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Non-Profit Forum Organizing & Managing a  “ Profitable Golf Tournament”
Avid golfer with over 15 years of working with Charity Golf Tournaments and fundraisers and promoting community awareness. Successful Business Owner Certified Seminar Leader and Speaker Who’s Who in Industry Personally worked with over 275 Golf Events Vice President & Founder of Links Worldwide (Tournament Services and Consulting company, Involved  with between 800 to 1000 events annually) Events that Links Worldwide worked with in 2008 had net profits in excess of $18,000,000, locally $1,000,000 +
Golf Tournament Marketplace 1,000,000+   Annually in United States  90% being Charity Events 10% Corporate Events 3 years ago there were 750,000 Growth Continues
Charity Market 1,000,000+ Events 80% 10% 10% Low End $100 and less player fee High End $250 and up player fee $125 to $200  player fee
High End Event ($20,000 - $30,000+) Low End Event (less than $5,000) Average Event ($5,000 to $8,000) Net Profit by Type of Event
Run Your Tournament like a Business Start with a Proforma Statement
Marketing Brochures & Flyers
Building A Strong Golf Tournament Committee This is the strength of the event "Working together as a team means winning together as a team." "Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishment toward organizational objectives. It is the fuel that allows common people to attain uncommon results."
Golf Tournament Committee Meetings Meet Regularly:   As soon as the event date is set, meet monthly, when 3 months out meet bi-weekly. Keep time and location consistent Ex: We will always meet on Tuesdays at 6PM at the Clubhouse, Please RSVP Share Sub-Committee Reports: Have an agenda and make the sub-committee groups accountable and report their progress to the team. Take Minutes: Share those notes and ideas by emailing the minutes to the committee, especially those who could not be in attendance.
Remember to Thank Your Committee Members and Volunteers They are the ones that made the event happen!!!
Where the money  $$$$$  is made #1 Money Maker   Sponsorships #2 Money Maker Auctions #3 Money Maker Day of Contests New addition is Pre-Event Fundraising
Adding To The Bottom Line How pre-event fundraising and on-course contests can generate a lot of money for your charity Plus Bonus Section: Sponsorship  (Taking Sponsorship to Another Level) 3-14-07 Rev 5 / WLG
 
Each piece is a Limited Edition and comes with a Certificate of Authenticity
Sample Program 8 ½” x 11” folded to  5 ½” x 8 ½” Program
Hole-One-Contests   Hole-In-One contests are probably the oldest form of adding some excitement to a golf tournament, whether it be for CASH, a New Auto or anything that you or your sponsor wish to have covered under the insurance coverage—It’s all based on the $$$ amount and the number of golfers with minimum yardages required.   The ideal method would be to have this sponsored, so it eliminates out of pocket cost to the tournament.   You could elect to sell chances / shots on the Prize Hole (i.e. $10 to $20) with the chance to win the Prize, this in-turn raises additional monies for your event.   Most insurance carriers offer Auxiliary Prizes for the other Par 3s in case someone gets a Hole-In-One it’s not just an at-a-boy, but a nice prize (Color TVs, Trips, Camcorders, Set of Golf Clubs and other prizes).   Make sure the insurance carrier offers unlimited winners on the coverage provided, this gives others the opportunity for the prizes even including the major prize.   Sample rates for coverage: Amount of Coverage  up to 72 golfers 73 to 144 golfers $25,000   $430   $635 $40,000   $580   $860  
Million Dollar ShootOuts   Million Dollar ShootOuts are a great addition to any tournament, what excitement when someone gets to shoot for a $1,000,000.   Some tournaments even market their event as : “$1,000,000 Golf Classic”   This can be sold to golfers either on a Par 3 Tee for a fee of between $10 to $20 for a chance to win the right to shoot for a Million Dollars at end of event.   Normally whoever is closest to the Pin on this hole would have the opportunity at days end to shoot for the $1,000,000. This can be done from the 9th or 18th fairway heading back towards the club house so other players can watch and cheer the shooter on, what excitement.   In some instances if there is a winner, proceeds can be split with the charity.   Another method is to sell raffle tickets for this shot and draw a winning name or number for the shooter selection.  
