Second in a series of conversations about Content Creation and Curation. Understanding Curation, variety of tools, difference between Aggregation and Curation. Discussing the myriad of options available.

1. Curation Tools
Why, Which, What, How

2. Don’t get Curation and Aggregation
Confused
Content aggregation relies on automation, using algorithms to find content.
Content is “dropped in.” There is no personal insight. (also no vetting of info)
Content curation features handpicked content, often introduced with a snippet
of copy from the curator. Performed correctly, content curation can create a big
value addition.

3. Why Use Curation Tools for Content
Content Curation, when done right, supplements the organization’s brand
promise and original (created) content.
Content Curation should:
● Be personal - continue the trend of created content
● Build value - inform, educate, advise
● Offset promotional content - see note above

4. How To Choose
Curation Tools
Does it integrate well with
your most used platforms
Does it REFRESH
regularly
Is there a category
specific option (real
estate, education)

5. How To USE
Curation Tools
First Have a Theme in
mind

6. So Many Tools Out There
News Aggregators
Organizational Tools
Bookmarking Tools
Clipping Tools

7. News Aggregators
Google Alerts
Scoop.it
Feedly
Pulse.me

8. Organizational Tools
Storify
Trap.it
Post Planner

9. Bookmarking Tools
Stumbleupon
Digg
Delicious
Diigo
Quora
Reddit

10. Clipping Tools
Clipper

11. Social Media As
Curation Tools
Pinterest
Twitter Lists
Social networks are an important source of
information. Nevertheless, it is necessary to identify
the right ones. This is particularly the case of
Twitter, a very active network. You will need to:
Identify the top influencers.
Identify the major trends.
Identify keywords (hashtags) related to your
business.

12. Resources
https://moz.com/ugc/the-spotlight-on-the-content-curation-best-practices-
tools-and-how-to-do-it-right
https://blog.bufferapp.com/guide-to-content-curation
https://expresswriters.com/17-of-the-best-content-curation-tools/
http://tripleseo.com/content-curation-web-traffic-scoopit/

13. Stay in Touch
www.digitalmediasync.org
meetup.com/
@dmsync_ct