Tvs motors

KARNATAK UNIVERSITY, DHARWAD

GLOBAL COLLEGE OF BUSINESS MANAGEMENT &IT,
Akshay Colony, HUBLI
(AFFILIATED TO KARNATAK UNIVERSITY, DHARWAD & RECOGNIZED BY
GOVT OF KARNATAKA)

A

PROJECT REPORT ON

“A STUDY ON TVS MOTOR APACHE AND
STRATEGIES TO INCREASE ITS
SALES”

AT

TVS VIJAYLAXMI MOTROS HUBLI

SUBMITTED BY

Mr. SHAHSIDHAR WANTI
10N11832

BBA VI SEMESTER

2013

Internal Guide External Guide

Prof. ALOK V GADDI NOOR BELLARY

BBA HOD Sales Executive

Global College of Business Administration, TVS Vijaylaxmi motors

Hubli Hubli

Page | 1 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.

(AFFILIATED TO KARNATAK UNIVERSITY, DHARWAD &
RECOGNIZED BY GOVT OF KARNATAKA)

CERTIFICATE

This is to certify that Mr. SHASHIDHAR WANTI with10N11832 has
satisfactorily completed his project on “A STUDY ON TVS MOTOR APACHE AND
STRATEGIES TO INCREASE ITS SALES” in the partial fulfillment of the

requirement of Bachelor of Business Administration, during the academic year
2012-2013.

INTERNAL GUIDE HOD-BBA PRINCIPAL
PROF.ALOK GADDI DR.MAHESH DESHPANDE


DECLARATION

I hereby declare that this project report titled as “A STUDY ON TVS
MOTOR APACHE AND STRATEGIES TO INCREASE ITS SALES” has
been prepared as a part of my academics during the period of 5th December to 5th
January for the partial fulfillment of degree of “Bachelor of Business
Administration”, by KARNATAKA UNIVERSITY, DHARWAD under
guidance of ALOK V GADDI BBA HOD of Global College of Business
Management & IT, HUBLI.

To the best of my knowledge and belief the matter presented in this report
has not been submitted earlier for the award of any other degree or diploma. This
report is prepared by me on my own efforts.

DATE: 15/01/2013 SHASHIDHAR WANTI

SEAT NO: 10N11832

SEMESTER: BBA VI

PLACE: HUBLI


ACKNOWLEDGEMENT

The satisfaction and euphoria after the successful completion of any task
would be incomplete without the mention of the people who made it possible,
whose constant guidelines, support and encouragement crown all the success.

I take this opportunity to express my profound gratitude to my External
Guide Mr. Noor Bellary of TVS VIJAYLAXMI MOTORS for giving me an
opportunity to do a project at their esteemed organization and for extending his
valuable guidance throughout the project by providing enough information in spite
of his busy schedule.

I take this opportunity to express my sincere thanks to DR.MAHESH
DESHPANDE the Principal and the HOD-BBA Prof: ALOK V GADDI of
Global College of Business Management & IT, HUBLI for his immense support
and permitting me to do my internship.

I express my profound thanks to Prof. ALOK V GADDI, my teacher and
guide, who has been magnanimous in guiding, encouraging and supporting me
during this project.

My deepest thanks are owed to my parents, family members, friends, and all
those who supported me in making this project report effective and informative in
innumerable ways to which I own off all my success.

SHASHIDHAR WANTI


EXECUTIVE SUMMARY

A Para about project:

As partial fulfillments of BBA course as per university curriculum this project report has
been prepared. I got the opportunity to do my in-plant training at TVS Motors Vijaylaxmi
I have conducted a study on “A STUDY ON TVS MOTOR APACHE AND STRATEGIES TO
INCREASE ITS SALES”, for a period of 30 days.
This project is partial fulfillment of requirement of BBA 6th semester in GEF’s GLOBAL
COLLEGE OF BUSINESS ADMINISTRATION, Hubli.

During the course of my studies, I got detailed information about TVS Motors
Vijaylaxmi, its Organization & Administration.
It was an opportunity to learn the practical aspects of industries. I selected this topic
concerned to company requirements.


Title of the project:

“A STUDY ON TVS MOTOR APACHE AND STATEGIES TO INCREASE ITS SALES”

Important findings:

We found that when respondents were asked to rank the parameter which made them to
select two wheeler. The parameter rated the highest was fuel efficiency followed by the
maintenance of TVS MOTOR APACHE.

Majority of respondents are in favor that TVS MOTOR APACHE which provides good
fuel efficiency and maintenance of the bike is very cheap.

Many of the respondents are satisfied with the maintenance of TVS MOTOR APACHE

Suggestions:

The TVS MOTOR company selling different models of bikes should also concentrate
on higher end bikes like Apache RTR 180, Flame DS 125, Flame, TVS Jive, StaR City,
Sports,Wego, Scooty Streak, Scooty Pep+, Scooty Teenz, XL Super, TVS XL Heavy Duty to
increase its fuel efficiency so that the customers will be benefited with this efficient feature.

The perception of the people is that the Tvs motor provides wide variety of the products
with different models, but later due to damages if the customer is to purchase the spare parts they
are normal compared to other company’s spares.


Limitations:

1. Because of time constrain my study confines only to Hubli city & it is not possible to
make extensive study.
2. By busy working schedule of executives it is difficult to extract more information from
them.
3. Many users are unaware with specification available in two wheelers & comparison
between them is hampered.

Conclusion:

In this study I came to know that there are more than fifteen different two-wheeler
companies manufacturing different types of vehicles. As the time is changing the demands and
preferences are also changing very rapidly, so if the companies wants to survive in this
competitive market , they have produce the goods and services as per the needs of customers to
delight them.

The TVS motor is the No.3 two-wheeler company in India which produces wide variety
of products with different models, aesthetics etc, by which it has captured a large market share in
two-wheeler market.

Now there are other companies like Bajaj, Hero Honda, and Yamaha etc, which are
giving keen competition to TVS MOTOR.


COMPANY PROFILE

TVS Motor Company Ltd, the flagship company of TVS Group is the third largest two-
wheeler manufacturer in India. The company manufactures a wide range of two-wheelers from
mopeds to racing inspired motorcycles. The company is having their manufacturing pla nts at
Hosur in Tamilnadu, Mysore in Karnataka and Solan in Himachal Pradesh. They are also having
one unit located at Indonesia. Their subsidiaries include Sundaram Auto Components Ltd, TVS
Motor Company (Europe) BV, TVS Motor (Singapore) Pte Ltd, PT TVS Motor Company,
Indonesia, TVS Energy Ltd and TVS Housing Ltd. TVS Motor Company Ltd is a part of
Sundaram Clayton group in TVS group of companies. In the year 1979, Sundaram-Clayton Ltd
started Moped Division at Hosur to manufacture TVS 50 mopeds.

In the year 1982, the company entered into a technical know-how and assistance
agreement with Suzuki Motor Co Ltd of Japan and in the year 1985, they incorporated a new
company Lakshmi Auto Components Pvt Ltd for the manufacture of critical engines and
transmission parts. In the year 1986, the company acquired the assets of the moped division from
Sundaram Clayton Ltd. Also, the name of the company was changed from Indo Suzuki
Motorcycles Ltd to TVS Suzuki Ltd. In the year 1992, they launched two modes of motor cycles
namely, Samurai and Shogun and in the year 1993, they launched TVS Scooty. During 1999-
2000, TVS Suzuki Ltd was amalgamated with Sundaram Auto Engineers Ltd, an unlisted group
company which was incorporated in the year 1992.

As per the scheme, all the assets and liabilities of erstwhile TVS Suzuki Ltd together with
all obligations and contingent liabilities were vested in Sundaram Auto Engineers (India) Ltd
with effect from April 22, 1999. This merged entity was later renamed TVS Suzuki Ltd. The
TVS group and Suzuki Motor Corporation parted ways from their 15-year-old joint venture on
September 27, 2001. The shares held by the Suzuki Motor Corporation were acquired by Anusha
Investments Ltd, a wholly owned subsidiary of Sundaram-Clayton Ltd for Rs 9 crore. Thus, the
company became a subsidiary of Sundaram-Clayton Ltd with effect from November 15, 2001.
Since, Suzuki Motor Corporation ceased to be a shareholder of the company, the company
cannot use the word 'Suzuki' as the part of their name and hence the name of the company was


changed to TVS Motor Company Ltd. During the year 2002-03, the new stylish TVS Scooty Pep
and the upgraded version of Fiero was launched in the market. In April 1, 2003, the subsidiary
company namely, Lakshmi Auto Components Ltd acquired the entire paid up capital of
Sundaram Auto Components Ltd. Consequently, Sundaram Auto Components Ltd became a
subsidiary company with effect from April 1, 2003. In October 2003, the company entered into a
scheme of arrangement with Lakshmi Auto Components Ltd and Sundaram Auto Components
Ltd. As per the scheme, all the assets and liabilities of the rubber and plastic businesses of
Lakshmi Auto Components Ltd were transferred to Sundaram Auto Components Ltd on slump
sale basis on April 1, 2003 for a consideration of 12.25 crores. The remaining business of
Lakshmi Auto Components Ltd, namely engine components division together with their
investments in other bodies corporate was transferred to the company with effect from April 2,
2003.
During the year 2003-04, the company launched new products such as TVS Centra, New
Victor GL, Fiero F2 & Fx and Scooty Pep. During the year 2004-05, they launched new products
such as TVS Star, New Victor GLX, New Victor GX and Scooty Pep 'Splash' series. During the
year 2005-06, the company entered into a joint venture with Columbian party for exploring
opportunities in Columbian market with an equity investment of Rs 5 million. The company
incorporated TVS Motor Company (Europe) B V in Netherlands as a wholly owned subsidiary
of the company with an investment of Rs 91.63 crore. During the year, TVS Motor Singapore
Pte Ltd, Singapore became a wholly owned subsidiary of the company with an investment of Rs
30.51 crore. PT TVS Motor Company Indonesia was incorporated in Indonesia to manufacture
motorcycles and parts with an investment of USD 27.60 million and became subsidiary of the
company in view of it being the subsidiary of TVS Motor Company (Europe) B V, which holds
75% of the share capital. The remaining 25% was held by TVS Motor Singapore Pte Ltd. PT

