SlideShare a Scribd company logo

Social Media Marketing Campaign

•
•
Laurel Papworth
Laurel Papworth

The document outlines steps for developing a successful social media campaign, including getting involved in social networks, creating guidelines and assets, developing engaging content, distributing and promoting content, and measuring results. It also provides examples of how companies like Salesforce, Amazon, and eBay benefit from social media and APIs. The overall document provides strategic recommendations for planning and executing a social media campaign.

BusinessTechnology
1 of 46
Download to read offline
Social Media Campaign Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 1
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 2
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 3
Social Media Campaign Involve live the social web, understand it, this cannot be faked! © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 4
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 5
Social Media Campaign Internal: SM Guidelines Standards of Integrity Be yourself Personal responsibility Respect your colleagues and audience Confidential information Be accurate Personal information Converse and give feedback Copyright and trademarks Priority of regular work Conflicts of interest commitments Know your limits Media training © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 6
Industry Tracking Saturday, 8 November 2008 7
RSS of industry related news Saturday, 8 November 2008 8
Social Bookmarks Saturday, 8 November 2008 9
Saturday, 8 November 2008 10
tracking comments Saturday, 8 November 2008 11
Social Media Campaign Create Prepare your Social Media Assets © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 12
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 13
Content Depth of content Created in Isolation One-to-many Saturday, 8 November 2008 14
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 15
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 16
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 17
Social Media Campaign Discuss No conversation around your campaign? Then it may as well not exist © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 18
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 19
Distribution Discover friends, links Not long conversations Not depth of content Saturday, 8 November 2008 20
Filter Link, not host of content Citizen Editor Secondary Content producer Saturday, 8 November 2008 21
Consumer Complaints Saturday, 8 November 2008 22
Consumer Complaints Saturday, 8 November 2008 22
Social Media Campaign Promote actively, respectfully, promote the content into the networks © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 23
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 24
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 25
Widgets Citizen Advertiser Promotes Ripple Effect Live updates of campaign Widgets/RSS for Citizen ‘Free’ A Saturday, 8 November 2008 26
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 27
Social Media Campaign API (Sales) Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 28
Social Media Campaign Laurel Papworth - Social Network Strategist +61 (0) 432 684992 VIDEO OF ROCKETON Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 29
Social Media Campaign DAVID ARMANO © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 30
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 31
Social Media Campaign Measure monitor, iteratively develop & respond or be damned! © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 32
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 33
Technorati Charts Social Media News Saturday, 8 November 2008 34
Technorati Charts Social Media News Saturday, 8 November 2008 34
Blogpulse: Trending Keywords Saturday, 8 November 2008 35
Trends Saturday, 8 November 2008 36
Trends Saturday, 8 November 2008 36
Newsletter and RSS measurements Saturday, 8 November 2008 37
Saturday, 8 November 2008 38
Saturday, 8 November 2008 38
Saturday, 8 November 2008 38
Saturday, 8 November 2008 38
Integrated Social Networks with CRM Saturday, 8 November 2008 39
Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 40

Recommended

Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2BAmrit Sagar
 
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfOgilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfMishellie
 
Digital Marketing Campaign - Georgetown
Digital Marketing Campaign - Georgetown Digital Marketing Campaign - Georgetown
Digital Marketing Campaign - Georgetown Meghan Lorito
 
Warc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdfWarc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdfdigitalinasia
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyvrinda bhagat
 
HootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfHootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfIdzwan Yacob
 
Social Media Marketing Plan for Presentations
Social Media Marketing Plan for PresentationsSocial Media Marketing Plan for Presentations
Social Media Marketing Plan for PresentationsEthos3
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyRono Iqbal
 

Recommended

Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2BAmrit Sagar
 
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfOgilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfMishellie
 
Digital Marketing Campaign - Georgetown
Digital Marketing Campaign - Georgetown Digital Marketing Campaign - Georgetown
Digital Marketing Campaign - Georgetown Meghan Lorito
 