Putt for Cash   This has become the most popular fund raiser added to golf tournaments and events.  This could be run in-conjunction with the event the day of or in some cases run at trade shows, business functions, malls, carnivals as stand-alone fund raisers. Part of the reason for it’s popularity is that anyone, non-golfers alike feel that they can make a putt, so they all want to try.  Coverage can be provided for both a natural surface (golf course) or an artificial surface:  
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Super Ticket The all inclusive, Sell in advance or at check-in Minimize Selling!!!                                                                                                                                            
What a great way to minimize the selling efforts at the event, The  All Inclusive SUPER TICKET  is just the answer all the while raising additional monies to  “ Enhance the Bottom Line. ”   The  SUPER TICKET  is also exciting by offering  CASH prizes on ALL PAR 3s  and further more with the prize being $2000 it doesn’t require any additional witnesses other than the playing partners in the group.   In addition some lucky or should we say skilled golfer will get a chance to  PUTT for $5,000 CASH  and someone will get a chance to  Shoot for a $1,000,000 , that’s excitement to an event.   Be creative and add Mulligan(s), A Raffle Ticket only for SUPER TICKET holders (like a set of irons or a piece of jewelry) and more to the ticket to add value.   You can even SELL sponsorships on the back of ticket and/or have redeemable (add value) at a local merchant.   SELL for whatever your market and tournament will bare. Most commonly they Sell in the range of $20 to $50 each, or $75 to $175 for the foursome.   Example: 128 golfers with 85% participation @ $30 ea. = Additional Gross Income $3240   You can market these in advance on the brochure promoting the event, just like player registration the golfers can purchase them in advance.  
Sponsorships Taking Sponsorships To Another Level
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sponsorship Summary
www.sponsorship.com One-stop, reference guide indexes 5,000 of the most active sponsors and what they sponsor; 2,000+ sponsorship opportunities and who their sponsors are; 650  industry agencies and suppliers. Includes CD-ROM with version  contact information.  Plus, you can connect directly with the top 2,000 decision-makers from the most active sponsoring companies. The Sourcebook delivers the names, titles, addresses, phone and fax numbers of each company’s key players. IEG, Inc. Chicago, IL 800-834-4850
Bill Rankin Links Worldwide Tournament Services 734 Kent Road Nashville, TN 37214 (615) 866-9883 (615) 308-2492 cell [email_address] www.linksworldwide.com/billrankin "Extra Effort Makes The   BIG   Difference"

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Organizing & Managing a Profitable Golf Tournament

  • 1. Non-Profit Forum Organizing & Managing a “ Profitable Golf Tournament”
  • 2. Avid golfer with over 15 years of working with Charity Golf Tournaments and fundraisers and promoting community awareness. Successful Business Owner Certified Seminar Leader and Speaker Who’s Who in Industry Personally worked with over 275 Golf Events Vice President & Founder of Links Worldwide (Tournament Services and Consulting company, Involved with between 800 to 1000 events annually) Events that Links Worldwide worked with in 2008 had net profits in excess of $18,000,000, locally $1,000,000 +
  • 3. Golf Tournament Marketplace 1,000,000+ Annually in United States 90% being Charity Events 10% Corporate Events 3 years ago there were 750,000 Growth Continues
  • 4. Charity Market 1,000,000+ Events 80% 10% 10% Low End $100 and less player fee High End $250 and up player fee $125 to $200 player fee
  • 5. High End Event ($20,000 - $30,000+) Low End Event (less than $5,000) Average Event ($5,000 to $8,000) Net Profit by Type of Event
  • 6. Run Your Tournament like a Business Start with a Proforma Statement
  • 8. Building A Strong Golf Tournament Committee This is the strength of the event "Working together as a team means winning together as a team." "Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishment toward organizational objectives. It is the fuel that allows common people to attain uncommon results."
  • 9. Golf Tournament Committee Meetings Meet Regularly: As soon as the event date is set, meet monthly, when 3 months out meet bi-weekly. Keep time and location consistent Ex: We will always meet on Tuesdays at 6PM at the Clubhouse, Please RSVP Share Sub-Committee Reports: Have an agenda and make the sub-committee groups accountable and report their progress to the team. Take Minutes: Share those notes and ideas by emailing the minutes to the committee, especially those who could not be in attendance.
  • 10. Remember to Thank Your Committee Members and Volunteers They are the ones that made the event happen!!!
  • 11. Where the money $$$$$ is made #1 Money Maker Sponsorships #2 Money Maker Auctions #3 Money Maker Day of Contests New addition is Pre-Event Fundraising
  • 12. Adding To The Bottom Line How pre-event fundraising and on-course contests can generate a lot of money for your charity Plus Bonus Section: Sponsorship (Taking Sponsorship to Another Level) 3-14-07 Rev 5 / WLG
  • 13.  
