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Core Culture: Purpose, Philosophy, and Priorities

Core Culture is your organization’s hidden asset. It should motivate and drive employees to flourish, contribute, and excel. But what is culture and how do you harness its power?

Uncover your Core Culture. Understand the organization’s contribution and character and its path to success. These are the organization's principles and core values—its Core Culture. Discover how to define your Purpose, Philosophy and Priorities. Then, use those principles and core values to guide all aspects of your business.

Focus, unify and align everyone around Core Culture. A shared culture can help you thrive in a climate of continuous change.

Managing culture and driving cultural change is fundamental to running a thriving business.

Go to to learn more about Core Culture.

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Core Culture: Purpose, Philosophy, and Priorities

  1. 1. Core Culture: Purpose, Philosophy and Priorities ©2020 Sheila
  2. 2. ©2020 Sheila Margolis Principles and values are at the core of your business. They are the foundation for why your organization exists. They guide how employees do their work. 2
  3. 3. ©2020 Sheila Margolis These principles and values are called the Core Culture. 3
  4. 4. ©2020 Sheila Margolis Core Culture consists of the central three Ps of your organization: Purpose, Philosophy and Priorities. 4
  5. 5. ©2020 Sheila Margolis In successful companies, Core Culture is defined and shared. Think of it as the guide for all action. 5
  6. 6. ©2020 Sheila Margolis To understand Core Culture, start in the center: go to the core. 6
  7. 7. ©2020 Sheila Margolis Purpose is the most central component of Core Culture. 7
  8. 8. Purpose is why your organization exists. It answers the question: Why is the work you do important? The WHY of work 8 ©2020 Sheila
  9. 9. Purpose is the organization’s role in improving life and the world we live in. ©2020 Sheila Margolis 9
  10. 10. Purpose is the cause that defines employees’ contribution to society through their work. ©2020 Sheila Margolis 10
  11. 11. Go to this link for examples of Purpose Statements. 11 ©2020 Sheila
  12. 12. ©2020 Sheila Margolis Just outside of Purpose is the Philosophy which guides how you do your work. The How of work And how you do work matters!! 12
  13. 13. Philosophy is a small set of fundamental principles or core values. 13 For example, if stated as a principle: • We anticipate needs and exceed expectations with a sense of urgency. For example, if stated as a value: • Customer obsession ©2020 Sheila
  14. 14. ©2020 Sheila Margolis Philosophy is distinctive and relatively enduring to the organization. Distinctive & Enduring HOW 14
  15. 15. Philosophy captures the character of your company. It is what separates your organization from others— particularly other companies doing similar work. ©2020 Sheila Margolis 15
  16. 16. Go to this link for an explanation of Philosophy. 16 ©2020 Sheila
  17. 17. ©2020 Sheila Margolis Purpose + Philosophy = Organizational Identity Identity is the organization’s contribution and distinctive character that sets it apart from others. Organizational Identity 17 Preserve your identity—and consistently practice those principles.
  18. 18. ©2020 Sheila Margolis In addition to the Purpose and Philosophy are the organization’s Priorities. Additional values 18
  19. 19. ©2020 Sheila Margolis Priorities are what the organization needs to focus on and pay attention to in the current environment to be successful and thrive. Now!! 19
  20. 20. Priorities are how you integrate change into your culture. 20 ©2020 Sheila
  21. 21. There are two types of Priorities: Strategic Priorities and Universal Priorities 21 ©2020 Sheila
  22. 22. Strategic HOW Strategic Priorities: These are additional values—to focus on now—to guide how to achieve your goals. ©2020 Sheila Margolis 22
  23. 23. For example, with the global pandemic, many companies adopted the Priority of Health & Safety— for their customers and their employees. ©2020 Sheila Margolis 23
  24. 24. Universal Priorities: These are additional values—to focus on now—to guide how to drive employee engagement. 24 Universal HOW ©2020 Sheila
  25. 25. Universal Priorities promote an enriching and motivating workplace. ©2020 Sheila Margolis 25
  26. 26. Through an Employee Engagement Survey, identify the universal Priorities that your organization needs to focus on. ©2020 Sheila Margolis 26
  27. 27. Go to this link for an explanation of Priorities. 27 ©2020 Sheila
  28. 28. ©2020 Sheila Margolis In summary, Core Culture is the organization’s contribution, its character, and its formula for success. 28
  29. 29. ©2020 Sheila Margolis Go to this link to learn how to conduct an Organizational Culture Assessment to define your Core Culture. Go to this link for questions to ask to identify your organization’s Purpose, Philosophy and Priorities. 29
  30. 30. ©2020 Sheila Margolis Define Your Core Culture and Weave those Principles and Values into Everything You Do! For More Information: or email 30