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Pricing strategies(philip kotler)

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Shailja Pathak
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PRICING STRATEGIES (Philip Kotler) By: Shailja Pathak
PRICE DISCOUNTS AND ALLOWANCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
PROMOTIONAL PRICING ,[object Object],[object Object],[object Object]
TYPES OF PROMOTIONAL PRICING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIFFERENTIATED PRICING ,[object Object],[object Object],[object Object]
DEGREES OF PRICE DISCRIMINATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
TYPES OF 3 rd DEGREE PRICE DISCRIMINATION:- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
MARKETING MEMO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POSSIBLE TRAPS OF PRICE CUT STRATEGY ,[object Object],[object Object],[object Object],[object Object]
REASONS OF INITIATION PRICE INCREASES ,[object Object],[object Object],[object Object],[object Object],[object Object]
INITIATING PRICE INCREASES ,[object Object],[object Object],[object Object],[object Object]
ALTERNATIVE APPROACHES OF THE PRICE INCREASE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responding to Competitors’ Price Changes ,[object Object],[object Object],[object Object]
Responding to Competitors’ Price Changes ,[object Object],[object Object],[object Object]
Marketing Memo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LEGAL ASPECTS AND ETHICS OF PRICING Controlling market in terms of product quality or advertising, by engaging in pricing practices that can unfairly reduce competition or harm consumers directly, through fraud and deception .
© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Legal Aspects and Ethics of Pricing Price fixing Price discrimination Predatory pricing Deceptive or illegal price advertising Legal Aspects and Ethics of Pricing
DECEPTIVE OR ILLEGAL PRICE ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DECEPTIVE OR ILLEGAL PRICE ADVERTISING ,[object Object],[object Object]
PREDATORY PRICING ,[object Object],[object Object],[object Object],[object Object]
PRICE DISCRIMINATION ,[object Object],[object Object],[object Object],[object Object]
PRICE FIXING
THANKS

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Pricing strategies(philip kotler)

  • 1. PRICING STRATEGIES (Philip Kotler) By: Shailja Pathak
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  • 18. LEGAL ASPECTS AND ETHICS OF PRICING Controlling market in terms of product quality or advertising, by engaging in pricing practices that can unfairly reduce competition or harm consumers directly, through fraud and deception .
  • 19. © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Legal Aspects and Ethics of Pricing Price fixing Price discrimination Predatory pricing Deceptive or illegal price advertising Legal Aspects and Ethics of Pricing
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