Warc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdfWarc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdfdigitalinasia
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyvrinda bhagat
 
HootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfHootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfIdzwan Yacob
 
Social Media Marketing Plan for Presentations
Social Media Marketing Plan for PresentationsSocial Media Marketing Plan for Presentations
Social Media Marketing Plan for PresentationsEthos3
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyRono Iqbal
 
Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Andrew Mashman
 
Social Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdfSocial Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdfAmit Singh
 
Digital Marketing Strategy Plan
Digital Marketing Strategy PlanDigital Marketing Strategy Plan
Digital Marketing Strategy PlanKristin Barnes
 
2020 social media strategy
2020 social media strategy2020 social media strategy
2020 social media strategyVanessa CEO
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action planCIVIC Digital
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social MediaSuna Gurol
 
Social Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesSocial Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesJosueNgendahimana
 
Nike, inc & IMC
Nike, inc & IMCNike, inc & IMC
Nike, inc & IMChilarychanhl
 
Social media strategy
Social media strategySocial media strategy
Social media strategyCaraline Harwood
 
Starbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaStarbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
 
2015 Sample Social Media Tactical Plan
2015 Sample Social Media Tactical Plan2015 Sample Social Media Tactical Plan
2015 Sample Social Media Tactical PlanGeoff Song
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategywhittem3
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan TemplateTruong Bang - Mr.
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing PlanMagic8Pharmacy
 
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...G3 Communications
 
Social media strategy
Social media strategySocial media strategy
Social media strategyAnna Dosev
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyMelanie Goodman Daniels
 
Social media strategy
Social media strategySocial media strategy
Social media strategyEvan Kruk
 
Social media strategy
Social media strategySocial media strategy
Social media strategyPalm Beach North Chamber of Commerce
 
Social Media Marketing Agency Proposal PowerPoint Presentation Slides
Social Media Marketing Agency Proposal PowerPoint Presentation SlidesSocial Media Marketing Agency Proposal PowerPoint Presentation Slides
Social Media Marketing Agency Proposal PowerPoint Presentation SlidesSlideTeam
 
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
 
Ferrari presentation
Ferrari presentationFerrari presentation
Ferrari presentationdarylks
 

More Related Content

What's hot

Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Andrew Mashman
 
Social Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdfSocial Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdfAmit Singh
 
Digital Marketing Strategy Plan
Digital Marketing Strategy PlanDigital Marketing Strategy Plan
Digital Marketing Strategy PlanKristin Barnes
 
2020 social media strategy
2020 social media strategy2020 social media strategy
2020 social media strategyVanessa CEO
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action planCIVIC Digital
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social MediaSuna Gurol
 
Social Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesSocial Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesJosueNgendahimana
 
Starbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaStarbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
 
2015 Sample Social Media Tactical Plan
2015 Sample Social Media Tactical Plan2015 Sample Social Media Tactical Plan
2015 Sample Social Media Tactical PlanGeoff Song
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategywhittem3
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan TemplateTruong Bang - Mr.
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing PlanMagic8Pharmacy
 
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...G3 Communications
 
Social media strategy
Social media strategySocial media strategy
Social media strategyAnna Dosev
 
Social media strategy
Social media strategySocial media strategy
Social media strategyEvan Kruk
 
Social Media Marketing Agency Proposal PowerPoint Presentation Slides
Social Media Marketing Agency Proposal PowerPoint Presentation SlidesSocial Media Marketing Agency Proposal PowerPoint Presentation Slides
Social Media Marketing Agency Proposal PowerPoint Presentation SlidesSlideTeam
 

What's hot (20)

Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015
 
Social Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdfSocial Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdf
 
Digital Marketing Strategy Plan
Digital Marketing Strategy PlanDigital Marketing Strategy Plan
Digital Marketing Strategy Plan
 
2020 social media strategy
2020 social media strategy2020 social media strategy
2020 social media strategy
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social Media
 
Social Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesSocial Media Marketing Proposal for Businesses
Social Media Marketing Proposal for Businesses
 
Nike, inc & IMC
Nike, inc & IMCNike, inc & IMC
Nike, inc & IMC
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Starbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaStarbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika Garcia
 
2015 Sample Social Media Tactical Plan
2015 Sample Social Media Tactical Plan2015 Sample Social Media Tactical Plan
2015 Sample Social Media Tactical Plan
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan Template
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social Media Marketing Agency Proposal PowerPoint Presentation Slides
Social Media Marketing Agency Proposal PowerPoint Presentation SlidesSocial Media Marketing Agency Proposal PowerPoint Presentation Slides
Social Media Marketing Agency Proposal PowerPoint Presentation Slides
 

Viewers also liked

Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
 
Ferrari presentation
Ferrari presentationFerrari presentation
Ferrari presentationdarylks
 
Ferrari Strategy Analysis
Ferrari Strategy AnalysisFerrari Strategy Analysis
Ferrari Strategy AnalysisYari Brugnoni
 
Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal ECO PHARMA
 
Everything I needed to know about marketing I learned playing Dungeons and Dr...
Everything I needed to know about marketing I learned playing Dungeons and Dr...Everything I needed to know about marketing I learned playing Dungeons and Dr...
Everything I needed to know about marketing I learned playing Dungeons and Dr...Ian Lurie
 
Analysis of Ferrari and Porsche
Analysis of Ferrari and PorscheAnalysis of Ferrari and Porsche
Analysis of Ferrari and PorscheSharimar Leman
 
Digital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New YorkDigital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New YorkAnyarat Priyawat
 
Starbucks Digital Marketing Campaign
Starbucks Digital Marketing CampaignStarbucks Digital Marketing Campaign
Starbucks Digital Marketing Campaignmoores36
 

Viewers also liked (11)

Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
 
Ferrari presentation
Ferrari presentationFerrari presentation
Ferrari presentation
 
Ferrari.ppt
Ferrari.pptFerrari.ppt
Ferrari.ppt
 
Ferrari
FerrariFerrari
Ferrari
 
Ferrari promotional
Ferrari promotionalFerrari promotional
Ferrari promotional
 
Ferrari Strategy Analysis
Ferrari Strategy AnalysisFerrari Strategy Analysis
Ferrari Strategy Analysis
 
Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal
 
Everything I needed to know about marketing I learned playing Dungeons and Dr...
Everything I needed to know about marketing I learned playing Dungeons and Dr...Everything I needed to know about marketing I learned playing Dungeons and Dr...
Everything I needed to know about marketing I learned playing Dungeons and Dr...
 
Analysis of Ferrari and Porsche
Analysis of Ferrari and PorscheAnalysis of Ferrari and Porsche
Analysis of Ferrari and Porsche
 
Digital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New YorkDigital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New York
 
Starbucks Digital Marketing Campaign
Starbucks Digital Marketing CampaignStarbucks Digital Marketing Campaign
Starbucks Digital Marketing Campaign
 

Similar to Social Media Marketing Campaign

Social networks-currency-revenue-1222558615096989-9
Social networks-currency-revenue-1222558615096989-9Social networks-currency-revenue-1222558615096989-9
Social networks-currency-revenue-1222558615096989-9Alina Munteanu
 
Social Networks Monetized Revenue
Social Networks Monetized RevenueSocial Networks Monetized Revenue
Social Networks Monetized RevenueLaurel Papworth
 
Social media for accountants
Social media for accountantsSocial media for accountants
Social media for accountantsLaurel Papworth
 
Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform ContentSocial Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform ContentLaurel Papworth
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and TourismLaurel Papworth
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and TourismLaurel Papworth
 
2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoD2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoDLaurel Papworth
 
CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011Laurel Papworth
 
Government 2.0 and Public Servants 2.0
Government 2.0 and Public Servants 2.0Government 2.0 and Public Servants 2.0
Government 2.0 and Public Servants 2.0Laurel Papworth
 
AIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationAIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationLaurel Papworth
 

Similar to Social Media Marketing Campaign (12)

Social networks-currency-revenue-1222558615096989-9
Social networks-currency-revenue-1222558615096989-9Social networks-currency-revenue-1222558615096989-9
Social networks-currency-revenue-1222558615096989-9
 
Social Networks Monetized Revenue
Social Networks Monetized RevenueSocial Networks Monetized Revenue
Social Networks Monetized Revenue
 
Social media for accountants
Social media for accountantsSocial media for accountants
Social media for accountants
 
The Social Enterprise
The Social EnterpriseThe Social Enterprise
The Social Enterprise
 
Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform ContentSocial Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform Content
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and Tourism
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and Tourism
 
Becoming An Influencer
Becoming An InfluencerBecoming An Influencer
Becoming An Influencer
 
2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoD2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoD
 
CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011
 
Government 2.0 and Public Servants 2.0
Government 2.0 and Public Servants 2.0Government 2.0 and Public Servants 2.0
Government 2.0 and Public Servants 2.0
 
AIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationAIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentation
 

More from Laurel Papworth

Facebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYDFacebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYDLaurel Papworth
 
Social Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldSocial Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldLaurel Papworth
 
What is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueWhat is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueLaurel Papworth
 
9 steps social media strategy
9 steps social media strategy9 steps social media strategy
9 steps social media strategyLaurel Papworth
 
Social media and social economy
Social media and social economySocial media and social economy
Social media and social economyLaurel Papworth
 
Social media and mutuals banks credit unions
Social media and mutuals banks credit unionsSocial media and mutuals banks credit unions
Social media and mutuals banks credit unionsLaurel Papworth
 
Social Media and Travel writers
Social Media and Travel writersSocial Media and Travel writers
Social Media and Travel writersLaurel Papworth
 
Adtech tokyo laurel papworth
Adtech tokyo laurel papworthAdtech tokyo laurel papworth
Adtech tokyo laurel papworthLaurel Papworth
 
Clubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentationClubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentationLaurel Papworth
 
Social media small medium businesss masterclass.key
Social media small medium businesss masterclass.keySocial media small medium businesss masterclass.key
Social media small medium businesss masterclass.keyLaurel Papworth
 
Social Media for Politics
Social Media for PoliticsSocial Media for Politics
Social Media for PoliticsLaurel Papworth
 
Social Media Monetization Connect Now
Social Media Monetization Connect NowSocial Media Monetization Connect Now
Social Media Monetization Connect NowLaurel Papworth
 
Local Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLocal Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLaurel Papworth
 
Social Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersSocial Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersLaurel Papworth
 
Social Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences CommunitiesSocial Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences CommunitiesLaurel Papworth
 
Social Freelance Jobs & Open Outsource
Social Freelance Jobs & Open OutsourceSocial Freelance Jobs & Open Outsource
Social Freelance Jobs & Open OutsourceLaurel Papworth
 
COURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis CommunicationCOURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis CommunicationLaurel Papworth
 
Twitter for Business and AdTech Sydney
Twitter for Business and AdTech SydneyTwitter for Business and AdTech Sydney
Twitter for Business and AdTech SydneyLaurel Papworth
 
Education: Profile and Identity online
Education: Profile and Identity onlineEducation: Profile and Identity online
Education: Profile and Identity onlineLaurel Papworth
 

More from Laurel Papworth (19)

Facebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYDFacebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYD
 
Social Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldSocial Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #Cloudworld
 
What is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueWhat is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media Revenue
 
9 steps social media strategy
9 steps social media strategy9 steps social media strategy
9 steps social media strategy
 
Social media and social economy
Social media and social economySocial media and social economy
Social media and social economy
 
Social media and mutuals banks credit unions
Social media and mutuals banks credit unionsSocial media and mutuals banks credit unions
Social media and mutuals banks credit unions
 
