Research desing,types of design advantages and disadvantages

1. MARKETING RESAERCH
TOPIC –
RESEARCH DESIGN
(EXPLORARTORY DESIGN
and DESCRIPTIVE DESIGN)
BY-
SHWETA GUPTA 
BHAWNA SINGH 

2.  RESEARCH DESIGN is a framework or blueprint
for conducting the marketing research project .
 It consists of detail procedure having all the
information related to research problem.
 A good research specifies all the nuts and bolts
of implementing that approach or design .
 It ensures whether the research project is
conducted effectively and efficiently.
 There are major two types of research design's.

4. EXPLORARTRY
 Exploratory RESEARCH research conducted for a
Research is a type of
problem that has not been clearly defined.
 Not typically generalizable to the population at large .
 Relies on secondary data.
 A very flexible and open ended question.
 It is conducted in a way that it is new relationship to
the gaps in knowledge, verify what is already known and help
errors and limitations.

6. Explanation Of Research’s
Literature Search
 Conceptual literature
 Published statistics
 Library homepage
(www.uah.edu/library)
Case Study
 Intensive study of related cases or past
activities
 May be internal or external
 Can help provide clues as to how other units or
companies have dealt with similar issues

7. CONTD. --
Experience Surveys (depth interviews)
 Knowledgeable people with varying points
of view.
 Unstructured and informal interviews.
 Respondent free to choose issues to be
discussed.
Focus Groups
 8 to 10 people at one time.
 Relatively homogeneous groups.
 Multiple, heterogeneous groups.
 Moderator is key.
 Relies on general topical guide with
plenty of time for interaction.

8. The Growing Role of Focus Groups
 Goal of focus group research:
- Learn and understand what people have to
say and why
- Find out how participants feel about a
product, concept, idea, organization, etc.
- How it fit into their lives;
- Their emotional involvement with it.
 May be conducted alone or as part of a broader
project.
 May be use to define issues or to confirm findings
from survey research.

9. ADVANTAGES OF
EXPLORATORY RESEARCH
 Less structured and more flexible
works well .
 Provide direction for a more formal
research effort..
 It is not always possible to use fully
structured/formal methods, in that case
exploratory research is beneficial.

10. LIMITATIONS OF
EXPLORATORY RESEARCH
 The results are not useful for decision
making by themselves, but they can provide
significant insight into a given situation.
 It can give some indication as to the
WHY,HOW, and WHEN some thing which
occur ; but it cannot tell us HOW OFTEN or
HOW MANY.
 It is typically not generalizable to the
population at large.

11. DESCRIPTIVE STUDY
 The term descriptive research refers to the type of
research question, design, and data analysis that will
be applied to a given topic .
 These studies are concerned with defining the SIX
W’s .
 Descriptive research can be either
quantitative or qualitative.

12. CONTINUED
 It involves gathering data that describe events and
then organizes, tabulates, depicts, and describes the
data collection.
 It often uses visual aids such as graphs and charts
to aid the reader in understanding the data
distribution.
 It can describe categories of information such as
gender or patterns of interaction when using
technology in a group situation.

13. ADVANTAGES
 It gives researchers the opportunity to use both
quantitative and qualitative data in order to find data
and characteristics about the population or
phenomenon that is being studied.
 It is very useful in studying abstract ideas like
customer satisfaction etc where it is not possible to
develop models.
 It may collect the data from large geographical area.
 It is useful in identifying further areas of research.

14. DISADVANTAGES
 Descriptive research requires more
skills.
 Response rate is low in this research.

15. DESCRIPTIVE RESEARCH

17. SINGEL CROSS SECTIONAL

18. LONGITUDINAL DESIGN
Definition
- Longitudinal research is a type of research method used to
discover relationships between variables that are not
related to various background variables.
-This observational research technique involves studying the
same group of individuals over an extended period of time.
- A basic type of research method in which subjects are
tested one or more times after initial testing.
- Typically, subjects are assigned randomly to an
experimental group (e.g. a group that performs a specific
type of training) and a control group after the initial
testing.