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1. VOL 06 | ISSUE 05 | 2021
IIFL
Securities Ltd.
Disrupting the Indian Financial Services Space
5
RELIABLE
STOCK
BROKING
COMPANIES
Sandeep Bhardwaj
CEO, Retail
IIFL Securities Ltd
Mr. R. Venkataraman
Chairman
IIFL Securities Ltd

4. Editor’s Note
he Indian stock market is vast with a huge
Tnetwork having a wide range of stock market
products. To carry out efficient trading and
investment, individuals need a reliable stockbroker who
would help them to take the right investment decisions
in the right manner and at the right time. This is where,
the need for selecting the best stock broking
companies arises.
The leading names in the stock broking industry are
not only responsible for managing their client’s money,
but also must remain updated about the latest tax laws,
market research, and financial news to provide their
clients with the best services. People involved in this
industry have to work in a stressful, fast-paced
environment; however, if the individuals are completely
focused on their objective, they can build a bright
career in this field.
These top companies are authorized members of the
stock exchanges (BSE, NSE). They take care of all the
THE TRAILBLAZING
STOCK BROKING
COMPANIES THAT
ARE TRANSFORMING
THE INDUSTRY

5. trades at the exchange on behalf of their customers.
These companies are always transparent with their
customers. As such, they disclose all investment-
related recommendation and information to the
clients- even the risks related to investments in stocks.
The prominent stock broking companies initiate stock
trades (buy and sell) on behalf of their customers.
They carry out these transactions electronically and in-
person on a physical trading floor. These companies
help their clients to trade their stocks with ease. They
understand the needs and interests of the clients and
gather knowledge about market fluctuation and
reliable and predictable profit.
These companies give their very best to fully
understand their customers’ investment goals, their
financial situation, and risk tolerance. They thoroughly
research about their clients’ portfolio and recommend
them investments that are suitable for their portfolio.
These renowned companies always put the needs of
their clients above their own.
They carry out their professional activities while
abiding by the rules created by regulatory agencies
such as the Financial Industry Regulatory Authority. In
this context, the leading stock broking companies carry
out all the trades in a fair and honest manner, while
meeting the needs of their clients, and not themselves.
Hence, in this issue of Insights Success, we present to
you Best of 5 Reliable Stock Broking Companies,
that are changing the stock broking landscape in India
with their dedication and innovative approach.
Ananda Kamal Das
ananda@insightssuccess.com

6. COVER STORY
IIFL
Securities Ltd.
Disrupting the Indian Financial Services Space
08

7. C
O
N
T
E
N
T
S
Multibagger Securities
Research & Advisory
A Prominent Leader in Stock
Market Expertise and Advisory
RURASH Financials Pvt. Ltd.
Building a Better Path for
your Wealth and Investment
Articles
Crypto Insights
Is Cryptocurrency Deranging
the Flow of Fiat Money?
Digital Broking
Evolution of Stock
Broking Apps Online
18
26
14 22

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RNI NUMBER: MAHENG/2018/75953
Editor-in-Chief Sumita Sarkar
Managing Editor Darshan Parmar
Assisting Editor Ananda Kamal Das
Contributing Writers Ashish, Vrushali, Renuka
Chief Designer Asha Bange
Designing Head Priyanka Rajage
Co-designers Vishal , Rashmi
Operations Head Megha Mishra
Business Development Manager Nandan Deshpande
Asst. Manager Ashwini Pahurkar
Business Development Lead Tejswini Whaval
Business Development Executive Sneha Nagare
Technical Head Pratiksha Patil
Technical Specialist Amar Sawant
Digital Marketing Manager Amol Wadekar
SME-SMO Executive Atul Dhoran
Circulation Manager Tanaji
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9. Management Brief
Company Name
Ashok Jain
Chairman
and Joint Managing
Director
Multibagger
Securities Research
& Advisory Pvt Ltd
Mr. Sandeep Bhardwaj,
CEO of Retail Business
Mr. R Venkataraman
Chairman and
Co-Promoter
Rurash Financials
Private Limited
IIFL Securities Limited
Manish Goyal
Managing Director
and CEO
Arihant Capital Markets Limited is a leading financial services
companies in India offering a gamut of products and services
IIFL Securities is a leading advisory firm providing diversified
financial services and products to corporate, institutional
investors, foreign portfolio investors, mutual funds, insurance
companies, alternative investment funds, trusts, high net worth
individuals, and retail clients.
Multibagger Securities mainly focuses on equity research,
while particularly focusing on Multibagger stocks.
Rurash Financials Private Limited is an authorised stock broker
for JM Financial Services
Arihant Capital Markets
Ranjit Jha
CEO and
Managing Director
Upstox Upstox was founded with the vision of making financial
investing easy, equitable, and affordable to all Indian investors.
Puneet Maheshwari
Director
STOCK
BROKING
COMPANIES
RELIABLE

10. IIFL
Securities
Ltd.
Disrupting the Indian Financial Services Space
Fairness, Integrity and
Transparency - Fit Is The
Driving Force Behind All
That At
We Do Here IIFL
“
“
STOCK
BROKING
COMPANIES
RELIABLE

11. C ver
ST RY
Sandeep Bhardwaj
CEO, Retail
IIFL Securities Ltd
Mr. R. Venkataraman
Chairman
IIFL Securities Ltd

12. Indian investors opened a record 14.2 million new
DEMAT accounts in the financial year end March
2021. This is nearly three times the figure in the
previous financial year, as the global pandemic and
business disruptions opened-up new investment
opportunities. The broking industry’s transformation
which started about five years with access to affordable
smart phones, high-speed internet, and stock trading
apps, just accelerated in the past one year. Smaller towns
and cities are the new hotspots.
Millennials and other young entreprenuers have a higher
share of participation compared to their parents. This is a
great time for the broking industry. “We expect the trend
to continue and result in massive growth for the industry
in the next five years,” says the team at IIFL Securities
Ltd. It is one of the key capital market players in the
Indian financial services space.
The company is a part of the diversified financial
services conglomerate IIFL Group, which was founded
by legendary serial entrepreneur Mr. Nirmal Jain.
Starting from a small research firm - Probity, the group
has transformed into a multi-billion-dollar empire in just
over two decades. Today the group has three distinct
listed entities - IIFL Finance, IIFL Wealth and IIFL
Securities - each leader in the areas of non-banking
finance, wealth management and broking, respectively.
The Founder’s Tale
Mr. Nirmal Jain, Founder of IIFL Group, is a rank-
holder chartered accountant and MBA from IIM
Ahmadabad. He started his career with Hindustan
Unilever just before Indian economy underwent
economic liberalization. Mr. Jain decided to take the
entrepreneurial plunge in 1995 and started a research
house which produced high-quality research on many
Indian companies. Such information was not earlier
available with Indian investing community and within no
time reputation grew multi-fold.
Nirmal Jain
Founder & Chairman
IIFL Group
We Work With
People Who Fit Into
our Professional Ethos.
our Constant Endeavour
is to Deliver Befittingly
on All Fronts to
All our Stakeholders
“
“