TVS Motor Company Indonesia has acquired lands in Indonesia for setting up a facility
for manufacturing two wheelers. During the year 2006-07, the company has established a new
plant in Himachal Pradesh with an annual production capacity of 4, 00,000 units scalable to 6,00
,000 units. PT TVS Motor Company Indonesia, a subsidiary of the company, established a
manufacturing facility at Karawang, near Jakarta in Indonesia with production capacity of 3 lakh
vehicles per annum. During the year, the company launched multiple new products and variants
such as, StaR City ES, StaR Sport, Scooty Teenz and 99 Colors on Scooty PEP. During the year
2007-08, the company commenced commercial production from its Nalagarh Plant located in


Himachal Pradesh. They commenced their commercial production from their state-of-the art
plant located at Karawang in Indonesia and launched TVS Neo, which is exclusively developed
for the Indonesian market.

During the year, the company launched various new products and variants such as TVS
Flame, Apache RTR, StaR Sport, StaR City 110 cc, Scooty TeenZ Electric, TVS Tru4 Oil. In
March 2008, the company launched their three wheeler, TVS King in two variants, namely two
stroke petrol and two stroke LPG. The company won the Team Tech 2007 Award of Excellence
for Integrated use of Advanced Computer Aided Engineering Technologies in product
development. .

They also won the prestigious SAP ACE 2007 Awards for Customer Excellence in the
Most Innovative Netweaver Category for several SAP implementations that are put in place. In
June 2008, the company entered into a contract manufacturing arrangement with Mahabharat
Motors Manufacturing Pvt Ltd whereby TVS motor cycles will be manufactured at the latter's
two-wheeler manufacturing facility that is located on the outskirts of Kolkata. TVS would help
Mahabharat Motors to set up the factory and provides engineering support to them.

The production would commence from June 2009. During the year 2008-09, the company
launched Scooty Streak, a tough and trendy variant of Scooty Pep+ and Apache RTR RD,
premium segment motorcycle. Also, they launched their three-wheeler, TVS King in six states.
In June 2009, T V Sundram Iyengar & Sons Ltd and their subsidiaries acquired the holding of
foreign collaborators, Clayton Dewandre Holdings Ltd in Sundaram-Clayton Ltd. Thus,
Sundaram-Clayton Ltd became a subsidiary of T V Sundram Iyengar & Sons Ltd. Consequent to
this acquisition; the company also became the subsidiary of TVS with effect from June 3, 2009.
During the year 2009-10, the company launched TVS JIVE and TVS Wego in the market. They
also launched a four stroke three-wheeler with superior features. They commenced export of
TVS Apache to Brazil. Also, they developed a pan India presence in three-wheelers. In
December 2009, the company acquired the entire shareholding of TVS Energy Ltd. Thus, TVS
Energy became a wholly owned subsidiary of the company. In June 2010, they acquired the
entire paid up capital of TVS Housing Ltd and thus, TVS Housing Ltd became a wholly owned
subsidiary of the company.


In October 2010, the company won the SAP ACE Award for Consumer Excellence 2010
in 'Best Run Award in Automotive' category. They also won the Silver EDGE award from
Information Week, a leading IT magazine for in house design and development of Data
Acquisition System for improving shop floor productivity. Information Week annually recognize
enterprises driving growth and excellence through IT. In November 2010, the company launched
TVS TRU4 Premium, a semi-synthetic 4T Engine Oil. In February 2011, Indian Bank signed an
MoU with the company for financing three wheelers manufactured by the company.

In March 2011, the company introduced ABS (Anti-lock Braking System) in their
premium segment motorcycle TVS Apache RTR 180, giving the bike formidable stopping power
and superior braking control that compliments its high performance capability.
INTRODUCTION TO AUTOMOBILE INDUSTRY

Indian automobile industry has grown leaps and bounds since 1898, a time when a car
had touched the Indian streets for the first time. At present it holds a promising tenth position in
the entire world with being number two in two wheelers and fourth in commercial vehicles. With
standing a growth rate of 18% per annum and an annual production of more than 2million units,
it may not be an exaggeration to say that this industry in the coming years will soon touch a
figure of 10 million units per year.

Besides a steady growth in India's fiscal system, the expansion of Indian middle class
hasalso played a major role in drawing the attention of international auto manufacturers towards
the Indian Automobile Market. Moreover, India is one nation which provides skilled workforce
at cut-throat prices making itself a preferable manufacturing centre. The magnetism of the Indian
markets and the decline of global auto industries such as Japan Europe and US have triggered the
influx of new conglomerates along with huge capital investments in the sector. Overseas auto
players like Suzuki, Hyundai, Honda, etc have their manufacturing units in India and are
maximum utilization of their Indian functions to expand their business.

As per a recent research conducted by Deloitte, 2020 will witness the emergence of at
least one Indian auto firm that would not only feature among the best six car manufacturers but
would also dominate the international auto sector. Moreover, the global car sector would witness


an enormous competence building in low-priced nations like India and China as most of the
producers would alter base from industrial regions.

Domestic Automobile Market
As per statistics launched by Society of Indian Automobile Manufacturers (SIAM), the
passenger car transactions in domestic market have surged to 145,905 units in January
2011against the 2010 sales of 110,300 units. This indirectly refers to the 32.28% growth in the
domestic car sales. In January 2010, the total sales of automobiles grew to 1,114,156 units as
compared to the previous fiscal year's 768,698 unit’s sales.

Segments of Indian Automobile Market
Two-wheelers In this segment, motorcycles accounts for major Indian Automobile
market share. The chief players in this segment is Hero Honda which delivers 50% motorbikes to
the Indian market besides sharing 46% in scooter market and TVS for 82% in moped market.
Three-wheeler Around 41% of the three-wheelers in India is utilized for merchandise transfer
purpose. In this segment Piaggio and Bajaj are the leading players with 40% and 68% of market
share respectively. TVS motors are a new entrant in this segment.

Four-Wheelers
 Accounting for 79% of total four-wheeler` industry, cars rule the passenger automobile in
India. The chief players in this segment are Maruti Suzuki and Mahindra. While Maruti
Suzuki enjoys full-fledged monopoly in multi-purpose automobiles sector with 52% of
market share, Mahindra have 42% market share in utility vehicles.

However in the area of commercial automobiles, Tata Motors rule the Automobile
Industry of India with 60% of market share besides being the fifth biggest producer in
the world of medium & heavy marketable vehicles.
Facts and Figures on different segments of Indian Automobile Market
 Within the two-wheelers segment, motorcycles accounts for 80% of the sector volume.
 Cars rule the Indian passenger automobiles with 79% of market share
 More than half of the auto parts output is consumed by OEMs.


 India stands at the first rank in three-wheeler and two-wheeler markets, second in tractor
segment, fifth in commercial vehicles and first in motor cycle manufacturing
 In the entire Asia, India stands at the fourth position of car manufacturers by superseding
the benchmark of 1 million sales.

Future of Indian Automobile Market
In the financial year 2010, Automobile Industry of India is expected to witness a 10 to
12%of massive growth in its vehicles sales. As per a research conducted by Indian Auto Sector
Outlook, rivalry in the nation's Automobile sector is anticipated to grow due to escalating influx
of international original equipment manufacturers (OEM).

Background

TVS Motor Company has its origin in Sundaram Clayton Limited, Moped Division,
started in1980. The factory was started in Hosur, Tamil Nadu in southern India. The first product
launched was a 50 cc moped, which appealed to the masses because of its capability to carry two
people. In the same location, the same pro motors started another company in 1984, in
collaboration with Suzuki Motor Corporation of Japan, for the manufacture of 100 cc
motorcycles under the brand name of Ind-Suzuki Motorcycles. Subsequently in the moped
division was bought by Ind -Suzuki Motorcycles in 1987 and the company changed its name to
TVS Suzuki Ltd. Even though the company started producing all kinds of two wheelers like
mopeds, scooters and motorcycles, the collaboration with Suzuki continued for the motor cycles
only. The collaboration with Suzuki Motor Corporation ended in 2001 and since then the name
of the company changed to TVS Motor Company.

