Helli Friends, This ppt on Flipkart will help you to understand the effect of marketing tactics taken by Flipkart that is big billion day and its achievement

1. Prepare By:
SIDDHARTH SUNDRIYAL

2. campaign
The Online Mega Store

3. • Online Retail Industry.
• It is one of the leading e-commerce players
in the country.
• Founded by Sachin bansal & Binny bansal
in Bangalore, Karnataka in 2007.
• Flipkart offers multiple payment methods.

4.  Flipkart, India’s largest e-commerce firm,
reported a loss of about Rs.2,000 crore in
the year ended March, 2015
 Mobile App use is very less.
 Fb Likes 5872444
Situation Analysis

5.  2-6 October 2016 Big Billion Days, Flipkart sold 15.5
million units and raked in sales of about Rs3,000
corer.
 They had half the budget and much more business.
 Big Billion Days gives Flipkart added momentum for
the next 6-12 months and paves the way to raise
more funds at desired valuations.
 6572444 likes in Facebook.
Effect of Big Billion day

6. v
 The objective is to build the brand as a verb for
Shopping.
 To boost sales and revenue through integration of
Mobile Apps.
 Campaigns aiming towards Product Launch,
Acquisition, Engagement and retention.
 Large-scale e-commerce awareness campaign
Campaign objective

7.  5 Million mobile apps downloads, 4.3 rating.
 Retain customer by notify promotional
offer.
 Get more like in faebook.
Communication objective

8. campaign Strategy

9. campaign Strategy
Ads Targeted as Pan India Shoppers of all
generation.
Mobile App downloads TV ad to increase m-
commerce Value.
Category Focused FB page i.e. books, Smart
phones ,fashion etc, which is for building
engagement with fans.
It Executes lots of YouTube Campaigns. i.e.
Search Page, Display ad, Video ad etc.

10. Achievements by Big Billion Day
2-6 October 2016 Big Billion Days, Flipkart sold
15.5 million units and raked in sales of about
Rs3,000 corer.
 They had half the budget and much more
business.
 Big Billion Days gives Flipkart added
momentum for the next 6-12 months and paves
the way to raise more funds at desired
valuations.
 6572444 likes in Facebook.