A presentation on visual social media like Instagram and Pinterest, for the Michigan state tourism conference 2015. At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com

1. @SheilaS
@TourismCurrents
Social
Photography
Visual Storytelling
Sheila Scarborough
Tourism Currents
#pmgct2015
@SheilaS

2. @SheilaS
@TourismCurrents
What's In This For You?
●
Better storytelling that connects
with visitors & guests
●
Universal language & emotion
of visual sharing
●
More content in less time
●
SEO (Search Engine
Optimization) boost #smshi@SheilaS
#pmgct2015

3. @SheilaS
@TourismCurrents
Disclaimer ….
I'm self-taught
#NotAnExpert
You can do
this, too!
D #smshi@SheilaS
#pmgct2015

4. @SheilaS
@TourismCurrents
Why
Photos?#smshi@SheilaS
#pmgct2015

5. @SheilaS
@TourismCurrents
Surfing:
A boy balances on a
surfboard & catches
his very first wave,
near Diamond Head#smshi

6. @SheilaS
@TourismCurrents

7. Of U.S. online adults surveyed:
71% use Facebook
28% use LinkedIn
23% use Twitter
28% use Pinterest
26% use Instagram
Source: Pew Social Networking Fact Sheet @SheilaS
#pmgct2015

8. How could social
photography help YOUR
overall strategic goals?

9. Strategy....
Get One
@SheilaS
#pmgct2015

11. Strategy Down to Each Social Post
Overall goals for your town, attraction, or hotel
Marketing communications to support goals
Social media that supports your marketing
Instagram
Instagram post to reach particular visitor type

12. Strategy to Social Post Example
Increase fall arts festival attendance
Marketing goal to support - reach crafters
Social media to support crafter outreach
Instagram account
Instagram photos of #quilting & #FiberArt

13. @SheilaS
@TourismCurrents

14. @SheilaS
@TourismCurrents
Visual
social
media #smshi@SheilaS
#pmgct2015

15. @SheilaS
@TourismCurrents
Instagram is....
A Micro Art
Gallery
#smshi@SheilaS
#pmgct2015

16. @SheilaS
@TourismCurrents

17. @SheilaS
@TourismCurrents
“Using Instagram to tell
stories about themselves,
with Michigan as the
backdrop....“
Seth Starner, New North Center
23 March 2015
@SheilaS
#pmgct2015

18. @SheilaS
@TourismCurrents

19. @SheilaS
@TourismCurrents
Making an impact on Instagram
Post great photos! #duh
Interact, get re-grammed
Smart use of hashtags
@SheilaS
#pmgct2015

20. @SheilaS
@TourismCurrents

21. @SheilaS
@TourismCurrents

22. @SheilaS
@TourismCurrents
How does
Instagram fit into
YOUR marketing
strategy?
@SheilaS
#pmgct2015

23. @SheilaS
@TourismCurrents
Free Instagram
analytics -
Iconosquare
@SheilaS
#pmgct2015

24. @SheilaS
@TourismCurrents
New on Instagram as of yesterday
“Layout“ for iOS

25. @SheilaS
@TourismCurrents
Tips for Instagram
●
Square cropping drives composition
●
It's a mobile-first platform
– Use Iconosquare for desktop work
●
Put “hashtag pile“ into a comment
●
Brand hashtags allow sharing
●
Read Instagram for Business blog
** Bought by Facebook @SheilaS
#pmgct2015

26. @SheilaS
@TourismCurrents
Pinterest is....
A Digital
Inspiration
Board #smshi@SheilaS
#pmgct2015

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@TourismCurrents

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@TourismCurrents

29. @SheilaS
@TourismCurrents
How does
Pinterest fit into
YOUR marketing
strategy?
@SheilaS
#pmgct2015

30. @SheilaS
@TourismCurrents
Google is not the
only game in
town; search is
big on Pinterest
@SheilaS
#pmgct2015

31. @SheilaS
@TourismCurrents

32. @SheilaS
@TourismCurrents
For analytics, set
up a Pinterest
Business Account
@SheilaS
#pmgct2015

33. @SheilaS
@TourismCurrents
Tips for Pinterest
●
Huge popularity spike
●
Some legal concerns with pins
●
It's a discovery platform
●
Can drive a lot of traffic, so pay
attention to your analytics
●
Interact with pinners, say thanks
●
Read Pinterest for Business blog #smshi@SheilaS
#pmgct2015

34. @SheilaS
@TourismCurrents
Untappd is....
A social app
for craft beer
#smshi@SheilaS
#pmgct2015

35. @SheilaS
@TourismCurrents

36. @SheilaS
@TourismCurrents
What
about
Snapchat?@SheilaS
#pmgct2015

37. @SheilaS
@TourismCurrents
Don't Forget Old School
●
Photos to Twitter
– Easy from your phone
– Hashtags, incl. #FriFotos & #tbt
●
Photos to Facebook Pages
– Easy from your phone
– Photos usually do well for engagement
– Change out header photos
– Photos as comments #smshi@SheilaS
#pmgct2015

38. @SheilaS
@TourismCurrents

43. 40 more photos
shared
below this!

45. @SheilaS
@TourismCurrents
No time for
all this?
Create
once, use
over and
over

46. @SheilaS
@TourismCurrents

47. @SheilaS
@TourismCurrents

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@TourismCurrents

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@TourismCurrents

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@TourismCurrents

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@TourismCurrents

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@TourismCurrents

53. @SheilaS
@TourismCurrents
Lots of photos?
Create an
Animoto video
out of them
#smshi@SheilaS
#pmgct2015

54. @SheilaS
@TourismCurrents
Photos + Music = Animoto Video
@SheilaS
#pmgct2015

55. @SheilaS
@TourismCurrents
Even MORE Old
School:
Go offline with
photo walks #smshi@SheilaS
#pmgct2015

56. @SheilaS
@TourismCurrents

57. @SheilaS
@TourismCurrents
Use snail
mail for
your pics #smshi@SheilaS
#pmgct2015

58. @SheilaS
@TourismCurrents

59. @SheilaS
@TourismCurrents
Now that you're
a photographer,
learn to think
like one
#smshi@SheilaS
#pmgct2015

60. @SheilaS
@TourismCurrents

61. @SheilaS
@TourismCurrents #smshi

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@TourismCurrents

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@TourismCurrents

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@TourismCurrents

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@TourismCurrents
Your last move
before shooting
with a phone?
Wipe off the lens.
#smshi@SheilaS
#pmgct2015

66. @SheilaS
@TourismCurrents
Big social
photography
benefit:
SEO #smshi
@SheilaS
#pmgct2015

67. @SheilaS
@TourismCurrents

68. @SheilaS
@TourismCurrents
Tip!
Use a cheat sheet -
like this one from Visual.ly
- to keep up with various
social media image sizes
#smshi@SheilaS
#pmgct2015

69. @SheilaS
@TourismCurrents
Takeaways
●
Have a plan, goals, a direction
●
Photo = self-contained story
●
Your phone = publishing machine
●
Create once, use many times
●
Think like a photographer
●
Use descriptive text/ALT tag for SEO
#smshi
@SheilaS
#pmgct2015

70. @SheilaS
@TourismCurrents
Photo Credits
●
All photos my own except....
●
Me with camera:
BJMcCray on Flickr CC
●
Boy surfing: Waikiki Beach Services
●
Screaming woman:
kandyjaxx on Flickr CC
#smshi
@SheilaS
#pmgct2015

71. Thanks very much!
Find these at Slideshare.net/sheilas
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents