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Jurgen Appelo
@jurgenappelo
Navigation
Purpose, mission, values, and culture
Thursday 15 October 2020, 9:00 CEST
Vision & Values
Photo by Anastasia Petrova on Unsplash
Vision = where is it worth going?
Values = how do we get there safely?
People need clarity
Clarity of vision and values brings motivation and productivity.
Photo by David Travis on Unsplash
https://www.goodreads.com/book/show/1758199.The_Leadership_Challenge
Kouzes & Posner
Exemplary leaders know that if
they want to gain commitment
and achieve the highest standards,
they must be models of the
behavior they expect of others.
- James Kouzes, Barry Posner
At the end of this session, you will…
Have a succinct summary of goal setting models
Know how to do use values effectively
Have two new canvases for vision and value
Goals (recap)
The 4 types of values
The 8 rules for values
Wrapping up
Navigation
The Goal Cube – a goal framework thinking tool
Why, What, and How
Hierarchy of goals
Different time scales
Many dependencies
Big Hairy
Audacious
Goal (BHAG)
Massive
Transformative
Purpose (MTP)
Vision
Mission
Start with Why
Moonshot
10x Goals
BHAGs, Moonshots,
10x Goals, and MTPs
only cover the Why
Note: time horizons
are shrinking!
What is Your Purpose?
Main focus on What, not How
Usually annual timeframes
Top-down implementations
Usually tied to compensation
Management by Objectives (MBO)
Key Performance Indicators (KPIs)
Make objectives measurable
Performance monitoring
Usually focused on growth
and delivery, not on discovery
https://bizzdesign.com/blog/business-performance-management-balanced-scorecards-and-the-decision-model/
Balanced Scorecard
The first model that
covers the entire
goal cube
Balanced Scorecard (BSC)
Starts with Why
Combines MBO with KPIs
Uses 4 different perspectives
But still annual and top-down
Objectives & Key Results
Committed objectives
Quarterly performance
To be achieved in full
Aspirational objectives
Bigger picture, riskier
High failure rate is OK
Objective Objective
Objective
Key Result Key Result Key Result Key Result
Key Result Key Result
Quarterly cycles
Mainly focused on discovery
and growth, not delivery
Dependencies in all directions
NOT tied to compensation!
Objectives & Key Results
Objectives & Key Results
Easy to combine with BHAGs, 10x Goals, Moonshots
Difficult (or impossible) to mix with MBO and BSC
Takes a long time to get used to and to get good at
North Star Metric
(One Metric That Matters)
Proxies for shareholder value
Total Users Acquired, Daily Active Users
Monthly Recurring Revenue
Proxies for customer value
Minutes of Player Activity per Month per User
Total Order Size per Customer
Transfers or Rides per Customer per Month
The North Star Metric is the single
metric that best captures the core value
that your product delivers to customers.
North Star Metric
(One Metric That Matters)
Laser focus on one metric
Usually focused on growth,
sometimes on discovery
Compounding goals
(“the bar keeps raising”)
One team goal per iteration
Combines easily with OKRs
Sprint Goal
Goal Setting Mash Up
BHAG / Moonshot
OKRs (some are bets)
maybe a North Star
Sprint Goals
https://www.designabetterbusiness.tools/tools/cover-story-canvas
Cover Story
Vision Canvas
What you love
What pays you
What
the world
needs
What
you’re
good at
Goals (recap)
The 4 types of values
The 8 rules for values
Wrapping up
Navigation
A lesson in humility
Integrity
Communication
Respect
Excellence
😂
Engagement or Addiction?
Photo by Florian Olivo on Unsplash
gyshido.com
Photo by Paweł Czerwiński on Unsplash Photo by Matteo Vistocco on Unsplash
Core
Aspirational
Permission-to-play
Photo by Masaaki Komori on Unsplash
Accidental
Photo by Paul Murphy on Unsplash
ValuesEnacted Desired
Inside
Outside
Patrick Lencioni
https://www.goodreads.com/book/show/12975375-the-advantage
An organization has integrity—is
healthy—when it is whole,
consistent, and complete, that is,
when its management,
operations, strategy, and culture
fit together and make sense.
- Patrick Lencioni
Goals (recap)
The 4 types of values
The 8 rules for values
Wrapping up
Navigation
1. Make yourself special
Photo by Maxim Potkin on Unsplash
Values should help you stand out
2. Keep it all meaningful
Photo by Aarón Blanco Tejedor on Unsplash
Values should
hurt sometimes
3. Pick values together
Photo by Quino Al on Unsplash
They should come
from the core players
https://management30.com/practice/value-stories/
4. Show what’s expected
Photo by Jurgen Appelo
Always lead by example
5. Weave the values in
They should be the standard
for evaluation everywhere
Photo by Chris Bai on Unsplash
6. Encourage speaking out
Photo by Vidar Nordli-Mathisen on Unsplash
Make it easy
to share good
and bad
experiences
Photo: Kamil Sowa
7. Reward and discourage
Photo by Ariel on Unsplash
The good should be celebrated,
the bad should be addressed
The culture of any
organization is shaped by
the worst behavior the
leader is willing to tolerate.
- Gruenter and Whitaker (source unknown)
The culture of any
organization is shaped by
the best behavior the
leader is willing to amplify.
8. Practice storytelling
Photo by Nong Vang on Unsplash
Be transparent
about the good
things and the
bad, repeatedly
https://www.slideshare.net/tag/culturecode
1. Make yourself special
2. Keep it all meaningful
3. Pick values together
4. Show what’s expected
5. Weave the values in
6. Encourage speaking out
7. Reward and discourage
8. Practice storytelling
Values that work
Vision and Values scale up and down
You can do this at any organizational level,
even personally
Photo by David Clode on Unsplash
Goals (recap)
The 4 types of values
The 8 rules for values
Wrapping up
Navigation
What you love
What pays you
What
the world
needs
What
you’re
good at
Core Wish
ExpectedEmergent
ValuesEnacted Desired
Inside
Outside
https://the-amazon-way.com/blog/future-press-release/
https://hbr.org/2020/07/how-to-build-a-company-that-actually-values-integrity
https://www.nytimes.com/2002/01/19/opinion/enron-s-vision-and-values-thing.html
https://knowledge.wharton.upenn.edu/article/volkswagen-diesel-scandal/
https://hbr.org/2002/07/make-your-values-mean-something
https://www.romanpichler.com/blog/product-ethics
https://hbr.org/2014/01/how-netflix-reinvented-hr
https://hbr.org/2011/11/how-great-companies-think-differently
https://hbr.org/2014/01/ideos-culture-of-helping
Resources
Q & A
hello@shiftup.work
shiftup.work

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Navigation. Purpose, mission, values, and culture