The company now develops all types of two-wheelers through its own in house R&D
facility and manufactures in three locations in India, Hosur in Tamil Nadu, Mysore in Karnataka
and Baddi in Himachal Pradesh. It has recently started a new manufacturing plant in Indonesia to
cater to the Southeast Asian market. The Chairman and Managing Director of the Company is
Mr. Venu who is the grandson of TV Sundaram Iyengar. It is the only automotive manufacturer
in India to get the prestigious Deming Prize. One of its subsidiaries Sundaram Clayton was the
first company in India to receive the Deming followed by Sundaram Brake Linings also getting
the Deming Prize.


This prize is given to organizations or divisions of organizations that have achieved
distinctive performance improvement through the application of TQM in a designated year.
Sundaram Clayton went on to be awarded the Japan Quality Medal.TVS Motor is the third
largest two-wheeler manufacturer in India and ranks among the top ten globally. It is the first
company in the world to be honored with The Deming Prize for Total Quality Management. The
company was the first in India to launch 2-seater 50ccmoped and 100cc Indo-Japanese
motorcycles.

Corporate profile
TVS Motor Company was incorporated in 1982. It is third largest two-wheeler
manufacturer in India and one among the top ten in the world. TVS Motor is the flagship
company of the$4 billion TVS Group.
The company manufactures a wide range of two wheelers such as mopeds, scooters and
motorcycle.

It has four manufacturing facilities located at Hosur, Mysore, Himachal Pradesh and
Indonesia and a production capacity of 300 thousand units a year.

Business Growth
The two wheelers being a major part of the industry are growing strongly with the growth
of India. The reasons for the strong growth are Economic liberalization; increase in per captain
come, various tax relief policies, easy accessibility of f inane, and launch of new models a n d
exciting discou nt offers made by dealers.

Market Share
In the two wheelers segment Hero Honda is the major company with over 50%of the
market share (by volume). A distant second is Bajaj with about25.65 % of the market share and
TVS motors is third in the race with just over 18 % market share. Together the top three companies
constitute for more than 93 % of the total sales in the industry other minor players being Honda and
Yamaha.


TVS Motor Company - Mission
We are committed to being a highly profitable, socially responsible, and leading
manufacturer of high value for money, environmentally friendly, lifetime personal transportation
products under the TVS brand, for customers predominantly in Asian markets and to provide
fulfillment and prosperity for employees, dealers and suppliers.

Vision Statement
TVS Motor - Driven by the customer
TVS Motor will be responsive to customer requirements consonant with its core
competence and profitability. TVS Motor will provide total customer satisfaction by giving the
customer the right product, at the right price, at the right time.
TVS Motor - The Industry Leader
TVS Motor will be one among the top two two-wheeler manufacturers in India and one
among the top five two-wheeler manufacturers in Asia.
TVS Motor - Global overview
TVS Motor will have profitable operations overseas especially in Asian markets,
capitalizing on the expertise developed in the areas of manufacturing, technology and marketing.
The thrust will be to achieve a significant share for international business in the total turnover.
TVS Motor - At the cutting edge
TVS Motor will hone and sustain its cutting edge of technology by constant
benchmarking against international leaders.
TVS Motor - Committed to Total Quality
TVS Motor is committed to achieving a self-reviewing organization in perpetuity by
adopting TQM as a way of life. TVS Motor believes in the importance of the process. People and
projects will be evaluated both by their end results and the process adopted.
TVS Motor - The Human Factor
TVS Motor believes that people make an organization and that its well-being is
dependent on the commitment and growth of its people. There will be a sustained effort through
systematic training and planning career growth to develop employees talents and enhance job
satisfaction. TVS Motor will create an enabling ambience where the maximum self-actualisation
of every employee is achieved. TVS Motor will support and encourage the process of self-
renewal in all its employees and nurture their sense of self worth.


TVS Motor - Responsible Corporate Citizen
TVS Motor firmly believes in the integration of Safety, Health and Environmental aspects with
all business activities and ensures protection of employees and environment including
development of surrounding communities. TVS Motor strives for long-term relationships of
mutual trust and interdependence with its customers, employees, dealers and suppliers.
TVS group to diversify, eyes 'green' power
The TVS group, a leading brand in the automotive industry, is set to create its brand in
‘green’ power energy through a new company. It is also eyeing the defense sector, as part of a
diversification plan, through Sundaram Clayton, a leading supplier for the automobile industry.

Speaking on the sidelines of Sundaram Clayton’s annual general meeting Venu Srinivasan,
MD, said, “We are planning to venture into green power. Our immediate focus would be wind
and micro-hydro, followed by solar and biomass.”

Sundaram Clayton is planning to set up a 5 Mw wind energy farm in Tamil Nadu through
a new company, which is expected to be floated in the next six months. On the capital for the
new company, Srinivasan said, “It’s in the drawing stage.”

And, “we are talking to (the) defense (ministry) for supplying to aviation and maritime force,”
said Srinivasan.

The company’s products, including raw aluminum castings and machined castings,
catering to commercial vehicles, passenger cars and the two-wheeler industry.

Srinivasan said the proposed diversification plan would help the company reach its target
of Rs 1,000 crore turn over in five years, from Rs 492 crore last year. “To support the target, we
will increase our foundry capacity to 50,000 tons from the current 35,000 tones, with an
investment of around Rs 200 crore over the next five years.”

The increase in capacity is mainly to cater to the company’s new customers, including
Nissan Motors, Daimler, BMW and others. The company, said Srinivasan, is expecting orders
worth Rs 400 crore from these majors over the next three to five years.

May consider merging subsidiaries: Venu Srinivasan


Responding to a shareholder’s query, Venu Srinivasan said the TVS Group will consider
demerging its subsidiary companies. There are 17 subsidiaries, of which seven are in the auto
field and 10 are not. Among the 17, five are direct subsidiaries of Sundaram Clayton, three under
TVS Motor Company Ltd, six under TVS Investments Ltd, two are under TVS Electronics and
one under TVS Motor (Singapore) Pvt Ltd.

Awards

TVS Motor won the Deming Application Prize in 2002, becoming the first and only
Indian two-wheeler company to win the award given to companies that do outstanding work in
the field of Quality Management. It is considered to be one of the world's most prestigious
quality awards. The same year, the work done for the TVS Victor motorcycle won TVS Motor
the National Award for successful commercialization of indigenous technology from the
Technology Development Board, Ministry of Science & Technology, and Government of India.
In 2004, TVS Scooty Pep won the 'Outstanding Design Excellence Award' from Business
World magazine and the National Institute of Design, Ahmadabad. The effective
implementation of Total Productivity Maintenance practices won TVS Motor the TPM
Excellence Award given by the Japan Institute of Plant Maintenance in 2008.

TVS Motor has won several management awards, notable among them being the
Emerging Corporate Giant in the Private Sector awarded by The Economic Times and the
Harvard Business School Association of India. Business Today magazine awarded TVS Motor
the Best Managed Company and the Most Investor Friendly Company awards. Its advertising
practices won it the Good Advertising award by Auto India Best Brand Awards 2009. Company
Chairman Venu Srinivasan is a recipient of several awards for corporate excellence such as the
Star of Asia Award by Bloomberg Business Week and the JRD Tata Corporate Leadership
Award. The University of Warwick, United Kingdom gave him an honorary Doctorate of
Science degree while the Government of India honored him with the Padma Shri, one of India's
highest civilian distinctions.

Innovative implementation of Information Technology has won TVS Motor the Ace
Award for Most Innovative Net Weaver Implementation in 2007 awarded by technology major


SAP AG and the Team Tech 2007 Award of Excellence for Integrated use of Computer-aided
engineering Technologies.

Board Of Directors

Chairman & Managing Director Venu Srinivasan

H Lakshmanan
T Kannan
Director
C R Dua
K S Bajpai
Company Secretary K S Srinivasan

R Ramakrishnan
Director
Prince Asirvatham

The chairman

Venu Srinivasan is the grandson of the TVS Group's founder, T. V. Sundaram Iyengar.
After graduating as an engineer from the University of Madras, he completed a Master's Degree
in Industrial Engineering from Purdue University in the USA.

He became the Managing Director of Sundaram Clayton Ltd. in May 1979. He went on
to become Chairman of TVS Motor Company in July 2002.

In the late 1980s, Srinivasan scripted a turnaround of the company, which was then mired
in labour trouble and was sinking into the red. Srinivasan dealt with the situation sternly and shut
the factory down for three months, forcing the unions to relent. He then re-structured operations
by upgrading plant machinery, investing in new technologies and implementing Total Quality
Management practices. He also brought in Professor Lord Kumar Bhattacharyya of
the University of Warwick as a consultant to provide guidance. In 2001, TVS Motor Company


split with Suzuki and started manufacturing on its own. TVS Motor Company re-entered
contention by successfully launching Victor, India's first indigenously built four stroke motor
cycles. The slew of launches that followed propelled TVS Motor Company to become the third
largest two wheeler manufacturer in India.

