A quick overview of presentation given 7/9/15 to a group of artists about using social media for branding purposes. A summary of things to think about before delving into online platforms.

1. Be Successful Online
As An Artist

2. Treat yourself like a business, or at
least a brand
● Optimize your website and always point back to it
● How can people reach you (phone, email, address)
● Have your branding assets ready before you sign up for even
● one platform
● Make sure your name and icon is consistent across all platforms
● that you use.

3. Treat yourself like a business, or at
least a brand
Add a watermark to protect your images
Your database is your lifeline. If you are not signed up to
an email platform, do so. Some easy free or low cost ones
include Mailchimp and Mad Mimi..

4. Treat yourself like a business, or at
least a brand
When on Facebook - PAGE PAGE PAGE PAGE PAGE not
Profile
● Facebook Insights
● Prospective Customer has access to info like
Phone Number, Address, Directions on desktop
AND mobile
● SEO
.

5. Treat yourself like a business, or at
least a brand
IF you absolutely cannot fathom having a Facebook page,
at least allow people to follow you:
.

6. The Power of the #Hashtag
Understand the Power of the Hashtag
And Where and How to Use it
http://websta.me/search
http://hashtagify.me/hashtag/iloveart
Instagram - you can use many hashtags
Twitter - Three is the limit Five is pushing it

7. The Magic of Automation
You’re there, but you’re really not there….just come back
The marriage of Buffer and Pablo = Your Beautiful Thing
https://buffer.com/pablo

8. But Not Too Much Automation
Remember to Check In, and be creative about
it
Post about your time in the studio, sourcing ideas,
the progress of particular works, your process, your
goals, the purpose of your art, your broader mission
as an artist, and so on.

9. Have questions?
How to reach me.
shesosocial@gmail.com
Twitter @shesosocial
Facebook.com/shesosocial
linkedin.com/in/ggouge