Learn how to dissect your Google Analytics data to identify low hanging fruit and smarter, data-driven A/B test ideas. Start with a simple analytics health check to ensure you're tracking everything properly. Then, dig into: cross-browser and cross-device issues, broken links, site speed, your unique conversion funnel, and internal search. Segmentation ties it all together, making you an analytics whiz.

1. Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Web Analytics Analysis: How to Find
Low-Hanging Fruit and A/B Test Ideas
@shanelle_mullin
We’ll cover…
1. Cross-browser and cross-device testing.
2. Site speed analysis.
3. Google Analytics health checks.
4. High value pages.
5. Broken links.
6. Funnel audits.
7. Internal search analysis.
8. Data segmentation.

2. “You don’t have generic problems, you
have specific problems.”
~Peep Laja
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

3. How to Run Smarter A/B Tests, Faster

4. Cross-Browser Testing
Audience > Technology > Browser & OS
Switch from the default “Data” view to the “Comparison” view.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

5. Cross-Browser Testing
Always compare within the same browser family.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

6. Cross-Device Testing
Audience > Mobile > Devices
Switch from the default “Data” view to the “Comparison” view.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

8. Speed Analysis
Page Load Time: Seconds until every element on the
page is done loading.
Page Interactive Time: Seconds until the site is usable.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

9. Speed Analysis
Your site loads in 3 seconds or less.
Your site loads in 4 to 7 seconds.
Your site loads in 7 to 10 seconds (or more).
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

10. Speed Analysis
Behavior > Site Speed > Page Timings
Switch from the default “Data” view to the “Comparison” view.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

14. Google Analytics Health Check
1. Are you collecting all of the data you need?
2. Can you trust the data you are collecting?
3. Is anything broken or tracking / reporting
incorrectly? Why?
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

15. Common Google Analytics Mistakes
1. Pages are missing.
2. Data is different in the shopping cart tool.
3. Cross-domain tracking isn’t working.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

16. Full Health Check Guide
bit.ly/gahealthcheck
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

17. Start with the Highest Value
1. High volume, low value pages.
2. Low volume, high value pages.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

19. Finding Broken Links
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

20. Finding Broken Links
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

21. Auditing Your Funnel
The further down the funnel, the smaller the
necessary impact.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

22. Auditing Your Funnel
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

23. Auditing Your Funnel
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

24. Exploring Internal Search
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

26. Segmentation Is the Secret
bit.ly/gasegmentation
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas