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This latest edition of Ciolook India titled 'Inspiring women in Business,' features some exceptional women in business who have been inspiring the world with their business acumen and leadership skills.

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Inspiring women in Business, April 2021.

  1. 1. April 2021 I N D I A Working Dynamics Innovative Ways to Make the Work Environment Vibrant Cost-effective Measures Basic Ways to Reduce the Customer Acquisition Cost in Business Inspiring Women 2021 Supriya Badve This of mix and willingness passion me made the businesswoman I now am “ “ Executive Director, Badve Engineering Pvt. Ltd A Dynamic Woman Leveraging Her Diverse Skillset in Business
  2. 2. Editor's Note WOMEN IN BUSINESS CHANGING THE NARRATIVE reaking the glass ceiling, venturing into Btraditionally an all-male bastion or male- dominated field, working shoulder to shoulder with men, et al are proverbs of the yore. Today’s women in business face the same challenges as their male counterparts. The business world has indeed evolved. However, women do have the advantage of their natural management and leadership skills. Compassion, that is inherent in them, tops up as icing on the cake. In addition, they are balanced individuals. They carry all these very easily and happily. More women are today setting up businesses at an astonishing rate and are being tremendously successful at that. Astonishing also is the fact that they are balancing their family and work life with envious ease. It is all about setting their priorities, giving quality time to both lives and asserting themselves. As the world gets flatter by the day, women in business and leadership positions are also gaining acceptance globally. Like every other successful entrepreneur, they are also expected to be competitive, and it goes without saying that they have been into competition or else they would not have been where they are today. Women are known to bring varied attributes to the workplace and business and bring about positive changes. The biggest trait that women possess is emotional intelligence. Today, the world is talking and focusing on emotional intelligence as an integral part of leadership, educational institutions are including emotional intelligence for holistic development from tender age, and resumes are full of these. While the entire world expects leaders and team members to possess these qualities or at least develop them, women already had it. The emotional quotient in a woman leader that was under scanner not so long ago, is today looked up to. Women have come a long way from breaking the proverbial glass ceiling to gaining acceptance in all spheres of life. They are today, on the contrary, most preferred as leaders and entrepreneurs. Mutual respect for everyone at the workplace goes a long way in aiding a balanced ecosystem and is a more rewarding experience for everyone. It ensures sustainable future for all. We at CIO Look India, selected some exceptional women in business who have been inspiring the world with their business acumen and leadership skills. As a tribute to their grit and success, we have featured them in our latest edition - Inspiring Women in Business, 2021. We hope you enjoy reading this edition as much as we did while interviewing these dynamic women. They have indeed changed the narrative - from conflict to collaborative. Have an inspiring read! Sumita Sarkar Editor-in-Chief sumita@insightssuccess.com
  3. 3. Ascent HR Centrum Wealth Management mYngle.com Manju established herself as a freelancer, and she was not shy about it at all. The spirit of creating employment opportunities for a community was always a draw for Geeta. Arpita is an excellent leader, who believes in leading by example. MyVerduraCare Atreyi is an innovative individual driven to bring change through her endeavours. Marina is a keen language learner and speaks many languages including Italian, English, French, Dutch, and so on. Armstrong Capital and Financial Services Pvt. Ltd. Brief Company Name LIARA Opulence Global Badve Engineering Ltd. Shimona is a disruptive marketing and business strategy professional with over 20 years of experience in aiding Fortune 1000 and startup companies. Dr. Sheeba did extraordinarily well in her career and got elevated to higher levels in fast track and won several accolades in recognition of her hard work and dedication in finance industry. Sanaz believes everyone should have the opportunity to thrive. Life Sciences Practice, Frost & Sullivan Ms. Reenita has lived and worked in over 10 countries in the world, focusing on healthcare issues and working with public and private sector to implement growth change strategies. Supriya observes that her personal growth goes along with her company’s expansion, beyond simple profit numbers. NA Arpita Vinay Co-Head Marina Togneti Founder Manju Mastakar Director Geeta Lachireddy Co-founder and Chief Operating Officer Atreyi Basu Founder Featuring Sanaz Hooman Senior Vice President and Chief Designer Supriya Badve Executive Director Shimona Chadha Business Marketing Leader Sheeba Founder and CEO Reenita Das Partner and Senior Vice President, Healthcare
  4. 4. Shimona Chadha Breaking New Grounds in Marketing Leadership Leveraging Advanced Technology Supriya Badve A Dynamic Woman Leveraging Her Diverse Skillset in Business Cover Story 08 08 Marketing Maestro 20 20
  5. 5. Arpita Vinay An Accomplished Professional Powering through with the Strength of Entrepreneurial Leadership Atreyi Basu Dr. Sheeba Seeniraja A Dedicated Entrepreneur Driven to Protect Earth and Create a Greener Environment A Born Leader Striving for Success Geeta Lachireddy A Focused Leader Dedicated Towards Enhancing Employee Experiences Manju Mastakar Marina Togneti Making a Difference in the Financial Management Space Dynamically Empowering Business Professionals through an Efficient Linguistic Platform Reenita Das Rethinking and Creating Business Models Digitally for Continuous Healthcare Anytime, Anywhere 26 26 Articles Cost-effective Measures Basic ways to Reduce Customer Acquisition Cost in Business Working Dynamics Innovative Ways to Make the Work Environment Vibrant 36 36 40 40 44 44 52 52 56 56 60 60 32 32 48 48
  6. 6. CONTENT Managing Editor Darshan Parmar Assisting Editor Ananda Kamal Das Contributing Writer Ashish Chandgude DESIGN Visualizer Asha Bange Art & Design Director Priyanka Rajage Associate Designer Vishal Pawar SALES Operations Head Megha Mishra Sales Manager Nandan Deshpande Sr. BDE Pravin Yalameli TECHNICAL Technical Head Aditya K. Technical Consultant Tanaji April, 2021 Copyright © 2021 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ WE ARE ALSO AVAILABLE ON Email sales@ciolookindia.com For Subscription www.ciolookindia.com CONTACT US ON Sumita Sarkar Editor-in-Chief sales@ciolookindia.com I N D I A SME-SMO Research Analyst Amol Wadekar SEO Executive Sujay Bhavsar
  7. 7. Supriya Badv
  8. 8. Executive Director Badve Engineering Ltd. Cover Story
  9. 9. Being an exemplary businesswoman is no easy feat, it requires the confidence to own who you are, why you do what you do, and how effectively you use your vision to create a positive impact on the world. Needless to say, a successful woman is self-assured in her femininity while still willing to learn and develop which undoubtedly leads to fruitful outcomes. This fundamental urge to always keep learning and evolving is what matters the most. In every aspect of her life, a woman can find harmony and perspective. In the modern age, business-leading women need to pick up the pace from the get- go and mark their spot in the ever- changing and dynamic nature of the 21st century. course and making countless significant decisions. Supriya started her journey with LIC India in 1991 and continued for seven years. She was an exemplary student at school, a career seeker and an employee, a homemaker, and a mother of two young adults. Apart from her PG in M.Sc. (Physics and Digital Electronics), she was meritorious in departmental exams. In 1990, the recession period marked its peak. At that time, she wished to be a Junior Scientist at BARC (Bhabha Atomic Research Centre). But before that, an opportunistic event occurred which she productively utilized- to work with LIC struck her door, and looking at post-marital challenges, she preferred LIC and continued working with them for a few years. 1994 marked the year of her marriage with Mr. Shrikant Badve, then the proprietor of Shreeyash Enterprises. Later, under his leadership & vision the foundation was laid for Badve Engineering Group. For about four Mrs. Supriya Badve, the Executive Director of Badve Engineering Ltd., observed that the people follow the leaders who are committed, go-getters, and demonstrative. In life, it is especially important to learn to do things the way it works for you but particularly for women who bear a lot of the burden of business and home responsibilities. Though it may not necessarily be a metric in employee evaluations, integrity is essential for the individual and the organization. It’s especially vital for top-level executives who are charting the organization’s OUR PEOPLE ARE OUR AND STRENGTH, REMEMBER WE SOCIAL AND ASPECTS ENVIRONMENTAL RESPONSIBILITIES WELL Cover Story
  10. 10. years, Mrs. Supriya was dedicated to nurture her children and concurrently started to work with Shreeyash Enterprises. It’s worth praising that she enjoyed her motherhood and fulfilled her household responsibilities commendably. In 1998, she joined Badve Unit (Aurangabad) where she looked after the accounts, which was followed by another glorious event in 2002. She joined the Badve Engineering Ltd. as a Director and started looking after the Polymer Unit at Aurangabad (Maharashtra) from its inception. So, in a true sense, the achievements of multi-faceted Mrs. Supriya Badve never ceased. It is a noteworthy fact that for the last 20 years, Badve Engineering Ltd. has made a rapid expansion to 35 units across pan India. Dreaming Big Supriya’s ambition to work in the engineering field, urge to excel and dreaming big wakes her up. One of the most unexpected incidents happened in her scholarly life. She lost her admission to engineering with just two marks which in turn, made a seemingly huge impact on her life. At that time, she set her goal and decided that one day, she would make a career in the engineering industry and make her parents proud with people acknowledging her achievement. With such grit, talent, and determination, she has become the iconic businesswoman of the modern age. To Supriya’s experience, the right people at the right place, arranging finances for the exponential growth and expansion of the company, standardization of the system for geo- diversified locations were some of the primary challenges she faced while
  11. 11. running the business. Establishing Tier- II Vendor base, good SCM processes HR, IR practices, SAP implementations were some other hurdles and challenges while working in the capacity of the Executive Director. Other challenges were related to both technical and administrative capabilities, lack of good skill sets required for a particular position, upward and downward communications, and other soft skills required in day-to-day work, but in a true sense, all of this was overcome by the shrewd sense and analytical skills that the person in talk had gathered over all her years as an emerging professional. Positions held by Mrs. Supriya Badve • Executive Director of the Badve Group • Chairperson of TPM Steering Committee • Founder & CEO of Xara Flowers • Founder & CEO of SportsIndi • Executive member of AICTE Panel (Central Sr. Level Experts for Ministry of Education Innovation Cell, Govt. of India) • Member of IACC (Indo American Chambers of Commerce) • An Executive Member of MCCIA (Women Entrepreneurs Committee) • Charter President of Rotary E-Club of Pune Diamond (the only performing e-club in Dist.3131) • Trustee of ‘Taalyogi Aashram’ by Pandit Suresh Talwalkar devoted to Music education. • President of Editorial Committee of Brahmakesari • VP of Shantidoot Pariwar. • Director of Tanishka Nagari Sahakari Patsanstha • Panel member of SAP India. • Member of Rotary Vaccination Committee. AWARDS & ACHIEVEMENTS: • Badve Engineering Ltd. is honored by JIPM TPM International Award in Japan on 23rd March 2017, March 2020 for its excellent performance in TPM activities. • In March 2018 Badve Engineering Ltd received prestige's JIPM (Japan Institute of Plant Maintenance) Awards in Kyoto, Japan under the guidance of Mrs. Supriya Badve. • Best Woman Industrialist Award (at the hands of Arundhati Bhattacharya, Ex-Chairman of SBI) Rotary International Award for the Best President ‟Best Women Entrepreneur Award (by Dnyaneshwar Mule Foundation & Bharat Nirman Foundation) • “Muktai Award‟ by Yadnyayalk Ashram • “Gold Performance Award‟ by Frost & Sullivan (India) • Manufacturing Excellence Awards in 2018 Mumbai • "Gold Certificate of Merit" by Frost N Sullivan, India • Manufacturing Excellence Award in 2019 Mumbai • Presentation of Badve Engineering TPM journey at Gurgaon, Delhi, organized by JIPM Japan. • A speaker at the National TPM Conference, arranged by CII at Chennai, Bangalore. • Chief Guest at Pune for various awards functions organized by CII ACMA (Automotive Components Manufacturing Association) • Being a Hindustani Music lover and respecting Panditji‟s contribution to Hindustani music, I contributed to arranging a memorable event tribute to the Legend “Pandit Bhimsen Joshi Khayal Yadnya”, recently held at Pune Cover Story
  12. 12. Dynamics of Badve Group OPERATIONS, MISSION, VISION, AND CORE VALUES OPERATIONS: • Badve group of Industries specializes in Automotive systems and Home appliances manufacturing with remarkable expertise in safety-critical parts like Chassis, Suspension, Exhaust Systems, Mirror, and several other products for two-wheeler and commercial vehicle segments. • They are a 100% professionally run family-owned business with an astounding experience of 32 years and an admirably good work ethic with a strong workforce of more than 3500 employees and amassing over 15000 associates. (Blue-collar employees) • Pan India manufacturing presence with 30 plants across the country and associated with some of the major OEM’s (Bajaj, Hero, Honda, Mahindra, JLR, Volvo, Royal Enfield, Tata Motors to mention a few) in the 2W, 4W space with an ever- expanding global footprint. INNOVATION IS GROWTH MOVING FORWARD TO A LARGER PICTURE
  13. 13. • Capabilities in stamping (450+ press machines), Welding (400 + robots with numerous SPMs), 200+ injection molding machines along with the “best in class” paint capabilities to ensure complete OEM satisfaction. • Achieved sales growth at 17% CAGR over the past four years with a robust sales pipeline driving future growth. • Design and development strengths are in-house with the remarkable development of over 1000 tools. MISSION: To be a leading global organization with paramount influence over the supply of world-class products, thereby meeting customer schedules of development, validation, and supply of every product on order, through relentless and continuous improvements while partnering with all stakeholders. VISION: To globally offer engineering products through the incorporation of the inexorable march of new technology, thus becoming a trusted brand through customer delight. CORE VALUES: ‘Excellence’, ‘Innovation’, ‘Team’, and ‘Now’. The current pandemic affected businesses worldwide immensely and Supriya, deterministic and optimistic as usual took necessary steps to safeguard her employees while catering to her clients. It was a real challenge for her to work in the pandemic. The business was affected for the first two quarters, but reassuringly and slowly picked up. Few OEM started operations early in May. Safety, hygiene, and health of employees were some of the more bounteous challenges. She appealed to sanitizing all buses, cafeterias, offices, factory areas at particular frequencies. Above all, she covered all her employees/staff under the COVID19 policy. In the lockdown period when work from home was then and now in full swing, the Badve team reached out to all their 3800 employees via phone, WhatsApp, and e-mail communication. Thanks to their endless efforts, the Badve team insured their employability rather than recruiting a few people. Quality HR practices were observed rigorously in this period too. Also, virtual get-togethers were arranged to tackle the new norms. There are many creative ways Supriya employed to make the work environment of Badve Group vibrant. Good corporate culture, work ethic, and professionalism were observed in the group. It is a known fact that Strategy and Design matter the most in the group. Annual Business Meet, Synergy meets, reviews, employing engagement, CSR activities, intragroup Kaizen competitions were some major ways to make the Badve Group vibrant and instill energy in the employees. This was an amazing incentive that resulted in sky-high productivity. Badve Group has a geo-diversified presence across India and hence different cultures and traditions are being celebrated. Truly Badve Engineering Group is a unity in diversity. All different cultures are being threaded and untied under the Badve Engineering Group. The team of the Badve group took the initiative to celebrate all festivals and family get-togethers to enrich the heritage and vivid culture of India. To encourage women employees, the ON THE ONE HAND AM , I A BUSINESSWOMAN - ON THE OTHER, A AND WIFE A . MOTHER LIKE MANY , I HAVE WOMEN HAD TO DISTRIBUTE TIME AND ATTENTION BETWEEN BUSINESS AND . IT IS FAMILY AT ALL NOT EASY TO FIND THAT BALANCE Cover Story the employees to resume the work with all safety norms and provided them with requisite support and awareness. Taking matters into her own hands, she ensured that the business smoothly went back to its normal state, ensuring maximum profits whilst fully taking into consideration the socioeconomic factors that came into play. Transportation was doubled for observing social distancing norms. Supriya and her team at Badve Group designed their disinfection channels,
  14. 14. company celebrates Women's Day and traditional days. It offers a variety of free training to women, like cooking, self-defence, personality development, and other competitions. Safety week is given the most priority, as it should be. Safety slogans, safety posters, and safety rallies for public awareness are some noteworthy action plans. Primary health center facility is also being provided at various locations. A recent initiative, ‘Badve Group Musical Night’ is the team’s charismatic and unique activity. It identifies good singing talents. It is well responded to by the employees. As of today, Badve Group has 35 factories across India and has certainly influenced business worldwide. Also, it has left a few footprints on the global map. In the coming years, Badve Engineering Group hopes to have a global presence for the by-overseas expansion to compete for international standards. “I want to be amongst the top industry leaders, establishing a national and international presence soon,” concludes Supriya. She observes that her personal growth goes along with her company’s expansion, beyond simple profit numbers. As Indra Nyooi says, “Performance with Purpose,” matters most to me. Other Endeavors are:- Xara Flowers: It’s always been a passion for me. After getting trained in Floriculture from NIPHT’s HTC, I started ‘Xara Flowers’ at the Floriculture Park, Talegaon MIDC. I also had the opportunity to visit Japan Floriculture and studied the international market of flowers. Also, I N B U S I N E S S 2 0 2 1 Inspiring W men
  15. 15. 1. At Xara, we provide free training to women farmworkers. (Harvesting, de-leafing, grading, sorting & bunching of flowers) 2. With a free accommodation facility for farmworkers, (60% women workers) we provided substantially good employment to them. 3. One can see the World-class Roses of Xara in the international market of Japan. Sportsindi: I started Sportsindi, the Online Sports Hub with a glorious aim to connect people through sports. Development of SPORTS ECOSYSTEM, hunting emerging sports talents as well as supporting them, vocational training are the focused activities. ‘SPORTSINDI’ is dedicated to the upliftment of Sports & Sportspersons. According to Supriya Badve, marked by her practical hard-headed intelligence, the essentials of being an inspiring business leader or business professional are something that not only shapes your career but also elevates you in this ever-progressing world. She narrates that through years of experience as a professional, I observed that the people follow the leaders who are committed, go-getters. Demonstrative leadership inspires people a lot. Moreover, leaders with good skill sets like effective communication, ability to delegate, accountability, loyalty, integrity, strategy and vision, time management are well-accepted leadership traits. With all these prerequisites, empowering people and understanding the VUCA world to deliver targeted results, makes an individual an exemplary business leader and a shrewd professional. Some enlightening messages that she would like to share with the young generation of entrepreneurs who are looking to step foot in a leadership role in their respective businesses are:- a) Success is not a tossed coin; you can’t earn wins instantly. One must play the game consistently. b) Entrepreneurship is a series of events, good & bad, lows & highs. It requires a lot of patience and analytical thinking, sometimes to bear the losses and to continue the journey overlooking all odds. Quoting an important sermon from the holy book Bhagavat Geeta, the young generation should understand - Be experimental, be disciplined, be innovative, be creative, and take efforts to understand the ins and outs of Finance and Economy. Financial knowledge is most important for establishing and growing the business. Speaking about innovation, Supriya Badve has a groundbreaking idea and philosophy. To me, 'Innovation is Growth…moving forward to a larger picture and achieving bigger goals.’ In Badve Group, we follow TPM (Total Productive Maintenance) as a QMS (Quality Management System). For Badve Engineering Group TPM is a way of life.“We will continue our directional good work with innovations, transparency, and dedication to excellence and speed, this is our unquenchable thirst.” Kaizen means the improvement and it is the basic element of the TPM. A total shift in the world view is undeniable and the modern generation has to upskill to compete with the thriving global standards. With continuous series of the improvement, innovation automatically gets addressed. For our best efforts to TPM, our three units are located at Aurangabad viz. The plastic unit, the Fabrication unit has received the highest International Awards from the JIPM (Japan Institute of Plant Maintenance) for our TPM journey. Looking at the scarcity/ shortage of oil across the Globe and sky rising prices of Petrol and Diesel worldwide innovation has started in Electrical Vehicles. Auto industries will be going for a change from their traditional fuel- oriented technology to eco-friendly electrical production. This is a great opportunity for innovators. Few challenges may be charging stations for batteries or high-end infrastructure for EVs. But with incrementally good vision of the Government/s in coming years, infrastructure (including roads & transports) may grow abundantly. EVs may transform the auto industry at large, innovations will embark upon transformation. Designing has become a major part of selection criteria from end customers/ market and the creation of good designing is the first step of innovation. BS6 has already addressed all issues of pollution and the environment. With the launch of new initiatives of Foreign Direct Investment (FDI) by the government paralleled by China’s challenges of higher labor charges, many auto industries across the globe will prefer India as their destination. This will attract auto businesses across the world in 2,3 and 4-wheeler segments. The bigger advantage in India is 45 percent youth community and huge market, which is another nice-to-have. India is going to become an Auto hub provided innovations, skill Cover Story
  16. 16. enhancements, R&D; good infrastructure will undoubtedly be major focused areas. In terms of future growth, Mrs. Supriya Badve has remarkable plans not only for herself but also for her company. FOR CEOS IT'S TODAY, ALL ABOUT ACHIEVING AND GROWTH EFFICIENCY THROUGH INNOVATION. IT'S NOT ABOUT PRODUCT INNOVATION SO MUCH AS ANYMORE ABOUT INNOVATING BUSINESS MODELS, PROCESS, AND CULTURE, MANAGEMENT
