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The Fab Five | Inbound Richmond Sept 12 meetup Slide 1 The Fab Five | Inbound Richmond Sept 12 meetup Slide 2 The Fab Five | Inbound Richmond Sept 12 meetup Slide 3 The Fab Five | Inbound Richmond Sept 12 meetup Slide 4 The Fab Five | Inbound Richmond Sept 12 meetup Slide 5 The Fab Five | Inbound Richmond Sept 12 meetup Slide 6 The Fab Five | Inbound Richmond Sept 12 meetup Slide 7 The Fab Five | Inbound Richmond Sept 12 meetup Slide 8 The Fab Five | Inbound Richmond Sept 12 meetup Slide 9 The Fab Five | Inbound Richmond Sept 12 meetup Slide 10 The Fab Five | Inbound Richmond Sept 12 meetup Slide 11 The Fab Five | Inbound Richmond Sept 12 meetup Slide 12 The Fab Five | Inbound Richmond Sept 12 meetup Slide 13 The Fab Five | Inbound Richmond Sept 12 meetup Slide 14 The Fab Five | Inbound Richmond Sept 12 meetup Slide 15 The Fab Five | Inbound Richmond Sept 12 meetup Slide 16 The Fab Five | Inbound Richmond Sept 12 meetup Slide 17 The Fab Five | Inbound Richmond Sept 12 meetup Slide 18 The Fab Five | Inbound Richmond Sept 12 meetup Slide 19 The Fab Five | Inbound Richmond Sept 12 meetup Slide 20 The Fab Five | Inbound Richmond Sept 12 meetup Slide 21 The Fab Five | Inbound Richmond Sept 12 meetup Slide 22 The Fab Five | Inbound Richmond Sept 12 meetup Slide 23 The Fab Five | Inbound Richmond Sept 12 meetup Slide 24 The Fab Five | Inbound Richmond Sept 12 meetup Slide 25 The Fab Five | Inbound Richmond Sept 12 meetup Slide 26 The Fab Five | Inbound Richmond Sept 12 meetup Slide 27 The Fab Five | Inbound Richmond Sept 12 meetup Slide 28 The Fab Five | Inbound Richmond Sept 12 meetup Slide 29 The Fab Five | Inbound Richmond Sept 12 meetup Slide 30 The Fab Five | Inbound Richmond Sept 12 meetup Slide 31 The Fab Five | Inbound Richmond Sept 12 meetup Slide 32 The Fab Five | Inbound Richmond Sept 12 meetup Slide 33 The Fab Five | Inbound Richmond Sept 12 meetup Slide 34 The Fab Five | Inbound Richmond Sept 12 meetup Slide 35 The Fab Five | Inbound Richmond Sept 12 meetup Slide 36 The Fab Five | Inbound Richmond Sept 12 meetup Slide 37 The Fab Five | Inbound Richmond Sept 12 meetup Slide 38 The Fab Five | Inbound Richmond Sept 12 meetup Slide 39 The Fab Five | Inbound Richmond Sept 12 meetup Slide 40 The Fab Five | Inbound Richmond Sept 12 meetup Slide 41 The Fab Five | Inbound Richmond Sept 12 meetup Slide 42 The Fab Five | Inbound Richmond Sept 12 meetup Slide 43 The Fab Five | Inbound Richmond Sept 12 meetup Slide 44 The Fab Five | Inbound Richmond Sept 12 meetup Slide 45 The Fab Five | Inbound Richmond Sept 12 meetup Slide 46 The Fab Five | Inbound Richmond Sept 12 meetup Slide 47 The Fab Five | Inbound Richmond Sept 12 meetup Slide 48 The Fab Five | Inbound Richmond Sept 12 meetup Slide 49 The Fab Five | Inbound Richmond Sept 12 meetup Slide 50 The Fab Five | Inbound Richmond Sept 12 meetup Slide 51 The Fab Five | Inbound Richmond Sept 12 meetup Slide 52 The Fab Five | Inbound Richmond Sept 12 meetup Slide 53 The Fab Five | Inbound Richmond Sept 12 meetup Slide 54 The Fab Five | Inbound Richmond Sept 12 meetup Slide 55 The Fab Five | Inbound Richmond Sept 12 meetup Slide 56 The Fab Five | Inbound Richmond Sept 12 meetup Slide 57 The Fab Five | Inbound Richmond Sept 12 meetup Slide 58 The Fab Five | Inbound Richmond Sept 12 meetup Slide 59 The Fab Five | Inbound Richmond Sept 12 meetup Slide 60 The Fab Five | Inbound Richmond Sept 12 meetup Slide 61 The Fab Five | Inbound Richmond Sept 12 meetup Slide 62 The Fab Five | Inbound Richmond Sept 12 meetup Slide 63 The Fab Five | Inbound Richmond Sept 12 meetup Slide 64 The Fab Five | Inbound Richmond Sept 12 meetup Slide 65 The Fab Five | Inbound Richmond Sept 12 meetup Slide 66
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The Fab Five | Inbound Richmond Sept 12 meetup

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Slides from the September 12th Inbound Richmond | a HubSpot User Group meet up. This is a combination of a few highlights from presenters at Inbound 2012 and some of the new updates in the HubSpot3 platform release.