13. Mr. Jain then started indiainfoline.com, as a knowledge
website for stock market information in the year 1999,
the first such website for Indian investors, and the
website remains among the most visited website in its
category even after two decades. At the turn of the
millennium, Mr. Jain disrupted India’s broking industry
by providing the most affordable trading to retail
investors on an advanced digital platform. In two
decades, the company has grown into India’s largest
independent non-bank full-service broking and advisory
firm present in 2500 locations, with over 23 lac
customers and about Rs 3 lac crore of assets under
management.
Dynamics of IIFL
IIFL Securities Limited (Formerly India Infoline
Limited) is one of the largest independent full-service
retail and institutional broking house along with being a
leading investment advisory firm in India providing
diversified financial services and products to corporate
institutions, institutional investors, foreign portfolio
investors, mutual funds, insurance companies, alternative
investment funds, trusts, high net worth individuals and
retail clients.
IIFL Securities has established itself through a
combination of leading-edge technology, diverse product
offerings, management expertise, and a wide network of
branches across India. The Company has developed
long-term relationships with its customers with sustained
high-quality performance and continues to be their
preferred investment partner.
The company’s vision is “To be the most respected
financial services company in India. Not necessarily the
largest or most profitable.” The company is guided by
the values - Fairness, Integrity and Trust (FIT). Fairness
stands for fairness in our transactions with all
stakeholders including employees, customers, and
vendors, bereft of fear or favour. Integrity stands for
integrity and honesty of the utmost nature, in letter, in
spirit, and in all our dealings with people, internal or
external. Transparency stands for transparency in all our
dealings with stakeholders, media, investors, and the
public at large.
Employees remain at the core of IIFL Securities as an
organisation and no wonder it is also one of the most
liked workplaces in broking industry. The company just
received the ‘Great Place to Work’ certification for the
third time in a row. Great Place to Work® Trust Index©
Employee Survey is world’s most widely used model to
understand employee perceptions about their
workplaces.
TRUST INDEX© Score for IIFL Securities is 81,
indicating high trust score, based on responses shared by
employees. The employees rated credibility of
management at 82, respect for people at 80, fairness at
workplace at 76, pride at 85 and camaraderie between
people at 82. High Great Place to Work® Trust Index©
score positively impacts productivity, innovation, costs,
and other business results.
IIFL Tomorrow
IIFL Securities has brought about many innovations and
positive disruptions to Indian broking industry even
when digital transformation was in an early stage. The
company’s well known Trader Terminal desktop
application is a legend among traders and IIFL Markets
app revolutionized the mobile-based trading in India
forever. IIFL Securities has some of the finest in-house
resources and large investments dedicated into
technology and innovation, which not only benefits the
company but the broking industry.
The company also partners, collaborates with multiple
fintechs to create the best technology-based customer
experiences. It recently hired Mr. Sandeep Bhardwaj as
CEO for Retail Business, Mr. Nandkishore Purohit as
Chief Digital Officer and Manav Verma, as CMO with a
focus on digital customer acquisition. Its team aims to
add 10 million customers in the next three years and
retain the leadership position.
IIFL aims to maintain its leadership position in broking,
advisory, financial products distribution, institutional
equities, and investment banking areas. The company
recently acquired over 11 lac demat accounts of Karvy
and aims to add 1 crore more customers in the next three
years.

14. Mr. R Venkataraman - Chairman, IIFL Securities
and Co-Promoter, IIFL Group
Mr. R Venkataraman, is the Co-Promoter of IIFL Group,
one of India's largest diversified financial services
conglomerates. He is also the Chairman of IIFL
Securities Ltd. He holds a B. Tech (electronics &
electrical communications engineering) degree from
Indian Institute of Technology, Kharagpur and received a
post graduate diploma in management from Indian
Institute of Management, Bangalore.
Mr. Rajamani Venkataraman has an experience of over
twenty-eight years in the financial services sector. Before
becoming the co-promoter and managing director of the
IIFL Holdings Limited (now IIFL Finance), he was
associated with ICICI Limited, including ICICI
Securities Limited, their investment banking joint
venture with J P Morgan of US and Barclays – BZW, and
G E Capital Services India Limited.
Mr. Venkataraman has been instrumental in IIFL’s rise as
a financial conglomerate. Mr. Venkataraman is one of the
leading thought leaders in Indian financial services
industry landscape and has shared his wisdom through
various forums and media platforms. He is an avid
runner and a people person.
Mr. Sandeep Bhardwaj, CEO, Retail Broking at IIFL
Securities
Mr. Sandeep Bhardwaj has over two decades of
experience in sales, revenue, and wealth management.
He has worked with Angel Broking, Religare Finvest,
Centurion Bank of Punjab, HDFC Bank and ICICI
Group. Mr. Bhardwaj has done executive programs at
INSEAD and Indian School of Business in the areas of
leadership, marketing, analytics, and innovation.
Advising the young generation of entrepreneurs, he says:
“Success is no accident. It is hard work, perseverance,
learning, studying, sacrifice and most of all, love of what
you are doing. Not only promoters, but also employees
need to build entrepreneurial characteristics to success
in their profession. The new generation has higher level
of understanding and sensitivity about the world. I
believe the next generation of entrepreneur will not only
create profitable ventures, but also create ventures that
gives back to the society and environment for long-term
sustainable growth.”
We Have Come So Far
On Our
Solely Based
Serving
Core Values
As In
A Moral Compass
All Our Dealings
“
“
We Are Resolute In
Of
The Observance
Our And
Core Values
Will Let Go Of Any
Growth Opportunities
That Deem Unfit
“
“