  • 14. Each piece is a Limited Edition and comes with a Certificate of Authenticity
  • 15. Sample Program 8 ½” x 11” folded to 5 ½” x 8 ½” Program
  • 16. Hole-One-Contests   Hole-In-One contests are probably the oldest form of adding some excitement to a golf tournament, whether it be for CASH, a New Auto or anything that you or your sponsor wish to have covered under the insurance coverage—It’s all based on the $$$ amount and the number of golfers with minimum yardages required.   The ideal method would be to have this sponsored, so it eliminates out of pocket cost to the tournament.   You could elect to sell chances / shots on the Prize Hole (i.e. $10 to $20) with the chance to win the Prize, this in-turn raises additional monies for your event.   Most insurance carriers offer Auxiliary Prizes for the other Par 3s in case someone gets a Hole-In-One it’s not just an at-a-boy, but a nice prize (Color TVs, Trips, Camcorders, Set of Golf Clubs and other prizes).   Make sure the insurance carrier offers unlimited winners on the coverage provided, this gives others the opportunity for the prizes even including the major prize.   Sample rates for coverage: Amount of Coverage up to 72 golfers 73 to 144 golfers $25,000 $430 $635 $40,000 $580 $860  
  • 17. Million Dollar ShootOuts   Million Dollar ShootOuts are a great addition to any tournament, what excitement when someone gets to shoot for a $1,000,000.   Some tournaments even market their event as : “$1,000,000 Golf Classic”   This can be sold to golfers either on a Par 3 Tee for a fee of between $10 to $20 for a chance to win the right to shoot for a Million Dollars at end of event.   Normally whoever is closest to the Pin on this hole would have the opportunity at days end to shoot for the $1,000,000. This can be done from the 9th or 18th fairway heading back towards the club house so other players can watch and cheer the shooter on, what excitement.   In some instances if there is a winner, proceeds can be split with the charity.   Another method is to sell raffle tickets for this shot and draw a winning name or number for the shooter selection.  
  • 18. Putt for Cash   This has become the most popular fund raiser added to golf tournaments and events. This could be run in-conjunction with the event the day of or in some cases run at trade shows, business functions, malls, carnivals as stand-alone fund raisers. Part of the reason for it’s popularity is that anyone, non-golfers alike feel that they can make a putt, so they all want to try. Coverage can be provided for both a natural surface (golf course) or an artificial surface:  
  • 19.
  • 20. Super Ticket The all inclusive, Sell in advance or at check-in Minimize Selling!!!                                                                                                                                            
  • 21. What a great way to minimize the selling efforts at the event, The All Inclusive SUPER TICKET is just the answer all the while raising additional monies to “ Enhance the Bottom Line. ”   The SUPER TICKET is also exciting by offering CASH prizes on ALL PAR 3s and further more with the prize being $2000 it doesn’t require any additional witnesses other than the playing partners in the group.   In addition some lucky or should we say skilled golfer will get a chance to PUTT for $5,000 CASH and someone will get a chance to Shoot for a $1,000,000 , that’s excitement to an event.   Be creative and add Mulligan(s), A Raffle Ticket only for SUPER TICKET holders (like a set of irons or a piece of jewelry) and more to the ticket to add value.   You can even SELL sponsorships on the back of ticket and/or have redeemable (add value) at a local merchant.   SELL for whatever your market and tournament will bare. Most commonly they Sell in the range of $20 to $50 each, or $75 to $175 for the foursome.   Example: 128 golfers with 85% participation @ $30 ea. = Additional Gross Income $3240   You can market these in advance on the brochure promoting the event, just like player registration the golfers can purchase them in advance.  
  • 23.
  • 24. www.sponsorship.com One-stop, reference guide indexes 5,000 of the most active sponsors and what they sponsor; 2,000+ sponsorship opportunities and who their sponsors are; 650 industry agencies and suppliers. Includes CD-ROM with version contact information. Plus, you can connect directly with the top 2,000 decision-makers from the most active sponsoring companies. The Sourcebook delivers the names, titles, addresses, phone and fax numbers of each company’s key players. IEG, Inc. Chicago, IL 800-834-4850
  • 25. Bill Rankin Links Worldwide Tournament Services 734 Kent Road Nashville, TN 37214 (615) 866-9883 (615) 308-2492 cell [email_address] www.linksworldwide.com/billrankin "Extra Effort Makes The BIG Difference"