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- 7. You had to explain how badly
the campaign was performing
- 19. It turns out people were more
worried about Trump than oil
- 29. You will know 5 steps to help
you bounce back from a
campaign fail
- 60. That story must translate into
everything you say or do
around the campaign
- 63. You are the expert at content
marketing, digital PR & link
building
- 65. You have the power to tweak
your campaign to make it
more appealing before
relaunch
- 70. One in X proposals converted
into this...
- 95. Don’t just rely on tools, do your
own research to find the best
contacts
- 104. This takes the pressure off and
buys you time to do more
outreach
- 107. Get to a position before the
relaunch where you have covered
all bases