15. Subscribe Today
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16. JUNE 2021 | 14 | www.insightssuccess.in

17. Crypto Insights
to a single individual or a group of people at this time. What
is known is that Satoshi Nakamoto released a paper in 2008
that catapulted bitcoin development.
However, Nakamoto's participation with Bitcoin came to an
end in 2010. The last email anybody had with Nakamoto
stated that they had "gone on to other things" in an email to
another crypto developer. The inability to put a face to the
name has sparked a lot of conjecture about Nakamoto's
identity, especially as the quantity, popularity, and
prominence of cryptocurrencies grew.
Bitcoin
Bitcoin: A Peer-to-Peer Electronic Cash System was a study
that described the usage of a peer-to-peer network to solve
the problem of double-spending. Because a tangible note or
coin can only exist in one place at a time, the problem of
digital money or token being copied in numerous
transactions does not occur with physical currencies.
Because digital currencies do not exist in physical space,
utilising them in a transaction does not necessarily mean
that they are no longer in someone's possession. Bitcoin
was one of the main reasons for cryptocurrencies to explode
in the market.
Is
Cryptocurrency
Deranging the Flow of
Fiat Money?
C
OVID-19 boosted the digital transition, making
2020 a memorable year for cryptocurrencies.
Without a doubt, as bitcoin trends shape the future
of finance, 2021 will see huge advances and successes.
Even though we are halfway through the year 2021, fresh
advancements in the crypto realm emerge every day. We
may expect increased crypto adoption and top
cryptocurrency trends to rule the crypto industry in the
coming six months. Let us find out more about
cryptocurrencies and its trends.
Who invented the Bitcoin Cryptocurrency?
The developers of the Bitcoin cryptocurrency go by the
pseudonym Satoshi Nakamoto.
Although the name Satoshi Nakamoto is frequently
associated with Bitcoin, the real person who bears the name
has never been identified, leading many to assume that it is
a pseudonym for a person or group of individuals with a
different identity.
Satoshi Nakamoto is the most mysterious figure in bitcoin,
according to most people. It is unknown if the name refers
JUNE 2021 | 15 | www.insightssuccess.in

18. Pseudonymity (Near Anonymity)
Purchasing products and services with cryptocurrency is
done online and does not necessitate the sharing of personal
information. However, one of the most prevalent
misconceptions regarding cryptocurrencies is that they
ensure totally anonymous transactions. They really provide
pseudonymity, which is a condition of near anonymity.
They let customers to make purchases without having to
provide businesses any personal information.
A transaction, on the other hand, may be traced back to a
person or entity in the eyes of law enforcement. Despite
growing worries about identity theft and privacy,
cryptocurrency can benefit users.
Peer to Peer Purchasing
One of the most significant advantages of cryptocurrencies
is that they do not require the involvement of a financial
institution as an intermediary. The lack of a "middleman"
decreases transaction costs for retailers. If the financial
system is hacked or if the customer does not trust the
traditional system, there is a huge benefit for consumers.
For example, if a bank's database was hacked or destroyed,
the bank would have to rely entirely on its backups to
retrieve any lost data. Even if a section of a cryptocurrency
was hacked, the other components would still be able to
confirm transactions.
Programmable, ‘Smart’ Capabilities
Other perks, such as restricted ownership and voting rights,
may be conferred to holders of some cryptocurrencies. A
cryptocurrency-funded organisation, for example, might
embed voting rights in the cryptocurrency's software code.
Fractional ownership rights in tangible things such as art or
real estate might potentially be included in cryptocurrency.
Cryptocurrency Mining
The term "mining" refers to a process in which bitcoin
transactions are validated and new cryptocurrency units are
generated. Mining efficiently necessitates both powerful
hardware and software.
When it comes to verification, a single computer is not
strong enough to mine cryptocurrency successfully since
your power cost would skyrocket. To combat this, miners
frequently join pools to combine their processing resources
and distribute miner earnings to pool members. Using
specialised gear and inexpensive power, groups of miners
compete to verify pending transactions and enjoy the
rewards. This rivalry helps to maintain transactional
integrity.
Regulation of Cryptocurrencies
The regulation of cryptocurrencies is evolving, but because
the technology crosses national borders, national authorities
have limited impact. It is unclear whether regulatory
attempts will be successful because cryptocurrencies were
created deliberately to circumvent governmental
regulations.
Security and Privacy Issues
Computer hacking and theft remain major roadblocks to
mainstream adoption. These problems have become more
prevalent as the use of cryptocurrencies has grown. One of
the five major Bitcoin and Ethereum exchanges (Bithumb)
was hacked in July 2017, resulting in the loss of customer
data as well as hundreds of millions of Koreans Won.
Between 2013 and 2016, the FTC reported more than 100
percent rise in identity theft complaints, and account
hacking on Coinbase, the largest US-based exchange,
doubled between November and December 2016.
Other problems arise from the pseudonymous nature of
blockchain and Bitcoin transactions. If the item or service is
faulty in a conventional centralised transaction, the
transaction can be cancelled, and the cash refunded to the
buyer. However, there is no central institution in the bitcoin
ecosystem to allow redress against the vendor.
Cryptocurrencies and blockchain, have the potential to be
genuinely revolutionary. Consider an election in which vote
totals are validated by hundreds of open-source nodes rather
than a single government agency's computer. Your
imagination is the only limit.
-Ashish Chandgude
JUNE 2021 | 16 | www.insightssuccess.in

