EUROPEAN FOOTWEAR MARKET ENTRY STRATEGY

EUROPEAN FOOTWEAR MARKET AND MARKET ENTRY STRATEGY PGDM-IB GROUP-MARKETING

FACULTY GUIDES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GROUP MEMBERS

CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Footwear market in Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Footwear market in Europe ,[object Object],Source-Euromonitor-Mintel 2010

Factors contributing to the growth ,[object Object],[object Object],[object Object],[object Object]

Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trade channels for market entry

Main Distribution channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Imports ,[object Object],[object Object],[object Object],[object Object],EU Imports of footwear 2004-2008, € million / million pairs Source: Eurostat 2009

Role of developing countries ,[object Object],[object Object],[object Object],[object Object],[object Object]

Porter’s five forces analysis Competitive Rivalry -High Bargaining Power of Consumers- Moderate Bargaining power of suppliers High Threat of Substitutes -High Threat of new entry Moderate

Market access requirements for EU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EU’s protection of local manufacturers ,[object Object],[object Object],[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT contd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Possible market entry strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why should we enter with leather product ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contd…. ,[object Object],[object Object],[object Object]

Mode of Entry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Branding Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Major hurdles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object]

EUROPEAN FOOTWEAR MARKET ENTRY STRATEGY

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