  17. 17. Stay in the known. Subscribe to CIOLOOKINDIA Get CIOLOOKINDIA Magazine in print, and digital on www.ciolookindia.com I N D I A JANUARY 1 202 VIRTUAL PEBBLES The Trendsetters in Digital Marketing 5 RECOMMENDED Digital Marketing COMPANIES DIGITAL MARKETING VS TRADITIONAL MARKETING – WHICH ONE IS THE WINNER? MARKETING INSIGHTS DYNAMICS OF INDIAN DIGITAL MARKETING SPACE MARKETING DYNAMICS Tarun Gurwara Founder BEST OF THE I N D I A
  18. 18. 20 | April 2021 | www.ciolookindia.com
  19. 19. Shimona Chadha Breaking New Grounds in Marketing Leadership Leveraging Advanced Technology In a world proliferated with disrupted business models, rapidly advancing technologies, transformed and starkly altered consumer behavior, the CMO's role evolved quickly and permanently. As businesses today work to recalibrate their product, channel, and demand strategies in the everchanging multidimensional digital world, marketing leaders must reimagine their role, discard redundant processes, overcome thought process linearity and explore new possibilities and growth paths to continue to stay relevant. Shimona Chadha – Business Marketing Leader is a disruptive marketing & business strategy professional with over 20 years of experience in aiding Fortune 1000 and startup companies. She heads a large geographically distributed team united under a common purpose and aims to guide, support, and encourage the next generation of leaders, nurture her client base, and reimagine the customer experience through the convergence of marketing and technology. She is a passionate advocate of women's empowerment in the corporate workspace and is the co-chair of both the Women's Empowerment Chapter and the Sales and Marketing Chapter of the IAOP. She recently co-authored a book 'The Anatomy of Accomplishment, which quickly became a bestseller on Amazon. In her book, Shimoma encourages the younger generation to strive to become their best version by demystifying their motivations, uncovering Be like an ATHLETE, competing against your own BEST TIMES instead of trying to trip up the PEOPLE that you're RUNNING WITH. “ “ MARKETING MAESTRO 21 | April 2021 | www.ciolookindia.com
  20. 20. Shimona Chadha Business Marketing Leader their passion, and discovering what they want to achieve – the change they want to make and the value they can deliver. Heading towards Growth and Positive Change Growing up in a military family helped reinforce some valuable skillsets early in her life – a willingness to take risks, speak up about her thoughts and beliefs, persistence, need for achievement, the importance of resilience, and a strong work ethic. Her parent's hardworking ethos led her to discover her purpose in life – to strive to build a legacy and not just to do a job. Inspired by the ambitious and intelligent people around her, she feels energized by being a part of a team of diverse individuals working towards a shared goal. She believes that every day is a brand-new day to grow, make a tangible business impact, and empower people. One must feel excited to have challenges as they help sharpen our grit and play a crucial role in shaping who we are. C.S Lewis summarized it well when he said, "Hardships often prepare ordinary people for an extraordinary destiny." I'm very AMBITIOUS, but my FUTURE SUCCESS isn't limited just to PERSONAL GROWTH. I want to pay it forward and pass on my SKILLS and LEARNINGS to the LEADERS of the FUTURE. “ “ 22 | April 2021 | www.ciolookindia.com
  21. 21. Mentioning a book of former England rugby coach Sir Clive Woodward's 'How to win' inspired her to realize that winning was not about building the team with the best players – it was about building a team full of skilled energizers. The book was about how he borrowed the concept of sappers and energizers from the Royal Marines. Sappers take energy away from a team, while energizers provide it. Inspiring leaders have integrity, are authentic, and lead with vision, purpose, humility, and compassion. Such leaders are known to set an essential cultural tone of educating, mentoring, and inspiring, thereby infusing energy, passion, and commitment. They can make quick decisions consistent with their high standards of ethics and integrity while simultaneously putting their employees first and giving them the tools they need. Father Bill Atkinson, a paraplegic teacher, once said, "I can't touch or feel someone's hand, but I can touch and feel someone's heart." In today's distanced work environments, that is what inspirational leaders do – they touch people's hearts. It is also essential for leaders to take ownership of their project and their employees, share their victories and defeats, and give credit where credit is due. It is necessary to show leadership when times are tough and exhibit courage and fortitude when their decisions may not be popular at the time. A big part of leadership comes down to authenticity and being yourself. That is why it is so important to be passionate about what you do. If you can bring passion and purpose into the workplace, you will automatically be an inspiration to anyone else who aligns with your vision. Shimona's career as a Marketing Leader in HCL has been an adventure with broad and diverse experience across fourteen divisions which helped her grow both as a leader and as a person. Witnessing her team members' passion who have embodied the ethos of – Think Bigger, Be Different, and Bring Value. During her years at HCL as a revenue marketer, she has been an integral part of its growth journey from $2.7 billion to $10 billion. HCL is today India's 3rd largest information technology services player and one of the fastest-growing large global technology companies. Shimona's career journey spans five industries and two continents. She has won multiple awards, helped create new markets and categories, and works in advisory board positions in several innovative tech startups. She is also actively involved with coaching high school students, advising early-stage startups, and fostering inclusivity across HCL's clients and partner ecosystem. As businesses reinvent in response to shifts in consumer behavior, leaders must continue to be curious, adaptable, and innovative. Embracing the disruption, discarding redundant processes, and exploring new growth paths can help marketing leaders deliver growth and exceptional brand value and emerge as customer champions and stewards to stitch the organization's cultural fabric. 23 | April 2021 | www.ciolookindia.com
  22. 22. Risk and Reevaluation in Pandemic COVID-19 has shown how vital technology is to our lives, and it is likely that the societal changes that we have gone through will continue into the foreseeable future. This means that people will feel more empowered than ever to do distance work, while corporations and governments will rethink their tech priorities. Digital and contactless technologies will become the norm, while consumers' preferences will continue to evolve. The pandemic has also highlighted the need for companies to safeguard both employees and clients. Leaders of all types need to reimagine their organization across many dimensions like location-agnostic work approach, enhanced cloudification and virtualization, modernizing applications with automation and intelligent data, and comprehensive end-to-end security. With employees in all corners of the world, one of our biggest challenges was communicating change to ensure that all employees had a common perspective on our COVID best practices. We created an executive crisis management team and focused on being fast and factual. Time was of the essence, and our role was to take the latest best practices from the global health bodies and regional governments and communicate them as clearly as we could to our employees and clients. It has been a privilege to watch so many passionate and talented people thriving in a dynamic industry. The pandemic has thrown that passion and talent into focus by motivating people to think outside the box to address business continuity and business growth while enabling and safeguarding the interests of our employees. The Anatomy of Accomplishment - Your Guide to Bigger, Better, Bolder Business Results Think Bigger. Be Different. Bring Value. • Think Bigger: Be ambitious in the scale of change you think is possible. • Be Different: You cannot create a legacy by blending in. • Bring Value: Anyone can fill a slot, but those who bring value will be valued. The only REAL METRICS are the GOALS you set for yourself. You must AIM FOR GOALS that others dare not set, seek out CHALLENGES, and find MOTIVATION in PURPOSE that you strongly feel for. “ “ 24 | April 2021 | www.ciolookindia.com
  23. 23. S uccessful businesswomen truly believe in themselves and are very ambitious. They are confident about their actions and decisions and are always passionate about what they do. These leaders are humble and are always willing to work hard and learn from others. Such dedicated and inspiring women do not give up at the face of adversity and always stay focused on achieving their goals. One such prominent businesswoman who is making major strides in the industry is none other than Arpita Vinay, the Co-Head of Centrum Wealth Management. She is an excellent leader, who believes in leading by example. In an interview with Insights Success, Ms. Arpita shares about her journey, inspiration, struggles, achievements, and future goals. Following are the excerpts of the interview: 1. Describe your professional journey as an inspiring business professional. I grew up in Bokaro, an industrial city in the state of Jharkhand and which houses one of the largest steel plants of SAIL. Post my engineering studies, I first worked as an engineer for Tata Steel at their Jamshedpur plant before taking my MBA. I literally started out on the shop floor and was one of the very few women in the steel plant then. I handled a team of about 40 employees, almost all roughly double my age or more. I think that was amongst the best experiences in leadership that I could ever have had. Women were not and perhaps are still not greatly welcome in those types of plants. It was challenging, but rather interesting and exciting. Post completion of MBA in Finance from FMS, Delhi, I joined HSBC. At HSBC, my career progression was exceptional. I was assigned roles and responsibilities which were ahead of time and which helped me to groom myself as a professional. Before joining Centrum, I was the Head of Premier Banking at HSBC and was responsible for managing one of the largest affluent banking propositions in the country. I left HSBC to be part of the founding team of Centrum Wealth Limited. At HSBC India, I was rated among the top 3% of employees with an EDC (Executive Development Centre) Ranking of 1 in 2010 and identified as a part of the Country Talent Pool. Vinay Arpita An Accomplished Professional Powering through with the Strength of Entrepreneurial Leadership 26 | April 2021 | www.ciolookindia.com