20. Every person aims to opt for the right investment
mechanism which would assist them to ensure a
growth in their financial assets. However, once they
opt for the best means and the best option to invest, they
face the question- which stock broker or mediator to
choose, who can help in investing the finances properly? To
answer this question, emerge the dedicated stock broking
companies, who help their clients in making the right
decisions to expand their hard-earned money.
One such prominent name in the stock broking industry is
Multibagger Securities Research & Advisory Pvt. Ltd.
The company was established in Feb 2017 with the aim of
bringing quality in the fields of equity research and
advisory. It is a SEBI Registered investment advisor which
puts special emphasis on identifying Multibagger Stocks.
The firm believes that stock investment and trading is a
gamble rather than a science and as such, it does not
provide any intraday trading tips. In a span of four years
since its inception, the company has grown steadily, while
earning both domestic and international clients.
Delivering a Plethora of Investment Services
Multibagger Securities mainly focuses on equity research,
while particularly focusing on Multibagger stocks.
Accordingly, instead of looking for stocks that may provide
30-40% returns, the company focuses on stocks that have
the potential to become Multibaggers. Throughout its
impressive tenure, it has successfully identified some major
miltibaggers such as such as Swiss Glascoat, Chaman Lal
Setia Exports, KPR Mills, Mold-Tek Packaging, Maithan
Alloys, and so on. In 2017, the company received the
exclusive right to use the word 'Multibagger' from the
trademarks department of the Govt. of India.
Currently, the company specializes in only one type of
service for long-term investors. Through this package, the
clients can avail of 12 undervalued quality small-cap stocks
IN THE LONG TERM,
WE WANT TO BE
AN INDUSTRY LEADER
“
“
Manish Goyal
CEO
JUNE 2021 | 18 | www.insightssuccess.in

21. which has the potential of huge re-rating in a few years. The
company also plans to launch different variations of this
service in the future, which would suit different kind of
investors.
Overcoming Challenges Efficiently
One of the most important task and challenge for
Multibagger Securities in the beginning was to change the
mindset of investors from gambling to investing. Majority
of investors looked at the stock market as a casino and most
of them were engaged in intraday trading or short term
trading to make quick money. The company tried and
succeeded in educating investors that stock investing is a
science and one should take stock investing as a business
instead of treating it as a gamble.
Percipient Leadership
The person responsible for taking Multibagger Securities to
the heights of success is none other than Manish Goyal, the
CEO of the company. A chartered accountant by
profession, he has a long-term vision and a passion to excel
in whatever he does. After completing his CA, Mr. Manish
worked as a Finance Manager in Ranbaxy Laboratories Ltd.
from 2006 to 2010. However, he soon realized that quality
time and life is more important than just money. Hence, he
quit his job and embarked on the professional journey of
stock market investing.
Manish is a fundamental/ value investor, who does not
believe in technical analysis and opines that charts cannot
decide a company's future. He feels that various factors
such as PE, ROE, ROCE, dividend yield, and so on can
play an important role in deciding whether a certain stock is
undervalued or not. To get investing ideas, he starts with a
stock screener to filter out overvalued stock, and then
carries out further research to identify the best and safest
undervalued stocks.
Dedication and Success
Team Multibagger Securities believes in the saying that
'numbers don't lie'. Hence, it focused on making wealth for
investors with consistency and then its past performance
spoke itself. With the every passing month and year, the
company's track record kept improving as a result of which
investors showed high confidence in its services.
Helping the Customers with Dedication
Multibagger Securities assists the aspiring customers/
investors in many different ways. First of all, it has
provided information regarding a lot of 'Do's' and 'Don'ts' of
stock market on its website. This helps investors to avoid
making some typical rookie mistakes. It also offers a few
great books at the website free of cost which helps investors
in learning the basic science of investing.
Moreover, the company directly communicates with its
customers through Whatsapp and gives them personal
guidance whenever required. It assists the customers to
ignore the unnecessary noise of the stock market world and
focus on what is relevant.
Multibagger Securities
Research & Advisory
A Prominent Leader in Stock Market Expertise and Advisory
KEYS TO SUCCESS
IN THIS BUSINESS ARE
TRANSPARENCY, INTEGRITY,
AND HARD WORK
“
“
JUNE 2021 | 19 | www.insightssuccess.in

