Mobile UX improvements can bring new customers sMind - Konferencija o internet kupovini

1. sMind 2016
“Mobile UX
improvements can
bring new customers.”
TAMARA LAH MOMČILOVIĆ

2. We're an independent
design &
development

3. CLIENTS FROM ALL OVER THE WORLD
20 COUNTRIES
150+ CLIENTS
500+ PROJECTS

4. Mobile didn’t just
change our lives,
it is part of our lives.

5. MOBILE BUYERS IN MILLIONS

6. 0?HOW TO GET THEM?

7. 0!GREAT MOBILE UX

8. GREAT MUX
FAST
READABLE
CROSS CHANNEL
LOCALIZED
PERSONALIZED
SECURE

9. 01FAST

10. Mobile users expect to
get what they want
FAST
- SOMEONE

11. #SMXMunich
57% WILL LEAVE AFTER 3 SECONDS -
LOAD
30% NO PURCHASE IF THE SHOPPING
CART ISN’T OPTIMIZED FOR MOBILE

12. FAST
FAST FORM COMPLETION

13. FAST
AUTOCOMPLETE

14. FAST
CHECKOUT
• Great for Repeat
• Reduces Friction
• Encourages Impulse Buying

15. FAST
CHECKOUT
• PAYPAL/AMAZON/APPLE PAY/ANDROID PAY

16. 02READABLE

17. READABLE
SCHEMA
• MORE USEABLE SCREEN

18. READABLE
FONT SIZE
• DON’T FORGET OPTIMIZED

19. READABLE
BANNERS
• BE GENTILE

20. CROSS PLATFORMS
SMART APP BANNER
• SMART APP BANNER IOS

21. READABLE
BANNERS
• SMART APP BANNER ANDROID

22. Mobile Web and app
experiences can be
connected -it just takes
a bit more work.
- BY LUKE WROBLEWSKI

23. READABLE
REDIRECT YOUR DEAL

24. READABLE
REDIRECT YOUR DEAL

25. READABLE
REDIRECT

26. 03CROSS CHANNEL

27. CROSS CHANNEL
OPTIMIZED

28. CROSS CHANNEL
MULTI PLATFORM

29. 04LOCALIZED & PERSONALIZED

30. The switch to runtime
permissions is a big
one, and important. But
they may be a small
learning process.
- BY PHIL NICKINSON

31. LOCALIZED
PERMISSION MESSAGING
• MORE FRIENDLY
• IOS AND ANDROID 6.0

32. LOCALIZED
PERMISSION MESSAGING
• MORE FRIENDLY

33. LOCALIZED
PERMISSION MESSAGING

34. PERSONALIZED
PUSH NOTIFICATIONS

35. IMAGE GOES INSIDE THIS BOX
DATA IS THE NEW GOLD
“It is not just about the data
you collect. It’s how you mine
it, interpret it and draw
insights to provide personal
customer experiences, which
can be quickly deployed
across the organization”
- NETFINANCE

36. PERSONALIZED
DATA
• GOOGLE ANALYTICS
• FLURRY
• LOCALYTIC
• APPSEE …

37. I’m an individual – I need a personalised service

38. PERSONALIZED
SAY MY NAME

39. 04SECURE & PRIVAT

40. PERSONALIZED
https

41. PERSONALIZED
VERFITED - SSL

42. 0CONCLUSION

43. A redesign of the user
experience in the eCommerce
sector isn’t something that can
ever be completely finished. It’s
an ongoing process focused
on user centricity.

44. Visit infinum.co or find us on social networks:
infinum.co infinumco infinumco infinum
Thank you.
Any questions?
TAMARA@INFINUM.CO
@TAMARAM_