Lavasa Digital Marketing Case Study aims to promote Lavasa as a weekend getaway destination through social media engagement and search engine optimization. The objectives are to build loyalty among existing guests and sell hotel packages online. However, the Lavasa website lacks realistic images, has excessive flash, poor navigation, and missing business keywords. Other hospitality brands leverage digital channels better by having more trustworthy, uncluttered content that generates leads and traffic. The Lavasa Facebook page also needs improvements to engage customers more innovatively and deliver its brand message.