fathi President, Affect sfathi@affect.com www.affect.com @sandrafathi Barri Rafferty CEO & President, Ketchum Barri.Rafferty@ketchum.com www.ketchum.com @barrirafferty
- 4. Source: Saul Loeb/AFP/Getty Images
- 6. Source: The Silicon Review
- 7. Words & Numbers: The Origins of Gender Bias
- 8. Survey Says Most valued: Strength and ambition for men Compassion, kindness responsibility for women Source: Pew Research
- 9. Representation: % Employees by Level 2018 Source: LeanIn.org & McKinsey & Co.
- 12. Leading By Example Communicating in an Open And Transparent Way Admitting Mistakes Bringing Out the Best in Others Handling Controversial Issues or Crises Calmly and Confidently Making Tough Decisions Consumers Who Said Males Leaders Perform Best Attribute (With Overall Importance to Great Leadership) Consumers Who Said Females Leaders Perform Best 43% 38% 34% 39% 52% 63% 57% 62% 66% 61% 48% 37%
- 13. Seite 13 Female leaders perform best on top 4 of most important leadership communication attributes LEADING BY EXAMPLE COMMUNICATIONS IN AN OPEN AND TRANSPARENT WAY ADMITTING MISTAKES BRINGING OUT THE BEST IN OTHERS
- 18. Empower Your Company: Organizational for gender parity and diversity
- 19. 1. Get the basics right – set targets, reporting and accountability 2. Ensure that hiring and promotions are fair 3. Make senior leaders and managers champions of gender parity and diversity 4. Foster an inclusive and respectful culture 5. Make the ‘only’ experience rare 6. Offer flexible work solutions
- 20. Seite 20 Changing Perceptions to Change Reality: How Female Business Leaders are Viewed Sandra Fathi President, Affect sfathi@affect.com www.affect.com @sandrafathi Barri Rafferty CEO & President, Ketchum Barri.Rafferty@ketchum.com www.ketchum.com @barrirafferty
Editor's Notes
- Progress – 36% of women vs. 28% of men hold a college degree 56% of students on US campuses today are women Women are staying in the workforce at the same rate as men Stagnation – US newspapers feature men 4x more than women (in general) and only 15% of the time for business news Less than 2.2% of total VC investment in the US last year was for female founders – we are underfunded and underrepresented Women are dramatically ournumbers in leadership – only about 1 in 5 Csuite leaders is a woman and 1 in 25 is a woman of color (Women in the Workplace 2018 Report - LeanIn and McKinsey & Compan)
- Jacinda Ardern , Prime Minister of New Zealand. Recently in the media for her reaction to the terrorist attacks in Christchurch with her strong, vocal support of the Muslim community and her leadership driving a ban of all military-style semiautomic, assault rifles and high capacity magazines less than a week after 50 people dies in the horrifying shootings. Jacinda Ardern makes history with 3-month old baby Neve at UN General Assembly (Sept 2018) 1st world leader to bring an infant to the meeting – the Nelson Mandela Peace Summit While she spoke, Arden’s partner, Clarke Gayford, held the baby Still breastfeeding her daughter at this time World’s Youngest Female Head of Gov’t – Taken office at 37 Only the Second elected head of government to give birth while in office (first was Pakistan’s Benazir Bhutto)
- 116th Congress – Record Breaking Number of Women and People of Color Sworn in – More than 100 Women elected to Congress – and they brought their children and grandchildren to the swearing in Nancy Pelosi herself is the first and only woman to hold the role of Speaker of the House First Native American Woman, First Muslim-American Woman elected to Congress 127 Women in Congress this tem (25 in the Senate and 102 in the House – previous records were 23 and 85)
- Katerina Lake takes her fashion subscription service, Stitch Fix, public in 2017 34-year old is among America’s Riches Self-Made Women. With her stake in the company worth just over $330M Stanford & Harvard Business School Graduate Started the company in 2011 and it has amassed more than 2M active customers.
- #4 on List of Forbes Most Powerful Women (2018) 1st Business Executive (non-Politician) on the list GM Ranked #1 on 2018 Global report on Gender Equality – It was one of only two global businesses that have no gender pay gap Having earned $22M in 2017, Barra is the highest pad of any leader of a Detroit Big Three automaker and the first woman to lead a major auto manufacturer She made tough cost-cutting measures – announcing 14K layoffs to make the company more agile and profitable – angering Trump – but sending stock prices up by 5% Started with the company at age 18 in 1980, married, had children and continued her work
- Pew Center asked more than 4500 Americans to describe traits they think society does and doesn’t value for each gender. Americans are more likely to use powerful in a positive way to describe men – 67% than woman – 92% negative **Barri’s story of annual report – having to get to page 20-something before finding a picture of a woman.
- Women in the Workplace 2018 Study – 279 Companies employing 13 million people 64,000 employees surveyed on their workplace
- Which is my perspective as we sit here connecting today On the whole women are good communicators, and good communicators are great leaders – positioning women very well to be great leaders With this in mind I’d like to share some of my own personal stories about communications and leadership – and to do that I’m going to focus on 9 things women (and frankly men as well) must do to practice good communications and be great leaders
- To explain, the research found that female leaders came out comfortably ahead on all of the top-four most crucial traits of effective leadership – as revealed by the research, including leading by example (57 percent scored female leaders higher vs. 43 percent rating males better) communicating in an open and transparent way (62 percent vs. 38 percent) admitting mistakes (66 percent vs. 34 percent), and bringing out the best in others (61 percent vs. 39 percent) Male and female leaders came in roughly even on a fifth attribute – handling controversial issues or crises calmly and confidently (48 percent vs. 52 percent) In total, female leaders won out on five of the top seven traits examined by the research… With men coming out on top for only four of the 14 traits we examined
- Which is my perspective as we sit here connecting today On the whole women are good communicators, and good communicators are great leaders – positioning women very well to be great leaders With this in mind I’d like to share some of my own personal stories about communications and leadership – and to do that I’m going to focus on 9 things women (and frankly men as well) must do to practice good communications and be great leaders
- Recommendations from Women in the Workplace Study 2018 – Source: LeanIn.org and McKinsey & Company Ask audience how they are doing these at their companies. What have they found that worked Affect – HR leader that is diverse – attracted more diverse candidates from her network and better hiring ratio because they could see themselves ‘represented’ Standardized criteria for hiring and promotions (story of orchestra auditions – in 1970 used to only be 5% women, now closer to 50-50% with blind auditions) Family leave policies/new child benefit (not maternity leave) Not-working - Underrepresentation of men