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A Pay Per Click (PPC) campaign is the most popular way for attracting targeted visitors to a web site and converting them into buyers.
Here, an advertiser needs to make payments for the ads published online mainly based on the qualifying clicks.
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1. Pay Per Click
•A Pay Per Click (PPC) campaign is the most
popular way for attracting targeted visitors to
a web site and converting them into buyers.
•Here, an advertiser needs to make payments
for the ads published online mainly based on
the qualifying clicks.
2. Steps to Setup a Successful
PPC Campaign
Step 1 : Determining your Goals and Defining a Budget.
•The main goal of running your advertisement is to increase
subscribers, sales or the awareness of your brand, so its most
important to have a right planning before you start otherwise
you could running your advertising in the wrong direction and
realizing it too late.
•Define a budget for your PPC campaign because as an
advertiser you will have to make payments on the basis of
number of clicks on your ad.
3. Steps to Setup a Successful
PPC Campaign
Step 2 : Make a list of Keywords and Finalize it.
•The most important requirement for the success of any Pay
Per Click campaign is selection of the right keywords to
promote an online business successfully through a PPC
campaign.
•Select targeted keywords with the help of different keywords
tools such as Google Keywords tool, Word tracker etc. You
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4. Steps to Setup a Successful
PPC Campaign
Step 3 : Bid on the right keywords & Create an
attention-grabbing headline for your campaign.
•Start your bidding on that keywords that properly describe
your online business, products or services to get conversions
and generate good ROI (Return on investment).
•Just Remember even if the keywords have good ranking you
won't get many visitors if your ad is not appealing.
5. Steps to Setup a Successful
PPC Campaign
Step 4 : Create attractive ad copies & Landing pages.
•For a successful PPC campaign, the ad copies must be
attractive and appealing to encourage viewers to buy your
product.
• Create unique landing page with good call to action features
so that the visitor gets to see the product or service directly
that you want to sell online.
6. Steps to Setup a Successful
PPC Campaign
Step 5 : Optimize PPC campaign regularly & Hire
professionals.
•For any online business, higher conversion rate is more
important rather than higher click-through-rate (CTR). So,
optimize the ad copies along with the landing pages on a
regular basis.
•For the success of a PPC campaign hire an experienced team
of dedicated professionals (Call 7503020504) and campaign
managers working in reputed PPC advertising companies to
launch and maintain PPC campaigns, effectively.
7. Steps to Setup a Successful
PPC Campaign
Step 6 : Make a PPC management team & Monitor your
campaign closely.
•The PPC management team must be well trained one so
that they can critically analyze response to the ad copies
and make required changes if necessary.
•Monitor the success rate of the campaign closely on a daily
basis. Check the response to your ad copies periodically
yourself to make sure your campaign is on target.
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