Presentation for the interactive deep dive into Ash Maurya's Lean Canvas at Lean UX London in 20 May 2016. Covers its advantages over the Business Model Canvas, walks through each of the segment on the canvas and provides context on how the canvas is used within the lean product discovery process.

1. EXPLORING THE
LEAN CANVAS
Sheen Yap, Lean UX London May 19, 2016
1

2. ABOUT ME
• Sheen Yap
• Product @ ThoughtWorks
• 20-years’ experience across web, mobile, iTV
• Built 4 UX teams; corporate and startup experience
• UX leadership, product strategy and lean methods
2

3. SHOW OF HANDS
3

4. AGENDA
1. Intro to Lean Canvas
2. Lean Canvas exercise
3. Lean Product Discovery
4. Q&A
5. Back to socialising
4

5. 5
Business Model versus Business Plan
https://leanstack.com/lean-canvas/

6. 6
Business Model versus Business Plan
A document investors make you
write that they don’t read
https://leanstack.com/lean-canvas/

7. 7
Business Model versus Business Plan
A single diagram of your business
https://leanstack.com/lean-canvas/

8. BUSINESS MODEL CANVAS
8

9. LEAN CANVAS
9https://leanstack.com/lean-canvas/

10. DESIGNED FOR ENTREPRENEURS/GREAT FOR PRODUCT
10

11. WHAT’S CHANGED
11
https://leanstack.com/why-lean-canvas/

12. KEY ADVANTAGES
12https://leanstack.com/lean-canvas/
User focus
Actionable
(falsifiable)

13. “PRODUCT AS A BUSINESS”
13https://leanstack.com/lean-canvas/
PRODUCT MARKET

14. EXERCISE
1. Think of a product, service or business idea - new or existing,
real or fictitious
2. Fill in the Lean Canvas - will walk through it step by step
3. Share with the person next to you for feedback (and swap)
14

15. LEAN CANVAS
15https://leanstack.com/lean-canvas/

16. LEAN CANVAS SEQUENCE
16
12
3
4
5
67
8
9

17. EXAMPLE - FACEBOOK 2004
17

18. EXAMPLE - FACEBOOK 2004
18
College
Students

19. EXAMPLE - FACEBOOK 2004
19
College
Students
Harvard
Students

20. EXAMPLE - FACEBOOK 2004
20
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact

21. EXAMPLE - FACEBOOK 2004
21
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact

22. EXAMPLE - FACEBOOK 2004
22
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Keep in
touch with
college
friends
myspace
for
colleges

23. EXAMPLE - FACEBOOK 2004
23
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
myspace
for
colleges

24. EXAMPLE - FACEBOOK 2004
24
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
myspace
for
colleges

25. EXAMPLE - FACEBOOK 2004
25
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
Advertising
myspace
for
colleges

26. EXAMPLE - FACEBOOK 2004
26
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
AdvertisingDev? Hosting
myspace
for
colleges

27. EXAMPLE - FACEBOOK 2004
27
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
AdvertisingDev? Hosting
5 million
valuation
myspace
for
colleges

28. EXAMPLE - FACEBOOK 2004
28
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
AdvertisingDev? Hosting
5 million
valuation
??
myspace
for
colleges

29. GETTING FEEDBACK
Share with the person next to you and get feedback
1. Look for cohesion, not agreement
2. Identify riskiest assumption
…and swap
29

30. SO WHAT’S THE POINT?
30
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
AdvertisingDev? Hosting
5 million
valuation
??
myspace
for
colleges

31. LEAN PRODUCT DISCOVERY
Systematically uncovering what users want and what delivers
results, with the least amount of waste in time, money, effort and
attention.
31

32. MODEL TO EXPERIMENT AGAINST
32

33. 33
1. Create
Model
2. List
Assumptions
3. Generate
Hypothesis
4. Design
Experiment
6. Run
experiment
7. Analyse
Results
8. Decide
Next Steps
5.
Experiment
Captured
Data

34. PROBLEM INTERVIEW
34Maurya, Ash (2012). Running Lean. O'Reilly Media

35. SOLUTION INTERVIEWS
35Maurya, Ash (2012). Running Lean. O'Reilly Media

36. THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER
OFFERS
36Ash Maurya PracticeTrumpsTheory.com

37. MVPS
37
Wizard of Oz Concierge Piecemeal False Door

38. REVISE YOUR CANVAS!
38
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
AdvertisingDev? Hosting
5 million
valuation
??
myspace
for
colleges
Can’t tell if
it’s a real
person
Identity
validation
Friend
Connect

39. TEST ALL ASSUMPTIONS
39
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40. EVOLVING VISION
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41. IN SUMMARY
Using the lean canvas can:
Expose your thinking
Be basis for discussions
Enforce succinctness
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42. IN SUMMARY
Using the lean canvas can:
Expose your thinking
Be basis for discussions
Enforce succinctness
42
What it won't do:
Contain all information
Capture all RAIDs
Perform analysis
Develop strategies
Run research
Confirm assumptions
Debunk assumptions
Kill bad ideas
Generate new ideas
Facilitate discussion
Synthesize features/epics/stories
Create code, app, product, service or business
Manage stakeholders
Overcome bias
Enforce discipline
Bring focus
Promote humility
…i.e. YOU still have to take action

43. COURAGE MIGHT BE REQUIRED
43

44. MORE INFO
leanstack.com
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45. uk.linkedin.com/in/sheenyap|@sheen
QUESTIONS