Srinivasan later brought in Professor Yasutoshi Washio of Japan, a Deming Application
Prize Winner and globally renowned expert in Total Quality Management and Japanese Quality
Management Guru Prof Yoshikazu Tsuda as mentors to strengthen the TQM processes within
the company.

Under his leadership as the Managing Director, Sundaram Clayton's brakes division won
the Deming Prize in 1998 for having "achieved distinctive performance improvements through
application of company-wide quality control". In 2004, TVS Motor Company also won the
Deming Prize, becoming the first two-wheeler company in the world to do so.

MILESTONES OF TVS MOTORS COMPANY:
1980: Launched TVS 50, India's first 2 seater 50 cc moped
1984: First Indian company to introduce 100 cc Indo - Japanese motorcycles
1994: Launched India's First indigenous scooterette (sub - 100 cc variomatic) TVS Scooty.
1996: Introduced India's first catalytic converter enabled motorcycle, the 110cc Shogun
1997: Introduced India's first 5 speed motorcycle, Shaolin
2000: Launched India's first 150 cc, 4 stroke motorcycle - The Fiero
2001: Launched India's first fully indigenously designed and manufactured Victor motor cycle.
2004: Launched the revolutionary VT-I engine for the best in class mileage in TVS Centra
2006: Launched TVS Apache - first bike to win 6 awards in a row
2007: Apache RTR - first two wheeler in India to have racing inspired engine and features.
2008: TVS Flame, TVS Scooty Electric Vehicle and three wheeler TVS King launched.
2009: TVS Apache RTR 180, TVS Streak and TVS Wego launched.
2010: TVS JIVE the auto clutch bike launched.
2011 TVS Apache 180 RTR ABS launched.


ORGANISATION PROFILE
Name of the Organisation : Vijaylakshmi TVS

Address of the company : Vijaylakshmi TVS

Gokul Road

Hubli.

Year of Establishment : 2003

Board of Directors : Manjuanth C Hurkadil (Chairman)


ORGANIZATION CHART

MANAGING DIRECTOR

SALES MANAGER WORKSHOP
MANAGER

Sales Sales Direct Floor
Supervisor
Marketing Supervisor
Executive 1 Executive 2
SPARES MANAGER

Spare Spare sale Spares
Billing Executive Purchasing

Floor Floor
Washing
supervisor 1 supervisor 2

Washing 1&2 Mechanic1&2 Mechanic1&2
COMPETITORS

Bellad Auto Agency Suzuki Motors.

Yahama Auto Agency. Chadda Auto Agency

Shantash Honda Automobiles Channmma Bajaj motors.


PRODUCT LINE

TVS motors have a range of two-wheelers under all the categories and it is the only
Indian two-wheeler manufacturer that has a product line of moped to a premium segment bike. It
manufactures moped (XL Super/Heavy Duty) and scooterettes (Scooty pep+/Streak). The
entry/economy segment bikes are the Star duo (City/Sport/JIVE) while Flame is in the executive
segment and Apache RTR (160/Fi-160/180/ABS) in the premium segment. Their latest launch
WEGO is a unisex scooterette.TVS is also venturing in the three-wheeler market with King which was
launched in 2008.

Apache RTR 180/160 /ABS
TVS motors have come up with another variant of apache ± the RTR 180 ABS. Apache RTR has been
very well received by bike enthusiasts and the new RTR 180 is going to take a step further with
more powerful engine and some interesting additions in design. The bike retains the basic lines
of the current RTR & comes with all the high tech features: digital Speedo meter with top speed,
0-60 timer, trips, and other extra functionality plus stunning looks. Apache RTR looks best in its
class and has been priced very competitively in comparison to other bikes in its segment. The Apache
RTR 180 is powered by a 177.4cc engine which generates 17 Bhp of maximum power with 15.5 Nm of
maximum torque. The new 177.4cc mill is a bored out variation of the 160cc mill, and has a longer stroke too. The
new engine still remains an over square unit, but not so much so as the 160. Power is up by 1.3 Bhp to 17 Bhp and
the new engine produces 2.4 more units of twisting force at 15.5Nm. The peak power is produced
at 8500rpm, similar to RTR 160, though the peak torque is now produced at 6500 revs. The aerodynamic air
scoops add to the design plus it ensures air is directed towards the engine unit to help better
cooling efficiency.

TVS claims the new apache RTR 180 to reach60kmph from standstill in 4.15 seconds and top
speed as 125kph.


JIVE
TVS India has tapped the market of gearless bikes with the launch of TVS Jive. It is the
first Indian two-wheeler to feature automatic transmission. Jive comes with 4-speed
transmission but features a hand-free gearshift and it comes with T-matic technology. TVS Jive
comes with gear Indicator and under seat space which can accommodate a bottle, umbrella or
any documents .In terms of design and styling TVS Jive looks very balanced and simple, as it is
a commuter bike, the buyers don't expect lot of styling. TVS has kept it very basic and it looks like the TVS
Star City from many angles. The only change is the spruced-up tank which brings character to
the Jive. Jive is powered by a new 110cc engine which also powers the TVS Wego. The 110cc engine of TVS
Jive generates maximum power of 8.1 Bhp at 7500 rpm with 8.1 Nm of torque at5500 rpm. TVS
has good experience in manufacturing bikes with automatic clutch as they are selling TVS Neo in Indonesia and it
is selling in good numbers.

The TVS Jive features a rotary gear technology and two clutches. One of the two is a
normal multiplate job while the other one is a automatic centrifugal clutch that prevents the
engine from stalling. There is an anti-stall mechanism to boot ± which means that even when you
try to ride along in a high gear at low speeds, the motorcycle does not sputter and stall.

Also, therotary gear system means that you can shift directly from a high gear to neutral.
Convenience-wise, the Jive is going to please a lot of new riders or people have to ride a lot in
heavy traffic.

FLAME

Flame sports a new design and embraces the contemporary black theme. Flame borrows
the headlamp, front fender, attractive rear view mirrors; body colored shock absorber springs and
special engine cowl from its big brother apache. Flame is packed with exciting features like attractive
body graphics, alloy wheels, disc brake at the front, electric start and handle bar weights to
control vibrations. It has been designed to capture attention in one go. The bike has been given a
contemporary urban look by having a black theme. The Flame is technologically the most


advanced motorcycle in the country with a 3-valve125cc engine and sports the India’s first three-
valve CC VTi (controlled combustion variable timing intelligent) engine. The engine produces
maximum power of 10.5 bhp at 8,250 rpm. TVS has patented the CC-VTi technology in Austria and rest of
the world. It has sporty delta-edge exhaust that is not just a styling element but also to deliver the
smoothest of sounds, lowest emissions and excellent performance. The engine has two different
in take ports, swirl and power port.

A swirl motion is created of the intake air-fuel mixture in the combustion chamber, which
leads to efficient burning of lean air-fuel mixture and helps improve the bike’s fuel efficiency.

STAR CITY/SPORTCITY
TVS India launched the upgraded and refreshed Star City in 2007. The graphic design on
the fuel tank was replaced by new graphic pattern. A new colour option had been added and I
tnow came with a 12V mobile charger socket, placed just behind the front left indicator. This made the Star
City the first motorcycle in India to have this feature.TVS Star city sports a new 110cc CVTi
engine with VTi technology consisting of fuel cut-off on deceleration and significantly reduced
friction to improve the overall fuel efficiency. TVS bikes have always been known to be tidy
handlers, and the Star City is no different, offering among the better handling traits and ride
character within its segment. Riders will find the bike moulding them into an upright and
commuter-friendly posture. The frame skeleton is a single down-tube with the engine bolted on and
offers just the right rigidity.

The Star City continues with a rectangular section swing arm. Star City also allows riders
to adjust the rear shock absorbers via a convenient lever with no additional tools required for
the job. Additionally, it has the option of an electric start and alloy wheels and comes with


standard features like backlit speedo with fuel gauge, econometer for better mileage and ride
switch shocks for a truly smooth ride.

SPORT
TVS expanded its economy segment offering with the launch of, 'Sport' - a stylish, compact and
affordable 100 cc motorcycle, aimed at discerning urban motorcycle customers who are on the
look-out for a sleek and compact style.TVS Sport looks more or less same like the Star City.
Body panels and tail lamps received some tweaking to give sleeker and elegant appearance
overall from rear. The fuel tank is sleek and the dual toned side panel makes it attractive. TVS
Sport is fitted with alloy wheels, broad tires and a shoe type seat which gives it a sporty look.
TVS Sport is a bike good for average users who are looking for a bike which offers good features
along with decent mileage. TVS Sport is powered by a 99.7cc engine which generates maximum power of
7.5 Bhp @7500 rpm with maximum torque of 7.5 Nm @ 5000 rpm. The engine is mated to 4 speed gearbox.

The suspension has the same looks as that of the Star City, but the rear one comes with 5
steps adjustable stroke that is just a little longer than the Star City.

SCOOTY PEP+/STREAK
The Pep+ retains the familiar face with its friendly expression but gets a tangy new set
of graphics. The grab-rail also now matches its body color. Dual-tone shades spruce up the scooter with a racy
chequered look on the front apron and rear panels. Grips, levers, switchgear and mirrors are top


notch. In a smart move, the key slot itself is fluorescent, so as to allow grope-free access in the
dark. There's also a new cell phone-charging point.

