1. 6 Questions on Listly
Nick Kellet - Co-Founder List.ly
A Hangout with Sherry Nouraini of Captive Touch
via G+
https://plus.google.com/117767676155029790865/posts
Link to Video
https://plus.google.com/117767676155029790865/posts/iwQRaWMhtiq
http://captivetouch.com/
Friday, 5 October, 12

2. Six Questions to Answer
What problem(s) does it solve?
Why is it different from the other seemingly
identical ones?
Why is it different from the usual approach?
Who else uses it in my industry and/or to solve my
problem?
What is it?
Why would I buy it?
http://captivetouch.com/
Friday, 5 October, 12

3. What problems does Listly solve?
We all know Content is Critical...
Yet we all struggle with the challenges of producing a stream of great
content.
Common Content Problems (or beliefs)
We need more content every day
We need to maintain high output level & high quality
Few internal people have the talent to write well/regularly
Our content lifecycle is very short
More content feels like the only answer
My content decays inutility over time and devalues by the day
We are obessed with new and self-perptuate the need for new content
http://captivetouch.com/
Friday, 5 October, 12

4. Why is Listly different from the
other seemingly identical solutions?
The “Content” problem.... What’s different about Listly?
Content Creation / Curation Tools / Listly unifies these tools & approaches
Publishing tools
Curation, Crowd [sourcing/sorting/
Long list of tools ranking] , Collection Making
A consistent way to capture feedback
Crowdsourcing Tools
Lots of tools and segments Listly is a unifies all forms of list
content via a Smart Media Player
List Sites
Playlists for the web
Ranker, Listal, TopTenz
Listly focuses content lifecycle
Collection Making Tools
Elongating it
Pinterest, Delicious, Bit.ly
Amplifying it
Customer Feedback
Listly is as much about the
Poll Daddy, Survey Monkey community as the tools/features.
Lists exist everywhere Listly is about driving traffic and
G+ , FB, Twitter, LI, Youtube, etc
engagement inside your blog
http://captivetouch.com/
Friday, 5 October, 12

5. Why is it different from the usual approach?
The Traditional Short Cycle Listly Thinking
We accept & expect this outcome Focus on utility
So we create more content Involve people
We perpetuate the myth SEO builds over time
Views Views
Time Time
“Peak & Decay” “Launch & Ramp”
content lifecycle content lifecycle
http://captivetouch.com/
Friday, 5 October, 12

6. Who else uses it in my industry
and/or to solve my problem?
Lots of examples of Listly in Action
Lists around Events
Extending the value before, during and after events
Lists around Content (Slides, Video, Audio, Images)
play lists for the web
List are also Fun
Awesome way to snark and be funny
It’s all about eliciting engagement
http://captivetouch.com/
Friday, 5 October, 12

7. Lists Around Passions
Hindi Songs List Cendrine Marrouat - Tools
How to get 500 click/day Her Biggest Blog Post Ever
http://list.ly/list/Um-old-hindi- http://www.creativeramblings.com/
evergreen-songs 10-websites-free-images-blog/
EBook Marketing Danny Iny 12 Most - Customer Service
Go Naked - Ebook Hands down best customer
feedback platform
21k view / 24 Embeds
http://12most.com/2012/09/24/ways-
http://list.ly/go/naked to-use-listly-for-customer-feedback/
Denise Wakeman Lean Startup Tools & services
Ultimate List Post Tool 75k views, 600+ curators
http://denisewakeman.com/online- http://list.ly/list/9E-tools-and-
visibility/ultimate-tool-building-list-
post/ services-for-a-lean-startup?
feature=search
http://captivetouch.com/
Friday, 5 October, 12

8. Lists Around Events
GSummit ITSM
65,000 Views in 10 days Crowdsourcing speakers
http://list.ly/people/ Call for Papers
gamificationco
http://www.sdi-e.com/
85k views todate sdi-events/tomorrows-it-
service-future-today/
The Nines
http://list.ly/people/
toddrhoades
http://captivetouch.com/
Friday, 5 October, 12

9. What is it?
Brand, Publishers & Bloggers
Listly helps more people see, share & engage with your content over a longer
period to let you better achieve your objectives
eg increase revenue, exposure or engagement
Listly lets you rethink your content lifecycle and content expecations. Less can be
more.
More people participating and enaging via less content.
Consumers : Giving & Receiving Utility
How cool would it be if this was your list?
You too can make content worth sharing
We call is Social Curation Mojo
http://captivetouch.com/
Friday, 5 October, 12

10. Why would I buy it?
List.ly is free
We will always have a free version
Listly is all about community
Premium List.ly is coming soon
More Control for brands, bloggers & publishers
More Scale for bigger teams to do more for less effort
More Insight on what makes for great content
http://captivetouch.com/
Friday, 5 October, 12