22. An Employee-Focused Company
The company believes that a happy mind is more
productive and efficient. Hence, it provides a good quality
of life to its employees and provides them with a good
working environment to bring the best out of them. It also
offers them work from home facility if required. “The thing
which makes my team unique is that I choose people who
have a passion for research and investing. So they enjoy
their work and this increases their efficiency and success
ratio”, says Manish.
Keeping the Clients First
Multibagger Securities dedicatedly serves its clients. As a
result, its clients are very happy with its services. “Only
complain they have with us is that they found us very late”,
says Manish. Because by the time some investors had come
into contact with the company, they had already lost a lot of
money in intraday and FNO trading on the advice of fly by
night tips provider. “I get a lot of emotional emails and
messages from investors after they read my website and
how it changed their financial life”, he further adds.
Embracing technology for Better Outcomes
The company emphasizes on using cutting-edge technology
to deliver lasting services. Multibagger Securities believes
that the partnership of technology and the finance industry
can do wonders for the stakeholders in terms of
accessibility, profitability, and reliability. The company has
also launched a mobile application to provide further
impetus to their excellent services.
The Success Factor
The company is of the opinion that truth is infectious. The
team has always kept focusing on quality equity research,
as a result of which the clients were satisfied. This, in turn,
led to word of mouth publicity for Multibagger Securities.
Opinions about the Industry
Team Multibagger Securities believes that the Stock market
has changed a lot in last 15-20 years. A lot of new
regulations and checks & balances have been introduced by
SEBI to protect the interest of investors. The company also
believes that retail investors also have become more
intelligent with the passage of time.
Reaching the Mountain Top Steadily
Manish states, “the company graphs are on the uptrend
similar to our stock picks ever since we started the
company”. He states that the company is catering to clients
in approximately 12-15 countries now and its AUM is
increasing exponentially.
Towards a Future of Endless Possibilities
Marching ahead, the company aims to transform itself into
a one stop solution for many financial services. Team
Multibagger Securities is planning to launch PMS services
in near future and after that, it will also foray in other areas
of capital markets.
WE AIM TO
OUTPERFORM
ALL OUR COMPETITORS
IN TERMS OF CAGR
OF OUR SUGGESTED STOCKS
“
“
JUNE 2021 | 20 | www.insightssuccess.in

24. O
nce upon a time, when the second industrial
revolution was in its initial phase, another
revolution was emerging silently. The banyan tree
in Horniman Circle, Mumbai was going to witness the
historic moment. In its pleasing shadow, five stockbrokers
gathered and started trading in stocks with investment of
Rs. 1 each. This moment laid the foundation for one of the
largest stock exchanges of the world.
In the year 1874, creating destiny for itself, the circle
shifted to new area what is called Dalal Street now. This
circle of stockbrokers kept increasing gradually and formed
an official organization named ‘The Native Share and
Stockbrokers Association’. Later in 1957, Indian Govern-
ment passed the regulation act giving official recognition to
the Bombay Stock Exchange (BSE).
The Bombay Stock Exchange shifted to Phiroze Jeejeebhoy
Towers in 1980 which is its current location. The graph of
BSE was rising high with the time. Soon, they needed some
tool to measure the performance of BSE, giving birth to the
Sensex in 1986. The working of stock market was like an
open vegetable market until the year 1995, when the stock
market was transformed into electronic trading system.
Within only 50 days, BSE was converted into BSE Online
Trade or BOLT.
Evolution of
Stock Bro
Apps
JUNE 2021 | 22 | www.insightssuccess.in

