Do you use gut instinct when conducting outreach?
In this presentation, I look into how often we're using gut feels when it comes to launching campaigns and use data analysis to highlight to give more guidance on what we should be doing ahead of that all-important lanch date.
45. MAKINGHEADLINES
Data point Example
Site URL https://www.thesun.co.uk/
Site section https://www.thesun.co.uk/travel/
Article URL
https://www.thesun.co.uk/travel/9094543/british-
airways-first-business-premium-economy
External links in article 5
Journalist name ‘Joe Bloggs’
Publish date 14/05/2019
Headline ‘REVEALED…”
What to
scrape?
@shannonmcguirk_
67. MAKINGHEADLINES
Most prolific
writers
Journalist name Journalist publication Article numbers
Tyrion Lannister House Lannister 610
Daenerys Targaryen House Targaryen 480
Arya Stark House Stark 342
Theon Greyjoy House Greyjoy 324
Cersi Lannister House Lannister 323
Jamie Lannister House Lannister 296
Tywin Lannister House Lannister 242
Joffrey Lannister House Lannister 242
Aegon Targaryen House Targaryen 232
Sansa Stark House Stark 228
Rhaeghar Targaryen House Targaryen 211
Robert Baratheon House Baratheon 208
@shannonmcguirk_
68. MAKINGHEADLINES
Most prolific
writers
Journalist name Journalist publication Article numbers
Tyrion Lannister House Lannister 610
Daenerys Targaryen House Targaryen 480
Arya Stark House Stark 342
Theon Greyjoy House Greyjoy 324
Cersi Lannister House Lannister 323
Jamie Lannister House Lannister 296
Tywin Lannister House Lannister 242
Joffrey Lannister House Lannister 242
Aegon Targaryen House Targaryen 232
Sansa Stark House Stark 228
Rhaeghar Targaryen House Targaryen 211
Robert Baratheon House Baratheon 208
@shannonmcguirk_
76. MAKINGHEADLINES
Highest number
of links per
article (avg.) News sites The average # of links per article
Daily Star 6
Mail Online 2
The Sun 2
Telegraph 2
Independent 1
Express 0
@shannonmcguirk_
78. MAKINGHEADLINES
Average number
of links per
article,
per sector Industry New site
The average number of #
of links per article
Travel Telegraph 8
Tech Daily Star 7
Money Mail Online 6
Automotive Daily Star 5
@shannonmcguirk_
105. MAKINGHEADLINES
Data point Example
Site URL https://www.thesun.co.uk/
Site section https://www.thesun.co.uk/travel/
Article URL
https://www.thesun.co.uk/travel/9094543/british-
airways-first-business-premium-economy
External links in article 5
Journalist name ‘Joe Bloggs’
Publish date 14/05/2019
Headline ‘REVEALED…”
What to
scrape?
@shannonmcguirk_
106. MAKINGHEADLINES
This will help you make more informed decisions
and get consistent results in an unpredictable
industry.
@shannonmcguirk_