Is your business ready for the busiest selling season of the year? This presentation contains 25 holiday shopping statistics that any business can profit from. To download this as an infographic, click here: https://shortstack.iljmp.com/1/2014holidayinfographic

1. 2014 Holiday Shopping
Trends
Businesses Can Profit
From

2. The busiest shopping season of the year is about to begin! People
who celebrate Christmas, Kwanzaa or Hanukkah will spend an
average of $804.42, up nearly 5 percent, over last year’s $767.27

3. Are you ready to grab a few of those dollars? These stats and tips
will inspire you to step up your marketing efforts

4. Online Shopping
47% of consumers say that the internet is
their favorite shopping destination
The average shopper will do 44% of their
holiday shopping online

5. Online Shopping
FREE SHIPPING is the second most
important factor for shoppers when
purchasing online
Takeaway: Use a marketing campaign to
offer a free-shipping code

6. Online Shopping
74% of shoppers will search online to inspire
holiday wish lists
2 in 5 consumers will spend time
researching online in order to find a good
deal

7. Online Shopping
44% of consumers want the ability to buy
online and pick up their purchases in store
Takeaway: Build a marketing campaign with a
discount offer that motivates customers to
place an order immediately and allows them to
pick up their items from your store.

8. Social Media
In the last 12 months, 30% of consumers
have made a purchase based on their
engagement with a social network

9. Social Media
59% of consumers say an exclusive
discount (only for members of a social
network) would influence them to complete a
purchase on a social networking site
(Facebook, Twitter, etc.) this holiday season
Takeaway: Host an action-gated marketing
campaign on your preferred social networks;
ask for an email address in exchange for the
exclusive offer.

10. Social Media
58% of consumers say that rewards/loyalty
points would influence them to complete a
purchase on a social networking site
52% of consumers say that access to
exclusive products would influence them to
complete a purchase on a social networking
site

11. Social Media
56% of consumers say that a daily deal
would influence them to complete a
purchase on a social networking site, this
holiday season
Takeaway: Create a marketing campaign
based on an advent calendar offering a new
deal during a certain shopping period.

12. Mobile
84% of store visitors use their mobile
devices before or during a shopping trip
69% said that they would use their
smartphone for holiday shopping

13. Mobile
1 in 3 consumers use their smartphones to
find information they need rather than asking
an employee
Mobile commerce will account for 33% of
U.S. online holiday sales

14. Mobile
Nearly ONE THIRD of consumers say they’d
receive holiday deals via their mobile device
Takeaway: Design a marketing campaign
with a discount offer that’s only accessible
on mobile devices.

15. Mobile
25% of shoppers say easy-to-use mobile
websites is an important factor in their
decision to shop with a specific retailer
Takeaway: Use a marketing campaign
builder that delivers mobile-ready coupons

16. Shopping Behavior and
Spending
Nearly 50% of consumers plan to keep track
of retailers’ promotions and sales through
advertising circulars.
28% of consumers plan to spend more than
50% of their total holiday shopping budgets
November 28-December 1 (AKA Black
Friday Weekend)

17. Shopping Behavior and
Spending
80% of online shoppers and 71% of in-store
shoppers say email offers influence them to
buy
Takeaway: Host a sweepstakes campaign
and collect email addresses from all entrants
so you can market to them throughout the
years

18. Shopping Behavior and
Spending
44% of consumers say they would like
recommendations via a retailer’s email
which they have signed up for
For the eighth year in a row gift cards are
the most requested gift item among those
celebrating the holidays

19. Consumers Say…
• Helpful, knowledgable customer service (30.3%)
• Convenient Locations (47.9 %)
• Low Prices (41.2%)
• Sales or Price Discounts (74.7%)
Also play a role in their decision to shop at a
particular retailer

20. Did you like this information?
Download these stats as an
Infographic
Start building holiday campaigns
for free!

21. Sources
Stats from National Retail Federation, Yahoo and Splashscore.
http://www.slideshare.net/Shopatron/5-ecommerce-stats-that-will-define-your-holiday-strategy
http://www.allinclusivemarketing.com/2014-holiday-shopping-numbers/
http://marketingland.com/86-percent-online-retailers-expect-holiday-sales-growth-2014-100632
http://www.slideshare.net/HubSpot/47-stats-for-remarkable-holiday-marketing
http://www.retailtouchpoints.com/topics/shopper-experience/34-of-consumers-plan-to-spend-more-this-holiday-season
http://marketingland.com/survey-90-shoppers-will-buy-online-holiday-season-105775
http://marketingland.com/survey-social-media-influence-half-holiday-shoppers-103605