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Marketing Plan for an App ( Parking Finder!)
ARE YOU HAVING
TROUBLE FINDING
PARKING SPOTS?
Well, You could try these strategies!
Umm, But wait! The world won’t be sooo
kind after all.
All your parking trouble is about to
come to an end!
Introducing, our new App
PARKING-FINDER
TABLE OF CONTENTS
• Executive Summary
• Situation Analysis
• Goal
• Strategy
• Tactics
• Implementation
Marketing Plan for an App ( Parking Finder!)
Traffic finder aims at solving all vehicle
parking issues by providing instant
information about the parking spots available
near the destination.
MISSION
Our mission is to provide parking options to our customers
and help them save time while parking in crowded places.
We also aim to help our customers to make a decision
whether to travel by a bike, car or public transport based on
the parking scenarios near their destination.
• We also provide additional features such as parking
dimensions and measurements and probability
equations determining which parking spot is likely to get
empty sooner than the rest.
• Other features include traffic density heat maps and
voice guide.
PARKING
FINDER
VISION
Our vision is to be a global leader in macroscopic
GPS analysis and parking spot finder.
SITUATION ANALYSIS
COMPANY
OVERVIEW
• Based on preliminary market research the idea of
Parking Finder has been well received and marketing will
be critical to develop brand awareness as well as
customer base.
• The company offers a platform for drivers of
personalized vehicles to over-look the situation of
parking areas near their destination and find parking
spots by the ease of an application, to avoid chaos in
parking areas.
MARKET
OVERVIEW
• Traffic Finder is a new to the market app with a
completely new concept.
• It is available on google play store.
• The target market is almost all the people who travel by
private vehicles such as cars, motorbikes etc.
• Use of GPS and security web camera technology.
• Minimal response time.
• Smart scale measurements and voice assistant.
Marketing Plan for an App ( Parking Finder!)
STRENGTHS
• New to the market
• Easy to use product
• Reliable
• Cost-efficient
• Time saver
• Helps in decision making
WEAKNESSES
• Capital costs for strong
penetration.
• Lack of brand equity
• New software
OPPORTUNITIES
• Collaborations with other GPS operated apps.
• Building an API that can be used in other apps.
• Can grow high because of the wide target
market.
THREATS
• Not very popular in the
beginning
• Competition from other
apps such as ‘Waze’.
• Low budget
• Best quality service and user interface
• Create a brand image
• Maximize sales and generate revenue
• Create consumer trust
Marketing Plan for an App ( Parking Finder!)
Marketing Plan for an App ( Parking Finder!)
Value Proposition
Common people will see this app as a helper in decision
making (whether to ride a bike or a car or neither , to the
destination). They will also see this app as a time saver
due to its quick response time and fast technology used in
searching parking spots for the required vehicle. One who
gets benefited from the app will become a permanent
customer of the app, also becoming a marketing epicentre
for the future.
Marketing
Mix(Communication)
• The app is surely one of its kind, due to a macroscopic
street view using GPS and security cam technology.
• The mall parking associations and other public parking
lots will be personally met by the founders to collaborate
on this helpful venture.
• The promotion will be done mainly by digital marketing
techniques and banners, target customers will be drivers
who suffer from the everyday hastle of parking spots.
TACTICS
NAME & LOGO
PARKING
FINDER
PRICING
• Most of the application features will be free of cost,
available on the google play store.
• The premium version of the app will cost 1.5 USD which
is pretty reasonable according to the features it is
providing.
• The premium version of the app will have additional
features such as measurements, trackers and Probability
scenarios of parking positions.
INCENTIVES
To Customers –
• We can provide a reasonable discount on parking tickets
after a tie-up with the parking companies in mall
basements and other public parking associations.
• Referring to other contacts gives additional discounts on
the premium version of the app.
To Collaborators -
• Publicity of the collaborator’s company via the app.
• Provide the premium version of the app for free.
• Target collaborations are mall basement parking
companies, municipal corporation parking lots.
Hence giving them assurance of continuous flow of
traffic to their parking lots via the app.
COMMUNICATION
• Initially through social networking platforms such as
Facebook, twitter , instagram and blogs.
• Later through television, magazines, brand
ambassadors.
DISTRIBUTION
• The app will be available on any web browser ,
google play store as well as Apple store.
IMPLEMENTATION
Processes Involved:
• App Development
• Company registration
• Hiring interns , marketers, accountants
• Advertising(Social Media, banners)
• Final launch
Marketing Plan for an App ( Parking Finder!)
Innovation & Market
Research
• Invest in R&D in order to keep up with the need
of innovations and the customers.
• Satisfying collaborators at all times.
• Assign different people for different tasks for
consistency
Marketing Plan for an App ( Parking Finder!)
