This document provides information about an online certification course for personal image consulting offered by The Studio for Image Professionals. The 6-week course trains students to become personal image consultants through interactive online modules, video lessons, workbooks, live calls with the co-owner Shauna Mackenzie, and access to a private online community and resource library. The course covers topics like body type analysis, defining personal style, color analysis, closet editing, personal shopping, setting up a business, marketing strategies, and more. Students receive a certification upon completion and have lifetime access to continued support resources.

1. The Studio for Image Professionals
PERSONAL IMAGE CONSULTING
Online Certification Course

2. WELCOME
I’m thrilled you’re interested in the Studio for Image Professionals --
the only image consulting training provider that gives you the step-by-
step instruction for becoming a personal image consultant in just
six weeks!
!
I wish for you everything that my career as an image consultant and
personal stylist has brought me. This is the reason I founded the
Studio for Image Professionals.
! I’m very proud to have combined my passion and dedication with
co-owner, Sylvie di Giusto, to take a clear leadership position in the
market by investing in the advancement and future of our industry.
Our combined experience allows us to provide up-to-date
knowledge and top-notch technology solutions needed for both
traditional and online learning.
!
We both have worked with hundreds of consultants and stylists, in
all levels of their career, to empower them to live their dream while
building a profitable business. Your certification is one of the most
important investments you will make in your career and we promise
you nothing but the value you deserve. Because …
!
YOU DESERVE THE BEST
The quality of your education is directly linked to your success
Shauna !
- Shauna Mackenzie
Co-Owner, Studio for Image Professionals
!!

3. About
Shauna Mackenzie
“Be your Best Kept Self…”
Shauna Mackenzie is the co-founder of the Studio for Image
Professionals and award-winning small business expert. She has
trained and certified more than 200 consultants across the globe
and is known in the industry for embracing a modern and
cutting-edge approach to image consulting.
!
Shauna grew her own image consultancy, Best Kept Self
(formerly known as Mackenzie Image Consulting), from a one-woman
shop to a team of five, which is now a nationally
recognized brand. In 2014, Shauna was hand-selected to
become 1 of 25 collective partners for SELF Magazine. She has
also been recognized as an International Small Business Expert
by YSF Magazine and one of the top personal branding experts
by Huffington Post.
!
Shauna has a Master’s Degree in Communication and Leadership
from Gonzaga University with a research emphasis on
impression management. She also holds a Bachelors Degree
from the University of Iowa in Communication and
Entrepreneurship.
!
In addition, she has had the honor of receiving awards for being
one of Charleston’s Top 40 under 40 business owners and named
one of Charleston’s Influential Women in Business .

4. WHY DOES
CERTIFICATION
MATTER?
While anyone could wake up tomorrow and start
calling themselves an image consultant, the fact
of the matter is that those with the most
credibility and education will rise to the top of
the industry.
!
A certification provides you with the credentials
and confidence to call yourself an expert and
market yourself as such to your potential clients.
!
With a certification in image consulting, it allows
you to stand above your competitors and get the
valuable knowledge needed to become an
image specialist.
!
!
!
!

5. WHAT ARE THE INDUSTRY AWARDS?
We created this award to pay tribute to those
who operate a state-of-the art image consulting business.
!
The Studio for Image Professionals is the first and only training provider that specifically recognizes and
awards the achievements within the image consulting industry. We base our awards on creativity,
marketing execution, message impact, technology application and business innovation exclusively for our
certification students.
!
Receiving the Best in Industry Award allows you to distinguish your image consulting company from
competitors, and ensures that potential customers are aware of your “commitment to excellence”. This award
will help you gain recognition for your company, having a significant impact on your business.
!

6. What is the Personal Image Consulting (PIC) Course?
The Personal Image Consulting (PIC) Course is the industry’s only 6 week online image consulting
certification and mentorship course that includes the business training and tools necessary to become
successful in working with individuals and their appearance. The program includes interactive e-learning
modules, video-based training, step-by-step workbooks and worksheets, live mentorship calls with Shauna
Mackenzie, a robust library of resources, and a private online community exclusive for SIP students.

7. What am I going to learn
in the PIC course?
The PIC course includes four core modules and a
robust library of resources, tools, and articles to
advance your career.
!
This comprehensive curriculum shows you how to
perform the consultations needed to work with
clients plus gives you step-by-step instruction for
establishing, marketing, and growing your image
consulting business -- all on a shoe-string budget.

