report

1. INTERNATIONAL MANAGEMENT
INB-303
FINAL REPORT-AUTUMN 2015
SUBMIT TO
Abu Sayed. Arif
Lecturer,
School of Business,
Independent University Bangladesh
SUBMIT BY
SHIHAB SHARIAR MUHIB
ID: 1330300
Date: 28 November 2015

2. Letter of Transmittal
Date: 28 November 2015
Abu Sayed. Arif
Lecturer,
School of Business,
Independent University, Bangladesh.
Subject: Submission of INB-303 project on Wal-Mart
Dear Sir,
It gives us immense pleasure to submit a report on “Wal-Mart”. This report is submitted as a
partial fulfillment as a part of our course. The preparation of the report has given insightful
experience and in-depth knowledge about Wal- Mart and their global strategy .I have give my
best effort to make it a worthy one. If any confusion arises or further explanation is needed, I will
be available to explain the matter to you .Your advice will encourage us to conduct further
flawless research in future.
Yours sincerely,
Shihab Shariar Muhib
ID-1330300

3. WAL-MART STORES, Inc is one of the biggest multinational retail corporations in United
States of America. These stores dominate the whole America’s retails supper shop and help the
people who has little budget for soaping. It provides their product to their customer with the
lower price. Lower price than any other retail shop .it also operates a chain of hypermarkets,
discount department stores. The secret of successful retailing is to give your customers what they
want. And really, if you think about it from your point of view as a customer, you want
everything.
WAL-MART STORES, Inc LOGO
LOGO- WAL-MART STORES, INC
This is wal-Mart new logo which they use from 2008. Since WAL-MART started their journey
in the market they used several logos in recent year. Time passed their logo evaluated which

4. makes them smarter and more designable. It is the most significant logo that, introducing a new
font and the iconic spark.
The all-cap letters that screamed WAL-MART have been toned down to lower case. The
star/hyphen/squiggly that's been represented in the Wal-Mart cheer with a hula dance has been
erased. The patriotic red, white and blue colors have turned to tranquil blue accented by a yellow
sun shape called "the spark." The evaluation of their logo does not ever affect to their business
because People aren't going to change stores because of a logo, they are going they provide the
best thing to which can help customer with a their budget or in lower price
Save money, Live better
“Save money, Live better” this tag line used by Wal-mart from 2007. This tagline can help them
to repositioning to their customers. In the past year Wal-mart had a slogan like “Always low
prices” which can help to their business but this tagline did not ensure about their quality. It’s
hard to provide good quality in lower price. The new one is unquestionably better from a
marketing perspective. Always low prices are a feature that Wal-Mart offers. It is an ironclad
rule that we don’t sell features, we sell benefits.“Save Money. Live Better” combines both.

5. “Save money” is a feature. “Live Better” is a benefit. So it should be more effective. So Cost
leadership is the corner stone of how Wal-Mart goes to market.
COUNTRY OF ORIGIN AND FOUNDING
YEAR
Wal-Mart was founded in 1962 July 2 by passing on the savings to his customers and earning his
profits through volume. Since the first Wal-Mart store opened in 1962 in Rogers, Arkansas, Wal-
Mart has been dedicated to making a difference in the lives of customers. Now this Wal-Mart has
8500 stores all over the world and 200 million customers visit the stores every week.
But the 50 years ago there was just a five-and-dime store, and Sam Walton was an entrepreneur
who couldn't find backers for his dream of a discount mega chain. Walton recognized that selling
for less, meant selling more and making more. He also focused on small rural market, places that
most people ignored. As much as business owners everywhere resent the price-cutting giant, its
own startup story is the stuff of legends.
COMAPANY NAME: WAL-MART STORES.INC
FOUNDING YEAR : 1962
FOUNDING DATE : 2 JULY
CITY OF ORIGIN : ROGERS, ARKANSAS
COUNTRY OF ORGIN: UNITED STATES OF AMERICA (U.S.A)