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The Fab Five | Inbound Richmond Sept 12 meetup

  1. 1. Will the real Fab Five please stand up Richmond Inbound Marketing | a HubSpot User Group September 12, 2012
  2. 2. A Few Highlights From Inbound 2012 1 Getting The Most Out of 2 Upcoming meetups & topics 3
  3. 3. TRIVIA QUIZ
  4. 4. Q:
  5. 5. Q:
  6. 6. 1991 Michigan Freshman Class 2012 US Olympic Team •  Jimmy King •  Jordyn Wieber •  Juwan Howard •  McKayla Maroney •  Chris Webber •  Alexandra Raisman •  Jalen Rose •  Kyla Ross A: •  Ray Jackson •  Gabrielle Douglas
  7. 7. 5 Content Tracks
  8. 8. How To Become an Inbound Marketing Ninja in 5 Easy Steps Matt Kilens, Manager of Customer Training, HubSpot
  9. 9. 88% of US internet users ages 14+ will browse or research products online in 2012. - US Digital Media Usage report, eMarketer
  10. 10. 5 steps 1.  Goal Setting 2.  Traffic Generation 3.  Conversion 4.  Nurturing 5.  Analyzing
  11. 11. Social Media 50% Your Content 50% 3rd Party Content
  12. 12. Mobile in an Inbound Marketing World Jeanne Hopkins, CMO, SmartBear
  13. 13. www.howtogomo.com
  14. 14. A Marketer’s Guide: Grading and Marketing Leads Meghan Keaney Anderson, Product Manager , HubSpot Annie Schirmacher, Consulting Team Manager, HubSpot
  15. 15. Did you know?: 61% of B2B organizations have not segmented their sales funnel
  16. 16. Ask yourself these questions… 1.  What problems are your prospects trying to solve? 2.  What type of content is your prospect attracted to? 3.  What does your prospect get out of interacting with you? 4.  Who else influences your prospect’s decision?
  17. 17. 2. Define the funnel
  18. 18. Define the Funnel Top of the funnel Questions they have Content you provide •  How do I…? •  Best Practice Examples •  What’s the best…? •  Templates •  Should I…? •  Idea Posts Indicators they’re ready to move on to the next stage. •  Sign up for demo •  Visit your pricing page •  Download multiple offers •  Request more information
  19. 19. Define the Funnel Middle of the funnel Questions they have Content you provide •  How can you help? •  Case studies •  Do I need this? •  Decision tools •  What can I expect? (ie ROI calculator) •  What do I need to consider? •  Results analysis •  Demo/Trial Indicators they’re ready to move on. •  Several talks with sales •  Decision makers brought in •  Final proposals
  20. 20. 3. Develop a lead scoring system
  21. 21. The old lead scoring
  22. 22. The new lead scoring Possible scoring fields Contact info Location Email activity (or lack of) Custom fields Visits, Page Views, Clicks…..
  23. 23. 4. Hone your lead follow up
  24. 24. Why you get Fired Julie Devaney, Manager of Account Management, HubSpot
  25. 25. A few reasons •  They bought but were they bought in? –  Terms –  Strategy –  Objectives –  Activity –  Results •  Did you became an order taker •  You didn’t qualify hard enough –  Your skills / their needs •  You didn’t connect the dots –  Bringing them full circle –  Discussing what’s next and not next –  And Why
  26. 26. The Seven Deadly Sins of Landing Page Design Tim Ash, CEO of SiteTuners
  27. 27. 1. Unclear Call-to-Action
  28. 28. BEFORE AFTER
  29. 29. BEFORE AFTER
  30. 30. 2. Too many Choices
  31. 31. 3. Asking for too much information
  32. 32. BEFORE AFTER +51%
  33. 33. The rest 4.  Too much text 5.  Not keeping promises 6.  Visual distractions 7.  Lack of trust
  34. 34. www.hubspot.com/3
  35. 35. www.hubspot.com/3
  36. 36. 1. Mobile
  37. 37. 2. Smart CTA
  38. 38. 3. Smart Fields
  39. 39. 4. Social
  40. 40. 5. Workflows (the artist formerly know as Lead Nurturing)
  41. 41. Upcoming Meetups •  November 14th •  January 23rd •  March 27th Check the microsite www.RichmondInboundMarketing.com Resources, Blog Content, Other Marketing Classes & Meetups in the area Sign up for the notification list

Slides from the September 12th Inbound Richmond | a HubSpot User Group meet up. This is a combination of a few highlights from presenters at Inbound 2012 and some of the new updates in the HubSpot3 platform release.

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