Presented by Mr. Andi S. Boediman on Media Gathering for event named RPX Kopdar Online Shop, a gathering for Indonesia e-commerce seller. Held in Jakarta, July 4th 2013

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PROUDLY PRESENTS
ONLINE SHOP
GATHERING
INDONESIA
E-COMMERCE
LANDSCAPE

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INDONESIAN GDP HAS REACH USD 3.000/CAPITA
0
1250.0
2500.0
3750.0
5000.0
1,918
2,237 2,327
2,974
3,469
3,848
4,190
4,568
4,978
2007
2008
2009
2010
2011
2012
2013
2014
2015
GDP per capita
Source: Nielsen

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• When 3000 point reached, there will
be a new class in citizen:
The Middle Class Consumers
• Nielsen defined Middle Class
Consumer as consumers with
household expenditure between IDR
1-2 Millions
• Recently Indonesia is a country with
the third biggest middle class in the
world after China and India
Source: Nielsen
THE RISE OF MIDDLE CLASS CONSUMERS

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Fresh Food
37%
Transport
22%
FMCG
19%
Telecom
11%
Electricity
7%
Entertainment
4%
Source: Nielsen
INCREASED CONSUMER SPENDING IN ALL
CONSUMER ASPECTS

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0
7.5
15
22.5
30
2010 2011 2012 2013 2014
0
200
400
600
800
$67
$144
$266
$478
$776
3.746
7.176
12.103
19.109
28.648
No. of Transaction (in million)
Transaction Value (in million USD)
Source: Ideosource Analysis
SIGNIFICANT GROWTH ON NUMBER OF
E-COMMERCE TRANSACTION AND VALUE.

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It is commonly held by noteworthy strategists and
researchers that mass-market or critical-mass
adoption begins to be achieved at 20 percent to
25 percent household penetration.
“
“
Geoffrey Moore in the aforementioned works describes mass-market adoption as requiring a
100 percent solution for customers. A 100 percent solution for a consumer means the ability to
go online and buy at a fast, easy-to-use Web site with great navigation and selection, efficient
information, convenient order features, security, and so on, and then to receive a product and
be able to return it with ease.
c|net Perspective

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PANEL DISCUSSION 1: “Kiat Sukses Online Shop
Rizki Suluh Adi, VP Marketing & Business Development Lazada
Mohamad Rosihan, Founder & CEO of Saqina.com
Nurul Fitriah, Cross-Border Trading Expert
Session leader: Arianto Bigman, VP Business Development, ShopFair
PANEL DISCUSSION 2: “Meningkatkan Kepuasan Pelanggan”
Andry Adiwinarso, VP Sales & Marketing, FedEx Indonesia and RPX Group
William Tanuwijaya, Founder & CEO of Tokopedia
Hadi Kuncoro, VP of Operation of Zalora Indonesia
Session leader: Andi S. Boediman, Chairman, ShopFair
KOPDAR ONLINE SHOP
MENINGKATKAN PENJUALAN DAN
KEPUASAN PELANGGAN ONLINE SHOPPROUDLY PRESENTS
ONLINE SHOP
GATHERING

8. PROUDLY PRESENTS
ONLINE SHOP
GATHERING
Kamis, 4 Juli 2013 pk 12.00 -16.30
JAC Business Center
Menara Cakrawala (Skyline Building) Level 19
Jl. MH. Thamrin No. 9, Jakarta

9. THANK YOU
ShopFair Kopdar Online Shop
Ideoworks.co
The Promenade Lot 9/14
Warung Buncit 98, Pejaten
Jakarta 12510 INDONESIA
www.shopfair.net
KopdarOnlineShop@gmail.com
Office: +62 21 7980180 / +62 21 33007777