A2 short film Escape. EBK

1. What’s revealed
about the product
that connects with the
audience: Image,
Design, Language.
By Shohadul Islam

2. Image
The image we used in our poster has a very
deep meaning to it. It shows emptiness,
loneliness as well as a sense of freedom
which is represented by the open sky and
the man underneath.
The audience will be able to connect to this
poster as our daily life has become very
systematic and we are chained down by
responsibilities which take away our
freedom. This image shows what freedom
would look like in our mind.

3. Language
The language we used in our poster is
simple and easy to understand, but its
very meaningful. The tagline ‘’trapped in a
life for too long’’ tells the audience the
movie is about a person who is tired of
the way everything is and his life and he
just wants to escape from it.
The words ‘Escape’ ‘Trapped’ will draw
the audience’s attention as these words
are very familiar with people who are
tired down by their boring jobs, lifestyles.
So I the choice of the language for this
poster is very effective on the audience.

4. Design
The design of this poster is also very simple
but shows professionalism of the creator. The
colour white and light blue is used for the
poster. The white colour represents a sense
of peace and calm, comfort and hope, and the
colour blue represents peace, serenity,
ethereal, spiritual. Moreover, these two
colours are also very eye catchy.
The square shape for the name of the
movie not only works as a design factor to
make the poster look good, but also it tells
the audience that the man in the movie is
circled around by things(such as work)
which takes away his freedom, relatable to
our target audience.