1. Ajax Union
Presented By: Shani Muschel
March 2, 2011

2. 1. Link-building
2. Keyword Ranking
3. Google Brand Control and Article Distribution
4. Content Creation
5. Traffic
6. (Sales)

4.  Yahoo Site Explorer
 Siteexplorer.search.yahoo.com
 Chrome SEO
 Download chrome seo extension-
https://chrome.google.com/extensions/detail/oan
gcciaeihlfmhppegpdceadpfaoclj

7.  Raven Tools-
http://www.ajaxunion.raventools.com
 Google Analytics-
http://www.google.com/analytics/
 SEO Book Rank Checker
http://tools.seobook.com/firefox/rank-checker/

9. Research Assistant Tab

15.  Google Page 1 and 2

16.  Google Search for Article

17.  Blog
 Articles on Basecamp
 Blog Review on Basecamp

18.  Google Analytics

19.  Conversion Optimization tips
 Phone number in large on top
 Shop with confidence/why shop with us
 Shipping benefits front and center
 UVP
 Call To Action
 Security Seals, Guilds, Associations, payment options and credit card logos
 Etc. (Maybe the topic of a future seminar?)
 On-Site SEO
 300 words of keyword-rich content, with deep linking
 Meta information- title, description, meta tags
 Google Analytics (if not already there)
 E-commerce and Goal Conversion Tracking
 Google Webmaster Tools
 Links to blog, Facebook and Twitter on homepage, above the fold

20.  It’s important to manage the expectations of our
clients. When our clients tell us that they’re not making
any sales, we need to keep in mind that the AnewB
plan does not lead directly to sales. The end-goal of the
AnewB plan is driving traffic to the site. It is then up to
the site itself to convert that traffic to sales. Of course
we would never tell the client that “it’s not our fault
that you are not making sales.” What we do is show
them how their traffic IS growing exponentially from
month to month on the plan, and guide them on how
to enhance their site from a conversion optimization
perspective (how to turn traffic into sales) with tips
and advice, so that they can make their site more
successful.