Pep+ lights up its lockable under seat storage bay and offers yet another smart feature
that would do well on any such scooterette, a spring at the mounting pivot prevents the seat from accidentally
closing at a fuel station and crushing unsuspecting fingers. It retains its quality feel in offering
alloy rims, both front and rear. The Plus not only feels meaty where it matters most in its low-
and midrange punch, but does manage a relatively respectable top speed of 71kph delivered with
refinement.

The Scooty was always bold offering twin telescopic forks as front suspension. While the
rest of the industry sticks with diminutive and far less effective front dampers, the Pep Plus
carries forward this handling-enhancing theme. At the rear, there is a single shock absorber doing duty
in conjunction with its hinged engine.

STREAK
TVS after enjoying huge success with its scooty pep has now come up with a scooter
called Scooty streak. Scooty streak is the TVS second attempt to conquer the 100cc plus
scooter customer, after its first attempt in 1999 with 150cc four stroke Spectra. The geared
scooter spectra failed to take off in the market and it was withdrawn. Scooty streak is a 100cc
plus four-stroke scooter which is positioned above the scooty and it targets urban customers.

With the scooty streak, TVS hopes to widen its customer base. The 90cc TVS Scooty has
always been associated with women and the 100cc plus scooty streak could bring in male
customers into the fold. It inherits the styling of the popular scooty which means the Scooty streak
will not be a full- bodied scooter. Scooty streak is a typical gearless scooter with a prominent snout,
handlebar mounted head lamp, multi-purpose die-cast rear grab rail and contoured seats. TVS


Scooty Streak comes with a razor sharp, sleek unisex styling features sharp head lamps and LED tail-lamps.
Scooty streak also comes with broad anti-skid tires that provide enhanced wet braking stability
and is equipped with an external fuel fill at the rear for refueling. Mobile charger and lockable
front glove boxes are the other usable features in the new scooty streak.

WEGO
TVS India launched all new gearless scooters - The Wego in Nov2009. It is powered by a
new110cc engine. TVS has good experience in manufacturing scooterettes with automatic
transmission as they are selling TVS Scooty Variants in good numbers. But Scooty is generally
considered by only female buyers and TVS wants to capture the market of Suzuki Access & Honda Aviator
which are unisex scooter. Though Wego is not too unique and different in terms of style and
technology in comparison to its rivals but it can be very successful as it has been priced very
competitively.TVS has made use of vehicle simulation models, computational fluid dynamics
and frequency response analysis techniques to ensure smooth and noise-free engine and best-in-class ride
comfort and handling. The all aluminum low-friction engine ensures best-in-class mileage.
Multi-reflector halogen headlamps and LED tail lamp with optical guides give the scooter dynamic
styling better described as urban dynamism.

One of the unique features of TVS Wego is its Body Balance Technology that enables
lower steering effort, better control and maneuverability through optimum vehicle mass and
mass distribution, making it the best scooter to handle in city traffic conditions. Other
innovations that are first in its category are twelve inch alloy wheels, sleek contour body, LED
Tail lamp with optical guides, external fuel fill with hinged cap, an integrated glove box, twin
city lamps, maintenance free battery, gas filled rear shock absorber, under seat combo charger to
charge the vehicle battery as well as a cell phone and patented EZ center stand. The scooter’s
under seat storage space that can hold a full face helmet.


XL HEAVY DUTY/SUPER
Its 70 cc engine provides easy kick start for smarter beginning. Reliability of this two-
wheeler is assured by its auto wet clutch system, wheel removal with QD wheel system,
safer suspension. The only difference between the two variants is of 9 kg weight more of TVS XL
Super HD. Its bold tubular frame gives proper support to the rider's to ride it any road condition.
Night riding becomes safer due to the presence of powerful 12V electrical system. It has
detachable seat and load carrier keeping in mind its passengers.


INTRODUTION OF THE TOPIC
A STUDY ON TVS MOTOR APACHE AND STRATEGIES TO INCRESE ITS SALES

Meaning: To do survey and research about TVS motor APACHE. This study covers survey,
findings, data analysis, suggestions and conclusions.

TVS Apache is equipped with all the required market friendly features. Two models of this
bike are based on all the technological advances. It is the bike for every kind of customers and
with different choices . This bike comes with all the facilities that all finicky bike lovers really
look for in his best possession.

There are two variants of in the market:

 TVS Apache
 Bajaj Pulsar

TVS Apache Bajaj Pulsar

TVS Apache:-

TVS, the maker of the popular Apache RTR brand, released TVS Apache RTR 180cc bike last month,
the new member of the Apache family. The Apache bikes are racing bikes. If you are looking for a bike which is
stylish and powerful at the same time, then this is the bike for you. The Apache RTR 180 comes with superb
aerodynamic design. TVS mainly made changes in the engine which made the major difference in
the performance of this bike. The new Apache RTR 180 will compete with Bajaj Pulsar 180cc and Bajaj Pulsar


200cc bikes, Yamaha FZ-S bike. TVS is also planning to launch another motorcycle in India by the end of this
year and it would start exporting its Apache RTR 160 FI to North America at the same time.

The various objective of apache rtr 180 are:
Split bull horn rails:
The split bull horn rails not only adds up to the motor cycle’s style quotient but also helps
the pillion rider to get a good grip thus ensuring safety. The split bull horn design is the result of
input gathered from thousands of “palm types” and “grab holdings.”

Style and graphics:
The stylish graphics of TVS Apache RTR 180 makes it a stand out from the crowd. The
racing stripes, luminous rims, aerodynamic air scoops and race crouch mirrors make it lean mean
racing machine.
Aerodynamic air scoops:
The aerodynamic air scoop makes sure that cool air flows towards the engine unit to cool
it down.
Engine fairing:
The engine fairing adds up to the aero dynamic design of the TVS Apache RTR 180. It
also protects RTR engine from harsh road conditions.


Lightweight stylish alloys:
The light weight alloys does not add up too much weight at the same time they can
withstand the toughest surface.
Forged brake lever:
The forged brake lever and gear lever set of the Apache RTR 180 gives it a distinctive
look.
Removable rear fender:
The Apache RTR 180 comes with a replaceable mud flap
Engine:
The “Rev happy over square engine” truly upholds the ingenuity of TVS engineers. This
engine won the TVS Apache RTR 160 the performance bike of the year award from BS
Motoring and Overdrive & NDTV car and bike awards.
Roto petal disc:
The Apache RTR 160 was the first Indian bike to come with the Roto Petal disc with a
diameter of 270 mm. It helps in sharp braking and the large size of the disc ensures quick heat
dispersion. The Apache RTR 180 comes with roto petal disc on both front and rear wheels.
Digital Speedo console:
The backlit digital Speedo console gives out necessary information about the motor cycle
such as, two trip logs, max speed and so on.
LED Tail lamp:
The stylish LED (Light Emitting Diode) tail lamp consumes less energy and shines more
brightly and ensures high visibility at any weather condition.
Head Lamp:
The head lamp and park lights are integrated into the cowl. It provides good visibility.
Poly shock absorbers:
The poly shock makes the TVS RTR 180 a tough motorcycle that can run on any terrain.
Be it a smooth road or rough road filled with potholes. The poly shock absorber takes the
rebound from a shock and dissipates it as heat energy.
Clip on handle bars:
The clip on handle bar of the TVS RTR 180 is designed based on racing insights. The
handle bar consists of two units- the two different handle bars and base unit. The handle bars are
joined with the base unit in such a way that it gives the rider a racing posture. The clip on handle
bar is also adjustable according to the rider’s height.


Wide tubeless tires:
The wide tubeless tires of TVS RTR 180 ensure high stability for the rider on all types of
roads.
Stylish exhaust:
The roar says it all for TVS RTR 180. Designed with great care, the exhaust not only
releases the gas produced from internal combustion but also adds up to the overall style icon of
the bike.
Storage Space and Safety Features
TVS Apache RTR 180 ABS is a short bike which offers almost no storage
space however you will notice many safety features like rear saree guard and disc brake, front
leg guard and powerful headlight in this bike.
Suspension and Braking
Suspension system of this bike remains untouched. The bike shares its front telescopic
forks and rear gas filled shockers with regular Apache 180. The braking system receives the
biggest change and features ABS. Its front disc brake of 270mm and rear disc of 200mm now
works with ABS technology and gives it an accurate and precise braking
TVS Apache RTR 180 ABS Ride and Handling
This new bike comes with a wheelbase of 1326mm which is 26mm more than the
regular Apache. This change along with inclusion of ABS has improved its ride quality
significantly. The handling is still very accurate and it comes with exceptional turning abilities.
It’s extended wheelbase and ground clearance of 165mm makes it much stable around corners.
The best part of its riding is its braking ability which was never before experienced in its class.
The ABS avoids the locking of its both wheels and thus results into controlled braking. It never
skids and always gives you immense control at high speeds. It’s the best braking system ever
seen in any Indian made bike.
Tire Size, Shades and Variants
Apache RTR 180 has R17 size of tires. It has six-spoke mag alloys. It’s available in three
shades white, black and grey.
Foot pegs:
The rear set foot pegs are fitted in such a way that is gives the rider a sporty stance while
riding the bike. The foot pegs of TVS Apache RTR 180 are light weight and contribute to the
power to weight ratio.