  24. 24. 2. Who inspires you to wake up every day and keep making a difference in the industry? There are many people who have inspired me both personally and professionally. I have had the privilege of knowing some of them and interacting and working closely with them. Reading is a passion and I have a natural interest in reading biographies and accounts of interesting and successful personalities. I try to learn and imbibe whatever I find useful and inspiring. One such person who has inspired me immensely is Ms Arundhati Bhattacharya, ex chairperson of State Bank of India. It is a matter of great pride for me that she also did her schooling in Bokaro, a relatively small place and rose to become a titan in the banking and financial services industry. The sheer range of responsibilities that she handled over her 36-year stint with the bank and the scale of her achievements are simply awe inspiring. To be ranked and be featured among the most powerful women and professionals in the world –I find her life and work something to emulate and aspire for. 3. As the Key Executive Personality of company, what challenges have you faced while running the business? Setting up a business in an extremely competitive landscape and with large, well-entrenched and blue- blooded institutions as competitors was indeed daunting. Despite this we have been able to build a business of material scale and a well-accepted/regarded market presence from the time we started up. Inspiring Women in Business 2021 “ I try to learn and imbibe whatever I find useful and inspiring I was part of the founding team at Centrum Wealth and the firm is now into its tenth year of business. As Co-Head of Centrum Wealth, I have been responsible for providing strategic direction to the firm and taking the firm to a leading position in the business. I have helped conceptualize and successfully execute some of the very significant growth initiatives and an array of proposition enhancements at the firm. Most notable among them include Centrum's Family Office Business that provides a comprehensive one-stop investment management, wealth planning, administration and structuring, tax and legal advisory, corporate solutions, philanthropy, and CSR opportunities. Centrum Wealth was recently chosen by Private Banker International (PBI) for the prestigious Best Family Office Award at their 30th Annual Private Banker International Global Wealth Awards 2020. I also seeded the Structured and Alternate products business line, an area where the firm has established solid credentials and where the business has grown manifold in the firm's short existence. I also helped set up the offshore businesses for Centrum Wealth office in Singapore. As an Executive Director on the company's board, I have been part of the core team that steered the firm from the venture to growth stage in the very competitive wealth management space. I am also an Independent Director on the board of the West Coast Paper Mills Ltd (WCPM), one of the largest paper manufacturers in the country. I have received several awards and recognitions for my work and contribution. I was featured among India's Top 100 “Women in Finance” - 2019 presented by AIWMI. I was a winner of the Women Super Achievers Award in the field of Finance by the World Women Leadership Congress in Feb 2017. I was recognized by the Business Sight Magazine as one of the “BS the 10 Successful Businesswomen to Watch In 2019 for her contribution in Indian Business “. I take active interest in estate and succession planning and am a member of the Indian chapter of STEP, an international body of trust and estate planning professionals and the International Tax Planning Associates (ITPA). I am also a regular speaker in wealth management, family office and alternative product forums and seminars. “ 27 | April 2021 | www.ciolookindia.com
  25. 25. Also, the initial years while setting up our business and the journey of transition from survival-thinking to growth thinking had its own set of challenges. As part of this, we had to manage the delicate balance of building formal structures and processes and institutionalizing the business while at the same time ensuring the cohesiveness and collegiate work culture and the agility and dynamism of a start-up. This has been a quasi-entrepreneurial journey and the adversity that is faced during the start-up stage and as an emerging company must be navigated with enormous passion, patience, belief and resilience. Also coming from a large format and an established institution with global standards and where I worked through template KRAs and systems in place to a completely unstructured format and dealing with everything from scratch, putting method into madness, getting from the embryonic stage to start up stage to growth stage and finally creating a stable organization – the journey continues of navigating uncertainty. 4. Brief us about the operations of organization its mission, vision, and core values. Centrum Wealth is less than a decade old and has been growing its client base and assets under management apace for many of those years. Today we provide comprehensive wealth management services to HNWIs and family offices and the asset management business offers funds across private debt, public equity, venture capital and real estate. It is part of the Centrum Group, a well-known financial services group founded in 1997. The roughly 250-strong Centrum Wealth team operates today from 16 locations, including Singapore, and handles AUM equivalent of around USD3.5 billion. Across all the products and offerings that Centrum's wealth team provides, from plain vanilla equities and fixed income offerings to private and alternative assets, structured products, real estate offerings and extending further to some other key adjacent areas, there is a depth of expertise and experience in the team that is extremely formidable in the business. Our mission is to sustain a meaningful presence in the lives of our customers on the strength of our ideas, solutions, and services in and around the area of his/her wealth and finances. Our vision is to be the most recommended wealth firm in the country; built with the customer at the core; powered by employee ownership and pride and committed to create sustainable value for our customers, employees, and shareholders. As a logical corollary, we are driven by our core values of integrity, transparency, empathy, resourcefulness, perseverance, and a deep sense of responsibility. 5. How has the current pandemic affected your business and what steps have you taken to safeguard your employees while catering to your clients? 2020 was one heck of a ride with extreme panic setting in around March last year and then a remarkable turnaround later in both sentiment and asset values. The difficulty today for customers is the anemic yields for conservative investors and the volatility related concerns for growth investors. With such low rates and unmatched levels of liquidity globally and fears of impending volatility, we have needed to pay much greater attention to and thus work with significantly enhanced rigor and caution while looking at markets, products, and portfolios. While there are likely to be challenges with the assumptions and the intrinsic framework, the need for discipline with regards to asset allocation is probably the highest in today's times. There has always been phenomenal potential and opportunity in the Indian wealth management arena based on whichever angle you want to look at it – be it the huge demographic advantage, the untapped and latent growth potential of the economy or just the robust wealth creation witnessed over the years. We tend to agree with the emerging view that this could be India's decade and there are several factors that seem to point towards India doing extremely well over the coming years. We are very excited about the very high and growing levels of investor interest in India and many positive trends and signals that can be seen and evidenced. We think we are extremely well placed to harness this huge opportunity.” Another key trend is consolidation in the wealth industry, partly driven by competition and partly by regulation. The economics of the business today are 28 | April 2021 | www.ciolookindia.com
  26. 26. such that if you don't have a minimum size, survival might be tough. So, we are witnessing consolidation amongst the smaller individual or lower-scale advisors. As a growing wealth firm, we are seeing clients driving this consolidation to some extent as they want access to a broader universe of asset classes and products and to take a more holistic view of their portfolios. We find ourselves extremely well placed in terms of this opportunity. All these trends were evolving before the pandemic but would have taken some years to emerge to this degree, and so too digitization, which universally has been adopted at far great speed by providers and clients alike, out of necessity. A lot has been said on this subject – we think it has been transformational for all of us. The opportunities and efficiencies, both realized, and potential are just phenomenal.” As far as employees concerned, being an employee-owned firm means that everyone is a stake holder and significantly inputs into and contributes to the firm's thinking. During this difficult phase, we have actively encouraged and supported work from home. In 2020 we launched iConnect, an internal collaborative platform for internal teams working together. And also launched 'One Paper Lane', for paperless onboarding of clients, as well as '360-degree view', which gave the Relationship Managers and the clients in one click the entire access to portfolios. These launches were fast-tracked, and in normal circumstances might have taken much longer. These initiatives including several others to help the team in customer acquisitions, customer onboarding, learning and development, customer engagement and handholding as also customer feedback have equipped teams to remotely manage their client requirements in a much more effective manner. 6. What creative ways have you employed to make the work environment of company vibrant? Nearly a decade after starting up, almost the entire core team is still with Centrum. With a long-term approach, with the right talent and empowerment and the right alignment, we have not needed to micromanage or pressure; so, our people have been able to chart their own professional paths within the firm with an entrepreneurial or owner mind- set and with dignity and responsibility. Although we have obviously grown very robustly and have ambitious growth plans, we have instilled a culture that we believe helps people get the best out of themselves and therefore offer their best to the firm. And that is why we have stuck together so well. We are not a big brand, but we have been successful in attracting talent from the bigger banks and financial firms on the strength of our culture within the firm – that is entrepreneurial, nurturing, and collaborative and the opportunity for them to realize their potential by Arpita Vinay Co-Head Centrum Wealth Management 29 | April 2021 | www.ciolookindia.com
  27. 27. being a part of us. This, I believe has encouraged the best talent to join and partner us in building and growing our franchise. We have been very successful in building this deep domain of expertise and experience.” We deeply believe that our success in establishing Centrum Wealth as a credible brand has also been made possible on the strength of the sheen of so many 'individual' brands that are part of us. We feel very proud about this and are totally committed to supporting and building these 'individual' brands - through ongoing training and upskilling engagements as also periodic interventions like constituting cross-functional project teams, recognizing, and mentoring emerging leadership and formal one-one coaching to work on personal and professional areas of development. This has naturally led to a strong sense of ownership, collaboration, and the desire to contribute beyond conventional role definitions within the firm. We are very committed to this critical area and we are working on some key initiatives to take this to the next level. 7. According to you, what are the essentials of being an inspiring business leader or business professional? The first and foremost thing that comes to my mind is that one must be possessed with a deep sense of purpose and passion to pursue the dream for the business or the firm. More importantly the leader should be able to clearly articulate and align every single person within the firm towards the goal or dream. While the inspirational side is critical, I do believe that finally it is a lot about the skill and conviction to execute and bring in method to the execution. Next comes the ability to align all key stake holders and create a fertile substratum for win-win situations – with customers, employees, providers of capital to name the key stakeholders. It cannot work if all these pieces do not fit in perfectly. An inspiring business leader must play to and leverage the firm's unique strengths and build differentiation and customer value around these strengths. Each one of us in the senior team at Centrum Wealth has had at least a couple of decades of experience in some critical domains across large formats. With this background, we came together and have been able to engineer a platform that is intrinsically solid but serves as a 30 | April 2021 | www.ciolookindia.com
