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CONTENTED SOLOPRENEUR
A strikingly simple target audience
research method for solopreneurs!
https://contented-solopreneur.com
© CONTENTED SOLOPRENEUR. All rights reserved.
CONTENTED SOLOPRENEUR
Target audience research methods are supported by a
number of nifty tools in the market.
But some of these are quite expensive, and many
also have a steep learning curve.
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com
CONTENTED SOLOPRENEUR
That’s why I found this rather easy, and strikingly simple,
but extremely powerful method of researching
my current and potential target audiences …
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com
CONTENTED SOLOPRENEUR
Classic target audience research methods and
why they are cumbersome for solopreneurs
Primary Research
Secondary Research
Quantitative Research
Qualitative Research
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com
CONTENTED SOLOPRENEUR
The 6 key questions you need to ask
about your potential target audiences
WHO is the target audience for my brand?
WHAT do they need to succeed?
WHEN do they most need help?
WHERE are they in their buying journeys?
WHY am I a good fit for them?
HOW ca I best help them?
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com
CONTENTED SOLOPRENEUR
3 things to make your research yield something
extra that will provide smart insights
Ask clever questions to get the truth.
Don’t retro-fit answers to your own ideas.
Ensure sample size represents the audience.
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com
CONTENTED SOLOPRENEUR
How often should you research your target
audiences and why does timing matter?
Once a quarter at normal times.
When there’s high buzz from competitor.
When planning market expansions.
When tech or trends change.
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com
CONTENTED SOLOPRENEUR
Join our CONTENTED SOLOPRENEUR Community
… and get this free instantly downloadable
ebook …
The standard belief is that you need to start any
online business with a solid "business plan" of
what exactly to sell, right?
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com
CONTENTED SOLOPRENEUR
Join our CONTENTED SOLOPRENEUR Community
… and get this free instantly downloadable
ebook …
That may be why millions of solopreneur-
aspirants are searching Google for "online
business ideas". That's the path nearly 95% of
online solopreneurs take to FAIL!
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com
CONTENTED SOLOPRENEUR
Join our CONTENTED SOLOPRENEUR Community
… and get this free instantly downloadable
ebook …
The remaining 5% who know the RIGHT way to
begin, go on to make the six and seven figure
incomes.
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com
CONTENTED SOLOPRENEUR
Join our CONTENTED SOLOPRENEUR Community
… and get this free instantly downloadable
ebook …
They begin from a different point. And they
need one skill above all ... and this skill is the
one they absolutely master!
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com
CONTENTED SOLOPRENEUR
Join our CONTENTED SOLOPRENEUR Community
… and get this free instantly downloadable
ebook …
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com
VISIT OUR WEBSITE NOW!
CONTENTED SOLOPRENEUR
Shobha Ponnappa
Founder & CEO
CONTENTED SOLOPRENEUR
Grow singularly successful online
through prosperous content marketing
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com
CONTENTED SOLOPRENEUR
Click the weblink in the description box
to read the full blog post:
A strikingly simple target audience
research method for solopreneurs!
(https://contented-solopreneur.com/a-strikingly-simple-target-
audience-research-method-for-solopreneurs/)
© CONTENTED SOLOPRENEUR. All rights reserved.
https://contented-solopreneur.com

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A strikingly simple target audience research method for solopreneurs!

  • 1. CONTENTED SOLOPRENEUR A strikingly simple target audience research method for solopreneurs! https://contented-solopreneur.com © CONTENTED SOLOPRENEUR. All rights reserved.
  • 2. CONTENTED SOLOPRENEUR Target audience research methods are supported by a number of nifty tools in the market. But some of these are quite expensive, and many also have a steep learning curve. © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com
  • 3. CONTENTED SOLOPRENEUR That’s why I found this rather easy, and strikingly simple, but extremely powerful method of researching my current and potential target audiences … © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com
  • 4. CONTENTED SOLOPRENEUR Classic target audience research methods and why they are cumbersome for solopreneurs Primary Research Secondary Research Quantitative Research Qualitative Research © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com
  • 5. CONTENTED SOLOPRENEUR The 6 key questions you need to ask about your potential target audiences WHO is the target audience for my brand? WHAT do they need to succeed? WHEN do they most need help? WHERE are they in their buying journeys? WHY am I a good fit for them? HOW ca I best help them? © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com
  • 6. CONTENTED SOLOPRENEUR 3 things to make your research yield something extra that will provide smart insights Ask clever questions to get the truth. Don’t retro-fit answers to your own ideas. Ensure sample size represents the audience. © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com
  • 7. CONTENTED SOLOPRENEUR How often should you research your target audiences and why does timing matter? Once a quarter at normal times. When there’s high buzz from competitor. When planning market expansions. When tech or trends change. © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com
  • 8. CONTENTED SOLOPRENEUR Join our CONTENTED SOLOPRENEUR Community … and get this free instantly downloadable ebook … The standard belief is that you need to start any online business with a solid "business plan" of what exactly to sell, right? © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com
  • 9. CONTENTED SOLOPRENEUR Join our CONTENTED SOLOPRENEUR Community … and get this free instantly downloadable ebook … That may be why millions of solopreneur- aspirants are searching Google for "online business ideas". That's the path nearly 95% of online solopreneurs take to FAIL! © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com
  • 10. CONTENTED SOLOPRENEUR Join our CONTENTED SOLOPRENEUR Community … and get this free instantly downloadable ebook … The remaining 5% who know the RIGHT way to begin, go on to make the six and seven figure incomes. © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com
  • 11. CONTENTED SOLOPRENEUR Join our CONTENTED SOLOPRENEUR Community … and get this free instantly downloadable ebook … They begin from a different point. And they need one skill above all ... and this skill is the one they absolutely master! © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com
  • 12. CONTENTED SOLOPRENEUR Join our CONTENTED SOLOPRENEUR Community … and get this free instantly downloadable ebook … © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com VISIT OUR WEBSITE NOW!
  • 13. CONTENTED SOLOPRENEUR Shobha Ponnappa Founder & CEO CONTENTED SOLOPRENEUR Grow singularly successful online through prosperous content marketing © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com
  • 14. CONTENTED SOLOPRENEUR Click the weblink in the description box to read the full blog post: A strikingly simple target audience research method for solopreneurs! (https://contented-solopreneur.com/a-strikingly-simple-target- audience-research-method-for-solopreneurs/) © CONTENTED SOLOPRENEUR. All rights reserved. https://contented-solopreneur.com