Price:
TVS Apache RTR 180 will cost Rs. 82,800 (ex-showroom).
TVS Apache RTR 180 specification as follows:-
Dimensions, weight and color:-
➢Length: 2085.00 mm
➢Width: 730.00 mm
➢Height: 1100.00 mm
➢Kerb weight: 137 kg.
➢Maximum payload: 130 kg.
➢Colors: White, gray, yellow and black.
Other specifications:-
➢Ground clearance: 180 mm
➢Saddle height: 790 mm
➢Chassis type: Double cradle sychrostiff.
➢Fuel tank capacity: 16 ltrs
➢Reserve fuel tank capacity: 2.5 ltrs.
➢Battery: 12v. 9.0 AH
➢Headlamp: 12V 35/35W Halogen HS1, Clear lens with MFR.
➢Tail lamp: 0.5 W LED twin-triangles with prism on
➢Wheel Type: Six spoke magnesium alloy wheels.
➢Wheelbase: 1326.00 mm
➢Front rim size: 1.85 X 17”
➢Rear rim size: 2.15X17”
➢Front wheel size: 90/90 x 17”
➢Rear wheel size: 110/80 x 17” mm
➢Front suspension: Telescopic Forks (105 mm strokes)
➢Rear suspension: Mono tube inverted gas filled shocks
➢Front brake type: 270 mm petal disc.
➢Rear brake type: 200 mm petal disc.
➢Brake fluid: Dot 3


Engine:-
➢Engine type: Single cylinder, air cooled, four stroke.
➢Displacement: 177.4 cc.
➢Max Power: 17.3bhp @ 8500rpm
➢Max Torque: 1.58kgm @ 6500rpm
➢Maximum speed: 124 kmph.
➢Bore: 62.5 mm.
➢Stroke: 57.8 mm.
➢Compression ratio: 9.5:1
➢Carburetor: Mikuni BS-29.
➢Valve train: Two valves, overhead cam.
➢Valves per cylinder: Two valves.
➢Power to weight ratio: 124.08 bhp/tonne.
➢Starting: Electronic and kick start.

Bajaj pulsar

The Bajaj pulsar DTSi has set a new standard for new era of Kikes in India. It has been
developed exclusively for the Indian Market after closely examining the changing lifestyles
and needs of the consumers.
The Bajaj pulsar DTSi is equipped with a number of new function and mechanisms,
introduced for the first time in India. It is designed to offer greater functionality, performance,
economy, and easeof handling and maintenance to a wide cross-section of the Indian society.
Features of Bajaj Pulsar – DTSi
New masked front fairing.
The striking feature of the new DTSi is the new front Bikinifairing. This is one of a kind
fairing giving a unique masked look that makes it stand tall among the crowd. Its illumination is
the best in its class and its looks will kill the competition… if any?. It has clear lens/multi focal
reflector in an oval shape and 2 pilot lamps, one on either side. There are curves built into the
fairing look muscular and aerodynamic.


New rectangular swing arm and an increased wheel base.
A new rectangular section swing arm has been designed which with the increased wheel
base of 1320 mm gives the pulsar extra strength, solidity and makes the high dynamic seven
better.
New rugged and muscular rear shock absorbers.
The damper body has been increased India meter to make it look more Robust. A ripple
rate spring with a larger wrap diameter gives a smoother ride and absorption on rough surfaces.
The stroke has been increased for more travel. All this translate to better ride quality over smooth
as well as rough surfaces.
New mer tail lamp.
The pulsar now sports a clear lens tail lamp which apart from being brighter is also more
pleasant to look at. The brightness of lamp only enhances. The safety aspect at high speeds
and during bad visibility.
New classy handle bars.
The handle bars are now surface-plated in a classy stain fiish which gives a look of
sophistication and class.
Introducing the number plate lamp.
The DTSi gets an auxiliary plate lamp NOTE: BAL is not applying for a patent for
this!!!! Read on …. u’illunderstand.
New handle bar clamps.
Part has Even the smallest been attentively crafted…..but mind u the seat still kicks
arise……………but the handle bar clamps which hold the handlebar to the front forks now has a
scratchproof rubber part. This has been styled so as to be aesthetically pleasing and its main
function is to regent the aluminum form getting scratched when a bunch of keys are used.
Engine: 2. twin spark plus for faster and better combustion.
Currently one spark plug at one end of the combustion chamber is the conventional
Practice. The flame front created by the spark takes some time to reach the
DTSi engine:-
The DTSi – DIGITAL TWIN SPARK IGNITION technology is a revolution in
the modern motorcycling era in the country today and would be the first to offer it. This offers
phenomenal performance augmentation and is being first introduced on the highly successful
pulsar twins. It is also being patented by


BAL.farthest Portion of the combustion chamber which leads to slower burning of the
air-fuel.Mixture and creates limitations in optimizing the combustionchamber characteristics 2
spark plugs at either ends of the combustion chamber help in faster and better combustion. This
combustion process of twin spark is being patented by BAL

Ignition with digital C.D.I.
A digital CDI with a 8 bit microprocessor chip handles the spark delivery. The
programmed chip’s memory contains up optimum ignition timing for any given engine rpm,
there by obtaining the best performance characteristics from the combustion chamber. Working
together with the TRICSIII system, it delivers optimum ignition Timing for varying conditions.3.
TRISC III system
Throttle Responsive ignition control system 3rd generation. It means of controlling the
ignition by operating the throttle. Depending on the needs of the rider whether it be cruising,
acceleration, or max aped, the ignition requirements constantly change. Based on particular
amount of throttle opening, the magnetic field generated by the magnet opens or closes the read
switch is connected to the digital CDI which signals the CDI to change/switch, the desired
ignition advance timing maps, this helps in achieving a good balance between drivability and
optimumignition spark advance, resulting in an almost perfect ignition spark advance for every
throttle opening the engine rpm.4.
Constant velocity (CV) carburetor:
The CV carburetor continues to provide high level of performance.


Acceleration and Top Speed:-
Bajaj claims that the 180cc engine will push the bike to a maximum speed of 136 kmph,
an ambitious claim for a bike of this kind. In practice, you’ll be able to push the bike up to a
maximum speed of 122 kmph, showing that there’s plenty of power in this machine. The bike’s
acceleration is very strong: it can accelerate from 0 to 60 kmph in 5.8 seconds, putting it at the
top end of its class.
Bajaj Pulsar 180 Mileage:-
The new variant of the Pulsar 180cc has, Bajaj claims, an average fuel mileage of 58
kmpl for driving at a constant speed of roughly 55 kmph. Under testing, the bike provides a
mileage of approximately 45 to 50 km/kmpl, falling to about 38 km/kmpl in city traffic, which is
reasonable but not outstanding – for some drivers; this will push the running costs of the bike too
high for it to remain a budget option. The fuel tank has a capacity of 15 litres.
Comfort While Driving Bajaj Pulsar 180:-
The Pulsar 180 is a surprisingly comfortable ride, given that previous Pulsar models have
scored badly on driver comfort. The nitro rear shock absorbers have a five-step adjustment
setting that gives excellent riding comfort. On poor-quality road surfaces, the bike’s rear-based
foot pegs offer a good knee-hold.
Safety Features:-
Like the other new and bigger models of the Pulsar, the pillion seat now has the rear grab
rail for greater comfort and security. The bike also features a powerful, even aggressive
headlamp (12 volts, full DC) that gives a good constant beam at all speeds of travel.
Storage Space:-
Like the other Pulsar models, there’s little on-board storage space on this sporty
motorbike.
Bajaj Pulsar 180 Suspension:-
The Bajaj Pulsar 180’s suspension has also been overhauled following on from previous
models. The bike borrows a 37mm fork assembly from its sibling the Pulsar 220. At the rear, it
borrows the swing arm found on the 220 Avenger: a nitrogen-assisted gas-powered shock
absorber, coupled with triple-rated springs, designed to cope with harsh terrain and poor road
conditions. In practice, the bike’s suspension performs very well: it absorbs shocks consistently,
even when at top speed on poor road surfaces, and reduces vibrations to the minimum.


