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Core	Culture:
Purpose, Philosophy and Priorities
©2020 Sheila MargolisSheilaMargolis.com
©2020 Sheila Margolis
Principles and values are at the core of your business.
They are the foundation for why your organization
exists. They guide how employees do their work.
2
SheilaMargolis.com
©2020 Sheila Margolis
These principles and values are called the
Core	Culture.
3
SheilaMargolis.com
©2020 Sheila Margolis
Core	Culture	consists of the central three Ps of
your organization: Purpose, Philosophy and
Priorities.
4
SheilaMargolis.com
©2020 Sheila Margolis
In successful companies, Core	Culture	is defined
and shared.
Think of it as the guide for all action.
5
SheilaMargolis.com
©2020 Sheila Margolis
To understand Core	Culture, start in the center:
go to the core.
6
SheilaMargolis.com
©2020 Sheila Margolis
Purpose is the most central component of
Core	Culture.
7
SheilaMargolis.com
Purpose is why your organization exists.
It answers the question:
Why is the work you do important?
The WHY
of work
8
©2020 Sheila MargolisSheilaMargolis.com
Purpose is the organization’s role in improving
life and the world we live in.
©2020 Sheila Margolis
9
SheilaMargolis.com
Purpose is the cause that defines employees’
contribution to society through their work.
©2020 Sheila Margolis
10
SheilaMargolis.com
Go	to	this	link for examples of Purpose
Statements.
11
©2020 Sheila MargolisSheilaMargolis.com
©2020 Sheila Margolis
Just outside of Purpose is the Philosophy which
guides how you do your work.
The How
of work
And	how	you	
do	work	
matters!!
12
SheilaMargolis.com
Philosophy is a small set of fundamental
principles or core values.
13
For example, if stated as a
principle:
• We anticipate needs and
exceed expectations with a
sense of urgency.
For example, if stated
as a value:
• Customer obsession
©2020 Sheila MargolisSheilaMargolis.com
©2020 Sheila Margolis
Philosophy is distinctive
and relatively enduring to
the organization.
Distinctive &
Enduring HOW
14
SheilaMargolis.com
Philosophy captures the character of your
company.
It is what separates your organization from others—
particularly other companies doing similar work.
©2020 Sheila Margolis
15
SheilaMargolis.com
Go	to	this	link for an explanation of Philosophy.
16
©2020 Sheila MargolisSheilaMargolis.com
©2020 Sheila Margolis
Purpose + Philosophy = Organizational Identity
Identity is the organization’s contribution and
distinctive character that sets it apart from others.
Organizational
Identity
17
Preserve	your	
identity—and	
consistently	
practice	those	
principles.
SheilaMargolis.com
©2020 Sheila Margolis
In addition to the Purpose and Philosophy are
the organization’s Priorities.
Additional
values
18
SheilaMargolis.com
©2020 Sheila Margolis
Priorities are what the organization needs to
focus on and pay attention to in the current
environment to be successful and thrive.
Now!!
19
SheilaMargolis.com
Priorities are how you integrate change into
your culture.
20
©2020 Sheila MargolisSheilaMargolis.com
There are two types of Priorities:
Strategic Priorities	and Universal Priorities
21
©2020 Sheila MargolisSheilaMargolis.com
Strategic HOW
Strategic	Priorities:
These are additional values—to focus on now—to
guide how	to achieve your goals.
©2020 Sheila Margolis
22
SheilaMargolis.com
For example, with the global pandemic, many
companies adopted the Priority of Health & Safety—
for their customers and their employees.
©2020 Sheila Margolis
23
SheilaMargolis.com
Universal Priorities:
These are additional values—to focus on now—to
guide how	to drive employee engagement.
24
Universal HOW
©2020 Sheila MargolisSheilaMargolis.com
Universal Priorities	promote an enriching and
motivating workplace.
©2020 Sheila Margolis
25
SheilaMargolis.com
Through an Employee	Engagement	Survey,
identify the universal Priorities	that your
organization needs to focus on.
©2020 Sheila Margolis
26
SheilaMargolis.com
Go	to	this	link for an explanation of Priorities.
27
©2020 Sheila MargolisSheilaMargolis.com
©2020 Sheila Margolis
In summary, Core	Culture	is the organization’s
contribution, its character, and its formula for success.
28
SheilaMargolis.com
©2020 Sheila Margolis
Go	to	this	link to learn how to conduct an
Organizational	Culture	Assessment	to define
your Core	Culture.
Go	to	this	link for questions to ask to identify your
organization’s Purpose, Philosophy and
Priorities.
29
SheilaMargolis.com
©2020 Sheila Margolis
Define	Your	Core	Culture	and	
Weave	those	Principles	and	Values	into	
Everything	You	Do!
