Come in and discover how Matomy can help you promote your products in the mobile arena!

1. Matomy Media Group
Game Changing Results in Mobile Advertising

2. About Matomy Media Group
Matomy Media Group
Is a performance-based online
marketing company Impressions/month Publishers
specializing in driving results
from awareness to sale.
Active Campaigns Unique Users
We combine Media, Technology
and Services to optimize each
Employees Worldwide Countries
campaign’s performance and
charge only for results.
Founded

3. Mobile advertising trends and figures
By 2015, location-based mobile ad
spending will be a billion-dollar market.
Mobile display advertising
will contribute approximately 30% of
total mobile ad revenues by 2015.
Mobile ad spend will show 950% growth
2015
between 2010 and 2015 in European
“Big 5” countries (UK, Germany, France,
Italy, Spain), a CAGR of 48%.
Source: MobileSQUARED 2010
ABI Research

4. Global Mobile Media
…………………………………...
Advanced Targeting Technology
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Campaign Optimization and Services
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Mobile Business Models
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Mobile Ad Units

5. Target and reach
any audience
via our global network of
mobile publishers,
media buying expertise,
and hands-on
optimization of your campaign…

6. Matomy mobile media - global traffic reach
7 BRANCHES in Israel, 5 BILLION monthly
Germany, Netherlands, UK, Spain, impressions worldwide.
Mexico, and the U.S.

7. Premium mobile media
Commitment to quality through our relationships with trusted,
brand-safe mobile sites and applications.
Mobile Web and Apps
Food and Entertainment News, Sports, Info, Business Social Networking Games Lifestyle
UrbanSpoon USA Today MyYearbook.com Angry birds My yearbook
GoodFood NY Times eBuddy Fruit Ninja My styles
EatingWell.com- MSNBC Fring Words with friends Chacha
CHOW BBC Worldwide My Space Slice it LSN
Blackbook Fox Sports Tweet Caster Soduko (free) OK!
Mixology ESPN Bebo.com Bike Mandia iGossip
iWhiskey Yahoo uTalk Zombie Smash iVillage
Allrecipes.com Dinner Spinner XXK Badoo Unblock me free Daily horoscopes
Men's Health Photobucket Wordfeud Recipe search
City guide Wireless chat 101 in 1 games Poynt
Tripit Hi5.com Solitaire
Wikitravel TwitVid Tic tac toe
XE Currency Exchange Twitter Scout
Monster Ziminity
AOL
The Economist
Sample Site List

8. Mobile media buying
Gain improved performance and audience targeting,
with unlimited access to scale in real time.
Matomy
Adfonic
Smaato
BBC
Hunt
One point of Inmobi
contact Inneractive
Jumptap
Mojiva Networks and Individual
Publishers Websites
Nexage
One single-currency OpenX: Samsung
payment Private Exchange
Vdopia
Velti
Greystripe
Vserv
Everyscreen
AOL

9. Advanced
Targeting
Technology
Mobile campaign distribution
exactly where you want it.

11. Additional targeting capabilities
Channels Operating Systems Carrier:
Vodafone, AT&T,
• Arts & Entertainment • iOS SFR, Verizon, T-
• Automotive • Android
• RIM Mobile, and more
• Business
• Symbian
• Careers • Windows Mobile
• Education Age/Gender
• Family & Parenting
• Food & Drink
• Health & Fitness
Time of Day
• Hobbies & Interests
•
Specific Device
Home & Garden Keyword
• Law, Gov’t & Politics
(i.e. Galaxy S3, iPhone 3G)
• News
IP

12. Optimization
Using a hands-on approach to achieving campaign goals, we aim for the best
performing traffic, creative and rates to achieve the highest CTR/Conversion
Rate at the lowest cost to you.
We can bring better results for every objective:
Reach, clicks, actions, downloads, installs, sales, video completion,
engagement, and more.
Media Creative Rates

13. Dedicated account management from
launch through the entire run of your
mobile campaign.
Daily and weekly Additional data:
conversion reports and summaries: OS
Impressions Device
Clicks Carrier
Sales/leads
Installations
Click to: call, calendar, and more
eCPM
Click-through Rate
Conversion Rate

14. Mobile Business Models
Mobile usage patterns require that campaigns are tailored
to fit the medium. Experience proves that we know what
business models will work best with your campaign goals.
Campaign Type: CPA
Name: Vodafone
Cost per Advertiser/Agency: Linking Mobile
acquisition Vertical: Telecomm
Country: United Kingdom

15. Mobile Business Models
Mobile usage patterns require that campaigns are tailored
to fit the medium. Experience proves that we know what
business models will work best with your campaign goals.
Cost
per install Campaign Type: CPI
Name: Tiny Zoo
Advertiser/Agency: Motive Interactive
Vertical: Games
Country: United States

16. Mobile Business Models
Mobile usage patterns require that campaigns are tailored
to fit the medium. Experience proves that we know what
business models will work best with your campaign goals.
Campaign Type: CPC
Name: Qliqi
Cost per Advertiser/Agency: Qliqi
click Vertical: Games
Country: United States

17. Mobile Business Models
Mobile usage patterns require that campaigns are tailored
to fit the medium. Experience proves that we know what
business models will work best with your campaign goals.
Campaign Type: CPM
Name: YellaWood
Cost per Advertiser/Agency: Motricity
thousand Vertical: DIY/Construction
impressions
Country: United States

18. How does CPI work?
App install tracking for iOS and Android that is based on fingerprinting
technology.
User opens app,
User clicks app ad… …visits app store… …and downloads app. conversion counted

19. CPI Backend Metrics
Check accomplishments, in-app purchases
and LTV of users
Track in-app trends, time spent,
and usage patterns including opening
and closing
Reduce retention costs and lower
attrition rates through usage analysis

20. Creative specs
iPad MMA units
120X20
300x250
468x60
120x600 728x90

21. Creative specs
Smartphone MMA units
300x50 Text link
216x36 Text banner
168x28
120x20

24. Select advertising partners:

25. Go mobile with
Email: Simcha.S@matomy.com
Tel: + 972 – 77 – 3606147
www.matomy.com