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1. PPC Campaigns
Management
Tips for Setting up a Successful
PPC Campaign for Technical
Support Business

3. Targeted Keywords Research
These days, effective keyword research is an increasingly
important skill for digital marketers. Not only do they need to
know how to develop a good keyword list for PPC but smart
content marketers use keyword research to find out what
topics they should write about and what phrases they should
use while writing.
There are quite a few great, thorough keyword research guides
on the internet .In general, they tell you to follow this process:
•Create a seed list of starting terms
•Expand your list using keyword research tools
•Refine your list with competitive research

4. Perfect Ad Copy
Writing ad copy for PPC can be a tough feat. The good news is,
you don’t have to be a super-creative copywriter to whip up
competitive ad text. In fact, following a pragmatic approach can
be advantageous.
•Do Some Competitive Research
•Identify Your Differentiating Characteristic
•Write a Killer CTA
•Enable Ad Extensions
•Check Your Ad Metrics

5. Negative Keywords Management
Having an effective negative keyword strategy is one of the cornerstones
of a successful PPC account. Negative keywords, implemented correctly
will save you money, increase the relevancy of your audience and
improve your click-through rates.
•Distinguish between Campaign and Ad Group level negatives
•Use negatives to funnel your users to the right places
•Don’t add too many at once!
•Use Negative Keyword Lists to save time
• Know the difference between irrelevant and poor at converting
• Check on your existing negatives at time intervals

6. Quality Landing Pages
Roughly 80% of paid search traffic is sent to one of the
following page types:
The company homepage (most common)
•A sign-up or registration page
•A shopping cart page
•A product detail page
If you fall into this category then your highest converting
call to action is likely to be the back button on your
browser – which means you are wasting money.