  28. 28. boutique that is nimble, responsive and contemporary. There are many other essentials, but I do want to talk about creating and nurturing a culture that intrinsically energizes people and drives them to realize their full potential. At Centrum we are extremely committed to fostering and nurturing that DNA or culture – something that has had a significant contribution to our growth and success. 8. What would you like to share with the young generation of entrepreneurs who are looking to step foot in a leadership role in their respective businesses? I would like to build this response on top of what I have talked about in the earlier section on essentials for being an inspiring business leader or professional. To think of it from my own personal example, I find myself in a small but gradually growing pool of leaders who have successfully embraced entrepreneurial leadership. This effectively means creating and having a shared vision with one's team and aligning efforts and execution towards the common goal or dream. This involves taking complete ownership and responsibility and going far beyond templated JDs (job descriptions) or KRAs. This also involves stepping significantly out of comfort zones and staking it completely towards the larger dream and goals. I also think that as a professional and as a leader one has to very carefully manage to strike a delicate balance between when to blend in and when to stand up / stand out. Blending in is critical and at various points it must be done in the interest of preserving the core of the firm and its DNA. A leader's conduct must be consistent with and consistently nurture the culture of the firm. At the same time, I encourage the young generation of entrepreneurs to stand up/stand out in various situations where one needs to follow through conviction and do what one firmly believes is right – even if this entails charting a course for the team through relatively unconventional and untested areas. Of course, this has to be backed up by a strong feedback and objective/regular assessments of progress and outcomes and with the necessary course corrections. 9. In terms of future growth, where do you see yourself and your company? As I said earlier, we find ourselves extremely well placed in terms of proven domain strengths and a well- entrenched market presence despite our relatively young vintage. We are moving the firm towards the next orbit in terms of growth and market presence (and with now an offshore presence footprint) where all our engines are fully powered up and functioning in a stable manner. We see ourselves becoming more proficient and productive. We aspire to be featured among top 3 most well-regarded wealth firms from a customer perspective. We also aim to become a more diverse organization with significant growth in market share in the domains that we operate in and with a growing brand equity in each of those domains. We see the firm doubling its AUM to the equivalent of USD7 billion within the coming three years by expanding and making even more relevant its product offering, by enhancing the range of services, further investing in its technology and digital capabilities and all at the same time maintaining the culture and collegiate environment. The key mission ahead is to build more and better offerings to fit the key and evolving market trends; we want to build the team by another roughly 25%, and in terms of propositions and businesses, the multifamily office space, alternative assets, expansion of the Singapore office and also further building out the asset management business, providing enhanced portfolio solutions in a cost- efficient, aligned, compliant and transparent manner. Another key mission is to work more intensely to leverage the expertise, reach and products that Centrum as a financial services group has to offer. Centrum has a foot in the door in all the relevant areas of financial services, whether lending or investment banking, corporate finance, insurance, and structured credit. We can work even more closely and more collaboratively to become so much more relevant to clients on both their personal and corporate requirements. 31 | April 2021 | www.ciolookindia.com
  29. 29. Basic ways to Reduce Acquisition Cost in Bu 32 | April 2021 | www.ciolookindia.com
  30. 30. e Customer usiness For any company, it is essential that they employ efficient marketing strategies. A good way to measure your advertising strategies is the customer acquisition costs (CACs). It also helps them to make sure whether their overall marketing has been a success or a failure. Accordingly, lower CAC = more customers = additional ROI. Ideally, there is no standard procedure to determine whether a CAC is good or bad. CAC depends on various factors such as the industry the company belongs to and the lifetime value of the customer. Every company should make sure that their CAC stays below the target CAC. They can benefit from the following strategies of keeping the CAC low: Correct Calculation of CAC A CAC is calculated on the basis of the total sales and marketing cost divided by total number of new customers. Companies should start off with a target CAC; this will help them to earn a positive return on investment. It can further help in setting a benchmark for their sales and marketing efforts. For new businesses, looking into average CACs for their industry will be helpful. They should spend some time in calculating a reasonable CAC. This will help them to bring in more profits. Retargeting is of Utmost Importance Companies can bring back users and have an excellent CAC by utilizing retargeting tools such as Google Ads and Facebook Ads. These two channels can be combined to reach out the audience at every step, while increasing the possibility that they will convert. Companies can use the remarketing lists for search ads offered by Google Ads. Retargeting can help in obtaining new customers at a reasonable CAC in case the company does not have sufficient budget to run intent-based ads. Strong Google Ad Campaigns are Effective Search campaigns usually do not have any specific design or way. However, several best practices help in optimizing user experience and improve conversion rates. For example, usage of targeted keywords, ad copy, and landing pages can help in gathering more target audiences. Usage of strong keywords such as ‘crm free trial’ than only ‘crm’ can be more effective. The ad copy should have the keywords in the headline and description text, while the landing page should have ‘free trial’ mentioned clearly. This procedures lead in cohesive messaging, which in turn, helps in getting new customers. 33 | April 2021 | www.ciolookindia.com Cost-effective Measures
  31. 31. Testing the Ad Copy A version of the company’s ad copy can provide it with good results. However, it can enhance those results by optimizing the copy. Keeping track of the click-through rates can help in identifying how its best-performing ads are different from the ads that do not perform so well. Companies can remove their low- performing ads and create varied ad copies which are similar to the stronger ads, in terms of style and language. They can reduce CAC for the long term by constantly improving and optimizing aspects of paid media. Testing Creativity Companies which are using visual platforms such as Facebook Ads for promoting their products can go through the click-through rates, conversion rates, and post engagement to test the creative elements of their ads. As per the results, they can further add some creative testing to their marketing strategy, for example, with contrast, illustration, color, live images, and so on. Improving the Conversion Rates Companies can use the Google Ads side to improve their conversion rates through themed ad groups. Depending on the expenditure on search campaigns, they can also quickly improve their conversion rate by adding negative keywords to their Google Ads campaign once or twice a week. Upgrading Customer Retention Rates Customer retention rate measures how well a company is retaining its customers. Accordingly, when it adds new customers without losing the existing ones, the CAC does not increase. Customer retention rates can be improved through a few different strategies such as deeply analyzing customer churn, which will help in answering the questions, why are customers churning out and what can be done to prevent it? Using Marketing Automation Marketing automation techniques such as lead nurture or email drip can also help in reducing CAC. For example, promoting a free trial or white paper through paid media efforts, and then using the emails acquired in lead nurture can be an effective strategy. This action can add further value to the leads and a strong nurture workflow can convert those leads into paying customers. Optimizing the Funnel Through Google analytics, companies can understand the behavior flow throughout their web pages and can figure out where exactly the users are dropping off. This data will help them to improve landing pages, website copy, and so on. Customer acquisition and retention is very important for any company. It helps them to establish themselves in the completion, and grow as an entity. The above-mentioned strategies can surely help in reducing customer acquisition costs and implementing them will help companies to improve their return on investment. - Ananda Kamal das 34 | April 2021 | www.ciolookindia.com
  32. 32. Inspiring women leaders spearhead their company with dedication and confidence. They lead by example and are driven by the zeal to make a difference through their dedicated endeavors. These leaders do not give up at the face of adversity and always come up with innovative solutions to every problem. These inspiring leaders are quick thinkers, passionate, and goal driven. They are compassionate and goal driven and lead their team to growth and prosperity. One such impactful businesswoman who is transforming the face of business through her unique approach is Atreyi Basu, the Founder of MyVerduraCare. She is an innovative individual driven to bring change through her endeavours. In an interview with CIO Look India, Ms. Atreyi talks about her journey, experiences, struggles, and future plans. Following are the excerpts from the interview between Insights Success and Ms. Atreyi Basu: Describe your professional journey as an inspiring business professional. I started my professional career as a management intern with Unilever India studying 3 major detergent brands. My love for going into the details of a product’s life cycle and its branding process started during this time. As my career progressed, I moved on to work for the marketing division handling various roles for major brands spread across diverse industries in India, like media, banking, and finance. After my successful stint in India, I moved abroad and for more than a decade worked in the global market in the banking, transportation, and media industry leading and managing marketing and brand communication roles for some leading brands in the Middle East. At the back of my mind, I always wanted to do something of my own, build a brand with a bigger purpose, generate employment, and share my extensive global professional experience of almost two decades. I am a nature lover since childhood and was also part of the nature club in high school. So, the calling was always there, and it finally took over in mid-2018 when I ultimately left my corporate job and conceived the idea of MyVerduraCare.com. ‘Verdura’ - literary means greenery. Through this name our brand evokes our core values of promoting eco-friendliness, sustainability, and renewability. Who inspires you to wake up every day and keep making a difference in your industry? I look up to anyone who is self-made, who has carved an inspiring story from scratch and empowering their nation and the society through their work. I derive inspirations at different levels. I am inspired by perseverance, I am inspired by tenacity, I am inspired by honesty, I am inspired by empathy, I am inspired by intelligence. My aspirations and my passion to build what I have started is Atreyi Basu A Dedicated Entrepreneur Driven to Protect Earth and Create a Greener Environment Atreyi Basu Founder 36 | April 2021 | www.ciolookindia.com
