A Community Of Advocates She So Social 2011
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A Community Of Advocates She So Social 2011
- 1. A Community of Advocates HAVING YOUR ONLINE COMMUNITY MIRROR YOUR ACTUAL COMMUNITY AND COMPLETING THE CIRCLE
- 2. The Story of Claire’s Corner Copia AS A BUSINESS THAT’S PART OF THE COMMUNITY
- 3. Crowdsourcing for “Coins for Causes” Turning “a week off” into an event
- 4. Each Day A Conversation
- 5. That leads to the Big Question …and the answer
- 6. Well, What About Alex’s Lemonade Stand
- 7. Advocacy, Let me count the ways One Voice Many Platforms
- 8. Advocacy, Let me count the ways Many Voices One Platform
- 9. Oh yeah, remember to invite a local celebrity
- 10. When Someone Makes an Ask Whether someone makes an ask in person, or online you can answer it…or pass it on…or both For #GoogleHaven, Claire’s Corner Copia answered
Editor's Notes
- When you talk to someone in person, its one-on-one, maybe one to a few. When you send aneblast, its definitely one to many and the conversation stops. When you use social platforms, its one-to-one, to many, and then you have a conversation.
- Social Media Platforms are the Storefront Posters and Corner Street Lamp Flyers…and more
- The week of July 4th was a rough one for Claire’s Corner Copia. The restaurant was closed due to renovations. But we turned a potential negative into a positive for the community, but asking the online audience about their favorite eats, leading up to the big question, who should the next Coins for Causes benefit. Every month, Claire’s puts a jar out for Coins for Causes, so the public may donate change or a few dollars to local organizations. Every June, Claire’s Coins for Causes goes to Alex’s Lemonade Stand, and an actual physical one day event occurs.
- From a business perspective, we may be losing physical sales, but Claire’s is still top of mind online. We are also keeping our online audience engaged each day. The presence is there.