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ajax union Seminar

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ajax union Seminar

  1. 1. Ajax Union Presented By: Shani Muschel March 2, 2011
  2. 2. 1. Link-building 2. Keyword Ranking 3. Google Brand Control and Article Distribution 4. Content Creation 5. Traffic 6. (Sales)
  3. 3.  Yahoo Site Explorer  Siteexplorer.search.yahoo.com  Chrome SEO  Download chrome seo extension- https://chrome.google.com/extensions/detail/oan gcciaeihlfmhppegpdceadpfaoclj
  4. 4.  Raven Tools- http://www.ajaxunion.raventools.com  Google Analytics- http://www.google.com/analytics/  SEO Book Rank Checker http://tools.seobook.com/firefox/rank-checker/
  5. 5. Research Assistant Tab
  6. 6.  Google Page 1 and 2
  7. 7.  Google Search for Article
  8. 8.  Blog  Articles on Basecamp  Blog Review on Basecamp
  9. 9.  Google Analytics
  10. 10.  Conversion Optimization tips  Phone number in large on top  Shop with confidence/why shop with us  Shipping benefits front and center  UVP  Call To Action  Security Seals, Guilds, Associations, payment options and credit card logos  Etc. (Maybe the topic of a future seminar?)  On-Site SEO  300 words of keyword-rich content, with deep linking  Meta information- title, description, meta tags  Google Analytics (if not already there)  E-commerce and Goal Conversion Tracking  Google Webmaster Tools  Links to blog, Facebook and Twitter on homepage, above the fold
  11. 11.  It’s important to manage the expectations of our clients. When our clients tell us that they’re not making any sales, we need to keep in mind that the AnewB plan does not lead directly to sales. The end-goal of the AnewB plan is driving traffic to the site. It is then up to the site itself to convert that traffic to sales. Of course we would never tell the client that “it’s not our fault that you are not making sales.” What we do is show them how their traffic IS growing exponentially from month to month on the plan, and guide them on how to enhance their site from a conversion optimization perspective (how to turn traffic into sales) with tips and advice, so that they can make their site more successful.

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