  33. 33. what inspires me every morning when I open my eyes. I want MyVerduraCare to not just be a regular marketplace from where people can buy and sell products. I want MyVerduraCare to be remembered as a brand with human emotions connecting with the society at various levels and creating value. As the key personality of your company, what challenges have you faced while running the business? When you are starting something of your own it is obvious to face challenges and obstacles at various levels, especially when you are investing your own blood, sweat and money. It gets even further challenging when you are doing that without any Godfather and external investors. The reason why I did not look for external investors at the beginning is because I wanted to build it on my own and bring it to a level where we would be proud to welcome new members on board. Running a business is always full of challenges. Every day you might come across some new challenges but for me, I love to take them head on, and this is what has always excited me to put in the extra efforts and work harder. As the founder of a start-up when you are working with a small team, the level of efficiency, meeting deadlines, skillset, being alert and attentive are particularly important factors. I believe in staying involved in every aspect to make sure things are running smoothly, my people are getting the right tools and environment to perform their jobs, our customers are well taken care of and our stakeholders are happy. As the head of the organization, it is my responsibility to make sure that whatever may be the challenges, there is a solution to overcome them and take the responsibilities of the results. Brief us about the operations of your company, its mission, vision, and core values. With our head office in India, we operate globally. We are a bunch of overly enthusiastic eco-warriors who believe in the famous saying of Dalai Lama – “It is our collective and individual responsibility to preserve and tend to the world in which we live.” www.MyVerduraCare.com is a multi-award- winning online platform for curated premium eco-friendly, sustainable, handmade, and artisanal products. The core of establishment of MyVerduraCare.com is to cultivate a greener environment for every inhabitant of our Mother Earth through eco-friendly products and sustainable habits. From non-violent silk to bamboo-based personal care items, organic cotton interlock rompers to wood-based toys and sustainable designer wear and accessories to cruelty free skincare and organic or vegan food products. All the products displayed in our website have the similar aim - to provide you with an opportunity to be an eco-warrior. Our aim is to generate awareness on the entire concept of sustainable living practices starting from the beginning till end, bringing our community of makers and entrepreneurs together at a global level and providing them with all the technological, logistics, marketing support to grow their business along with us at a global level. We live by our mission - MyVerduraCare.com - a step towards a greener, sustainable, and empowered world. How has the current pandemic affected your business and what steps have you taken to safeguard your employees while catering to your clients? I always love looking at the positive side of situations. The pandemic has brought us even closer. We worked from various locations but worked efficiently, on time and with a high level of customer satisfaction. Being in the online space with nature- friendly products, we experienced a considerable increase in our sales and traffic. Safeguarding our employees while looking after the safety and requirements of our customers and partners is the most important thing for us. We allowed work from home with flexible working hours and in specific cases and functions where physical presence is needed, we took necessary precautions and measures to follow the safety guidelines. We were one of the only online platforms last year who shipped essential products to all customers in India free of ALK THE QUALITY of an THE ESSENTIAL INSPIRING LEADER is WALKING “ “ INSPIRING WOMEN IN BUSINESS 2021 37 | April 2021 | www.ciolookindia.com
  34. 34. shipping charges during the entire period of lockdown. Where others were charging extra, we shipped for free. We stood beside our sellers and with the support of our delivery partners and permission from the authorities, we kept taking orders of essential products and kept giving express shipping to all buyers. I believe the values of your organization is lived and the human side of your brand is revealed by how you are dealing with a crisis and providing value to the community and society at large during extremely trying times. We did not talk big, we did it when it was most needed. Along with our logistics partners who are globally recognized service providers, we took all necessary measures as per WHO and Govt. guidelines to make sure we provide sanitized and contactless delivery and keep our customers aware of the deliveries and the necessary measures while collecting the packages. What creative ways have you employed to make the work environment of the company vibrant? As shared in the beginning, I believe in passion, perseverance, honesty, empathy, respect for time and a willingness to learn. These are ‘the’ most important qualities I look for while hiring. Yes, educational degrees and experience matters, but for me, these qualities matter even more. So, if you think you have these qualities and can contribute, our doors are open for you. The work environment at MyVerduraCare is stress free. Stress reduces productivity and I want my people to be happy and proud of our brand. They should feel happy within, so when they meet the external world, they could be the ambassadors of our brand. I am always approachable and open to hearing new ideas and take feedback. We have hired young talents and worked with diverse groups of people from various parts of India, and we have worked on special projects with talents from couple of international locations too. I am here to build an organization which is diverse and inclusive in its truest sense. If you can contribute to the growth of my company honestly and dedicatedly, I absolutely do not care about your gender, background, race, ethnicity, caste, religion, or physical disabilities. The core aspect of our team is respect. Respect for each team member, partners, customers, and the environment. According to you, what are the essentials of being an inspiring business leader or business professional? A business leader is respected and inspired by not just leading a billion-dollar business empire. You become an inspiration if you live the values of your company and set an example by leading the path. To me the essential quality of an inspiring leader is walking the talk. What you expect your team to do first do it yourself and set the example and standards. Second is being empathetic towards your team, customers, surroundings, and each stakeholder. I can tell from my personal experience that a lot of challenges could be resolved if you are empathetic in your verbal and non-verbal communications. Your personal values must reflect in your company values. Third is the tenacity to keep going on with the same enthusiasm and positivity both during highs and lows. I look 38 | April 2021 | www.ciolookindia.com
  35. 35. up to leaders who are institutions in themselves, like Mr. Ratan Tata, Mr. Anand Mahindra or Mr. Bill Gates who are perfect examples of inspiring business leaders and from whom each one of us can draw inspiration. What would you like to share with the young generation of entrepreneurs who are looking to step foot in a leadership role in their respective businesses? My advice to all young and budding entrepreneurs would be – just believe in yourself and your ideas. Be honest and kind to yourself and with the people you deal with and work hard, extremely hard because someone somewhere might be working harder than you to achieve their dreams. To all budding women entrepreneurs I want you to never think that you lack anything for being a woman. No, you do not. If your ideas are powerful, you believe in them with conviction, have garnered the required skills then just go with it and launch it. Stay positive always. There might be plenty of obstacles, challenges, and negativity. Just keep focused, stay strong, positive, love and respect yourself, have faith and go on. In terms of future growth, where do you see yourself and your company? We have larger expansion plans in the coming years and expanding our global portfolio while generating better brand awareness in the Indian market. We are working hard on our future plans and with time I will definitely be sharing it with you and the world each milestone. Eyes on the Prize MyVerduraCare is a multi-award-winning platform. Our awards are: i) We have been awarded twice last year by the MSME Chamber of Commerce and Industries of India as the Most Socially Responsible Brand of the Year and another award for The Brand Contributing to A Clean India and Green India. ii) MADCon Global awards as the 100 most promising start-ups in Asia contributing to innovative marketing. iii) India5000 Awards for Start Ups with Quality Excellence. We are also connected to Society for Indian Children’s’ Welfare, Kolkata and work with them for sponsoring the higher education of underprivileged children in India. We have collaborated with Artemis Foundation a recognized NGO who works for the development of rural artisans, work against human trafficking and make the victims employable by teaching them the right skill sets. All these products made by these people are featured on our both platforms under ‘Shop for a cause’ section and people from anywhere in the world can explore and shop them and get it delivered to their doorsteps. 39 | April 2021 | www.ciolookindia.com
  36. 36. Every woman has her own secret ingredients to success. Dr. Sheeba Seeniraja’s journey as an entrepreneur is definitely unique and not much possible for many to imagine, as it isn’t any normal for one to reach where she is today, for it is filled with thorns, mountains, long sleepless nights and tough roads. Her personality confuses most people. Sometimes people had even asked her whether her professional and academic achievements are true. For an unlimited woman like Dr. Sheeba, nothing is impossible. Being a multi-tasker from birth, she was never satisfied with one task at any point in her life. She loved experimenting with various things and trying out new concepts, as she felt that she was born to be unique and versatile. Any routine job done by other people bored her easily. She loved learning everything about anything on earth. She felt that learning is an endless process. Dr. Sheeba did extraordinarily well in her career and got elevated to higher levels in fast track and won several accolades in recognition of her hard work and dedication in finance industry. She won many awards and titles throughout her career. She continued working in finance sector until 2016 to support her family. “Something came like a sudden blow to my successful career path when I was working in Dubai -back in 2016. She was suddenly diagnosed with a tumor in her left eye which brought her to the rim of tasting death and changed her life upside down overnight,” shares Dr. Sheeba. She came to India from Dubai for further treatment and continued staying at Bangalore then onwards. During the course of her treatment, a spark of thought came to her mind about the cause of the tumor in her eye. It was found that the eye make up products which she used on regular basis had caused the problem. That was when she decided to probe deeper into the cosmetic market and find out more about the ingredients and composition of all types of cosmetics that are used commonly by people all over the world. Dr. Sheeba quit her job as a senior banking partner and got into medical studies and research along with a team of experienced medical professionals and biotechnologists. She pursued higher education in Ayurveda, Naturopathy, Quantum energy healing and Psychology- all at the same time, while continuing her researches about the carcinogenic effects of the harmful ingredients in cosmetic products. In the pursuit of educating people about the side effects of synthetic cosmetics, Dr. Sheeba invented her own natural products using natural ingredients that are safer when compared to the harsh synthetic ingredients used in many branded cosmetics. When her friends and relatives used her products, they found them highly satisfying and showing quick -permanent results unlike synthetic cosmetics that take years to show desired results. Some of her friends insisted her to introduce these natural products into the market under her own Brand name, so that many people can benefit out of them. After giving a deep thought, without much planning and delay, she decided to sell her products commercially under her own Brand – LIARA. LIARA was founded in March 2018 with Bangalore as its head-quarters. She was the one who did everything to launch the products -starting from product- R & D, designing, marketing and placement in the initial days. It was from June 2018, Dr. Sheeba’s hard work and genuine intention started paying her off with rapid growth of her brand and expansion worldwide. Many aspiring entrepreneurs started showing interest in marketing her products at different locations and volunteered to become their franchisees by themselves. She considers this as a real success, as she had not approached any single person to help her develop her brand and develop franchises. It is her mission statement and brand value that pulled people towards her brand automatically and made them follow principles to help people enjoy the benefits of herbs and natural products. Especially women from various walks of life got inspired by her values and Dr. Sheeba Seeniraja A Born Leader Striving for Success 40 | April 2021 | www.ciolookindia.com
