4. Viral Marketing & its relevance
Viral Marketing
Marketing with digital media
Maximum exposure in shortest time
Relevance
Decathlon’s own unique brand
Marketing of USP
Availability of strong platform for viral marketing
5. About Decathlon
40 years old French organisation
Retailer of their own brands as well as other brands
Continuous innovation
Own research and development facility
6. Existing Strategies
Print media : bill boards & news paper advertisement
TV advertisement
Country specific commercials: highlighting their own passion brand
Low product cost as USP
Event and Campaigns: Trocathlon, Innovation awards
Street Marketing
10. Followers on Social Media
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Facebook
Twitter
Youtube
Instagram
8259.63
1270
31.56
8.96
Hundreds
Followers on Social Media
Followers on Social Media
11. Recommendation
Sporting blogs:
Interactive sporting blogs
Reward for best blog or video
Brand awareness & brand image
Search engine optimization:
Decathlon social pages on high priority
Astute choice of keywords
Sponsorship:
Association with renowned sport personality or sports event
Virtual trial room:
Incorporating personal data & consumer’s personal data
Videos of technology for viral marketing
To be use for mobile app &website