25. Digital Broking
king
Online
JUNE 2021 | 23 | www.insightssuccess.in

26. Expanding Field of Stock Market with Introduction of
Online Apps
People are always in search of more profit on their
investment. Though banking investment is a safer option, it
does not provide high returns. On the other side, stock
market can provide high returns to the investment. Hence, it
is getting more attention with the time. Digitalization only
caused growth of this sector.
But the year 2008 came with a devastating crash in the
global market. The crisis resulted in major fall of all the
share markets. This in turn resulted in a negative attitude
towards stock market. People again started looking to invest
in the safer options like real estate, gold, or bank FDs. But
there is always a dawn after the dark night. Stock market
again rose high and started touching new heights with time.
The process of buying and selling the shares was still time
consuming. People were only able to exchange the stocks if
they had laptops or computers. In other case, investors had
to depend on the stockbrokers each time they needed to buy
or sell their shares. The process was tedious, and investors
were not able to exchange shares on the high time. Share
price is always very volatile and changes within a fraction
of seconds. So, people began looking for new ways to
tackle this situation.
This need was fulfilled when Securities and Exchange
Board of India (SEBI) allowed mobile trading in India, in
2010. Previously the information and nuances of this field
were limited to few influential people only. But introduction
of smartphones created ripples in the online market. It
provided new platforms for online trading. Large part of
smartphone users got to know about the share market and
started investing into it through the various apps. This
expanded growth of stock market to the new levels. Since
then, the juggernaut of stock market is just unstoppable.
Importance of Online Apps in Stock Broking
Stock broking apps literally put the share market in the
hands of investors. Smartphones provide the luxury of
trading remotely through them. Trading is now a cakewalk
for the investors. This can be done by anyone from
anywhere. What it requires is a good internet connection
and some amount of money to invest.
Online apps such as Zerodha Kite, Upstox pro, 5paisa,
Angel broking, etc. are popular for stock trading. These
apps eliminate the frustrating paperwork and formalities.
Online trading through apps is more reliable, transparent,
and faster way of stock broking. These offer different
trading options like Intraday Trading, Swing Trading and
Positional trading. You can even invest in Systematic
Investment Plans (SIPs) and mutual funds through the apps.
Investment has become more flexible with the application
of these apps. There is no need to appoint a broker or
middle man to start trading. What you need to have is basic
knowledge of share market. You have to study thoroughly
before investing your money in the share market. There are
many options from which you can learn different aspects of
share market. You can even learn them through YouTube.
Intra-Day is a good way to gain high profits within shorter
period. But it carries risks of loss with itself, as it is very
fluctuating. You must have core knowledge of share market
if you are going for Intra-Day. On the flip side, there are
options like SIPs and mutual funds which may have low
gains as compared to the Intra-Day, but they are safer than
it. You must prepare a plan to investment and then dive into
the pool.
There were days when ancient people were investing their
worth in the cattle. The metal age found a new way to
invest in gold and silver. This traditional way was replaced
once people were introduced to currencies. It opened many
options like real estate, valuable things, businesses etc. But
the digitalization introduced whole new ways of invest-
ment, and we all know the baton is passed.
Vinayak Ghorpade
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28. It is very important for any individual to choose the
right investment people and processes. An expert
backed mechanism ensures the growth of their
financial assets through guided money management.
RURASH underlines their motto through their tagline,
"Invest Wealth, Build a Legacy."
When it comes to wealth management it is difficult to
choose the right investment partners. RURASH with its
array of financial concierge services brings along a vibrant
history of several success stories of investments in unlisted
stocks and shares. This is one reason why our editors picked
RURASH while searching for the dedicated stock broking
companies that help their clients in wealth management
services.
Rurash Financials Pvt. Ltd., established in 2019, is an
emerging wealth management company based out of
Mumbai, India. The company focuses on providing
unbiased and hassle-free financial services to its clients
across the globe.
Rurash has a proven track record with its team of insightful
wealth custodians who handle global accounts across
Middle East, Kenya, USA, and UK for NRI Investments in
India.
The very purpose of creating the brand RURASH is to
bring about a difference in the current financial services
ecosystem by offering customer-focused investment
services. The company believes in the mantra, 'client is the
king'. Accordingly, it works on bringing the best products to
the clients as per the investor's financial goals and risk
tolerance.
Percipient Leadership
The person leading RURASH from the front is none other
than Ranjit Jha, the CEO. He is a seasoned asset and
investment professional with a proven track record of
delivering strong ROI and performance on financial targets.
Mr. Ranjit has more than 18 years of experience with
financial concierge services for multinational clients. His
international associations go as long as 12 years with some
of the leading business groups and NRIs.
His significant expertise includes asset management, sell
side equity, and fundamental equity analysis in Indian
equity markets. Mr. Ranjit has a vision for democratizing
the financial distribution sector and simplifying wealth
management via fin-tech innovation.
Dedicated Services
Rurash not only promotes growth with seamless
collaboration, but also serves as many clients as possible
and assists them in building a long-term legacy of steadily
growing wealth. As for long-term goals, the company is
striving to become a publicly limited and then listed
company.
In the future, Rurash Financials Pvt. Ltd. plans on
expanding its NRI services in the Middle East, East Africa,
UK, USA, etc. Loan against securities is a less-known
concept but an upcoming one in the Indian sub-continent.
The company is planning to foray in the loan against
securities segment. In the initial phase, 5 broad categories
of financial instruments will allow asset holders to take a
loan against securities. These include: Listed Equity shares,
Listed/Unlisted Preference shares, Unlisted Equity Shares,
Mutual Funds and Insurance policies.
Challenges along the Way
Rurash Financials Pvt. Ltd. has overcome its fair share of
challenges on its journey towards achieving excellence. Mr.
Ranjit says, "I am 39 years old and have never seen this
kind of pandemic in my entire life". "It was a confusing
chaotic situation, and everything was under lock down. Like
the entire world we didn't know what to do, we were just 1
year into the launch and all we did was to keep my nerves
in check," he adds.
The company decided to stay in the status quo. Fortunately,
it was falling in essential services, but as a business
decision, the team decided to work from home. Mr. Ranjit
opines, "since the culture entails people first, I am glad to
share that there were no pay cuts or layoffs at RURASH.".
RURASH Financials Pvt. Ltd.
Best of 5 Reliable Stock Broking Companies
JUNE 2021 | 26 | www.insightssuccess.in