Social Media and Travel writers
Social Media and Travel writersSocial Media and Travel writers
Social Media and Travel writers
 
Adtech tokyo laurel papworth
Adtech tokyo laurel papworthAdtech tokyo laurel papworth
Adtech tokyo laurel papworth
 
Clubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentationClubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentation
 
Social media small medium businesss masterclass.key
Social media small medium businesss masterclass.keySocial media small medium businesss masterclass.key
Social media small medium businesss masterclass.key
 
Social Media for Politics
Social Media for PoliticsSocial Media for Politics
Social Media for Politics
 
Social Media Monetization Connect Now
Social Media Monetization Connect NowSocial Media Monetization Connect Now
Social Media Monetization Connect Now
 
Local Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLocal Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA Coogee
 
Social Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersSocial Media for Events and Conference Organisers
Social Media for Events and Conference Organisers
 
Social Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences CommunitiesSocial Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences Communities
 
Social Freelance Jobs & Open Outsource
Social Freelance Jobs & Open OutsourceSocial Freelance Jobs & Open Outsource
Social Freelance Jobs & Open Outsource
 
COURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis CommunicationCOURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis Communication
 
Twitter for Business and AdTech Sydney
Twitter for Business and AdTech SydneyTwitter for Business and AdTech Sydney
Twitter for Business and AdTech Sydney
 
Education: Profile and Identity online
Education: Profile and Identity onlineEducation: Profile and Identity online
Education: Profile and Identity online
 

Recently uploaded

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 

Recently uploaded (20)

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 

Social Media Marketing Campaign

  • 1. Social Media Campaign Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 1
  • 2. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 2
  • 3. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 3
  • 4. Social Media Campaign Involve live the social web, understand it, this cannot be faked! © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 4
  • 5. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 5
  • 6. Social Media Campaign Internal: SM Guidelines Standards of Integrity Be yourself Personal responsibility Respect your colleagues and audience Confidential information Be accurate Personal information Converse and give feedback Copyright and trademarks Priority of regular work Conflicts of interest commitments Know your limits Media training © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 6
  • 8. RSS of industry related news Saturday, 8 November 2008 8
  • 11. tracking comments Saturday, 8 November 2008 11
  • 12. Social Media Campaign Create Prepare your Social Media Assets © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 12
  • 13. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 13
  • 14. Content Depth of content Created in Isolation One-to-many Saturday, 8 November 2008 14
  • 15. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 15
  • 16. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 16
  • 17. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 17
  • 18. Social Media Campaign Discuss No conversation around your campaign? Then it may as well not exist © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 18
  • 19. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 19
  • 20. Distribution Discover friends, links Not long conversations Not depth of content Saturday, 8 November 2008 20
  • 21. Filter Link, not host of content Citizen Editor Secondary Content producer Saturday, 8 November 2008 21
  • 24. Social Media Campaign Promote actively, respectfully, promote the content into the networks © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 23
  • 25. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 24
  • 26. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 25
  • 27. Widgets Citizen Advertiser Promotes Ripple Effect Live updates of campaign Widgets/RSS for Citizen ‘Free’ A Saturday, 8 November 2008 26
  • 28. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 27
  • 29. Social Media Campaign API (Sales) Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 28
  • 30. Social Media Campaign Laurel Papworth - Social Network Strategist +61 (0) 432 684992 VIDEO OF ROCKETON Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 29
  • 31. Social Media Campaign DAVID ARMANO © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 30
  • 32. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 31
  • 33. Social Media Campaign Measure monitor, iteratively develop & respond or be damned! © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 32
  • 34. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 33
  • 35. Technorati Charts Social Media News Saturday, 8 November 2008 34
  • 36. Technorati Charts Social Media News Saturday, 8 November 2008 34
  • 40. Newsletter and RSS measurements Saturday, 8 November 2008 37
  • 45. Integrated Social Networks with CRM Saturday, 8 November 2008 39
  • 46. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 40