Bajaj Pulsar 180 Brakes:-
The Pulsar 180 is equipped with large 260mm disc brakes at the front, and 130mm drum
brakes at the rear. While the smaller drum brakes are a disappointment, given the prevalence of
rear disc brakes on Bajaj’s other vehicles, the strong front brakes more than pick up the slack,
offering even, dependable braking and short stopping distances, even from top speed.
Ride and Handling
The Pulsar 180 is a comfortable and stable ride. The refined engine generates little noise,
even at higher revs, and it copes well with variations in road surface thanks to its strong front
brakes and solid chassis. Handling is smooth and generally good, although it can feel a little
heavy on leans.
Tire Size
The bike’s alloy wheels, stronger than those of the previous 180, are combined with a
longer wheelbase (1330mm) to offer greater stability and agility. The new tubeless tires are
meaty 120/80 x 17”, easy to maintain and providing a strong grip on all road surfaces.
Shades Available in Bajaj Pulsar 180

• Cocktail Wine Red
• Plasma Blue
• Midnight Black

Bajaj Pulsar 180 is available in three shades:

Cocktail Wine Red, Plasma Blue and Midnight Black. Bajaj India has introduced new
speed line shades for Pulsar range comprising of Pulsar 150, Pulsar 180 and Pulsar 220. The new
shades are blue with combination of black, red with combination of black and all-black shade.
The new shades have given a fresh lease to life to the Pulsar models and have further enhanced
the overall looks of the bikes.
Accessories
Additional accessories for the Pulsar 180, such as seat covers or bike covers, must be
purchased separately from the standard bike.


Reasons to Buy and Value for Money
Powerful and comfortable, the Pulsar 180 is a capable city bike piled high with smart
technology for the next generation of consumers. Cheaper by far than many of its 180cc rivals,
the Pulsar is excellent value for money as an outright purchase – but its poor fuel economy will
put off many buyers.
Bajaj pulsar Specification as follows:-
Engine:-
Engine Displacement (CC):-178.6
Engine Type:-DTS-I Air Cooled
No of Cylinders:-1
Power (PS@ rpm):-17.2
Torque (Nm@ rpm):-14.22
Fuel Type:-Petrol
Drive Type:-Chain
Transmission:-
Type:-Manual
No of Gears:-5
Gear shift Pattern:-1-Down 4-Up
Brakes:-
Brakes Front:-Disc
Brakes Rear:-Drum
Performance:-
Power to Weight Ratio:-Not Available
060 kph (sec):-4.9
0100 kph (sec):-14.02
0400metres (sec):-19.7
Top Speed (KPH):-115
Braking 600km/h:-15.9metres/1.88sec
Overall (KMPL):-48.1


Suspension:-
Suspension Front:-Telescopic, with anti-friction bush
Suspension Rear:-5 way adjustable Nitro shock absorber
Tires and Wheels:-
Tire Size (Front):-90/90 x 17
Tire Size (Rear):-120/80 x 17
Wheels Type (Pressed Steel/ Alloy):-Alloy
Tire Make: - Not Available
Wheel Size:-17
Dimensions:-
Minimum Turning Radius:-Not Available
Kerb Weight:-147
Length*Width*Height:-2035*765*1165
Wheel base (mm):-1350
Ground Clearance (mm):-150
Fuel Capacity (Liters):-15 liters (3.2 liters reserve, 2 liters usable).


RESEARCH METHODOLOGY:

TITLE OF THE PROJECT: “A STUDY ON TVS MOTOR APACHE AND
STRATEGIES TO INCREASE ITS SALES”

Sub-objectives:
 To know the performance of TVS Vijaylaxmi mototrs.
 To understand the different types of promotional activities the company is doing to
get a maximum sales.
 To study the company and various departments
 To analyze the customer preference.
 To analyze after sales services of bikes.
 To suggest various factors to improve sales.

SAMPLE SIZE SELECTED:
50 Respondents.

SAMPLE AREA:
Hubli city.


LIMITATIONS OF THE STUDY:

1) Because of time constrain my study confines only to Hubli city & it is not possible to
make extensive study.
2) By busy working schedule of executives it is difficult to extract more information from
them.
3) Many users are unaware with specification available in two wheelers have comparison
between them is hampered.
SAMPLING:
Meaning: Sampling plan is to know why the sales of TVS Apache are less. What are the
Draw backs of this bike through survey method?
Sample Units:
I have taken the 50 customers who own TVS Apache bike.
JUSTIFICATION:
The study was conducted by the survey method.
Taking sample of 50 customers own TVS Apache by random sampling using the research
instrument as the questionnaire personal interview is considered as the sample plan.
For this project the area of research is Hubli region.
DATA COLLECTION METHOD:-

1. Primary data:-
Primary data is the first hand data, which was collected for the purpose of the
study. In this the data was collected by imposing both open and close ended questions
through questionnaire and observations method.
 The data collected from the customers by the survey method Questionnaire.
2. Secondary data:-
Secondary data is the information; this is collected for the purpose other than to
solve these specific problems of research. Secondary data was collected from
magazines, journals, reports and web site etc.
 World Wide Web.
 Magazine.
 Catalogues etc.


DATA ANALYSIS:

In this chapter data are collected from the respondents and are analyzed on the basis of
objections drawn while analyzing the data suitable statistical tools that can be applicable is
applied. The suggestions are drawn after analyzing the data. The sample size used for the study is
50. The research obtained during the study on “A STUDY ON TVS MOTOR APACHE AND
STRATEGIES TO INCREASE ITS SALES” towards TVS Motor cycles with respect to
Vijaylaxmi Motors.


Question 1: Occupation?

Employee Govt. Busines Studen Politician Other
Employee s t s s
7 3 8 31 1 0

Question 1
35
30
25
20
15
10
5
0
Govt.Empl
Employee Business Students Politicians Others
oyee
Series1 7 3 8 31 1 0

Interpretation: Among 50 respondents 7 are Employee, 3 are Govt. Employee, 8 are Business,
31 are Students, 1 is Politicians and 0 is others.


Question 2: Which of the following bike do you own?

a b c d e f g h
22 8 13 0 1 1 2 3

Here a) TVS Apache 180 b) TVS Apache 160 c) Pulsar d) Suzuki GS 150R e) Yamaha
FZ16 f) Honda Unicorn g) Honda Hunk h) CBZ Xtreme

Question 2
2% 2% 4% a
6%
0% b
c
44% d
26% e
f
g
16% h

Interpretation: Among 50 respondents 22 had TVS Apache, 8 had TVS Apache 160, 13 had
Pulsar, 0 had Suzuki GS 150 R, 1 had Yamaha FZ, 1 had Honda Unicorn, 2 had Honda Hunk
and 3 had CBZ Xtreme.


Question 3: What is the engine type of your bike?
1 2 3
24 8 18

1.180 cc
2.160 cc
3.150 cc

25

20

15
Series1
Series2
10

5

0
1 2 3

Interpretation: Among 50 respondents 24 are using 180cc, 8 are using 160cc, 18 are using
150cc.


Question4: Who suggested you to buy this bike?

a b c d e
26 23 0 1 0

Question 4
2%
0% 0%

Question 4 a
46% Question 4 b
52%
Question 4 c
Question 4 d
Question 4 e

Interpretation: Among 50 respondents 26 were suggested to buy Friends and relatives, 23 were
suggested to buy TV/News paper/Magazines, 0 were suggested to buy Sales executive, 1 were
suggested to buy Hoardings and 0 were suggested to buy others.


Question 5: How old is your bike?

a b c d e
17 10 4 11 7
Here a) 1-2 month b) 2-3 month c) 3-4 month d) 4-5 month e) 5 more than year

e 7

d 11
Question 5

c 4
Series1

b 10

a 17

0 5 10 15 20

Interpretation: Among 50 respondents were 17 respondents have 1-2 old month, 10
respondents have 2-3 month, 4 respondents have 3-4 month old, 10 respondents have 4-5 month
and 7 respondents have 5 more than year.


Question 6: Rate the factor you consider while buying your bike?

a b c d e f g
191 123 275 163 251 183 207

a. Safety
b. Maintenance
c. Design/Look
d Price
e. Promotional activity
f. Ride comfort
g. Mileage

Question 6
Series1

275
251
207
191 183
163
123

1 2 3 4 5 6 7

Interpretation: Among 50 respondents 191 respondents were buy for safety, 127 respondents
were buy for maintenance, 275 respondents were buy for design/look, and 163 respondents were
buy for price, 251 respondents were buy for promotional activity,183 respondents were buy for
ride comfort and 207 respondents were buy for mileage.


Question 7: Rate the factor you consider while buying your bike?

a b c d e
164 182 95 109 198

a. Discounts
b. Brand name
c. Resale value
d. Service
e. Acceleration

Interpretation: Among 50 respondents 198 respondents were buy for discounts, 182
respondents were buy for brand name, 95 respondents were buy for resale value, 109 respondents
buy for service, 198 respondents buy for acceleration.


Question 9: How do you feel about the price of your vehicle?

a b c
5 37 8

a. Reasonable Price
b. Average Price
c. High Price

40
35
30
25
20
Series1
15
10
5
0
Reasonable Price Average Price High Price
Question 9

Interpretation: Among 50 respondents highest is average price were 37 feel about the price of
there bike followed by high price 8feel about the price of their bike and followed by reasonable
price 5 feel about the price of their bike.


Question 10: Do you feel that provides a comfortable ride?

a b
50 0
Here a) Yes b) No

Question 10

No
Question 10

Yes

0 10 20 30 40 50

Question 10
Yes No
Series1 50 0

Interpretation: Among 50 respondents 50 respondents were told yes feel comfort ride and the 0
respondents were told no on comfort ride.


Question 11: What is the mileage of your bike?

a b c
38 10 2
Here a) 35-45 b) 45-50, c) 50-55.

