Many people confuse the terms 'efficiency' vs. 'effectiveness', or they see them as the same thing. They are anything but. This presentation covers why focusing on a culture of Effectiveness is so much more productive, and why a focus on efficiency can actually hurt your organization. Whether its agility, adaptability, social connectedness, social business, or becoming a responsive organization is your objective. This seemingly subtle distinction will prove to be a useful tool in your toolbox.