Your online presence, by design. 3-step social strategy for profs, teachers, grad students & researchers.

1. AcademicBranding
YourOnlinePresence,byDesign
bySidneyeveMatrix

2. Wedon’tgetafirstchanceto
makeafirstimpression.
intheageofthesocialweb

3. digitalfootprint
bydefault
many
educatorshavea

4. noteveryone’sdepartmenthomepageis
anoptimizede-portfolio(likethisoneis)
•PDFCV•keywords
•speaker’sprofile
•researchabstracts
•newsmentions
•socialproof
value-added
elements:

5. newtransparencies
Thebestwaytocontrolwhatkindsof
informationotherswillfindaboutus
onlineistoprovidequalitycontentand
createwell-designedprofilesourselves.
~BertalanMeskó
authorofSocialMediainClinicalPractice
“
“
intheageofsocialmedia

6. yourdigitalfootprint
not bydefault,but
bydesign
thechallenge?tocreate

7. facultyusesocialmedia
forself-promotionor
professionalnetworking
Source:2014surveyof8,000higheredfacultybyBabsonResearchGroupandPearson
55%
today

8. insignificant◘frivolous◘egocentric◘narcissistic
Source:researchbyAndyCoverdale
2012TheUniversityofNottinghamUK
“personalbranding”
oftengetsabadrap
thatpercentagemightbehigherexcept

9. underbranded
ormisbranded
asaresult,academicsareoften
Source:JournalofInteractiveMarketing,2011
studybyProfLaurenLabrecque,MarketingDept.LoyolaUniversity

10. adiscoverability
dilemma
thisresultsin

11. missedopportunities
forcollaboration
whichmeans
&datasharing
&speakinginvites

12. Source: surveyof116sciencefacultybyEmilyDarling(etal)ofSimonFraserUniversity2013
medianTwitterfollowing
!
mediandepartmentsize
theseresearchersfoundthe
ofprofsinthis
studywas 730xlargerthantheir

13. biggestbarriertotechadoption?time
Source:InternetandHigherEducation,“Facultyinstructionalattitudes”
2011studybyJ.Ulrich&M.Karvonen,WesternCarolinaUniversity

16. anotherhurdle:
socialmediaactivitiesunrecognizedas
legitimatescholarlyoutput/impact

17. weneedastrategic
approachto
professional
online
publishing &
networking
formaximumROIin
timeonline

18. Your profile. Publishing. Your PLN.
3stepstrategy:
whattodo?trythis

19. improveyour
personalSEO

20. Getyour
Google+
insteadofsending
searcherstoFacebook...

22. landingpage
designapersonal
yourinternethomebase
forbetterSEO

23. yourname.com
buyyourdomains
(allofthem)

24. blogging
“alivingresume”
considertakingup

25. Academic blogs are
proven to increase
dissemination of
economic research
and improve impact.
!
Source:2011researchbyDavidMacKenzieandBerkOzler,
publishedbyTheLondonSchoolofEconomics
Weknowthat
~WorldBankReport

26. freeplatform
greatthemes
SEO-ready

27. freeplatform
greatthemes
opensource

28. instead of a full website...
aminimalistnameplatesite

30. 2extraideasfordigitalassets
yourlandingpage
!
oh,andhere’s
to
addto

31. speaker’s
page
helpeventplanners
findyouonline
1

32. testimonials
bio
sampletalks
anatomyofa
speaker’spage
headshot

33. addCV,slides,video,
tweets,sampletalks
freeonline
speaker’spage
!

35. designtemplatesstartat$5

36. conducta
personalcontent audit
nextstep:

37. experiment
with
yourwork,optimizedfortheweb
social
publishing

38. image: Shereen M from flickr
revise,recycle,repurpose
auditexistinginformationassets
statusupdates
photos
slides
articles
lessonplans
rubrics

39. yourwork
intomobile-optimized
social-readyinfosnacks
!
morselizing

40. convertthis...
tovisuallycommunicatemorselsofyourwork
soforexample,

41. tothis(thesispostcardsdesignedbymystudents)

42. afreetooltomakedigitalpostcards:

43. convertthis...
findthestoriesinyourresearchdata,and

44. tothis

45. visual
storytelling
with
research
narratives

46. avisual
research
article
openingup
datasets

47. design
tools
free
infographic

48. extendthelife&reachofyourpresentation
publishyourslides

49. iPad-ready
freeslidedesigntoolinthecloud

50. easytoread
todownload
toshare
toembed
research
posters

51. researchposters

52. Firstthingpeopledoafterthey
getaconnectionrequest?
Lookatyourprofile.

53. personallearning
network
expandyour
actionstep:
&increaseROIinsocialmedia

56. #1sitefor
academic
professional
networking

57. 3upgrades
foryourlinkedin profile
!
oh,andhere’s

60. Interactwithatleastfive
groupsperday.Sharean
industryarticleyoufound
interesting.Readother
groupmembers’postsand
givegoodadvice.Thenit
won’tbeawkwardtosend
requeststoconnect--they’ll
rememberyou.
groups
”
”
~YasheakaOakleyPRPro
3howaboutthose

61. “Beingorganizedenablesreciprocity
andallowsyoutostrengthenand
leveragerelationships.”
~SoumitraDutta

62. Ishareover20
otherbloggers
contentonTwitter
everyday.
reciprocity

64. roundup

65. reciprocity
Step1.createroundup.Step2:

66. PLN
a great
makes all
the difference