Strategic Human Resource Practices

1. Submitted By –
Shubhra Dewangan

2. • McDonald’s originated in California, USA, 1954
• Most successful fast food chain in the world
• Spanning over 119 countries worldwide
• Operating more than 38,000 restaurants
• Serving around 68 million customers daily
• Creating an opportunity of employment to about 1.7 million
people.

3. Growth

4. Differentiation
Cost Leadership

5.  McDonald’s believes that the
growth and success of
restaurants and company is
achieved with the help of their
employees
 Launches the new products
according to different taste and
requirements
 Keeping the major markets and
expanding their business in the
emerging markets
 Different prices according to
different geographical areas
 Time to time McDonald’s
enhances its own brand image

6.  HR Excellence Awards 2009: Most
Effective Recruitment and Retention -
Heart of England NHS Foundation Trust
 HR Excellence Awards 2009: Most
Effective Use of Internal Communications -
Northern Rail
 HR Excellence Awards 2009: Outstanding
Employee Engagement Strategy -
Birmingham City Council
 HR Excellence Awards 2009: Most
Compelling Motivation Scheme –
Ladbrokes
 McDonald's proves the benefits of an
age-diverse workforce

7. METIME(online process): Recruitment costs down by 60%
Positions: Each individual restaurant is responsible for filling hourly-paid
positions.
Types of Recruitment: External and Internal.
Candidate’s ratio: The Ratio for selecting the employees is 1:5
Training Facility: Used by managers while searching new employees
Effective Recruitment Award: HR Excellence Awards 2009.

8. ONLINE
APPLICATION
ONLINE
PSYCHOMETR
IC TEST
INTERVIEW
WITH HR
OFFICER
ON JOB
EVALUATION
INTERVIEW
WITH THE
BUSINESS
MANAGER

9.  HR excellence award – 2009
 Trains 67000 staff & spends 10 million
 Focus Strategy to gain competitive
advantage –
• Flexibility
• Field Based Training
• Leadership Program
• Extended Hours Workshop
• Customer Service
• Cost Leadership
• Outcomes
• Speedy Delivery

10. Welcome Meetings
Structured Training
Program
Floor Based
Training
Workbooks &
Online Tests
Ongoing
Training

11.  The need of strategic human resource management for a multinational
company like McDonald holds a great importance for the current business
operation and future growth opportunities
 McDonald’s strategy must attract more new customers and also
encourage the present customer to visit restaurants more often, build
brand loyalty and eventually create long-term profitable growth for the
company