Asset managers want to launch ETFs in Europe. Here's 10 reasons why the opportunities are rising and the barriers to entry are lowering. HANetf is Europe's first independent white-label UCITS ETF provider. HANetf makes it easier, faster and more cost-efficient to launch and manage ETFs in Europe. www.hanetf.com

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10 REASONS WHY
ASSET MANAGERS
LOVE EUROPEAN ETFS

2. IT’S ABOUT SALES
Asset managers are recognizing
ETFs as a modern distribution
technology which helps to
increase the distribution of ideas
and reach more investors
REASONS WHY ASSET MANAGERS ARE CREATING AN ETF STRATEGY
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HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING

3. IT’S ABOUT
FLEXIBILITY
ETFs provide trading flexibility and
immediacy that is not found in
traditional fund structures,
strongly aligning ETFs with major
technological trends and investor
preferences
REASONS WHY ASSET MANAGERS ARE CREATING AN ETF STRATEGY
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4. IT’S ABOUT
GROWTH
European ETF assets reached $802 Billion
in 2017, representing over 40% year-on-
year growth - far outstripping growth in
the US market (34.3%.) With European
ETF assets predicted to exceed $3 Trillion
by 2020, asset managers are recognizing
the growth potential of ETFs
REASONS WHY ASSET MANAGERS ARE CREATING AN ETF STRATEGY
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HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING

5. “ETFs continue to take market share away from
other products, and firms will either have to
launch ETFs or create other investment vehicles
which are competitive with the performance, tax
efficiency, and costs of ETFs.”
PWC | ETF 2020 | Preparing for a new horizon

6. IT’S ABOUT
REGULATION
Regulatory tailwinds are encouraging ETF
adoption (UCITS, MiFID II, RDR, EMIR). As
traditional mutual funds and structured
products come under more regulatory
scrutiny, ETFs enable index tracking,
active, systematic and alternative
investment managers to re-package
popular strategies in a new format
REASONS WHY ASSET MANAGERS ARE CREATING AN ETF STRATEGY
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HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING

7. IT’S ABOUT
TECHNOLOGY
ROBO advisors, wrap platforms, retail
banks, brokers, wealth managers, online
and social trading platforms are rapidly
adopting ETFs and using them as building
blocks for new investment products. An
ETF offering allows asset managers to
increase their relevance to these
distribution channels
REASONS WHY ASSET MANAGERS ARE CREATING AN ETF STRATEGY
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HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING

8. IT’S ABOUT LOCAL
PREFERENCES
In contrast to 40 Act funds, the UCITS
structure enables asset managers to
distribute their investment ideas across
Europe and reach out even further to
investors in the Middle East, Asia Pacific
and Latin America
REASONS WHY ASSET MANAGERS ARE CREATING AN ETF STRATEGY
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HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING

9. “Over the last decade, ETFs have become the
investment of choice compared to mutual funds”
Deloitte | The Growth of ETFs in Europe

10. IT’S ABOUT
PROTECTION
Offering ETFs lets asset managers serve
increasingly fee-aware and cost-
conscious investors and protect their
existing market share against lower cost
competitors
REASONS WHY ASSET MANAGERS ARE CREATING AN ETF STRATEGY
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HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING

11. IT’S ABOUT
SHARING
European ETFs are now being accepted
as securities lending collateral, making
them even more attractive to
institutional clients, beneficial owners
and lenders
REASONS WHY ASSET MANAGERS ARE CREATING AN ETF STRATEGY
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HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING

12. IT’S ABOUT
MILLENNIALS
Affluent European investors, particularly
millennials, are gravitating towards ETFs.
ETFs are widely available to trade via
apps and websites in real-time and can
be used in tax-efficient saving schemes
and personal pensions. Asset managers
who want to capture the attention of the
next generation of investors can do so by
creating their own ETF offering
REASONS WHY ASSET MANAGERS ARE CREATING AN ETF STRATEGY
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HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING

13. “The growth of the ETF industry continues to defy
superlatives”
EY | 2017 Global ETF Survey

14. IT’S ABOUT
COMPETITION
European investors are asking for greater
choice of ETF options, especially in ESG,
fixed income, smart beta, alternative,
multi-asset, thematic and active ETFs.
Competition in the European ETF market
is limited, with only a small handful of
providers currently issuing ETFs
REASONS WHY ASSET MANAGERS ARE CREATING AN ETF STRATEGY
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HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING

15. HANetf: EUROPE’S DEDICATED ETF
PLATFORM
PRODUCT DEVELOPMENT
Structuring | Authorization | Service provider connections | Listing | Legal and regulatory
PRODUCT MANAGEMENT
Daily oversight of legal, compliance and operations | Exchange regulatory compliance | Data
dissemination
CAPITAL MARKETS
Seeding | AP and market maker connections | Exchanges | Trading platforms
DISTRIBUTION
Foreign registration as part of larger budget scale | Cross boarder listing and sales | Market
making | Local language sales teams | Sophisticated marketing and PR platform
EUROPE’S DEDICATED ETF
PLATFORM
HANetf is Europe’s first independent white label UCITS
ETF platform, providing an efficient, cost effective
solution for asset managers seeking to enter the
European ETF market. HANetf has the operational and
regulatory infrastructure and experience required to
navigate the complexities of launching and distributing
ETFs in Europe.
Contact us to learn how we can help you bring
your ETF to market within 80 days.
info@HANetf.com
+44 (0) 207 071 5120