  37. 37. Dr. Sheeba Seeniraja Founder and CEO 41 | April 2021 | www.ciolookindia.com
  38. 38. expressed their interest in learning from her and becoming an entrepreneur like her. As a born leader, she believes that leadership is not about growing individually but in helping others grow collectively. Hence she agreed to give necessary training and support to those who were interested in joining hands with her to promote natural cosmetics worldwide. Thus, her brand LIARA expanded worldwide within a year of launch and made her feel proud of herself for taking such a decision even when her own health was at risk. Dr. Sheeba won innumerable awards and titles for her seamlessness and noble business. Her brand LIARA became ASIA’s fastest growing and top -natural personal care brand in 2019. Today, when she looks back at this journey from being a banker to a successful beauty business professional within 5 years, it makes her smile with pride and satisfaction that she was able to inspire others with her actions, thoughts, and values. In an exclusive interview with Insights Success, Dr. Sheeba shares her life’s journey with us candidly. Excerpts of which are given below: Who inspires you to wake up every day and keep making a difference in the industry? I’m self-made and my own life experiences are the inspiration that make me wake up every day and make a difference in the industry. I believe that my struggles and resilience is what made me who I am today. Brief us about the operations of organisation its mission, vision, and core values. LIARA was founded as a Natural Beauty Brand that offers holistic body care solutions at reasonable prices, so that natural beauty care becomes everyone’s routine. Our vision is to eradicate life threatening diseases caused by harsh synthetic chemicals used in personal care products and create a cancer-free world. Our mission is to educate people all over the world about cosmetic-terrorism through our education programs and bring back the forgotten glory of Ayurvedic & natural body care solutions that were invented over 60,000 years ago. Our core values are: • Purity, authenticity & quality • Keeping it affordable by all How has the current pandemic affected your business and what steps have you taken to safeguard your employees while catering to your clients? The pandemic had completely put our business into halt in March 2020 all of a sudden while we were heading towards our goals in fast pace. Just within a month after our company was listed as “The fastest growing personal care brand “2019- 2020, we were forced to shut down our operations temporarily due to the pandemic. I established my company without taking any financial support from external sources like banks or VCs. Hence we ran out of working capital within three months after the pandemic hit India. I had to liquify all my assets to pay off the salary and meet the monthly operational expenses. I’m proud to say that LIARA is one among the very few companies that paid FULL SALARY to its employees throughout the lockdown period. We didn’t cut down even the smallest portion of our employee’s salary and other benefits. Instead we compromised on our profits and limited our production to keep our employees safe and unaffected by the pandemic. We allowed all our franchisees to close their showroom premises to save them from getting into financial loss by paying rents and bills while the consumers remained locked down at their houses. As we couldn’t run the manufacturing units during the nationwide lockdown, we opened new ventures like education academy and new brand- development to create fresh job opportunities for those whose jobs were at risk. To be an INSPIRING LEADER, one must have a clear VISION AND MISSION that inspires others with similar GOALS. PEOPLE must follow us because they BELIEVE MISSION in our and appreciate our VALUES. One can never INSPIRE others when they try to GROW INDIVIDUALLY “ “ 42 | April 2021 | www.ciolookindia.com
  39. 39. I analysed the future of cosmetic industry under the new normal lifestyle of people after the pandemic and developed new strategies to adopt to the changes. Thus we started our education academy in addition to manufacturing, to impart online education in Beauty science, Ayurvedic cosmetology and Holistic health care, so that our customers can learn how our products are manufactured and try making them by themselves at their homes. In this way, we ensure that our customers continue enjoying the benefits of our natural products even when there is no production due to the unavailability of bulk raw materials and logistics issues during the pandemic. In this way, we also safeguarded our employees from losing their jobs and salary cuts. What creative ways have you employed to make the work environment of company vibrant? LIARA has always been unique and creative in everything it does. We as a challenging team ensure that every team member feels important, appreciated and accepted. Some of our creative practices that keep the company vibrant are: • Celebrating every special moment in our employees’ life through parties and lunch treats • Rewarding the best performers with whopping amount of cash prizes and rewards to their families. • Regular weekly team trips to nearby picnic spots • Supporting female employees by providing child-care facility and entertainment systems-giving them a stress-free work atmosphere • A work environment without gender bias: We have deployed men, women and transgender employees in our company, as there is no role of gender when it comes to working towards success. All of them are treated equally at all situations and we make them feel appreciated for every little thing they do creatively. • We sponsor our employees for their daily personal grooming and personality development, because we think that feeling confident about one’s looks and appearance makes them more productive and successful firstly. According to you, what are the essentials of being an inspiring business leader or business professional? To be an inspiring leader, one must have a clear vision and mission that inspires others with similar goals. People must follow us because they believe in our mission and appreciate our values. One can never inspire others when they try to grow individually. The one who shares their mission clearly to others and helps like minded people grow along with them is a true leader according to me. It is OK for me even when my personal goal-achievements are getting delayed, but when I help others accomplish their dreams and vision through my business, I feel more content and satisfied. The essentials of being an inspiring business leader are: 1) Taking responsibility for both success and failure equally 2) Not blaming others for anything that goes wrong 3) Consistency, resilience and learning through mistakes 4) Selflessly motivating others to grow What would you like to share with the young generation of entrepreneurs who are looking to step foot in a leadership role in their respective businesses? The first thing that young generation should know is the difference between making money-getting rich and becoming a real leader. To become a successful leader, one need not be financially rich or have great assets. One can become a leader when they have genuine intentions for others. Leadership always comes with following qualities: Selflessness, hard work, consistency, authenticity, perseverance, resilience and motivation. One can become a leader only when they feel their own values strongly and accepts their own flaws without regrets. Focusing on what we want will take us to where we want to be. It is impossible to be a real leader when we keep trying to appear successful in others eyes instead of being truly successful. Continuously gaining knowledge in the filed of business and improvising our skill sets is another key to step foot in leadership roles. INSPIRING WOMEN IN BUSINESS 2021 43 | April 2021 | www.ciolookindia.com
  40. 40. Geeta Lachireddy Geeta Lachireddy Inspiring women leaders are transforming businesses with their creativity, dedication, adaptability, and their never-say-die attitude. They are resilient, courageous, hardworking, and never back down from challenging situations. These leaders learn from their mistakes and always lead their team towards excellence. One such motivating personality who is influencing the business sector is Geeta Lachireddy, the Co-Founder and Chief Operating Officer at Ascent HR. The spirit of creating employment opportunities for a community was always a draw for Geeta. Since childhood, she was exposed to her father’s business initiatives. However, instead of just being a successful professional, Geeta preferred to explore entrepreneurship, which had a larger purpose. The journey started with the greatest asset she possessed- her self-belief. While the options to start were many, she went about clearly shortlisting those that complemented her academic achievements along with a few years of professional practice. The discovery of a niche to support organizations with their payroll and compliance operations took shape with a clear realization of the accountability associated with it. This set the ball rolling in terms of preparation, assembling the core team of experts, and evolving sustainable business models & funding options. As Geeta executed the business plan, she experimented with service delivery models, and the methods & means of improving the company’s efficiency. Customer satisfaction emerged over a period of time, and gradually, under Geeta’s perspicacious stewardship, AscentHR reached the heights of excellence, where it stands tall now. Overcoming Challenges with Dedication Geeta believes that challenges keep showing up in every business and it is imperative for the business to work relentlessly in ensuring deliveries/ outcomes. No enterprise can escape the challenges of attracting and retaining right talent. She states, “In addition, aligning the workforce to As a business leader, I believe in an approach laden with humility and empathy A Focused Leader Dedicated Towards Enhancing Employee Experiences INSPIRING WOMEN IN BUSINESS 2021 44 | April 2021 | www.ciolookindia.com the organization’s goals, motivating them to perform and maintaining levels of productivity are a couple of challenges I can think of”. Under Geeta’s perceptive leadership, AscentHR continuously focuses on improving work-life balance, up-skilling, flexible policies, among many other employee-friendly initiatives. Vanquishing the Pandemic The Covid-19 pandemic tore the world apart. However, crises often bring out the best in humankind. Managing payroll is a serious responsibility as earnings/salary is a lifeline for countless employees. Weeks are spent in anticipation of that precious credit into our bank accounts. With Geeta on the driver’s seat, AscentHR, put its might behind the customers. The company enabled its clients to comply with a web of national, state, and local statutory requirements. “We worked around the clock to tailor our services to the specific needs of a variety of customers”, said Geeta. Geeta directed AscentHR’s experts to race against the clock to decode new government directives and enable customers to comply without delays. Armed with special passes, the employees, were physically present at the workplace. The company delivered uninterrupted services and obligations to its customers through its innovative payroll platform with inbuilt checks and balances, to process confidential customer data. Source of Motivation Geeta is conscious about the opportunities for innovation and improvements that can be used to make lives better. The mere thought of exploring every bit of it wakes her up with renewed zeal every day.