8. LESSONS:
Defining Your Focus
• Understand the full depth of the image consulting
industry
• Define the exact benefits of working with an image
consultant
• Narrow down your specific image consulting focus
• Identify your target client audience
• Determine your top three initial services you will
offer future clients
1. 3.
2. 4.
Setting Up Your Business
• Learn how to properly register your business
• Determine the name of your company
• Outline your up-front costs for starting your business
• Get an itemized list of expenses that you should incur
now and what expenses can wait
Saving money upfront
• Get the best resources and strategies to help you save
money at the start of your business
• Access to our list of hundreds of tools, websites, and
systems for setting up the basics of your business
• Learn how to barter effectively and trade your services
Pricing Your Services
• Determine whether you live in a small, medium, or large
city and how that determines your services fees
• Identify your skill level and adjust your prices
accordingly
• Identify tools and strategies for taking payment with
your clients
ADD-ONS:
• Downloadable worksheets
and workbooks for each
lesson
!•
Download the audio
separately so you can learn
on the go
!•
Each lesson includes a
discussion area so you can
ask questions and get
feedback
!•
Cross-reference the lessons
with our resource hub
!
• Don’t forget about the
private online community to
relate your lesson
experiences with your peers.
MODULE ONE: Getting Started in the Business
Laying your foundation for a successful image consulting career

9. LESSONS:
1. Body Type Analysis
• Identify the five body types and their defining
elements
• Learn what patterns and wardrobe items suit each
body type best
• Learn about line and proportion
2. Defining Personal Style
• Identify the categories of specific styles and their
defining features
• Learn how to define the personal style of your client
through easy-to-use exercises and assessments
• Get cheat sheets for you to identify style characteristics
and build your own style visual board
3. Color Analysis Basics
• Define hue, chroma, and value
• Learn about the four color seasons
• Identify warm and cool undertones
4.
Closet Editing
• Get step-by-step instruction for performing a closet
editing consultation
• Learn about the steps to purging a clients closet
• Determine the tools needed to perform the consult
• Identify ways to put outfits together for your client
Personal Shopping
• Get step-by-step instruction for performing a personal
shopping session
• Learn how to pre-shop for your client and why it’s
important
• Get tips to build rapport with sales staff and how to save
your client money
ADD-ONS:
• Downloadable worksheets
and workbooks for each
lesson
!•
Download the audio
separately so you can learn
on the go
!•
Each lesson includes a
discussion area so you can
ask questions and get
feedback
!•
Cross-reference the lessons
with our resource hub
!
• Don’t forget about the
private online community to
relate your lesson
experiences with your peers.
5.
6. Packaging Your Services
• Learn how to combine your services into cohesive and
profitable packages
• Get tips for selling your packages
• Identify which services work well together in a package
• Determine ways to nurture your long-term clients
MODULE TWO: Working With Clients
Learn how to perform specific image consulting services

10. LESSONS:
1. Setting Up Your Website
2.
4.
5.
• Get cost-effective ways to build your website
• Learn about the content that is most important to
include on your website
• Get tips for structuring your website in a way that
converts visitors to paying clients
Blogging as a Marketing Tool
• Identify ways to publish content that establishes you as
an expert in your field
• Learn how to get traffic to your blog posts
• Identify the best methods for promoting your blog
posts and sharing them through social media
Social Media Marketing
• Get our best and proven tactics for growing a social
media following
• Learn about the tools we use to streamline our time and
manage multiple platforms
• Identify 2 social media tools that you will focus on to
market your business
• Learn how Pinterest is life-changing for an image
consultant
3. 6.
Getting Media Attention
• Learn our top free tactic for attracting national media
• Get tips for building relationships with local media
• Identify strategies for establishing yourself as an expert
in the eyes of the media
• Learn about our suggested business launch PR strategy
MODULE THREE: Marketing Your Business
Cost-effective ways to get your business known
ADD-ONS:
• Downloadable worksheets
and workbooks for each
lesson
!•
Download the audio
separately so you can learn
on the go
!•
Each lesson includes a
discussion area so you can
ask questions and get
feedback
!•
Cross-reference the lessons
with our resource hub
!
• Don’t forget about the
private online community to
relate your lesson
experiences with your peers.
Mastering Networking
• Learn what works and what doesn’t work when it comes
to face-to-face networking
• Understand exactly why networking is important for
your business
• Get tools and suggested organizations for networking in
your community
Using Events for Exposure
• Learn why events are a great way to attract new clients
fast and easy
• Get inexpensive and free ways to host and organize
events with local businesses
• Build a strategy for your first signature event
• Get access to our event tools that streamline your
organizational process

11. LESSONS:
1. Perfecting Your Presence
• Walk through the checklist that helps you perfect
your image as an image consultant
• Identify the most important elements to your image
• Get our favorite exercise for understanding your
personal style
2. Creating a Revenue Strategy
• Set your revenue goals for your first year in business
• Walk through Shauna’s exact process that she uses twice
a year to boost her business profit
• Understand why knowing your numbers is key to
success
3. Attracting Repeat Clients
• Get the key strategies for keeping your clients coming back
• Learn our top tips for staying on your clients’ mind
• Brainstorm ideas for getting referrals from your current
clients
• Learn how to set up your service packages so they
encourage repeat consultations
4. Practicing Your Elevator Pitch
• Learn about the right and the wrong ways to pitch your
business
• Get step-by-step instruction for crafting your own
elevator pitch
• Get live feedback about your pitch and how you can
tweak it to attract more attention to your business
MODULE FOUR: Growing Your Business
Strategies for long-term business success
ADD-ONS:
• Downloadable worksheets
and workbooks for each
lesson
!•
Download the audio
separately so you can learn
on the go
!•
Each lesson includes a
discussion area so you can
ask questions and get
feedback
!•
Cross-reference the lessons
with our resource hub
!
• Don’t forget about the
private online community to
relate your lesson
experiences with your peers.
5. Crafting Your Two Year Vision
• Walk through an exercise that clarifies your vision for the
next two years in business
• Spend time outlining specific goals for your business

12. So how does it all work?
What is the schedule?
The entire program is offered to
you virtually and combines video-training
+ live training calls with
Shauna. It’s the perfect hybrid of
convenience and customization.
!
You can download and watch the
training videos on your computer,
ipad, or mobile device.
WEEK ONE: Module One Begins
• Work through module !
one lessons via video online
• Download and complete • !
module one homework
Complete discussion homework as assigned
• Begin setting up your business
WEEK TWO: Module Two Begins
• Work through module !
two lessons via video online
• Download and complete • Complete discussion !
module two homework
homework as assigned
• Begin working with practice clients
WEEK THREE: Work Week & Live Call
!
!
• Spend the week working through Module 1 and Module 2 homework
• Schedule your one-on-one call with Shauna via Skype to get
personalized feedback and answers to your specific questions
WEEK FOUR: Module Three Begins
• Work through module !
three lessons via video online
• Download and complete • Complete discussion !
module three homework
homework as assigned
• Begin marketing your business
WEEK FIVE: Module Four Begins
• Work through module !
four lessons via video online
• Download and complete module four homework
• Complete discussion !
homework as assigned
WEEK SIX: Work Week/Live Call/Graduation
!
!
• Spend the week working through Module 3 and Module 4 homework
• Schedule your one-on-one call with Shauna via Skype to get
personalized feedback and answers to your specific questions
• Complete the end-of-program exam
• Receive your certification
Upon completion of exam and full payment of tuition, you
will receive a hard copy of your certificate in the mail.

13. Lifetime access to the private FB group
Two one-on-one training calls with Shauna
The Resource Hub - Hundreds of
resources in one place
A PDF Course Checklist & Roadmap
Downloadable audio for each lesson
Downloadable PDF Worksheets
Live Q&A discussion area for each lesson
Homework checklists and tasks lists to
keep you organized and moving forward
PROGRAM BENEFITS

14. We want to make it as easy
as possible for you, right
down to the emails you
might send. Which is why
we’ve given you exact
verbiage for more than 30
email situations you might
find yourself in.
No need to reinvent the
wheel. We’re giving you the
client worksheets and
documents you’ll need to
run your business in handy
Word documents so you can
slap your own branding on
them.
THE RESOURCE HUB
We’ve compiled a list of tools
that will help you market
your business, build a
website, find graphics for
your blog, manage your time,
shop for clients, organize
your expenses, and SO much
more.
Not only have we compiled a
book list for each course,
we’ve curated the industry’s
only comprehensive book
library, complete with
reviews and personal
comments from your
instructors and SIP members.
An incredible hub of resources, including a priceless collection of
hundreds of tools, worksheets, e-mail templates and books

15. When do I get access
to the course?
The PIC course is offered twice a year over the
span of six weeks. Each week, a new module is
released except for the two work-weeks where
that time is dedicated to homework catch-up
and live calls with Shauna.
!
Many ask if they can get all the content at once.
Unfortunately, releasing all the content upfront is
not conducive to optimal learning. However, the
best part is that you will have access to all of the
content and training modules even after the six
weeks is over! The training materials and
downloads are yours to keep forever.

