Silke Hoersch

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Experienced professional with over 15 years of experience in the event industry providing IT solutions to an international client base. Passionate about everything digital, events, networking and working in an agile and innovative environment. Responsible for creating and executing the EMEA business development and marketing strategy. Business results driven. Hands-on leader with an M.A. in Business Administration and Event Management. Speaker at industry events and conferences (ibtm, IMEX, EVVC etc.) and lecturer at universities.

customer journey customer experience event management confex aev marketing sales crm imex 2018 customer relationship management events buyer personas zusammenarbeit service-exzellenz kundenzufriedenheit digitalisierung veranstaltungen eventmanagement venue event planner competitive advantage veranstaltungszentren lead generation kundenmanagement akquise

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About

Silke Hoersch

Presentations

EVVC Managementfachtagung 2016: Lead-Generierung, Akquise und Kundenmanagement in Veranstaltungszentren

IBTM 2016: How venues stand out of the competition - 5 strategies to support event planners

EVVC Management Fachtagung 2015: Veranstaltungen im digitalen Zeitalter

Imex 2017: Service-Exzellenz dank Zusammenarbeit

The customer journey experience - ibtm 2017

Imex 2018 - Enhancing the organiser journey

CRM, Sales and Marketing with Ungerboeck