6. NAME OF THE FOUNDER
Wal-mart was founded by a great man name SAM WALTON who believed in low cost
operation and providing the service to the customer by low cost and making greater profit.
Sam Walton was born in 1918 in Kingfisher, Oklahoma. In 1942, at the age of 24, he joined the
military. He married Helen Robson in 1943. When his military service ended in 1945, Sam and
Helen moved to Iowa and then to Newport, Arkansas. During this time, Sam gained early retail
experience, eventually operating his own variety store.
In 1950, the Walton’s left Newport for Bentonville, where Sam opened Walton’s 5&10 on the
downtown square. They chose Bentonville because Helen wanted small-town living, and Sam
could take advantage of the different hunting seasons that living at the corner of four states had
to offer. Inspired by the early success of his dime store, and driven to bring even greater
opportunity and value to his customers, Sam opened the first Wal-Mart in 1962 at the age of 44
in Rogers, Arkansas. And the age of 74 April 5 1992 he died.
PICTURE: SAM WALTON (FOUNDER OF WAL-MART)

7. FULL NAME: Samuel Moore Walton (Sam Walton)
BORN : March 29, 1918
DIED : April 5, 1992 (aged 74)
NATIONALITY: American
OCCUPATION: Founder of Wal-Mart
RUNNING THEIR BUSINESS OUTSIDE
THE NATIVE COUNTRY
Wal-Mart became an international company in 1991, and we operate in 27 countries outside the
United States. With more than 6,200 stores internationally, they leverage their global resources
to meet local needs.
AFRICA: in South Africa and 12 others native country Wal-Mart operates their business with
the name of MASS- MART holding limited. They own that majority stake of share since 2011.
Over the 350 outlets are in these 13 countries of Africa. The countries are
South Africa
Botswana
Ghana
Kenya
Lesotho
Malawi
Mozambique
Namibia
Nigeria
Swaziland

8. Tanzania
Uganda
ARGENTINA: Wal-Mart Argentina began in 1995, and headquarters are located in Buenos
Aires. Store formats include Changomas, Changomas Express, Wal-Mart and Wal-Mart
Supermercado.
BRAZIL: it began in 1995, and the headquarters are in Sao Paolo. Brands include: BIG,
Bompreço, Hiper Bompreço, Magazine, Maxxi, Mercadorama, Nacional, Sam’s Club,
Supermercado Todo Dia, TodoDia, Walmart and Walmart Posto.
CANADA: It was established in 1994 and has headquarters in Mississauga, Ontario. Store
formats include Wal-Mart Supercentres and Wal-Mart discount stores.
CENTRAL AMERICA: Wal-Mart entered the region in 2005 and became Wal-Mart
Centroamerica in 2006. The headquarters are in San Jose, Costa Rica. Wal-Mart is the largest
retailer in Central America with stores in:
Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
CHILE: In 2009, Wal-Mart acquired a majority in Distribución y Servicio D&S S.A., Chile's
leading food retailer. With headquarters in Santiago, Walmart Chile operates several formats
including hypermarkets, supermarkets and Ekono convenience stores.
Wal-Mart China: It began in 1996 with the opening of a supercenter and Sam’s Club in
Shenzhen. To date, Wal-Mart operates a Global Sourcing Office, China's Global ecommerce
headquarters, and stores under the banners of Smart Choice, Trust-Mart, Wal-Mart, and Wal-
Mart Neighborhood.

9. INDIA: it is a Private Limited is a wholly owned subsidiary of Wal-Mart Stores Inc. Wal-Mart
India owns and operates 20 Best Price Modern Wholesale stores in 8 states across India. The first
store opened in Amritsar in 2009.The Best Price stores offer best prices with unmatched
convenience, choice, quality and hygiene.
JAPAN: Seiyu is one of the largest supermarket chains in Japan, established in 1963. In 2002,
Wal-Mart acquired a 6.1% stake in Seiyu. In 2005, we acquired a majority interest, making
Seiyu a Wal-Mart subsidiary.
MEXICO: Wal-Mart de Mexico, Wal-Mart’s first store outside the United States opened in
Mexico in 1991.
UNITED KINGDOM: ASDA can trace its roots back to two Yorkshire brothers, Peter and Fred
Asquith, and a group of Yorkshire farmers who formed Hindell's Dairies in the 1920s. ASDA
was acquired by Wal-Mart, and in recent years, has grown to become Britain's second largest
supermarket.
Wal-Mart AND THE ROLE OF CULTURE
Wal-Mart has been able to successfully enter into the global market because of the use of
multinational business strategy. This strategy involves that customers of different countries are
treated differently for that reason they earn higher profit in world market. They take different
strategy for different country because every country has own culture, taste and point of view.
They named their strategy “Different Stores for Different Folks” Wal-Mart faces lots of problem
to expand their company globally understanding the culture where Wal-Mart operates is crucial.
Culture can influence Wal-Mart’s operation in different ways, especially in the beginning, such
as there are language problems, pricing difficulties and culture collisions Wal-Mart must be able
to handle these difficulties in a way that is satisfying.