DISCLAIMER
THIS MARKETING PLAN WAS COMPILED
IN MARKETING MANAGEMENT
INTERNSHIP COURSE UNDER THE
GUIDANCE OF PROF. SAMEER MATHUR(IIM Lucknow)
• By – Simarpreet Singh Chawla
• Thapar University(2nd Year)

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Marketing Plan for an App ( Parking Finder!)

  • 2. ARE YOU HAVING TROUBLE FINDING PARKING SPOTS?
  • 3. Well, You could try these strategies! Umm, But wait! The world won’t be sooo kind after all.
  • 4. All your parking trouble is about to come to an end!
  • 5. Introducing, our new App PARKING-FINDER
  • 6. TABLE OF CONTENTS • Executive Summary • Situation Analysis • Goal • Strategy • Tactics • Implementation
  • 8. Traffic finder aims at solving all vehicle parking issues by providing instant information about the parking spots available near the destination.
  • 9. MISSION Our mission is to provide parking options to our customers and help them save time while parking in crowded places. We also aim to help our customers to make a decision whether to travel by a bike, car or public transport based on the parking scenarios near their destination.
  • 10. • We also provide additional features such as parking dimensions and measurements and probability equations determining which parking spot is likely to get empty sooner than the rest. • Other features include traffic density heat maps and voice guide. PARKING FINDER
  • 11. VISION Our vision is to be a global leader in macroscopic GPS analysis and parking spot finder.
  • 13. COMPANY OVERVIEW • Based on preliminary market research the idea of Parking Finder has been well received and marketing will be critical to develop brand awareness as well as customer base. • The company offers a platform for drivers of personalized vehicles to over-look the situation of parking areas near their destination and find parking spots by the ease of an application, to avoid chaos in parking areas.
  • 14. MARKET OVERVIEW • Traffic Finder is a new to the market app with a completely new concept. • It is available on google play store. • The target market is almost all the people who travel by private vehicles such as cars, motorbikes etc. • Use of GPS and security web camera technology. • Minimal response time. • Smart scale measurements and voice assistant.
  • 16. STRENGTHS • New to the market • Easy to use product • Reliable • Cost-efficient • Time saver • Helps in decision making
  • 17. WEAKNESSES • Capital costs for strong penetration. • Lack of brand equity • New software
  • 18. OPPORTUNITIES • Collaborations with other GPS operated apps. • Building an API that can be used in other apps. • Can grow high because of the wide target market.
  • 19. THREATS • Not very popular in the beginning • Competition from other apps such as ‘Waze’. • Low budget
  • 20. • Best quality service and user interface • Create a brand image • Maximize sales and generate revenue • Create consumer trust
  • 23. Value Proposition Common people will see this app as a helper in decision making (whether to ride a bike or a car or neither , to the destination). They will also see this app as a time saver due to its quick response time and fast technology used in searching parking spots for the required vehicle. One who gets benefited from the app will become a permanent customer of the app, also becoming a marketing epicentre for the future.
  • 24. Marketing Mix(Communication) • The app is surely one of its kind, due to a macroscopic street view using GPS and security cam technology. • The mall parking associations and other public parking lots will be personally met by the founders to collaborate on this helpful venture. • The promotion will be done mainly by digital marketing techniques and banners, target customers will be drivers who suffer from the everyday hastle of parking spots.
  • 27. PRICING • Most of the application features will be free of cost, available on the google play store. • The premium version of the app will cost 1.5 USD which is pretty reasonable according to the features it is providing. • The premium version of the app will have additional features such as measurements, trackers and Probability scenarios of parking positions.
  • 28. INCENTIVES To Customers – • We can provide a reasonable discount on parking tickets after a tie-up with the parking companies in mall basements and other public parking associations. • Referring to other contacts gives additional discounts on the premium version of the app.
  • 29. To Collaborators - • Publicity of the collaborator’s company via the app. • Provide the premium version of the app for free. • Target collaborations are mall basement parking companies, municipal corporation parking lots. Hence giving them assurance of continuous flow of traffic to their parking lots via the app.
  • 30. COMMUNICATION • Initially through social networking platforms such as Facebook, twitter , instagram and blogs. • Later through television, magazines, brand ambassadors.
  • 31. DISTRIBUTION • The app will be available on any web browser , google play store as well as Apple store.
  • 33. Processes Involved: • App Development • Company registration • Hiring interns , marketers, accountants • Advertising(Social Media, banners) • Final launch
  • 35. Innovation & Market Research • Invest in R&D in order to keep up with the need of innovations and the customers. • Satisfying collaborators at all times. • Assign different people for different tasks for consistency
  • 37. DISCLAIMER THIS MARKETING PLAN WAS COMPILED IN MARKETING MANAGEMENT INTERNSHIP COURSE UNDER THE GUIDANCE OF PROF. SAMEER MATHUR(IIM Lucknow) • By – Simarpreet Singh Chawla • Thapar University(2nd Year)