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Estimate and Measure
Jurgen Appelo
@jurgenappelo
Minimize work, maximize value
Wednesday 26 August 2020, 18:00 CEST
Part 1
The Wells Fargo account
fraud scandal
Photo by Jack Cohen on Unsplash
Be careful of which
metrics you optimize.
At the end of this session, you will…
Understand the point of estimation
Have an overview of popular work metrics
Words of warning
Estimation and forecasts
Estimate and Measure
Work Metrics
Wrapping up
“What gets measured
gets managed.”
Peter F. Drucker
never said this!
Be careful of what you measure!
“What gets measured gets managed - even
when it's pointless to measure and manage it,
and even if it harms the purpose of the
organisation to do so.” – V.F. Ridgway
Photo by Annie Spratt on Unsplash
“Whenever there is fear, you
will get wrong figures.”
W. Edwards Deming
Words of warning
Estimation and forecasts
Estimate and Measure
Work Metrics
Wrapping up
Humans desire estimates
Photo by Nathan Fertig on Unsplash
Customers have a right to know:
How much will it cost?
When will we get it?
Forecast is often a better word
Photo by Felix Mittermeier on Unsplash
We estimate Capacity + Risk
We forecast Effort + Value
Benefits
Great way to capture uncertainty
Relative sizing is easy to do
No commitment to hours of work
Drawbacks
Only about effort, not risk or value
Not meant to be converted to time
Not helpful in volatile environments
https://www.scrum-tips.com/2016/03/05/how-to-choose-a-reference-task/
Story Points
Benefits
Great when there’s little information
More intuitive than story points
Prevents analysis paralysis
Drawback
You can't add them up
(Well, you're not supposed to)
T-Shirt Sizing
https://en.wikipedia.org/wiki/Confidence_interval
Confidence Intervals
Benefits
Better expresses the uncertainty
Forecasting based on min/max limits
Drawback
Assumes a normal distribution
Still not based on real sample data
“I feel 95% sure the effort is between
10 and 20 hours of work.”
Problem 1: Estimation costs time
Photo by You X Ventures on Unsplash
Problem 2: Estimates turn into
commitments
Photo by Markus Winkler on Unsplash
Problem 3: Parkinson’s Law
Photo by Susan Yin on Unsplash
“Work expands so as to fill the time
available for its completion.”
Problem 4: Estimation without
data is risky
Photo by Jack Sloop on Unsplash
#NoEstimates doesn’t mean
no estimates, ever.
It means forecasts based on data
over commitments based on
wishful thinking.
Words of warning
Estimation and forecasts
Estimate and Measure
Work Metrics
Wrapping up
Work In Progress, Queue Size
Velocity, Throughput
NPS, Fit for Purpose
Conversion Rate, Revenue
Work
Output
Outcome
Impact
Leading vs Lagging Metrics
Warning!
Targets for leading
metrics may have
unintended
consequences for
lagging metrics.
Leading
Lagging
Work Metrics
Photo by Robert Bye on Unsplash
Percentage of customer
requests rejected
https://productcoalition.com/8-different-ways-to-organize-your-backlog-to-make-it-more-impactful-a472684d093b
Request Rejection Rate
“OK”
“NO”
Backlog To Do Doing Done
Queue Size
The number of
work items in a
specific stage.
Backlog To Do Doing Done
Wait Time
The time
elapsed since a
work item
arrived in a
specific stage.
3 days
2 days
1 day
Backlog To Do Doing Done
Work in Progress
The number of work items
started but not finished.
Backlog To Do Doing Done
3 days
2 days
1 day
4 days
Total Wait Time
The time elapsed since a
work item was accepted.
7 days
Queue Management
The 4th waiting customer gets
all their groceries for free!
Where did
my time go?
Time Grid
https://twitter.com/jaunedesienne/status/1296827857814126599 https://twitter.com/stiefkind/status/1296893183054557186
Time tracking with LEGO
Time tracking with a calendar
Output Metrics
Photo by Sasikan Ulevik on Unsplash
Words of warning
Estimation and forecasts
Estimate and Measure
Work Metrics
Wrapping up
https://medium.com/serious-scrum/how-i-use-t-shirt-sizing-as-a-product-owner-to-estimate-delivery-4b24634d22a6
https://www.scrum.org/resources/blog/4-key-flow-metrics-and-how-use-them-scrums-events
https://uxdesign.cc/wtf-is-your-metric-doing-to-your-customers-473942ea3829
https://agilevelocity.com/article-metrics-in-agile-how-to-measure-transformation/
https://resources.kanban.university/fitness-for-purpose-score/
https://hbr.org/2015/05/what-big-companies-get-wrong-about-innovation-metrics
https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
https://www.scrum.org/resources/agile-metrics
https://medium.com/serious-scrum/estimation-103de626551e
https://medium.com/serious-scrum/12-common-mistakes-made-when-using-story-points-f0bb9212d2f7
https://blog.hubspot.com/service/customer-effort-score
https://www.entrepreneurshipinabox.com/261/the-most-important-metrics-of-the-sales-funnel/
Resources
North Star Metric
shiftup.work/shop
Chapter 12
Q & A
hello@shiftup.work
shiftup.work

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