10. Wal-Mart AND THE ENTRY STRATEGY
ALTERNATIVES
When Wal-mart wanted into the Mexican market they see the different things in Mexican
market. So they took a different route to enter into the Mexican market. There are significant
income and cultural differences between the United States and Mexican markets about which the
company needed to learn, and to which it needed to tailor its operations, the local market
requirements would have made a startup problematic. So, the company chose to form a 50-50
joint venture with Cifra, Mexico's largest retailer, counting on Cifra to provide operational
expertise in the Mexican market.
For further expansion in Latin America, Wal-Mart targeted the region's next two largest markets:
Brazil and Argentina. The entry into Brazil was also accomplished through a joint venture - with
Lojas Americana, a local retailer. But Wal-Mart was now able to leverage its learning from the
Mexican experience and chose to establish a 60-40 joint venture in which it had the controlling
stake.
But beside the country Canada’s market was so mature than this country. Canada market and
USA’s market is too kind of similar. So enter into this market they use an acquisition. an
unattractive situation for Greenfield operations, since adding new stores will only intensify an
already high degree of local competition. Second, because there are significant income and
cultural similarities between the United States and Canadian markets, Wal-Mart faced relatively
little need for new learning. Thus, entering through a strategic alliance was unnecessary. Third, a
poorly performing player, Woolco, was available for purchase at an economical price.
Wal-Mart AND STUFFING OREANTATION
Wal-mart is a multinational retail shop all over the world. There are lots people who works in
their different shop in different country. For different country customer behavior and aspect are
not the same all the way. They have differences in choices and culture also. So Wal- Mart uses
the ethnocentric way to organize their stuff. As we know its a international company but it

11. organize by local aspect so using the home standards evaluation and control process make their
work easier and less costly.
WAL-MART BRAND PORTFOLIO
When large businesses operate under multiple different brands, services and companies, . wal
mart is the large retail supper shop I in USA and outside the USA. There are lots brand udder’s it
umbrella. But there some major brand which is very important to fall under brand portfolio
BRANDS LOGO
Sam's Choice
GREAT VALUE
EQUATE
MAIN STAY’S
OL’ROY
DR.THUNDER

12. SPECIAL KITTY
PARENT’S CHOICE
WHITE STAG
GEORGE
PRICE FIRST
PLAY DAY
Wal- Mart profit and Revenue of 2014
Fiscal Year Ended January 31, 2014
((Amounts in millions except per share data)
Q1 Q2 Q3 Q4 TOTAL
Total Reveneue $114,071 $116,829 $ $115,688 $129,706 $476,294
Net sales 113,313 116,101 114,876 128,786 473,076
Cost of sales 85,991 87,420 86,687 97,971 358,069

13. Income from continuing
operations
3932 4205 3870 4544 16551
Consolidated net
income
3944 4216 3885 4650 16695
Consolidated net
income attributable to
Walmart
3784 4069 3738 4431 16022
Wal-Mart’s WEBSITE
http://www.walmart.com/
BIBLIOGRAPHY
International Management – Helen Dersky- 2015-2016 edition
https://en.wikipedia.org/wiki/Walmart
http://www.walmart.com/all-departments
http://www.coursework.biz/Essays/A-Level/Economics/257/
http://www.tampabay.com/news/business/retail/walmarts-new-logo-subtle-symbol-of-
ambitions/699340
http://corporate.walmart.com/our-story/our-history
https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-
8#q=founders%20of%20walmart
https://en.wikipedia.org/wiki/Sam_Walton
http://www.strategy-business.com/article/13866?gko=e19cb