1. HootSuite Command Center
The center of your social media operations
53.5% of organizations using
social media now have a
center of excellence.
Altimeter Group

2. Introduction
What good is data if it’s not in context? Your
organization needs insight that relates to business
growth and can direct decisions on where to
allocate resources and spend.
The HootSuite Command Center is designed
for this data visualization–putting context and
meaning around social metrics–in order to
improve:
A social media command center unifies multiple
channels of data into one hub to visualize key
metrics, data and information about the entire
picture of your social media activity. This provides
information for deeper insight and proactive marketing.
1. Executive insight
2. Organization-wide intel
3. Event management
4. Crisis management
5. Customer service and community

3. “As the nation’s leading provider of Social Command
Center design, construction, configuration, and
training, HootSuite provides a powerful toolset to
activate our own social platforms and respond to
customer opportunities. We find that there is no
better way to activate enterprise employees across
vast corporate departments than leveraging the
HootSuite Enterprise platform and Social Command
Center dashboards.”
Matt Murphy,
CEO Ideacage

4. 1. Provide live social media data for
executive insight
Social media is still a relatively new marketing
channel for organizations. However, due to
its ability to directly interact with customers,
executives are very interested in keeping up-todate on customer sentiment and engagement.
What are people saying about our brand right
now? How many people like our brand and are
talking about it on Facebook?
HootSuite Command Center allows you to:
• Showcase results of recent social media campaigns
• Monitor client sentiment and what is being said
online, in real-time, about your brand
• Visualize information to demonstrate the ROI of
your social media strategy
HootSuite helped create and
analyze reports. From these
reports, MLS gained insight on
the levels of social engagement,
as well as the ROI of the social
media strategy.
Major League Soccer Case Study, HootSuite

5. 2. A hub for organization-wide intel
and competitive edge
Information is power–especially when it comes to
business. But with all of the articles, messages
and news flying around online, how do you ensure
that you and your team are equipped with the
essential data needed to be one step ahead of
your competitors?
HootSuite gives us a lot more
comfort that we can have
hundreds and hundreds of our
employees representing our
business in social.
HootSuite Command Center allows you to:
• Empower your team with the latest data on your
brand, your competition and industry influencers
• Communicate team goals and KPIs to
the organization
• Keep ahead of the game by spotting emerging
market trends
Peter Aceto, CEO, ING Direct

6. 3. Ensure event management and
fan engagement
Events bring together thousands–even hundreds of
thousands–of participants and knowledge experts
to share ideas, cheer on the home team and
celebrate interests. But they no longer take place
only in the physical space.
We are now seeing attendees, participants and fans,
present or not, engaging in event chatter online,
anddisseminating dialogue further than ever before.
FSC worked closely with
HootSuite to create a very
comprehensive system for
monitoring and tracking
questions, looking for all
conversations taking place
within a ten–mile radius of
the French Quarter.
HootSuite Command Center allows you to:
• Increase event engagement through online
discussion of event themes and activities
• Monitor event-specific sentiment in real-time
• Drive amplification of key event and brand
messages with both physical attendees as
well as your online community
Tiffany Starnes, VP FSC Interactive
Super Bowl XLVII Social Media Command Center

7. 4. Minimize the impact of a crisis
Are your employees ready to act together in an
efficient manner when an emergency strikes? Wellconnected teams can be integral at times when
immediate, corrective action is needed to protect
your brand, such as a product recall or natural
disasters like a hurricane or flood. The ability of
your teams to effectively and professionally tackle
a crisis is important to the reputation of your whole
organization.
HootSuite Command Center allows you to:
• Consolidate information to spot early indications
of a crisis
• Organize and streamline response efforts
throughout the organization
• Monitor crisis-specific sentiment about your brand
Crisis management is about
making sure the information
people need is consistent,
accurate, and easy to access.
Rachel Haot, NYC Chief Digital Officer

8. 5. Better customer service and
community building
Phone lines are no longer the most effective channel
to deal with unhappy customers. Organizations
harness the power of social media to ensure
they are staying ahead of the curve in customer
satisfaction and community engagement.
HootSuite Command Center allows you to:
• Enable a faster response to customer inquiries
and complaints
• Spot widespread issues with your product or
services in a timely fashion
• Track and see the full impact of marketing on
customer service
• Watch your communities and keep them engaged
• Enhance relationships with communities through
tailored messaging and promotions
Without something like
HootSuite - departments and
individuals would bump into
each other [...] HootSuite has
been invaluable to making
sure that we are working
as efficiently as possible and
making sure that we are serving
the consumer the fastest and
the best that we can.
Tan Lam, Social Media Manager, Airbnb

9. About HootSuite Enterprise
HootSuite Command Center
HootSuite Enterprise is designed
for organizations that want to drive,
and connect, business goals with
social media efforts. Securely deploy
broad social programs that empower
employees to participate in social,
regardless of department, function or
geography. Provide executive insights
on your entire social media footprint,
and feed social data into existing
systems for CRM, customer service
and compliance.
HootSuite Command Center is used
by organizations around the world,
spanning industries from government
to media & entertainment and beyond.
To learn more about the advanced
business capabilities of HootSuite
Command Center visit:
Beyond tools and features, HootSuite
Enterprise enhances the value that
social media provides by seamlessly
integrating all social media efforts with
existing systems and structures.
enterprise.hootsuite.com
hootsuite.com/commandcenter
@hootbusiness
/hootsuitebusiness
/company/hootsuite
/+hootsuite