1. A powerful business case: how the ROI models stack up for media brand owners Mads Moller Global Sales Director, Madgex
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3. In the last three months, have you? Have you responded to a direct mail (private or professional) Research a product you wanted to buy. Have you gone to mainstream TV or Magazines or News papers or Radio? Print yell pages? Google or any other search engine? Taped friends, familiy, collegeas via social network: facebook, chat, blogs. Did answer you got back was a URL or link to a web site you could visite?
4. ROI: why bother with a job board? David Meerman Scott Do you have an ROI for the man removing leaves in front of the HQ reception? What’s the ROI on the billboard campaign? What’s the ROI on the web site? What’s the ROI on the search campaigns? What’s the ROI on the TV campaign? What’s the ROI of trousers?
11. 14 th Biggest newspaper in USA 300,000 daily circulation Gained massive uplift from switching to Madgex Stats: ABC Oct-2009 Star Tribune Jobs
12. 56% increase in email alert creation Star Tribune experienced after switching to Madgex from August ‘09 to September 2009
13. 38% increase in job seeker searches Star Tribune experienced after switching to Madgex from August ‘09 to September 2009
14. 67% increase in job applications Star Tribune experienced after switching to Madgex from August ‘09 to September 2009
15. Why is your site important? Any kind of frustration, delay or annoyance will cause a proportion of users to give up and leave your site. The cumulative effect is huge. This is why Madgex is obsessed about designing its platform to maximise conversion rates. A well designed job board platform maximises your revenue stream by minimising the drop-out at each step. You will lose user if the sites takes more that 3 seconds to load
22. A reduced number complete the activity they set out to do Users start an activity, e.g. Apply for a job Time investment: “ How long is this going to take?” Disorientation: “ How do I proceed?” Fatigue “ This is tiring” Cognitive overload “ What does this all mean?” Drop-outs SEO increases the number of users here. User Experience Optimisation (UXO) reduces the leakage of users during activities Both SEO and UXO improved the number of users who complete valuable activities
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24. Job Boards CV Search & Match Job wrapper Revenue Time and the evolution of your requirements and the Saas solution SEO UX Consultancy Account Management Miniand Maxi sites SEO SEO SEO SEO SEO Managed Service
25. Its about making work for you Fully managed or outsourced solution Low risk Medium risk High risk In-house managed solution Revenue Revenue share Commitment Risk options Sales, marketing, publishing, resource, running and maintaining the site
34. Advanced Search Recent research showed that this new footer design would deliver high SEO value & usability 1 month later we launched this new feature on all our SaaS- powered sites
Any kind of frustration or delay will cause a proportion of users to give up and leave your site. Any option that isn’t presented in an enticing enough will manner will equally cause drop-out. The cumulative effect is huge.
The effect a great improvement in registrations usually in the range of 80% to 92%.
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