1. Snickers is a chocolate that resides in the core of my heart.
It is easily recognizable and comes easily to my mind when I
think of chocolate. The Snickers logo is extremely familiar to
all the people. Snickers is for everyone. The brand elements
of Snickers is very attractive and easily captures the mind of
the consumers. Snickers is available almost everywhere and
it comes with many sizes. It’s my daily breakfast choice and
whenever I am hungry.
SALIENCE
PERFORMANCE
IMAGERY
Snickers is targeted toward everyone. It is highly affordable because
the snickers comes in many sizes. Snickers can be eaten at any place,
at any seasons, in every meal and throughout the year. Snickers has
an exciting personality. Snickers is trendy, cool, young, lively,
humorous, fun and innovative. Snickers have a rich brand history.
Snickers is known as trendy, cool, and unique. Snickers have always
chosen a different path to set it apart from the rest of it crowd.
Snickers is very effective, and snickers have
established an empathic bond with its
consumers. Snickers can be found in many
different sizes to serve every levels of
customers. The price is relatively affordable. The
style and design of snickers is very simple and
yet memorable and easily comes to mind.
Brand Resonance: My Journey with “Snickers” toward Brand Resonace

2. JUDGEMENT
Snickers is of excellent quality. It has consistently maintained its
quality over all these years of its existence. Snickers is fun, lively and
entertaining to have. I think Snickers is superior to all the chocolate
brands because of its very unique and distinctive taste and marketing
ideas. Snickers have taken a permanent place in my heart.
FEELINGS
I am attached to Snickers in an emotional level. From my point of view snickers is fun to have, snickers
makes me special and exciting. Snickers is cool, trendy and it gives me a sense of being alive. Snickers is
seen as an amazing chocolate by many of my friends and this gives me a sense of pride whenever I have
a snickers.
RESONANCE I purchase snickers in a regular
basis, it has become a part of my
everyday life. Snickers is
something that I cannot live
without. I always recommend my
friends to grab a snickers instead
of other chocolates. Snickers
have great communities in
popular social-medias. I am
actively engaged in these
communities to know more
about snicker and to interact
with the fellow snickers grabbers.