For More Information:
SheilaMargolis.com
or email
Sheila@SheilaMargolis.com
30

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Define your company's core culture with purpose, philosophy and priorities

  • 1. Core Culture: Purpose, Philosophy and Priorities ©2020 Sheila MargolisSheilaMargolis.com
  • 2. ©2020 Sheila Margolis Principles and values are at the core of your business. They are the foundation for why your organization exists. They guide how employees do their work. 2 SheilaMargolis.com
  • 3. ©2020 Sheila Margolis These principles and values are called the Core Culture. 3 SheilaMargolis.com
  • 4. ©2020 Sheila Margolis Core Culture consists of the central three Ps of your organization: Purpose, Philosophy and Priorities. 4 SheilaMargolis.com
  • 5. ©2020 Sheila Margolis In successful companies, Core Culture is defined and shared. Think of it as the guide for all action. 5 SheilaMargolis.com
  • 6. ©2020 Sheila Margolis To understand Core Culture, start in the center: go to the core. 6 SheilaMargolis.com
  • 7. ©2020 Sheila Margolis Purpose is the most central component of Core Culture. 7 SheilaMargolis.com
  • 8. Purpose is why your organization exists. It answers the question: Why is the work you do important? The WHY of work 8 ©2020 Sheila MargolisSheilaMargolis.com
  • 9. Purpose is the organization’s role in improving life and the world we live in. ©2020 Sheila Margolis 9 SheilaMargolis.com
  • 10. Purpose is the cause that defines employees’ contribution to society through their work. ©2020 Sheila Margolis 10 SheilaMargolis.com
  • 11. Go to this link for examples of Purpose Statements. 11 ©2020 Sheila MargolisSheilaMargolis.com
  • 12. ©2020 Sheila Margolis Just outside of Purpose is the Philosophy which guides how you do your work. The How of work And how you do work matters!! 12 SheilaMargolis.com
  • 13. Philosophy is a small set of fundamental principles or core values. 13 For example, if stated as a principle: • We anticipate needs and exceed expectations with a sense of urgency. For example, if stated as a value: • Customer obsession ©2020 Sheila MargolisSheilaMargolis.com
  • 14. ©2020 Sheila Margolis Philosophy is distinctive and relatively enduring to the organization. Distinctive & Enduring HOW 14 SheilaMargolis.com
  • 15. Philosophy captures the character of your company. It is what separates your organization from others— particularly other companies doing similar work. ©2020 Sheila Margolis 15 SheilaMargolis.com
  • 16. Go to this link for an explanation of Philosophy. 16 ©2020 Sheila MargolisSheilaMargolis.com
  • 17. ©2020 Sheila Margolis Purpose + Philosophy = Organizational Identity Identity is the organization’s contribution and distinctive character that sets it apart from others. Organizational Identity 17 Preserve your identity—and consistently practice those principles. SheilaMargolis.com
  • 18. ©2020 Sheila Margolis In addition to the Purpose and Philosophy are the organization’s Priorities. Additional values 18 SheilaMargolis.com
  • 19. ©2020 Sheila Margolis Priorities are what the organization needs to focus on and pay attention to in the current environment to be successful and thrive. Now!! 19 SheilaMargolis.com
  • 20. Priorities are how you integrate change into your culture. 20 ©2020 Sheila MargolisSheilaMargolis.com
  • 21. There are two types of Priorities: Strategic Priorities and Universal Priorities 21 ©2020 Sheila MargolisSheilaMargolis.com
  • 22. Strategic HOW Strategic Priorities: These are additional values—to focus on now—to guide how to achieve your goals. ©2020 Sheila Margolis 22 SheilaMargolis.com
  • 23. For example, with the global pandemic, many companies adopted the Priority of Health & Safety— for their customers and their employees. ©2020 Sheila Margolis 23 SheilaMargolis.com
  • 24. Universal Priorities: These are additional values—to focus on now—to guide how to drive employee engagement. 24 Universal HOW ©2020 Sheila MargolisSheilaMargolis.com
  • 25. Universal Priorities promote an enriching and motivating workplace. ©2020 Sheila Margolis 25 SheilaMargolis.com
  • 26. Through an Employee Engagement Survey, identify the universal Priorities that your organization needs to focus on. ©2020 Sheila Margolis 26 SheilaMargolis.com
  • 27. Go to this link for an explanation of Priorities. 27 ©2020 Sheila MargolisSheilaMargolis.com
  • 28. ©2020 Sheila Margolis In summary, Core Culture is the organization’s contribution, its character, and its formula for success. 28 SheilaMargolis.com
  • 29. ©2020 Sheila Margolis Go to this link to learn how to conduct an Organizational Culture Assessment to define your Core Culture. Go to this link for questions to ask to identify your organization’s Purpose, Philosophy and Priorities. 29 SheilaMargolis.com
  • 30. ©2020 Sheila Margolis Define Your Core Culture and Weave those Principles and Values into Everything You Do! For More Information: SheilaMargolis.com or email Sheila@SheilaMargolis.com 30