29. To keep the spirits up, the company opened its offices in the
midst of pandemic because it wanted to lead the way as a
responsible business. Team Rurash believes that they are
here to take good care of people and that should be
practiced as a culture in their brand. It also managed to
grow and moved to a bigger office in the toughest time. "We
were sure that this is a clear runaway for us and that looks
promising," Mr. Ranjit added.
Embracing Technology for better Outcomes
Rurash Financials Pvt. Ltd. believes that the digital
transformation in broking industry has accelerated the
opportunities.
The team believes that technological advancements
certainly offer easy scalability, cost effective solutions, and
time-saving client servicing. Post Covid19, the way end
user embraced flexibility is something that was never seen
before in fin-tech sector.
"This signals that we are on the right track. Our technical
team is consistently working on creating more robust and
secure systems. We believe that now is the time to live our
ultimate goal of being a fin-tech leader."
Fostering an Energetic Work Culture
The company survived the pandemic with the hard work
and dedication of the employees, and managed to grow. The
bonding within the team is fantastic and flows from the top
to the bottom of hierarchies. The company does not leave
its employees during tough times; rather, it strengthens their
spirits. Flexibility and openness towards employee ideas is
another factor that boosts Rurash Financials Pvt. Ltd. as an
employer in the financial services domain.
Prepared for the Future
As a brand, Rurash wishes to bust the myth that innovation
comes from the top level of the organization. The team
believes that one needs to be open to ideas and they would
see a free flow of executable things. As key players in the
finance sector, the company believes in taking calculated
risks. Moreover, as an entrepreneur, Mr. Ranjit knows how
much risk to take and how to mitigate them.
The company has evolved in terms of technology, people,
and clients. It is already going places and reaching out to
NRIs far and beyond. Rurash has achieved a happy graph
that is moving upward.
Advice for the Emerging Entrepreneurs
Mr. Ranjit advises the up-and-coming entrepreneurs to find
what they love and love what they are doing. He says, "Your
passion for your work keeps you driving so sign up to be an
entrepreneur once you know what you love. Once on the
road of entrepreneurship, patience and consistency is the
key".
He suggests them to remain persistent, no matter what the
situation is. Mr. Ranjit adds, "You will be discouraged by so
many things happening around you - keep focus. My
professional self has seen the 2008 recession, a monstrous
year that was and then the recent pandemic. See them all as
learning and evolving opportunities". He advises them to
learn how to be accountable and grow as individuals.
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JUNE 2021 | 27 | www.insightssuccess.in