40
38
35

30

25

20

15 Series1

10 10
5
2
0
a b c
Question 11

Interpretation: Among 50 respondents 38 respondents were told 35-45 mileage of their bike, 10
respondents were told 45-50 mileage of their bike, 2 respondents were told 50-55 mileage of
their bike.


Question 12: Are you satisfied with the mileage of your bike?
a b
45 5

a. Yes
b. No

Question 12

10%

Question 12 Yes
Question 12 No
90%

Interpretation: Among 50 respondents 45 were satisfied with the mileage and only 5 were not
satisfied with the mileage.


Question 13: Which promotional activity attracted you to buy this bike?

a b c d e f
37 5 3 0 2 3
Here a) Test drive, b) Discount, c) Exchange offer, d) Coupons, e) Sweepstakes

f) Others.

37
40
35
30
25
20
15
10 5
3 2 3
5 0
0
a b c d e f
Question 13

Series1

Interpretation: Among 50 respondents 37 respondents were attracted by test drive, 5
respondents were attracted by discounts, 3 respondents were attracted by exchange offers, 0
respondents were attracted by coupons, 2 respondents were attracted by sweepstakes, only 3
respondents were attracted by others.


Question14: What kind of financial assistance have you taken while purchasing?

a b c
10 40 0
Here a) Banks, b) Self Assistance, c) Others.

Question 14

c0
Question 14

b 40
Series1

a 10

0 10 20 30 40 50

Interpretation: Among 50 respondents 40 highest respondents have taken while purchasing the
financial by self assistance followed by 10 respondents were by banks and 0 respondents were by
others.


Question15: How do you feel about after sales services provided by your dealer?

a b c d
2 34 12 2
a) Not good b) Good c) Average d) Excellent.

35
30
25
20 34
15
10
12
5
2 2
0
1 2 3 4

Series1 Series2 Series3

Interpretation: Among 50 respondents 2 respondents were feel about sales service provided by
dealer was not good, 34 respondents were feel about sales service provided by dealer was good,
12 respondents were feel about sales service provided by dealer was average, 2 respondents were
feel about sales service provided by dealer was excellent.


Question17: In future would you like to refer this bike to your Friends / Family / Relatives?

a b
40 10
a) Yes b) No

Question 17

20%

Question 17 Yes
Question 17 No

80%

Interpretation: Among 50 respondents 40 were influenced to friends/ family/ relatives, 10 were
influenced to friends/ family/ relatives.


FINDINGS OF THE STUDY

1. Among 50 respondents 7 are Employee, 3 are Govt. Employee, 8 are Business, 31 are
Students, 1 is Politicians and 0 is others.
2. Among 50 respondents 22 had TVS Apache, 8 had TVS Apache 160, 13 had Pulsar, 0
had Suzuki GS 150 R, 1 had Yamaha FZ, 1 had Honda Unicorn, 2 had Honda Hunk
and 3 had CBZ Xtreme.
3. Among 50 respondents 24 are using 180cc, 8 are using 160cc, 18 are using 150cc.
4. Among 50 respondents 26 were suggested to buy Friends and relatives, 23 were
suggested to buy TV/News paper/Magazines, 0 were suggested to buy Sales
executive, 1 were suggested to buy Hoardings and 0 were suggested to buy others.
5. Among 50 respondents were 17 respondents have 1-2 old month, 10 respondents have
2-3 month, 4 respondents have 3-4 month old, 10 respondents have 4-5 month and 7
respondents have 5 more than year.
6. Among 50 respondents 191 respondents were buy for safety, 127 respondents were
buy for maintenance, 275 respondents were buy for design/look, and 163 respondents
were buy for price, 251 respondents were buy for promotional activity,183
respondents were buy for ride comfort and 207 respondents were buy for mileage.
7. Among 50 respondents 198 respondents were buy for discounts, 182 respondents
were buy for brand name, 95 respondents were buy for resale value, 109 respondents
buy for service, 198 respondents buy for acceleration.
8. Among 50 respondents highest is average price were 37 feel about the price of their
bike followed by high price 8feel about the price of their bike and followed by
reasonable price 5 feel about the price of their bike.
9. Among 50 respondents 50 respondents were told yes feel comfort ride and the 0
respondents were told no on comfort ride.
10. Among 50 respondents 38 respondents were told 35-45 mileage of their bike, 10
respondents were told 45-50 mileage of their bike, 2 respondents were told 50-55
mileage of their bike.
11. Among 50 respondents 45 were satisfied with the mileage and only 5 were not
satisfied with the mileage.


12. Among 50 respondents 37 respondents were attracted by test drive, 5 respondents
were attracted by discounts, 3 respondents were attracted by exchange offers, 0
respondents were attracted by coupons, 2 respondents were attracted by sweepstakes
and only 3 respondents were attracted by others.
13. Among 50 respondents 40 highest respondents have taken while purchasing the
financial by self assistance followed by 10 respondents were by banks and 0
respondents were by others.
14. Among 50 respondents 2 respondents were feel about sales service provided by dealer
was not good, 34 respondents were feel about sales service provided by dealer was
good, 12 respondents were feel about sales service provided by dealer was average, 2
respondents were feel about sales service provided by dealer was excellent.
15. Among 50 respondents 40 were influenced to friends/ family/ relatives, 10 were
influenced to friends/ family/ relatives.


SUGGESTIONS & RECOMMENDATIONS
According to the study conducted, it shows from the analysis and findings that majority
of customers are satisfied with TVS MOTORS Apache so I wish to give following
recommendation to the management.

1) Promotional activities should be carried out to increase sales.

2) Design/ Look should be changed.

3) Safety should be increased.

4) Style should be modified.

5) Prices should be reduced.


CONCLUSION

TVS Vijalaxmi Motors is one of the first kinds in hubli, similarly to the other Dealership
in India. Its fully equipped state-of-art tools, equipments, spares and parts from the day if
commencement of its operations. They have implemented quality management system and they
are in process of obtaining the desired results.

I have been privileged to study the esteemed organization that has helped me to procure
immense knowledge about the working of the organization.

And I would like to conclude that in this study I came to know that there are more than
fifteen different two-wheeler companies manufacturing different types of vehicles. As the time is
changing the demands and preferences are also changing very rapidly, so if the companies wants
to survive in this competitive market, they have to produce the goods and services as per the
needs of customers to delight them.
TVS Vijalaxmi Motors is having a standard reputation in Hubli Market.


REFERENCE BOOKS:

MARKETING MANAGEMENT : PHILIP KOTLER.

WEB SITES : WWW.TVS MOTOR.COM

WWW.GOOGLE.COM

WWW.OVERDIRVE.COM


QUESTIONNAIRE
I, SHASHIDHAR W the student of GEF’s Global college of Management & IT, am
undertaking a project on “A STUDY ON TVS MOTOR APACHE AND STRATEGIES TO
INCREASE ITS SALES”. It is a part of BBA Curriculum. I request you to spare your valuable
time and provide the information. I ensure that information furnished by you is used for
academic purpose only.
Personal Information
Name :
Contact Number :
1. Occupation : a) Employee b) Govt. Employee
c) Business d) Student
e) Politicians
f) Others specify…………………
2. Which of the following bike do you own?
a) Apache RTR 180 b) Apache RTR 160
c) Pulsar d) Suzuki GS 150R
e) Yamaha FZ 16 f) Honda Unicorn
g) Honda Hunk h) CBZ Xtreme
3. What is the engine type of your bike?
1) 180cc 2) 160cc 3)150cc
4. Who suggested you to buy this bike?
a) Friends and relatives b) TV/News paper/Magazine
c) Sales executive d) Hoardings
e) Others specify…………………
5. How old is your bike?
a) 1-2 month b) 2-3 month c) 3-4month
d) 4-5 month e) 5 more than year
6. Rate the factor you consider while buying your bike? [Note: 7-for the best important
and 1-for least]
a) Safety b) Maintenance g) Mileage
c) Design/ Look d) Price
e) Promotional Activity f) Ride comfort


7. Rate the factor you consider while buying your bike?
[Note: 5-for the best important and 1-for least]
a) Discounts d) Brand name
c) Resale value e) Service
8. What is the price of your bike?
…………………………………..
9. How do you feel about the price of your vehicle?
a) Reasonable Price b) Average Price
c) High Price
10. Do you feel that provides a comfortable ride?
a) Yes b) No
11. What is the mileage of your bike?
a) 35-45 b) 45-50 c) 50-55
12. Are you satisfied with the mileage of your bike?
a) Yes b) No
13. Which promotional activity attracted you to buy this bike?
a) Test drive b) Discount
c) Exchange offer d) Coupons
e) Sweepstakes e) others specify…………………
14. What kind of financial assistance have you taken while purchasing?
a) Banks b) Self Assistance
c) Others specify………………….
15. How do you feel about after sales services provided by your dealer?
a) Not good. b) Good
c) Average d) Excellent
16. What made you to purchase bike?
…...........................................................................................………………………
17. In future would you like to refer this bike to your Friends / Family / Relatives?
a) Yes b) No
18. Any suggestions.
…………………………………………………………………………………………
…………………………………………………………………………………………
THANK YOU


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