  41. 41. Geeta Lachireddy Co-founder and Chief Operating Officer Ascent HR 45 | April 2021 | www.ciolookindia.com
  42. 42. She states, “Outsourcing sentiments evolved into acceptable business models. Opportunities opened, considering the human capital available in India. Exploiting the power of technology and its advancement combined with the human capital asset, along with a blend of innovation, makes the difference – not necessarily to my industry, but to the entire world of business”. Geeta motivates team AscentHR to use technology to put the ‘human’ in ‘human resources’. She hopes to twine the flexibility and adaptability of human workers to the accuracy and efficiency of the technology. Every day, Geeta consciously tries to improve the outcomes for the customers by employing the dynamic possibilities of technology. About Ascent HR AscentHR is a leading global HR, payroll, and compliance solutions & services company delivering 1 million transactions per month, 550+ customers, with capability across 74 countries. Every day, the company aims to enable organizations to nurture their human capital through seamless workflows and processes. It delivers value across industries by engaging in the areas of business support, automation, consulting, staffing, and corporate compliance. The company’s prime goal is to enthuse adaptability, accountability, and accuracy. A Caring Frontrunner Geeta always focuses on delivering excellent employee experiences. Under her guidance, the company has crafted employee-friendly policies— specifically flexible working environment, option of work-from-home, and a clear onboarding and induction program to begin with. This equips the workforce to perform their roles with clarity. Employees are acknowledged in the company’s R&R schemes. Geeta aims to keep the employees’ morale up and running consistently. “We introduced friendly conversations driven by robotic process automation-enabled chatbots and AI- enabled analysis of the responses to understand the pulse across multiple dimensions. The insights help us decide and execute appropriate interventions where employees need guidance or redress”, she remarks. She steers AscentHR to follow the sustainable ‘hire-to- retire’ guideline to maintain a mutually beneficial environment between people and processes at the workplace. The company’s open-door policy in hearing and responding proactively to employees’ concerns makes all the difference in gaining trust. Opinions about Innovation Geeta believes that innovation is all about the successful exploitation of new ideas, methods, service models, and products to deliver a great customer experience. Bringing about new ideas, products, and time-tested principles, her company delivers a great experience to the customers and their employees. She further states, “Innovation is not a one-time activity and is not restricted to a single industry. We continue to unleash the power of technology to meet the business needs and growth aspirations of our customers driven by adaptability, accountability, and accuracy.” Recommendation for the Young Leaders Geeta states that emerging entrepreneurs need to remind themselves every now and then – why they’re doing what they’re doing. “This is not so much a piece of advice as it is a compelling truth that I’ve discovered through my journey”, she says. She believes that creativity is a potent energy that will help budding entrepreneurs. Being cognizant of experiences of the past and documenting findings and performances minutely will be a great reference as they embark on the journey. Geeta further opines that originality is a class of its own. Going beyond expectations means that one must deliver on every point of the promise. “A job done well will always speak volumes in many forms and the younger generation should keep that as a reference”, she adds. The Voyage Ahead Moving ahead, Geeta will continue to power people practices, with a clear plan to enter new geographies. Her growth ambition in terms of delivering value to the customers will be fueled by: • Continuous leveraging of technology (deep learning algorithms, dialog & conversation enablement) • Investment and research into cognitive platforms • Strengthening of knowledge repository Furthermore, Geeta will also ensure that AscentHR remains to be the preferred employer. She will continue to put forth employee welfare and implement every little measure to ensure the same. 46 | April 2021 | www.ciolookindia.com
  43. 43. Innovative Ways to Make the 48 | April 2021 | www.ciolookindia.com
  44. 44. Work Environment e Vibrant 49 | April 2021 | www.ciolookindia.com
  45. 45. C reating a vibrant and healthy work environment has a significant impact on employees' attitudes about their jobs and peers, as well as their success and productivity levels. Creating a productive work climate not only encompasses just the physical space but also includes organisational culture and leadership. There are many advantages to cultivating a healthy work environment in which workers feel appreciated and valued. A vibrant and healthy work environment can have the following effects: • Employee satisfaction can be increased. • Long-term sick leave is avoided or reduced. • Productivity, ingenuity, and profitability are all boosted. • Increases the company's sales. With so many advantages, fostering a vibrant work climate should be a key part of the company's long-term plan. After all, it is one of the most effective ways to invest in your workers and ensure that they can deliver their best results. When it comes to developing a healthy and vibrant work atmosphere, there is a lot to consider. Here are six ways to ensure that the workers are content, safe, and their best selves. • Employee Mental Health Should Be Protected: The Mental Health Foundation estimates that 14.7 percent of workers have mental health issues at work. Women who work full-time are also twice as likely to have mental health problems. As a result, your staff will likely have mental health issues when working for you. Sick leave is often caused by mental illness, which has a negative effect on your company. Employee Assistance Programs (EAPs) are an excellent way to prevent conflicts from arising and to foster a happy and safe work climate. Employee assistance programmes provide workers with a variety of resources, including online and telephone mental health counselling. You should also strive to foster an atmosphere that allows employees to express their feelings freely with their peers and line managers. Talking about mental health in the workplace will go a long way toward making workers feel supported and satisfied. Hold mental wellbeing out of the shadows. • Take a Look At The Current Work Environment: The physical environment has a significant effect on employee productivity and relationships. Collaborative spaces, for example, may minimise employee stress while also encouraging more physical activity. Employees can also select where they work based on their preferences and project needs thanks to a combination of open plans, breakout zones, and private spaces. Different people perform well in various environments. As a result, most experts recommend offering workers a variety of choices and allowing them to work where they believe they can produce the best results. • Organize Company Events: According to research, a mutual spirit and sense of belonging can improve a company's performance by as much as 350% by increasing efficiency, inspiration, and commitment. Company activities are a great way for workers to get to know one another and form lasting bonds outside of the boardroom. Hosting a wide range of activities, including off-site and onsite socials, can be challenging. Try to build activities that are appropriate for all, as employees come from a variety of backgrounds and live a variety of different lifestyles. As a result, some activities could involve after-work drinks, while others may take place during business hours and concentrate on learning and internal networking. • A Healthy Body Equals to a Healthy Mind: We all know how important it is to stay physically active, so we try to go to the gym at least once a week. The National Health Service recommends at least 150 minutes of moderate aerobic activity and strength training each week. However, only one in every three adults in India gets enough exercise. Having insufficient time is usually the most common excuse to skip workouts or any kind of physical activity. It's easy to miss the gym when our schedules are jam-packed with important meetings and deadlines. However, inspiring workers to leave their desks and work up a sweat has some real business value. Exercise not only helps to avoid long-term illness, but it also helps to relieve stress, increase stamina, and even improve productivity. Physical Working Dynamics 50 | April 2021 | www.ciolookindia.com
  46. 46. activity has been linked to improved brain functions such as increased creativity, faster learning, better memory, and improved attention, according to a Harvard study. So, if you want your workers to perform at their best, make sure they go to the gym and put their health first. Employees should be encouraged to be physically involved in a variety of ways, including discounts at local gyms, fitness programmes, lunchtime walking and running etc. • Establish Clear Communication: In certain ways, modern technology makes it easier than ever to communicate at breakneck speeds. Every day, over 269 billion emails are sent around the world, and online communication tools like WhatsApp, Slack, and Zoom are becoming more common among global workforces. Customer support, employee satisfaction, productivity, and the team's ability to meet deadlines will all suffer as a result of poor communication, and it can also affect the bottom line. As a result, when developing a healthy work environment, it's important to consider how you and your staff interact. Consider how you communicate with one another and how the leaders communicate. • Make Career Development Opportunities Available: Almost everybody wishes to learn new things and develop their abilities. According to LinkedIn research, 93% of workers would prefer to work for an organisation that offers daily training and career growth. Encouragement of growth not only improves employee engagement, but it also improves retention rates and increases available resources so workers can perform more complicated tasks. You will scale your company as your workers gain experience. Hard and soft skills should be included in the training, as well as opportunities for personal and professional growth. Some organisations provide workers with a monthly training allowance, encourage employees to spend one day per quarter on personal development, or establish mentorship programmes. All of this contributes to a healthy work atmosphere in which workers are involved, satisfied, and productive. - Ashish Chandgude 51 | April 2021 | www.ciolookindia.com

This latest edition of Ciolook India titled 'Inspiring women in Business,' features some exceptional women in business who have been inspiring the world with their business acumen and leadership skills.

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