16. What is the PIC
Certification Course
Investment?
Our program fee is $2399 which can
be paid in full or take advantage of
our payment plans (offered during
early enrollment for a limited time).
!
!
!
OUR GUARANTEE:
We guarantee our program with a 30 day
100% refund if you are not satisfied. That
makes this investment 100% RISK FREE.
!
NOTE: In order to process your refund, we
do require that you submit your homework
and proof of participation because we
know that if you follow our steps and
complete the work as instructed, you will
be successful. If you submit your
homework and proof of participation
within 30 days of the start date and still did
not receive the value you intended, we will
happily refund your investment.

17. 1. FOUR MODULE CERTIFICATION SYSTEM
Shauna and Sylvie are giving you everything they wish
they had at the beginning of their career. It has taken
them thousands of hours and thousands of dollars to
perfect their work. The results from following these step-by-
step instructions will pave the way for a successful
business as an image consultant. VALUE: $15,000
2. ONE-ON-ONE CALLS WITH SHAUNA
You get two hours of private coaching with Shauna or
Sylvie during the six weeks of each program. No other
certification school offers you this personalization and
both do not offer private coaching to image consultants
outside this program. VALUE: $1,000
3. THE RESOURCE HUB
4. LIFETIME ACCESS TO PRIVATE
STUDENT COMMUNITY
You know what made the biggest difference in the success
of Shauna’s and Sylvie’s career? The network of people
surrounding them. Not only do you get the training offered
in the program, you get lifetime access to a powerful
network of colleagues that you can always turn to for
advice, feedback, and general inspiration. VALUE: $2,000
5. THE FIRST AND ONLY INDUSTRY AWARD
Only as a student of the Studio for Image Professionals you
can receive the Best in Industry Award. It allows you to
distinguish your image consulting company from
competitors, and ensures that potential customers are aware
of your “commitment to excellence”. VALUE: PRICELESS
TOTAL VALUE: $23,000
!
SIP CERTIFICATION SCHOOL
INVESTMENT: $2,399
Sylvie and Shauna have been collecting the most cost-effective
and time-efficient resources for building and
growing their business and working with clients. Most of the
tools and resources offered in the Resource Hub are free. Half-the-
battle of starting a company is knowing exactly where to
the right resources to get the job done. VALUE: $5,000
YOUR INVESTMENT SNAPSHOT

18. The best business decision I made was
to work with Shauna and the Studio for
Image Professionals for their training
and Certification program. I learned
how to effectively self-promote myself,
market my services online, and how to
add value for my clients by offering
additional image consulting services. I
can’t say enough good things about
Shauna and the training that she offers.
Her professionalism, energy, attention
to detail, knowledge, and insight are
amazing. I would highly recommend
Shauna and the Studio for Image
LOVE FROM GRADUATES
Professionals!
!
LEEANN CONWAY
CLOSET ESSENTIALS
Because of Shauna’s training, I
immediately launched my business
and now have the confidence and self
esteem to run a successful image
consultant business. Shauna’s training
provided me the technical knowledge
for image consulting and valuable
resources to jump start my business. I
would highly recommend her
outstanding training programs to
anyone who is seeking a well qualified
and committed instructor. I could not
have built a successful image
consulting business as quickly
without her.
!
MARIKA HENLEY
PERCEPTIVE STYLING
I am so blessed to have found
Shauna Mackenzie to be my coach.
She is extremely knowledgeable and
cutting edge in the Image
Consulting industry. She’s patient
and a pleasure to work with, giving
you wonderful confidence for
success!
!
DONNA WHITMIRE
TAILOR YOUR IMAGE
Shauna has helped me to brand my
business in a way that reflects my
personality and features the services I
will offer when I build up my client
base. Shauna has a simple way of
teaching that is very easy to absorb
and further implement when you leave
the class each week. Her knowledge of
the industry and her business savvy are
a force to be envied with. I would
highly recommend her services to
anyone looking to launch their own
company.
!
CHERYL LEISENRING
PRIM & POSH IMAGE CONSULTING

19. How do you know if the
Studio for Image
Professionals
is right for you?
Our program is not for everyone and we
understand that a certification is an
important investment.
!
If you are still unsure whether or not the
Studio for Image Professionals is for you,
click here to head on over to our website
where we guarantee nothing but the
truth when it comes to our programs.
!
Or, just ask:
info@studioforimageprofessisonals.com

20. We’d love to be the ones
who help you start
doing what you love.
Head on over to
www.studioforimageprofessionals.com
to get latest enrollment updates and future
certification program schedules.
!
We are honored that you are considering the Studio
for Image Professionals and we look forward to
potentially working with you in the future.